San Juan Backcountry

What San Juan Backcountry does

San Juan Backcountry is a family-owned outdoor recreation operator headquartered at 1119 Greene Street in Silverton, Colorado, with additional operating locations in Durango and Meeker. The business has been active for approximately 20 years and serves tourists visiting Colorado's San Juan Mountains with a catalog centered on off-road vehicle rentals and guided experiences.

The product portfolio spans ATV and UTV rentals (Polaris, Honda, Can-Am), Jeep Wrangler, Ford Bronco, and Jeep Gladiator rentals, 4-person Surrey bikes, and Rungu 3-wheel electric fat-tire E-Bikes. Guided offerings include half-day and full-day ATV/UTV tours, guided 4x4 outings, historical mine tours, and combined 4x4-and-hiking itineraries. Higher-ticket multi-day packages include the 3-day all-inclusive side-by-side adventure tour priced between $1,995 and $3,790. The operator also runs shuttle services covering airport transfers, wedding and event transport, and Colorado Trail thru-hiker logistics, with a partnership integration into the Durango & Silverton Narrow Gauge Railroad for combined train-and-tour packages.

The revenue model is consumer-direct, with pricing ranging from a $45 two-hour Rungu rental up to $3,790 for the multi-day adventure, a $1,000 refundable deposit on ATV/UTV units, and a 6% fee applied across tours. Bookings are processed through the Peek online reservation platform alongside walk-in and direct channels. Operations are seasonal, running approximately May through mid-October. The business has no external funding, no disclosed investors, and no parent entity, consistent with a privately held family operation.

Name

San Juan Backcountry

Legal name

San Juan Backcountry

Website

https://sanjuanbackcountry.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

San Juan Backcountry is a family-owned Colorado outdoor recreation operator headquartered in Silverton, serving San Juan Mountain tourists with ATV/UTV and Jeep rentals, guided tours, shuttle services, and multi-day adventure packages across Silverton, Durango, and Meeker.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation (487)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)

akta.pro secondary industries

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

Keywords

• Outdoor adventure rentals
• Guided off-road tours
• ATV UTV rentals
• Jeep 4x4 rentals
• Shuttle trail services

Headquarters

HQ city

Silverton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Equipment Rentals: One-time rental fees for ATVs, UTVs, Jeeps, Gladiators, Broncos, Rungu E-Bikes, and Surrey bikes. Pricing varies by equipment type and rental duration (2-hour, half-day, full-day, multi-day).
2. Guided Tours: Guided ATV/UTV tours, 4x4/Jeep tours, historical mine tours, and combination hiking/4x4 tours. Includes guided experiences with local historian expertise.
3. Package Deals: Combined packages including train ride plus tour/adventure experiences. Includes 3-day ATV/UTV adventure tours with lodging and meals.
4. Shuttle Services: Shuttle transportation to trails, wedding shuttles, and trail drop-off services for thru-hikers on the Colorado Trail.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

San Juan Backcountry is a family-owned outdoor adventure operator in Colorado's San Juan Mountains that rents off-road vehicles (ATVs, UTVs, Jeeps, Gladiators, Broncos, Rungu E-Bikes, and Surrey bikes) and provides guided ATV/UTV, 4x4, historical mine, and combined 4x4-and-hiking tours. The company also offers multi-day all-inclusive adventure packages, train-and-tour combo packages with the D&S Narrow Gauge Railroad, and shuttle/trail-drop transportation services across Silverton, Meeker, and Durango locations.

Product overview

San Juan Backcountry operates as an outdoor recreation operator offering vehicle rentals and guided adventure experiences in Colorado's San Juan Mountains. The product portfolio consists of two main categories: (1) vehicle rentals including ATV/UTV, Jeep/Gladiator/Bronco, Surrey bikes, and Rungu electric bikes available in Durango, Silverton, and Meeker locations; and (2) guided tour experiences including ATV/UTV tours, historical mine tours, 4x4 Jeep tours, combined 4x4 & hiking tours, and premium 3-day adventure packages. Additional services include train ride packages combining railroad excursions with tours, and shuttle/transportation services for trail access and group transport. The company serves as a unified adventure platform offering both self-guided rentals and guided experiences with equipment, logistics, and expertise bundled together.

