autolarte
Autolarte is a privately held, 75-year-old Colombian automotive dealership group operating as an authorized Chevrolet dealer across 15+ locations, selling new and used vehicles, commercial trucks and buses, and offering financing, insurance, parts, and after-sales service to individual and fleet customers in Colombia.
- Company typePrivate
- Founded-
- HeadquartersMedellín (Sur), Colombia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What autolarte does
Autolarte (legal entity: AUTOLARTE S.A.) is a privately held Colombian automotive dealership group headquartered in Medellín that operates as an authorized Chevrolet dealer while also retailing multi-brand certified used vehicles, commercial trucks and buses, and electric Chevrolet models. The group runs 15+ owned locations across Antioquia, Bogotá, Cali, Barranquilla, Cartagena, Bucaramanga and surrounding cities, supported by wholly-owned subsidiary brands: TotalCar (multi-brand service centers), Solo Chevrolet (genuine parts retail), Repuestera Comercializadora (wholesale parts authorized by GM Colmotores), and Moevo (EV charging hardware distribution). Core technology footprint is limited to standard dealership-management systems, an online payments portal, WhatsApp sales channels, and a dedicated Chevrolet microsite (autolartechevrolet.co); no proprietary AI/ML, API, or SDK is disclosed.
Revenue is generated across six streams: new Chevrolet vehicle sales (one-time), multi-brand certified used vehicle sales (one-time), aftermarket services including collision repair, light-vehicle and truck workshops (labor/professional services), genuine Chevrolet parts and accessories distribution (hardware/parts sales), insurance brokerage commissions across nine partner carriers (Allianz, AXA Colpatria, Mapfre, Sura, Bolívar, HDI, Liberty, Zurich, Aseguradora Solidaria), and vehicle financing facilitation through Chevrolet Financial Services plus 72-84 month ChevyPlan savings subscriptions administered under GM Colmotores. Go-to-market is sales-led, mixing in-person showroom sales with WhatsApp and digital lead capture, no separate sales-technology stack disclosed.
The customer base spans individual consumers (primary segment, served through retail dealerships, financing, insurance, and the 111,000-member ChevyPlan savings community) and business fleet operators requiring commercial trucks, buses, and corporate maintenance contracts. The truck and bus vertical is served through a coordinated body-work partner network of eight customizers (Carrocerías Panamericana, Platinum, Libertad, Publfibra, Superpolo, Busscar de Colombia, Furgones Express, Incoltanques). With approximately 63 employees referenced in firmographics, the operating model is asset-light in human capital relative to physical footprint, relying on standardized dealership processes rather than disclosed software differentiation. Revenue, ownership structure, headcount trajectory, and financials are not publicly disclosed; the company appears founder/family-owned with no recorded external funding rounds.
autolarte firmographics
Firmographics- Name
- autolarte
- Legal name
- AUTOLARTE S.A.
- Website
- https://autolarte.com.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Autolarte is a privately held, 75-year-old Colombian automotive dealership group operating as an authorized Chevrolet dealer across 15+ locations, selling new and used vehicles, commercial trucks and buses, and offering financing, insurance, parts, and after-sales service to individual and fleet customers in Colombia.
- Ownership category
- akta.pro rank
autolarte industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)
Keywords
Where autolarte is headquartered
LocationHeadquarters
- HQ city
- Medellín (Sur)
- HQ country
- Colombia
- HQ region
- Latin America
Offices16 records
Markets served
autolarte business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: Sales of new Chevrolet vehicles, certified used multi-brand vehicles, and commercial trucks and buses. Primary revenue stream through retail and fleet sales at physical dealership locations.
- Aftermarket Services: Workshop services including maintenance, collision repair, and specialized services for light vehicles, trucks, and commercial fleets. Revenue from labor and service operations.
- Parts and Accessories Sales: Sales of genuine Chevrolet parts and multi-brand accessories through authorized distribution channels including Solo Chevrolet and Repuestera.
- Insurance Services: Vehicle insurance placement and management through partner insurance companies including Allianz, AXA Colpatria, Mapfre, Sura, and others.
- Vehicle Financing: Financing services through Chevrolet Financial Services and partner financial institutions offering vehicle loans with terms from 6 to 84 months.
