Reach Integrated
Reach Integrated is a Malaysian Bumiputera-status agent and subcontractor that supplies, installs and services industrial automation, flow control and telecommunications equipment — primarily for oil & gas operators, water utilities and government agencies across Malaysia.
- Company typePrivate
- Founded2006
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Reach Integrated does
Reach Integrated Sdn. Bhd. is a Malaysian private limited company (Sdn. Bhd.) incorporated in 2006, operating as an authorized agent, reseller and subcontractor for international manufacturers of industrial automation, flow control and telecommunication equipment. The company supplies, installs, tests and commissions products — primarily ROTORK electric, pneumatic and hydraulic actuators; SIAE Microelettronica and CETC54 digital microwave, VSAT and troposcatter systems; VODEC PAGA and intercom systems; Ansaldo motors, drives and switchgear; and FuelActive fuel handling systems — to upstream and downstream oil & gas operators, water utilities, government irrigation and drainage agencies, and retail chains in Malaysia.
The company's core technology offering is the integration of third-party OEM hardware into hazardous-area and harsh-environment applications on offshore platforms, water treatment plants, flood control infrastructure and power facilities. Its proprietary differentiation lies in exclusive agency agreements for specific Malaysian verticals (e.g., ROTORK Exclusive Agent for upstream O&G), domain specialization in explosion-proof and PAGA systems, and bundled supply-plus-installation-plus-maintenance capability. There is no evidence of in-house software platforms, proprietary IP or AI/ML components.
Reach Integrated earns revenue via three streams: one-time equipment and product sales tied to project tenders, professional services for installation, testing, commissioning and maintenance, and licensing/agency commissions from its exclusive principal relationships. Pricing is project-based (quotations, competitive tenders, multi-year contracts) rather than standardized per-unit; GTM is enterprise field sales driven, led by Dato' Tengku Zaman Tengku Ariff as Chairman and operating under PETRONAS License and Bumiputera status credentials that gate access to major Malaysian O&G and government projects. Operations are concentrated in Malaysia, covering Peninsular Malaysia, Sabah and Sarawak.
Reach Integrated firmographics
Firmographics- Name
- Reach Integrated
- Legal name
- Reach Integrated Sdn. Bhd.
- Website
- https://reachintegrated.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reach Integrated is a Malaysian Bumiputera-status agent and subcontractor that supplies, installs and services industrial automation, flow control and telecommunications equipment — primarily for oil & gas operators, water utilities and government agencies across Malaysia.
- Ownership category
- akta.pro rank
Reach Integrated industry classification
Industry- Product category
- Industrial Equipment & Engineering Services
- NAICS
- Fluid Power Cylinder and Actuator Manufacturing (333995), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Oil & Gas Field Machinery & Equipment (3533), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)
- akta.pro secondary industry
- Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)
Keywords
Where Reach Integrated is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Reach Integrated business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment and Product Sales: Supply and delivery of industrial equipment including actuators (ROTORK, SCHISCHEK), telecommunication equipment, electrical and instrumentation products, power generation and distribution equipment. Revenue is generated through one-time product sales with installation, testing, and commissioning services.
- Engineering Services: Installation, testing, commissioning, and maintenance services for industrial equipment across oil & gas, water treatment, and power generation facilities. Services include subcontract works for ROTORK Malaysia on water treatment plants, drainage projects, and flood control systems.
- Agency and Distribution: Revenue generated through exclusive agency agreements with international principals (ROTORK, SIAE Microelettronica, CETC54, etc.) for Malaysian Oil & Gas, Water & Power sectors. Company acts as authorized reseller and agent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based quotations for equipment and services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Reach Integrated product offering
Product offeringCore offering
Reach Integrated supplies, installs, tests, commissions, and maintains industrial automation and flow-control equipment (primarily ROTORK actuators), offshore telecommunication systems, electrical & instrumentation products, and power generation/distribution equipment for Malaysia's oil & gas, water utility, petrochemical, and government sectors. The company operates as an authorized agent and reseller for major international equipment manufacturers and as a subcontractor executing water treatment plant, drainage, and flood-control projects on behalf of principals.
