Secor Farms Inc

What Secor Farms Inc does

Secor Farms Inc is a privately held, family-owned farm incorporated in New Jersey, operating a single retail and agritourism property at 85 Airmont Avenue in Mahwah, NJ. The business functions as a year-round, four-season farm market plus destination experience: spring focuses on bedding plants, annuals, perennials, hanging baskets, and Easter items sourced through suppliers including Proven Winners, Burpee Home Gardens, Wave Petunias, and Centerton Nursery; summer shifts to locally grown and Amish-sourced produce (tomatoes, corn, lettuce) and freshly baked goods including pies and signature apple cider donuts made daily; fall adds paid agritourism activities (hayrides to a U-pick pumpkin patch, a corn maze, a hay maze, and a petting zoo opening mid-September) ticketed through the FareHarbor platform; and winter (late November through December) sells pre-cut Fraser Fir Christmas trees, wreaths, grave blankets, and poinsettias supplied by Downey and Roberge. Ancillary categories include gardening supplies (fertilizers, soils, mulch, tools), seeds, and specialty foods from Stonewall Kitchen and Laurie's Candies.

The company makes money through four distinct revenue streams: in-person retail sales of produce, plants, baked goods, and seasonal decorations; per-transaction ticket revenue for fall activities (pumpkins priced separately at 75¢/lb, weekend general admission required, weekday group rates for 20+ parties that bundle hayride, pumpkin, and apple); holiday product sales concentrated in November and December; and food service through the on-site farm market. The go-to-market motion is direct-to-consumer at the physical storefront, supplemented by an embedded FareHarbor booking widget for agritourism tickets and a website (secorfarms.com) that serves as the primary marketing surface with seasonal pages for Fall, Winter, Spring, and Summer plus a gallery and testimonials section.

The underlying technology stack is minimal and off-the-shelf: a content website built by mopro, the third-party FareHarbor reservation/booking widget, and standard local SEO via Google Maps directions from Route 17 N and Route 87. There is no proprietary platform, no mobile app, no API, and no disclosed data or AI capability. The customer base is exclusively individual consumers and families within the Bergen County, NJ catchment, with no enterprise or institutional customers named. The company is privately held with no disclosed funding rounds, no parent company, no subsidiaries, and no external investment in the source material.

Name

Secor Farms Inc

Legal name

Secor Farms Inc

Website

https://secorfarms.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Secor Farms Inc is a privately held, family-owned farm in Mahwah, New Jersey, operating a four-season retail farm market and agritourism destination that sells plants, produce, baked goods, and seasonal decorations to local families and individuals.

Ownership category

akta.pro rank

Product category

Farm Market Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Fresh produce retail
• Seasonal plant nursery
• Agritourism activities
• Farm market sales
• Christmas tree farm

Headquarters

HQ city

Mahwah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Produce and Plant Sales: Year-round retail sales of fresh seasonal produce, flowers, plants, gardening supplies, and specialty items through the on-site farm market.
2. Agritourism Activities: Ticketed fall activities including hayrides, pumpkin picking, corn maze access, and petting zoo. Group hayrides available for parties of 20+ on weekdays.
3. Holiday Product Sales: Seasonal sales of pre-cut Christmas trees, wreaths, grave blankets, and poinsettias during the winter season (late November through December).
4. Food Service: Fresh baked goods including pies and famous apple cider donuts, fresh pressed apple cider, candy apples, and seasonal treats sold through the farm market.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Secor Farms Inc is a family-owned farm operating a year-round retail farm market in Mahwah, NJ, selling seasonal produce, plants, flowers, baked goods, and holiday decorations. The farm also operates seasonal agritourism programs including hayrides, pumpkin picking, a corn maze, and a petting zoo for families and local visitors.