- ChevyPlan Savings Program: Savings plan program for vehicle acquisition managed under GM Colmotores supervision, generating revenue through program administration and vehicle distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Used vehicles multi-brand inventory |
| One time/ perpetual license | One time | New Chevrolet vehicles |
| Transaction based/ take rate | Monthly | Vehicle financing terms |
| Subscription | Monthly | Chevrolet Financial Services |
| Subscription | Monthly | ChevyPlan savings plans |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
autolarte product offering
Product offeringCore offering
Autolarte is an authorized Chevrolet dealership operating 15+ physical locations across Colombia that sells new Chevrolet vehicles, certified multi-brand used vehicles (130+ inventory), and commercial trucks and buses. The dealership provides a full vehicle ecosystem including financing through Chevrolet Financial Services and ChevyPlan savings programs, insurance brokerage with eight partner insurers, and after-sales services spanning light vehicle workshops, truck workshops, collision repair, and genuine parts distribution via subsidiary channels.
Product overview
Autolarte is a comprehensive automotive dealership offering a full vehicle ecosystem. The core offerings include new Chevrolet vehicles and multi-brand used vehicles, supported by integrated financial services (Chevrolet Financial Services and ChevyPlan savings programs), insurance brokerage through major insurers, and comprehensive vehicle maintenance through specialized workshops (light vehicles, trucks, and collision repair). The product portfolio spans passenger vehicles, commercial trucks and buses, electric vehicles, and includes genuine parts, accessories, and vehicle reservation services. The company operates multiple physical locations across Colombia with associated brands including TotalCar (multi-brand service center), Solo Chevrolet (parts retailer), and Repuestera (wholesale parts distributor authorized by GM Colmotores).
Differentiator
Problem solved
Functional benefit
Brands
- Autolarte Chevrolet: New Chevrolet vehicle dealership offering the full range of Chevrolet cars, SUVs, and commercial vehicles
- Autolarte Usados Multimarca
- Autolarte Camiones y Buses
- Autolarte Seguros
- Autolarte Financiación
- ChevyPlan
- Autolarte Me Cuida
Quantifiable outcome
- 130+ certified used vehicles available in inventory
- +3 more outcomes
Companies that use autolarte
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
autolarte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
autolarte partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and major.
- General Motors ColmotorescoreAuthorized Chevrolet dealer backed by GM Colmotores, the official Chevrolet manufacturer in Colombia. Provides new vehicle inventory, genuine parts distribution authorization, warranty support, and technical training for service operations.
- ChevyPlan (GM Colmotores)core25-year-old savings plan program for vehicle acquisition under GM Colmotores supervision and the national Chevrolet dealer network. Serves 111,000+ members with 72 and 84-month savings plans.
- Allianz ColombiamajorVehicle insurance partner offering all-risk coverage through Autolarte's insurance services.
- AXA ColpatriamajorVehicle insurance partner offering all-risk coverage through Autolarte's insurance services.
- Mapfre ColombiamajorVehicle insurance partner offering all-risk coverage through Autolarte's insurance services.
- Seguros SuramajorVehicle insurance partner offering all-risk coverage through Autolarte's insurance services.
- Seguros BolívarmajorVehicle insurance partner offering all-risk coverage through Autolarte's insurance services.
- HDI SegurosmajorVehicle insurance partner offering all-risk coverage through Autolarte's insurance services.
- Liberty SegurosmajorVehicle insurance partner offering all-risk coverage through Autolarte's insurance services.
- Zurich SegurosmajorVehicle insurance partner offering all-risk coverage through Autolarte's insurance services.
- Aseguradora SolidariamajorVehicle insurance partner offering all-risk coverage through Autolarte's insurance services.
- TotalCarcoreMulti-brand service center network for vehicle repair and maintenance, operated as part of the Autolarte Group ecosystem.
- Solo ChevroletcoreGenuine Chevrolet parts retail channel for original and homologated parts for vans, pickups, cars, and Chevrolet trucks.
- Repuestera ComercializadoracoreWholesale authorized channel by GM Colmotores for distributing 100% genuine parts, part of the Autolarte Group.
- Carrocerías PanamericanamajorBody work partner for truck and bus customization including flatbed, stake, and van body types.
- Carrocerías PlatinummajorBody work partner for truck and bus customization.