Product overview
Reach Integrated Sdn. Bhd. is a Malaysian company providing integrated solutions across telecommunications, electrical/instrumentation, power generation, drainage/irrigation, and construction sectors. The company operates primarily as a distributor, reseller, and service provider for various international manufacturers' products in the Oil & Gas, telecommunications, industrial, and water treatment industries. Key product lines include ROTORK actuators for flow control applications, VODEC industrial communication systems, QubeConnect IP telephony solutions, CETC54 troposcatter and satellite communication systems, and FuelActive fuel delivery systems. Services encompass installation, testing, commissioning, and maintenance of these systems across offshore platforms, water treatment plants, and various industrial facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Drainage & Irrigation Projects Engineering and implementation services for drainage systems, irrigation infrastructure, flood control gates, tidal control systems, and flood mitigation projects across Malaysia, executed primarily as subcontract works for ROTORK Malaysia on government agency (JPS) projects.
- Telecommunication Products Telecommunication equipment and systems including digital microwave radio (DMR), VSAT connectivity, satellite entertainment systems, wireless ethernet radio, fiber optic systems, and IP telephony solutions for offshore platforms, petrochemical facilities, and industrial sites.
- Electrical & Instrumentation Products Electrical and instrumentation equipment including power isolator switches, rugged switches/routers/firewalls, circuit breakers, power cables, fiber optic cables, UPS systems, batteries, and associated control systems for industrial and hazardous-area applications.
- Telecommunication Services Installation, testing, commissioning, and maintenance services for telecommunication systems including PAGA systems, IP CCTV surveillance, network equipment, and explosion-proof communication equipment for offshore and petrochemical facilities.
- Electrical & Instrumentation Services Engineering services for electrical and instrumentation systems including supply, installation, testing, and commissioning of instrument and control systems for oil and gas facilities, water treatment plants, and industrial sites.
- Power Generation & Distribution Services Services for power generation and distribution facilities including supply, delivery, testing, and commissioning of electric actuators and network infrastructure for power plants and utility facilities.
- Construction & Renovation Works Construction and renovation services including new store expansion programs for retail chains such as 7-Eleven Malaysia, plus general building works, civil and electrical works for commercial clients.
- ROTORK Actuators (Authorized Reseller/Agent) ROTORK-brand actuators for flow control and valve automation including electric actuators (IQ series, IQ40, IQ2 Range), pneumatic actuators (CP/S and RC series), hydraulic linear actuators (LH range), and process control actuators (CMR series), supplied as exclusive agent for Malaysian Oil & Gas upstream and authorized reseller for Malaysian Water & Power sectors.
- VODEC Industrial Communications Systems Wired telecommunication systems for severe and hazardous environments including Public Address and General Alarm (PAGA) systems, Page-Party communication systems, Driller's Intercom systems, and explosion-proof equipment, supplied as authorized agent and dealer for Malaysia.
- CETC54 Communication Systems Troposcatter systems, satellite communication systems, and data communication equipment for oil and gas sector applications, supplied as exclusive agent for Malaysian Oil & Gas under a 3-year appointment from March 2010.
- SIAE Microelettronica Digital Microwave Radio (DMR) Systems Digital microwave radio equipment and related services from world-leading digital microwave OEM SIAE Microelettronica, supplied as exclusive agent to Malaysian Oil & Gas Industries.
- FuelActive Fuel Delivery System FuelActive fuel delivery system with float technology that draws fuel from the upper level of storage tanks to reduce water and sediment contamination in diesel fuel applications, distributed as exclusive agent for Malaysian Oil & Gas, Telecommunication and Defense Sectors.
- QubeConnect IP Telephony Products IP telephony and enterprise communications solutions including QubeTalk IP-PBX systems, Softswitch IP-PBX, billing and provisioning systems, and call and video conferencing systems, supplied as authorized agent and dealer for Malaysia.
- Construction & Renovation Works for Retail Chains Construction and renovation services for new store expansion programs for retail convenience store chains, including awarded contracts for 7-Eleven Malaysia's nationwide store rollout (chain operates 2,500+ stores serving over 1,000,000 customers daily).
Quantifiable outcome
- Successfully completed desktop surveys for 411 T2Net model sites for Siemens Malaysia
- +2 more outcomes
Companies that use Reach Integrated
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles7 records
Reach Integrated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reach Integrated partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, secondary and minor.