Product overview

Secor Farms is a family-owned farm for all seasons offering a unified portfolio of seasonal products and activities. The core offerings include fresh produce from local and Amish farmers, a farm market with homemade baked goods (pies, apple cider donuts), and an extensive selection of flowers and plants (annuals, perennials, hanging baskets, vegetables, herbs). The farm operates seasonally with Spring offerings (Easter items, bedding plants), Summer produce and flowers, Fall activities (hayrides, corn maze, pumpkin picking, petting zoo), and Winter (Christmas trees, wreaths, poinsettias). Ancillary products include gardening supplies, seeds, and gardening tools. The farm's seasonal activities and products are interconnected, driving foot traffic throughout the year with each season's offerings complementing the retail plant and produce business.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Seasonal fresh fruits and vegetables sold at the farm market, sourced from Secor Farms and other local and Amish producers, for walk-in retail customers.
• Garden Center and Plant Nursery Year-round garden center offering an extensive selection of plants, flowers, roses, and specialty nursery stock for home gardeners and landscaping customers.
• Baked Goods Fresh baked goods, including donuts and other items, sold at the farm market for walk-in customers.
• Spring Plants and Easter Items Seasonal spring assortment featuring spring plants, Easter flowers, and related holiday merchandise sold in the spring season.
• Fall Harvest and Decorations Fall-season assortment of harvest produce, pumpkins, mums, and fall decorations sold at the farm market.
• Christmas Trees and Winter Holiday Items Winter-season offering of fresh-cut Christmas trees, garlands, wreaths, and holiday decorations sold at the farm market.
• Seeds and Starting Plants Seeds and starter plants sold at the farm market for home gardeners looking to begin their own growing season.
• Agritourism Activities Ticketed seasonal farm activities including hayrides, pumpkin picking, a corn maze, and a petting zoo, offered to families and individual visitors, with tickets sold online through FareHarbor.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Burpee Home GardensminorOthersVendor partner providing vegetable and flower seeds and plants for resale. Listed on the Resources page of Secor Farms website.
• Centerton NurseryminorOthersVendor partner supplying perennials. Listed on the Resources page of Secor Farms website.
• Perennial FarmminorOthersVendor partner supplying perennial plants. Listed on the Resources page of Secor Farms website.
• Stonewall KitchenminorOthersVendor partner supplying specialty food products sold at the farm market. Listed on the Resources page of Secor Farms website.
• Wave PetuniasminorOthersVendor partner supplying Wave petunia varieties. Listed on the Resources page of Secor Farms website.
• Proven WinnersminorOthersVendor partner supplying Proven Winners plant brand. Listed on the Resources page of Secor Farms website.
• Laurie's CandiesminorOthersVendor partner supplying candy products. Listed on the Resources page of Secor Farms website.
• Simply Beautiful GardensminorOthersVendor partner supplying Simply Beautiful Gardens plant brand. Listed on the Resources page of Secor Farms website.
• Downey and Roberge Christmas TreesminorOthersVendor partner supplying Christmas trees for the winter season. Listed on the Resources page of Secor Farms website.
• FareHarborcoreTechnology or IntegrationThird-party online booking platform used for selling tickets to fall activities including hayrides, weekend general admission, and group hayrides. Embedded booking widget on Secor Farms website.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Ort Farms: Long Valley, NJ family farm with farm market, seasonal produce, and family-friendly activities. Comparable farm stand and agritourism business in New Jersey.
• Wightman's Farm: Morristown, NJ farm stand offering fresh produce, plants, and seasonal fall activities. Direct peer in northern New Jersey with similar farm stand and agritourism offerings.
• Terhune Orchards: Princeton, NJ family farm with farm market, pick-your-own, bakery, and seasonal activities. Comparable diversified farm retail and agritourism operation in New Jersey.
• Stony Hill Farms: Chester, NJ farm with farm market, pick-your-own, corn maze, and seasonal events. Closely comparable agritourism and fresh produce operation in New Jersey.
• Johnson's Corner Farm: Medford, NJ family farm with farm market, bakery, pick-your-own, and seasonal activities. Comparable diversified farm retail and agritourism business model.
• Demarest Farm: Family-owned farm in Hillsdale, NJ offering a farm market, peach/apple picking, and seasonal fall activities. Direct competitor in Bergen County with the same farm stand plus agritourism model.
• Alstede Farms: Chester, NJ farm offering pick-your-own produce, farm market, greenhouse plants, and seasonal events. Closely comparable year-round farm stand + agritourism business in northern New Jersey.
• Phillips Farms: Milford, NJ family farm with farm market, seasonal produce, and farm experiences. Comparable New Jersey farm stand with seasonal agritourism components.
• Von Thun's Country Farm Market: New Jersey farm market offering seasonal produce, plants, and U-pick activities. Direct peer with farm stand and agritourism focus.

Regional players

• Donaldson Farms: Hackettstown, NJ farm with farm market, seasonal produce, and fall agritourism. Comparable farm-direct retail and experience model, though operating in a different region of New Jersey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/secor-farms-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secor Farms Inc