Rosemary's Babies Company

What Rosemary's Babies Company does

Rosemary's Babies Company (RBC) is a Cincinnati-based 501(c)(3) nonprofit organization that delivers integrated social services to teen parents ages 9-19 and their children across Ohio, Kentucky, and Indiana. Founded in 2013 by Rosemary Oglesby-Henry, a former teen mother, RBC operates through a community-led model anchored by the Holloway House & Resource Center, a 6,900-square-foot facility in North Avondale, Cincinnati that opened March 30, 2025 and provides supportive housing for up to 14 teen parent families alongside wellness, education, and resource programming. The organization has served over 3,000 young parents and children since inception and reports a 95% success rate in graduations, poverty prevention, and dual-pregnancy reduction.

RBC's service platform is structured around the proprietary P.E.T.A.L.S. framework (Parenting, Education, Technology, Arts, Leadership, Social determinants) and comprises multiple integrated programs: the Leadership & Legacy Program (one-year family support), Confidant Care (24/7 mentorship), Seeds to Inspire (weekly parenting education), The Σ (Sum) of Finance & Health (six-month financial literacy with a $250 savings seed), P.E.T.A.L.S. Outlook (workforce development), AID Academy (transitional housing), and Petals Pantry & Boutique (baby supply distribution). Supporting digital assets include the teenparentresources.org educational website, the Levi the Leadership Lion STEM/STEAM YouTube content library, and the PETALS Portal for volunteer and board management. Distribution is primarily direct via the Holloway House facility and a 100+ agency partner referral network.

RBC's revenue model is donation- and grant-dependent. In 2023, total contributions reached $2,192,017, comprising $957,858 in cash and $208,359 in in-kind services. Major funding sources include a $390,000 State of Ohio Faith Based Initiatives grant for 2026/2027 Holloway House Aid Academy programming, a $100,000 grant from bi3, foundation support from Greater Cincinnati Foundation and United Way, and individual donations ranging from $10 essentials to $10,000 leadership gifts. RBC generates revenue through annual events (Bellinis & Babies Brunch, Be a Friend, Legends Showcase Gala), naming rights sponsorships, and corporate partnerships with Procter & Gamble, Evenflo Feeding, Molina Healthcare, Fifth Third Bank, Cincinnati Bengals (NFL), and Interact for Health. All services are delivered free of charge to beneficiaries.

Name

Rosemary's Babies Company

Legal name

Rosemary's Babies Co.

Website

https://rosemarysbabies.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosemary's Babies Company is a Cincinnati-based 501(c)(3) nonprofit providing integrated housing, education, and support services to teen parents ages 9-19 across Ohio, Kentucky, and Indiana, anchored by the Holloway House & Resource Center.

Ownership category

akta.pro rank

Product category

Social Services for Teen Parents and At-Risk Youth

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Teen parent support
• Supportive housing services
• Family education programs
• Youth mentorship services
• Community nonprofit services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization relies heavily on individual donations from the community, with 100% of monthly gifts supporting families served. Donation levels range from $10 for essentials to $10,000 Leadership Gifts.
2. Corporate/Foundation Grants: Major grants from organizations including bi3 ($100,000), State of Ohio Faith Based Grants ($390,000), Greater Cincinnati Foundation, and various other foundations.
3. In-Kind Donations: The organization receives in-kind services and products valued at over $200,000 annually, including baby supplies, clothing, and professional services.
4. Event Fundraising: Annual events including Bellinis & Babies Brunch, Be a Friend holiday program, and Legends Showcase Gala generate revenue and awareness.
5. Naming Rights & Legacy Gifts: Revenue from naming rights sponsorships and legacy gifts dedicated to specific rooms and programs in Holloway House.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rosemary's Babies Company is a 501(c)(3) nonprofit that provides free, integrated support services to teen parents ages 9-19 and their families in the Ohio, Kentucky, and Indiana tri-state region. Its core offering is the Holloway House & Resource Center combined with a portfolio of programs covering supportive housing (AID Academy), parenting education (Seeds to Inspire), 24/7 mentorship (Confidant Care), financial and health literacy (The Σ of Finance & Health), workforce development (P.E.T.A.L.S. Outlook), baby supply distribution (Petals Pantry & Boutique), and STEM education for children (Levi the Leadership Lion).