- ROTORK (MALAYSIA) SDN BHDcoreROTORK is the market leading actuator manufacturer and flow control company. Reach Integrated serves as ROTORK's Exclusive Agent for the upstream segment of the Malaysian Oil & Gas Sector and Authorized Reseller and Agent for the Malaysian Water & Power Sector. Company receives subcontract works for installation, testing, commissioning of actuators across water treatment plants, drainage projects, and flood control infrastructure.
- SIAE Microelettronica S.p.A. (Italy)coreSIAE Microelettronica is a world leader in digital microwave equipment. Appointed Reach Integrated as its EXCLUSIVE AGENT for sale and services of all products in the Malaysian Oil & Gas Industries for 2 years from February 2007. Later secured exclusive rights to market products from SIAE Microelettronica to Malaysian Oil & Gas Industries.
- CETC54 - 54th Research Institute of China Electronics Technology Group CorporationcoreCETC54 appointed Reach Integrated as Exclusive Agent for the Oil & Gas sector in Malaysia for 3 years from March 2010. Authorized to market troposcatter systems, satellite communication systems, and data communication equipment systems on an exclusive basis.
- Ansaldo Sistemi Industriali S.p.A. (Italy)secondaryAnsaldo has over 150 years experience and is one of the world's leading suppliers of Industrial Automation, Electric Motors, Generators and Power Control Systems. Reach Integrated secured Exclusive Rights to market quality products including AC & DC Motors, Low/Medium/High Voltage Drives, Switchgears, Transformers & Capacitor Banks to Malaysian Oil & Gas Industries.
- SAIVER S.r.l. (Italy)secondarySAIVER has been manufacturing high quality Air Handling Units since 1959. Reach Integrated secured exclusive rights to market SAIVER's Air Handling Units for HVAC systems (general applications, hazardous applications, computer rooms & data centers) to Malaysian Oil & Gas Industries.
- VODEC Industrial Communications Ltd.secondaryVODEC designs, manufactures and supplies wired telecommunication systems for severe and hazardous environments. Appointed Reach Integrated as Authorized Agent & Dealer for Malaysia, supplying PAGA systems, Page-Party communication, intercom systems, explosion-proof equipment for offshore and petrochemical facilities.
- FuelActive Limited (UK)secondaryFuelActive appointed Reach Integrated as Exclusive Agent for distribution and installation of FuelActive fuel delivery system for Malaysian Oil & Gas, Telecommunication and Defense Sectors. The system addresses water and sediment contamination issues in diesel fuel applications.
- QubeConnectminorQubeConnect is an IP telephony solutions provider. Appointed Reach Integrated as Authorized Agent & Dealer for Malaysia for enterprise communications systems including QubeTalk IP-PBX, billing systems, contact center, and video conferencing solutions.
- IEP Sdn BhdminorIEP is Malaysia's leading provider for electrical and power solutions in industrial, hazardous & harsh environment. Appointed Reach Integrated as authorized dealer for UPS systems, batteries, power cables, fiber optic cables, circuit breakers, and other electrical equipment for various industries.
- Nera Malaysia Sdn BhdsecondaryNera Malaysia chose Reach Integrated to perform survey, installation, testing & commissioning of Microwave Radiolink Equipment for DiGi Telecommunication's mobile network expansion plan. Nera is a subsidiary of Nera Networks AS of Norway.
- Andrew Corporation (Australia) Pty LtdminorAndrew Corporation authorized Reach Integrated to offer and supply top quality ANDREW Products including Base Station Antennas, Tower Mounted Amplifiers, HEALIAX Feeders and Associated Products for telecommunications infrastructure.
- PTTEP (PTT Exploration and Production Public Company Limited)corePTTEP awarded Reach Integrated a 3-year Maintenance & Service Contract for ROTORK Motor Operated Valves (MOVs) and Shutdown Valves (SDVs) for PTTEP Malaysia's Production Operations in offshore Sarawak blocks SK309 and SK311.
- Dialog Bayan Petroleum Sdn BhdsecondaryDialog Bayan Petroleum, under Oilfield Service Contract with PETRONAS Carigali for BAYAN Field enhancement, awarded Reach Integrated with Digital Microwave Radio system work for BAYAN Redevelopment Gas Phase 2 Project.