Differentiator

Problem solved

Functional benefit

Products and services

• ATV & UTV Rentals Rental of all-terrain vehicles (ATVs) and utility task vehicles (UTVs) for self-guided exploration of the San Juan Mountains trail systems at Durango, Meeker, and Silverton, Colorado locations. Available in 2-hour, half-day, full-day, and multi-day durations with prices starting at $125 for 2-hour and $175 for half-day. Requires a $1,000 refundable deposit.
• Jeep, Gladiator, & Bronco Rentals Rental of 4x4 vehicles including 4-Door Jeep, Jeep Gladiator, and Ford Bronco models equipped with 2-inch lifts and off-road tires for navigating mountain trails and ghost towns. Half-day from $230, full-day from $310, overnight from $360.
• Surrey Bike Rentals Pedal-powered Surrey bikes available for hour, 4-hour, or full-day rental to explore Silverton, Colorado and its surrounding areas.
• Rungu Electric Bike Rentals Rental of Rungu Electric Juggernaut E-Bikes featuring dual front wheels designed for slick surfaces such as soft sand, deep snow, and mud that standard e-bikes cannot traverse. 2-hour rental $45, 4-hour rental $75, with optional lunch add-on for $17.50.
• Guided ATV & UTV Tours Guided tours of the San Juan Mountains in which customers drive their own rented ATV or UTV while following an experienced local guide. Includes Early-Bird, Lunch, Half-Day, and Full-Day formats with prices per vehicle starting at $150 for early-bird and $325 for full-day.
• Guided Historical Mine Tours Historical tours in Silverton including visits to Cunningham Gulch, Old Hundred Gold Mine, gold panning, underground mine workings at Galena Mountain, and rock collecting. Includes a local historian, box lunch, scenic views, and a shorter 2-hour mine tour option. Prices start at $120.
• Guided 4x4 Tours Jeep and 4x4 guided tours including Ghost Town Tours, Half-Day, Full-Day, Lunch, and Evening formats. Half-day up to 3 people $250; up to 7 people $550. Full-day and customizable destination tours are available.
• Guided 4x4 & Hiking Tours Combined 4x4 Jeep tours with hiking experiences at sites including Silverlake Mining Site, Old Hundred Trail, and Handies Peak. Half-day up to 3 people $275; full-day up to 7 people up to $1,100.
• 3-Day ATV/UTV Adventure Tour Three-day all-inclusive adventure on ATVs/UTVs through the San Juan Mountains including hotel or camping accommodations, meals, guide, helmet, equipment, and access to historic mining trails and the Alpine Loop. Pricing ranges from $1,995 (camping, single ATV) to $3,790 (hotel, side-by-side).
• Train Ride Packages Package combinations of D&S Narrow Gauge Railroad train rides between Durango and Silverton with 4x4 tours, historical mine tours, or full-day excursion experiences. Pickup available at the Silverton train station. Total packages allow adding round-trip train tickets and overnight stays.
• Shuttle Services & Trail Drops Shuttle transportation to destinations including Durango, Ouray, wedding venues, and Colorado Trail trailhead drop-offs for through-hikers at locations such as Highland Mary Lakes and Stony Pass. Wedding shuttles accommodate up to 40 people at $500; trail drops range $80-$950 depending on location and group size.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colorado Backcountry Jeep Tours: Colorado-focused Jeep tour operator specializing in scenic 4x4 excursions and ghost-town/historical mining tours — same product format (guided 4x4, historical mining themes) targeting the same mountain tourism segment.
• San Juan Scenic Jeep Tours: Ouray-area Jeep/4x4 tour operator running historical mining-road and ghost-town excursions — direct overlap in guided Jeep tours, shared San Juan Mountain trail network, and similar historical-narrative value proposition.
• Outlaw Tours: Telluride/Ouray 4x4 tour company running off-road and historical tours in the same San Juan region — competes for the same tourists driving the Alpine Loop and Engineer Pass trails with nearly identical product format.
• Animas Adventure Sports: Durango outdoor recreation rental and shuttle operator offering Jeep, ATV, and bike rentals plus trailhead transportation — competes head-to-head on the rental and shuttle services side of San Juan Backcountry's portfolio.
• Durangler: Durango-based Jeep and outdoor equipment rental outfitter — directly competes on the rental SKU (Jeeps, ATVs) for the same Durango inbound tourist segment.
• Mild to Wild Rafting & Jeep Tours: Durango-based adventure outfitter offering Jeep tours, rafting, and multi-activity packages across the San Juan region — same customer base (railroad tourists, regional visitors), overlapping product mix (guided Jeep/4x4 tours), and a comparable family-operated go-to-market in the same Southwest Colorado corridor.
• Mountain Bike Specialists: Durango bike rental and tour outfitter — overlaps on the bicycle-rental SKU (Surrey, Rungu E-bike) and shares the same direct-to-consumer tourist and thru-hiker customer base.

Others

• Discover Durango: Regional tourism marketing and booking platform for the Durango area — not a direct tour competitor, but a channel that funnels the same inbound customers to San Juan Backcountry and its competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/san-juan-backcountry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Juan Backcountry