Product overview

Rosemary's Babies Co. is a nonprofit organization operating a platform of integrated social service programs for teen parents ages 9-19 in Ohio, Kentucky, and Indiana. The core offering is the Holloway House & Resource Center facility combined with multiple support programs including the Leadership & Legacy Program (P.E.T.A.L.S. track), Confidant Care mentorship, Seeds to Inspire parenting sessions, and The Σ of Finance & Health financial literacy program. Supporting services include Petals Pantry & Boutique for baby essentials, Levi the Leadership Lion STEM education for children, P.E.T.A.L.S. Outlook workforce development, and the AID Academy housing program. The organization also operates the Teen Parent Resources educational website and produces awareness content including the 'Still We Blossom' documentary.

Differentiator

Problem solved

Functional benefit

Brands

• Levi the Leadership Lion: Mascot and educational program focusing on STEM/STEAM education, leadership, and arts for children of teen parents
• P.E.T.A.L.S
• Seeds to Inspire
• Confidante Care
• Petals Pantry & Boutique
• The Sum of Finance & Health
• P.E.T.A.L.S Outlook

Products and services

• Holloway House & Resource Center A 6,900+ sq ft facility in North Avondale, Cincinnati, providing safe-haven supportive housing for up to 14 teen moms and their babies, plus wellness, education, resources, a state-of-the-art tech lab, lactation room, and wellness area. Open Monday-Thursday 12-6PM at 3864 Reading Road, Cincinnati, Ohio 45229.
• Leadership & Legacy Program (P.E.T.A.L.S. Track) A one-year family support program built on the P.E.T.A.L.S. framework (Parenting, Education, Technology, Arts, Leadership, Social determinants) that provides enrolled teen parent families with financial support, Confidant Care, emergency resources, trauma-informed care, and peer mentoring.
• Confidant Care 24/7 1:1 mentorship and support program connecting enrolled teen parents with trained confidants via online, telephone, in-person, and social media channels, providing a listening ear, calm voice, and crisis support including transportation and emergency supplies.
• Petals Pantry & Boutique A baby supply distribution service providing blankets, cribs, strollers, diapers, clothing (newborn-5T), furniture, and accessories at no cost to low cost for teen parents and their babies, operating by appointment at Holloway House.
• The Σ (Sum) of Finance & Health A six-month educational series teaching teen parents financial literacy (money management, budgeting, tax education, wealth-building) and healthy lifestyle literacy, with participants receiving $250 in emergency savings seed money upon completion.
• P.E.T.A.L.S. Outlook (Workforce Development) Workforce development program providing resume writing, interview skills, job-placement assistance, paid internships for teen parents, and an educational video series supporting career preparation and college admissions.
• Seeds to Inspire Parent educational series held Tuesdays 5:30-7pm at Holloway House providing professional, personal, and parenting discussions for teen parents, with transportation provided for participants 18 and under.
• AID Academy Housing Program Housing program within Holloway House for teen parents ages 17-20 seeking safe housing, support, education, and brighter futures, with applicants required to be parenting and have no criminal record or runaway charges.
• Levi the Leadership Lion (STEM/STEAM Learning Lab) STEM/STEAM education mascot character and learning lab program that introduces children of teen parents to science, technology, engineering, arts, and mathematics at the earliest stages of development through videos, activities, and the Holloway House learning lab.
• Teen Parent Resources Website An educational and interactive website (teenparentresources.org) that provides teen parent families with information on bringing baby home, applying for first jobs or apartments, certification programs, and other parenting resources.
• Wosie's Workshop / Be a Friend Holiday Program Annual holiday giving program that connects community members with teen parent families in need, providing wishlists for parents, babies, and household items during the Christmas season.
• Petals Playhouse & Activity Center Activity center at 4439 Reading Road, Cincinnati, providing free activities and parties for children of teen parents served by the organization.

Quantifiable outcome

• 95% success rate in graduations, poverty prevention, and dual pregnancy reduction
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered major, core and minor.