- Carrocerías LibertadmajorBody work partner for truck and bus customization.
- Furgones ExpressmajorBody work partner for van and box truck customization.
- IncoltanquesmajorBody work partner for tanker and industrial tank customization.
- Carrocerías SuperpolomajorBus body work partner for urban, intercity, and special service buses.
- Carrocerías Busscar de ColombiamajorBus body work partner for urban, intercity, and special service buses.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
autolarte competitors and assessment
Company assessmentDirect peers
- Auto Union Colombia: Colombian multi-brand automotive dealer group offering new and used vehicles, financing, and after-sales services. Comparable to Autolarte in multi-brand retail model, integrated financing, and workshop operations across Colombia.
- OLX Autos: Used car marketplace operating in Colombia and other Latin American countries. Directly comparable to Autolarte's Usados Multimarca business for certified and trade-in used vehicle transactions.
- Carroya: Colombian automotive classifieds platform owned by a major local media group. Overlaps with Autolarte's used vehicle lead generation and competes for the same Colombian multi-brand pre-owned buyer pool.
- TuCarro: Colombia-focused used-vehicle classifieds platform. Comparable to Autolarte's multi-brand used vehicle inventory as a primary online discovery channel for Colombian used car buyers.
- Alkomprar: Colombian used-vehicle retailer and online marketplace. Comparable to Autolarte's multi-brand certified used car business (130+ units) given overlapping target customers and competing on certified pre-owned inventory.
- Los Coches: Multi-brand automotive dealer group operating showrooms across Colombian cities. Directly comparable to Autolarte in physical retail footprint, multi-brand used vehicle offering, and integrated financing/insurance services within Colombia.
Broad incumbents
- Kavak: Latin America's largest used-car marketplace with operations in Mexico, Argentina, Brazil, and Colombia. Competes with Autolarte's Usados Multimarca offering through digital inventory, reconditioning standards, and embedded financing.
- Grupo Astara: Spanish-headquartered automotive distribution group active across Latin America representing multiple OEMs and mobility services. Comparable as a broader incumbent operating multi-brand vehicle distribution and dealer-like businesses in the region.
- Mercado Libre (Autos vertical): Dominant Latin American e-commerce marketplace with a large vehicles and parts vertical in Colombia. Competes with Autolarte's multi-brand used vehicle business for buyer attention and lead generation across Colombia.
- Inchcape: Global automotive distributor with a meaningful Latin American presence across multiple OEM brands. Comparable as a large-scale multi-market dealer and distributor whose distribution model overlaps with Autolarte's authorized retail approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
autolarte social profiles
Digital presenceautolarte compliance and trust
Trust signalCompliance1 record
autolarte financial estimates
Financial estimateRevenue estimate
Valuation estimate
autolarte leadership team
Management profileNumber of profiles
autolarte subsidiaries and ownership
Company hierarchySubsidiaries4 records
autolarte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
autolarte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about autolarte
What does autolarte do?
Autolarte is an authorized Chevrolet dealership operating 15+ physical locations across Colombia that sells new Chevrolet vehicles, certified multi-brand used vehicles (130+ inventory), and commercial trucks and buses. The dealership provides a full vehicle ecosystem including financing through Chevrolet Financial Services and ChevyPlan savings programs, insurance brokerage with eight partner insurers, and after-sales services spanning light vehicle workshops, truck workshops, collision repair, and genuine parts distribution via subsidiary channels.
Is autolarte a public or private company?
autolarte is a private company. It is classified as family owned and is currently operating.
When was autolarte founded?
autolarte was founded in -1. It employs 51 to 100 people.
Where is autolarte based?
autolarte is headquartered in Medellín (Sur), Colombia, in the Latin America region.
How does autolarte make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are aftermarket Services, parts and Accessories Sales, insurance Services, vehicle Financing and chevyPlan Savings Program.
Who are autolarte's main competitors?
Direct peers on record are Auto Union Colombia, OLX Autos, Carroya, TuCarro, Alkomprar and Los Coches. Broad incumbents are Kavak, Grupo Astara, Mercado Libre (Autos vertical) and Inchcape.
Does autolarte have an API?
No public API is recorded for autolarte.
What industry is autolarte in?
autolarte's product category is Automotive Dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 44111 and its SIC code is 5500.