- PETRONAS Carigali Sdn BhdcorePETRONAS Carigali awarded contracts for supply and delivery of ROTORK actuators for Sarawak Gas Operations at Bintulu Integrated Facility. PETRONAS Carigali is Malaysia's premier oil & gas exploration and production company.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Reach Integrated competitors and assessment
Company assessmentDirect peers
- Dialog Group Berhad: Malaysian integrated O&G services company with expertise in production operations, maintenance, and engineering. Directly comparable as a Malaysian O&G and industrial services firm serving PETRONAS Carigali and major operators.
- Bilfinger SE: Global industrial services provider with strong flow-control, valve, actuator, and O&G MRO offerings. Directly comparable to Reach Integrated's ROTORK-backed actuator and maintenance services for upstream operators.
- Uzma Berhad: Malaysian oil and gas services company providing well intervention, production operations, and integrated O&G services. Comparable as a Malaysia-based O&G services and equipment provider serving PETRONAS and international majors.
- George Kent (Malaysia) Berhad: Malaysian engineering and construction company with a metering and water infrastructure business. Comparable to Reach Integrated's water-utility and infrastructure-related flow-control scope.
- Wah Seong Corporation Berhad: Malaysian O&G and industrial services group with exposure to pipe-coating, flow technology, and energy services. Comparable as a Malaysian O&G-focused industrial services peer with flow-control exposure.
- AWC Berhad: Malaysian integrated facility services and MRO provider serving utilities, government, and industrial clients. Comparable on the Malaysia MRO, electrical, and facility-services overlap with Reach Integrated's Water & Power work.
Broad incumbents
- Sapura Energy Berhad: Major Malaysian integrated O&G services company with engineering, drilling, and production operations exposure. Comparable as a broad incumbent Malaysian O&G player that overlaps with Reach Integrated's upstream and downstream O&G customer set.
- Jebsen & Jessen Technology (Malaysia): Southeast Asian distributor of industrial equipment, including flow control and process instrumentation. Comparable as a regional industrial-equipment distributor with overlapping principals and end customers.
- DKSH Holdings (Malaysia): Asia-wide market expansion services company that distributes industrial and technical products across emerging markets. Comparable as a much larger incumbent industrial-equipment distributor with overlapping flow-control and electrical portfolios.
Regional players
- Ranhill Utilities Berhad: Malaysia-focused water utility and services company involved in water treatment plant operations. Comparable on the Malaysian water-utility service side, where Reach Integrated supplies ROTORK actuators to WTP projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Reach Integrated social profiles
Digital presenceReach Integrated compliance and trust
Trust signalCompliance2 records
Reach Integrated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reach Integrated leadership team
Management profileNumber of profiles
Profiles3 records
Reach Integrated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reach Integrated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reach Integrated
What does Reach Integrated do?
Reach Integrated supplies, installs, tests, commissions, and maintains industrial automation and flow-control equipment (primarily ROTORK actuators), offshore telecommunication systems, electrical & instrumentation products, and power generation/distribution equipment for Malaysia's oil & gas, water utility, petrochemical, and government sectors. The company operates as an authorized agent and reseller for major international equipment manufacturers and as a subcontractor executing water treatment plant, drainage, and flood-control projects on behalf of principals.
Is Reach Integrated a public or private company?
Reach Integrated is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reach Integrated founded?
Reach Integrated was founded in 2006. It employs 1 to 10 people.
Where is Reach Integrated based?
Reach Integrated is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Reach Integrated make money?
Three revenue lines are on record. Equipment and Product Sales are the primary driver. The others are engineering Services and agency and Distribution.
Who are Reach Integrated's main competitors?
Direct peers on record are Dialog Group Berhad, Bilfinger SE, Uzma Berhad, George Kent (Malaysia) Berhad, Wah Seong Corporation Berhad and AWC Berhad. Broad incumbents are Sapura Energy Berhad, Jebsen & Jessen Technology (Malaysia) and DKSH Holdings (Malaysia). Ranhill Utilities Berhad is listed as a regional player.
Does Reach Integrated have an API?
No public API is recorded for Reach Integrated.
What industry is Reach Integrated in?
Reach Integrated's product category is Industrial Equipment & Engineering Services. Its primary akta.pro industry code is IMAHAGAL, Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling), with a secondary code of TLAKAHAI, Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses). Its NAICS code is 333995 and its SIC code is 3533.