• Procter & GamblemajorStrategic or Co-development Partner · 1 January 2025Corporate partner providing support for teen parent families through online programs including childbirth classes and breastfeeding education resources.
• Evenflo FeedingmajorStrategic or Co-development Partner · 1 January 2025Partner providing breast pumps at no charge to teen parents as a health and wellness initiative. Education and lactation consultant services available through this partnership.
• Molina HealthcaremajorStrategic or Co-development PartnerHealthcare partner providing on-site services at Holloway House. Molina's Medicaid benefits include unlimited transportation for pregnant moms and babies until baby's 1st birthday, and Pacify benefit for 24/7 lactation support.
• Beech Acres Parenting CentercoreStrategic or Co-development PartnerMental health partner providing internal resource for parents' mental health as an on-site partner at Holloway House shared office space.
• IFFmajorStrategic or Co-development PartnerReal estate and community development partner that helped RBC acquire the Rupel House property for Holloway House development.
• The Port of Greater CincinnatimajorStrategic or Co-development PartnerProperty owner from which RBC purchased the historic Rupel House property at 3864 Reading Road in June 2022.
• Moody Nolan ArchitectsmajorStrategic or Co-development PartnerArchitecture firm that designed the Holloway House & Resource Center renovation, described as a 'best in class facility.'
• Cincinnati Zoo & Botanical GardensmajorStrategic or Co-development PartnerPartner sponsoring the Holistic Healing Garden & Play Area at Holloway House and collaborating on pet therapy and outdoor learning activities.
• Cradle CincinnaticoreStrategic or Co-development PartnerCollaborative partner working to reduce infant mortality in Cincinnati, recognizing founder as Champion for Change.
• UC HealthcoreStrategic or Co-development PartnerHealthcare system partner providing health services access for teen parent families.
• Every Child SucceedscoreStrategic or Co-development PartnerEarly childhood development partner providing support services for families.
• Cincinnati Bengals (NFL)majorStrategic or Co-development PartnerNFL partnership through #MyCauseMyCleats initiative with running back Samaje Perine #34, raising awareness and funds for teen parent support.
• P.E.T.A.L.S PlayhousecoreStrategic or Co-development PartnerRelated organization providing free activities and parties for teen parent families through the playhouse program.
• Pro Bono Partnership of OhiocoreImplementation/ SI/ Consulting PartnerLegal partner that helped trademark the RBC logo in 2019, providing essential pro bono legal services.
• Learning GrovecoreStrategic or Co-development PartnerPartner providing educational resources and programming support for teen parent families.
• A Human Person ProductionsmajorStrategic or Co-development PartnerProduction company that created the 'Still We Blossom' documentary about founder Rosemary Oglesby-Henry and the Holloway House project.
• Habegger CompanyminorStrategic or Co-development PartnerPartner sponsoring the Habegger Library space within Holloway House.
• Rubel FamilyminorStrategic or Co-development PartnerHistorical property connection to the Rupel House property and community legacy.

Scale indicators19 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Parents as Teachers: National early childhood parent education organization serving families from pregnancy through kindergarten. Comparable in parenting education and family support mission, but broader in age range and home-visiting-based delivery.
• Healthy Families America: Prevent child abuse and neglect home visiting program serving at-risk families from pregnancy onward. Comparable in supporting new parents with parenting skills, but is a home-visiting model rather than a residential facility.
• Nurse-Family Partnership: Large-scale evidence-based nonprofit providing nurse home visits to first-time moms including teens. Comparable in serving young mothers with parenting and life skills support, but operates a national home-visiting model rather than residential housing.

Direct peers

• Healthy Teen Network: National nonprofit focused on adolescent sexual health, pregnancy prevention, and support for young families. Directly comparable in mission to support teen parents, though operating at the national policy and training level rather than direct service.
• Every Child Succeeds: Cincinnati-based home visiting program supporting first-time parents including teens, focused on child development and school readiness. Directly comparable as an early childhood partner serving overlapping populations and geographies.
• Cradle Cincinnati: Cincinnati collaborative focused on reducing infant mortality and improving maternal health, especially in Black communities. Directly comparable as a recognized RBC partner addressing overlapping outcomes for teen moms and their babies.

Regional players

• The Children's Home of Cincinnati: Cincinnati-based nonprofit providing residential treatment, education, and family support for at-risk children and youth. Closest regional comparable in terms of geography and mission overlap with teen and family services.
• Maryvale (Los Angeles): Greater LA nonprofit providing housing, mental health, and support services for vulnerable youth including young mothers. Comparable in residential + supportive services model for teen and young adult parents in a different geography.

Others

• United Way of Greater Cincinnati: Major funder and partner of RBC addressing childhood poverty across the region. Not a direct service peer, but a key ecosystem participant providing grants, convening, and the 12-nonprofit collaborative in which RBC participates.

Peers

• Beech Acres Parenting Center: Cincinnati-based parenting support organization and active RBC partner. Comparable in parenting education, family strengthening, and trauma-informed care, and is already a co-located partner within Holloway House.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/finallyrose
• YouTubeyoutube.com/channel/UC5-HtyomNncCymBIydHToEw
• Facebookfacebook.com/rosemarysbabies.cincy
• LinkedInlinkedin.com/company/rosemarysbabiesco
• Instagraminstagram.com/rosemarysbabies.co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosemary's Babies Company