Mountain Bike Specialists

What Mountain Bike Specialists does

Mountain Bike Specialists is a privately held specialty bicycle retail and service business headquartered in Durango, Colorado, operating from a single storefront at 949 Main Avenue. Founded in 1968 by Ed Zink as The Outdoorsman — originally a general sporting goods store — the company pivoted to cycling as outdoor recreation in the Durango region shifted from hunting toward mountain biking. Today, MBS sells new bicycles (mountain, electric, road, gravel, and children's categories) from Specialized and Norco under a one-time hardware sales model with prices ranging from roughly $800 for kids' bikes to over $12,000 for high-end S-Works models, and offers a parallel service and repair revenue stream performed by certified technicians including two Master Certified Specialized E-Bike Technicians.

Name

Mountain Bike Specialists

Legal name

Mountain Bike Specialists

Website

https://mountainbikespecialists.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Mountain Bike Specialists is a privately held specialty bicycle retail and service shop in Durango, Colorado, selling Specialized and Norco bikes across mountain, electric, road, gravel, and children's categories while offering certified repair services to local riders and destination cyclists.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail and Service

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• Bicycle retail
• Bike service repair
• Mountain bike sales
• Electric bike shop
• Specialty cycling store

Headquarters

HQ city

Durango

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: One-time sales of bicycles including mountain bikes, road bikes, electric bikes, gravel bikes, and children's bikes. Brands carried include Specialized and Norco.
2. Service and Repair: Bike maintenance and repair services including tune-up packages. Expert service staff with Specialized E-Bike Master Technicians certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mountain Bike Specialists is a specialty bicycle retail and service shop in Durango, Colorado. The company sells Specialized and Norco brand bicycles across categories including mountain bikes, electric bikes, road bikes, gravel bikes, and children's bikes, complemented by professional bike maintenance, tune-up packages, and repair services performed by Master Certified Specialized E-Bike Technicians. Customers can browse the online catalog, test ride demo bikes, and pick up purchases in-store.

Product overview

Mountain Bike Specialists is a bicycle retail and service shop in Durango, Colorado offering a diverse portfolio of bikes across multiple categories and a comprehensive service program. The core product portfolio consists of Specialized and Norco brand bicycles including mountain bikes (full-suspension and hardtail), electric bikes (commuter, mountain, and road), road bikes, gravel/adventure bikes, and children's bikes. Key product sub-brands include Specialized Turbo Vado, Turbo Como, and Turbo Tero (e-bike families), Specialized Stumpjumper 15 and Epic 8/9 (trail and XC mountain bikes), Specialized Turbo Levo (e-MTB), Specialized Crux and Diverge (gravel bikes), and Norco Revolver and Sight VLT (mountain and e-MTB). The company provides professional bike service and repair, demo bike test rides, and expert staff consultation to help customers find the right bike for their needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain Bikes Full-suspension and hardtail mountain bikes from Specialized and Norco designed for trail riding, cross-country racing, and enduro, with various suspension travel options. Sold to individual mountain biking enthusiasts.
• Electric Bikes Pedal-assist electric bicycles including commuter, city, mountain, and road e-bikes featuring Specialized Turbo motors with various power outputs and battery capacities. Sold to e-bike consumers for transportation and recreation.
• Road Bikes Performance road bicycles for racing and endurance riding with carbon and aluminum frames and drop-bar designs. Sold to road cycling enthusiasts.
• Gravel Bikes Adventure and gravel bicycles designed for mixed-terrain riding with wider tire clearance and relaxed geometry. Sold to gravel and adventure cyclists.
• Children's Bikes Youth and children's bicycles including balance bikes, kids' mountain bikes, and youth road bikes designed for various age groups from 5 years old and up. Sold to families with children.
• Bike Service & Repair Professional bicycle maintenance and repair services including tune-ups, suspension service, drivetrain maintenance, and brake service performed by certified technicians including Master Certified Specialized E-Bike Technicians. Sold to bicycle owners.
• Demo Bikes Test ride program allowing customers to ride bikes before purchasing to ensure proper fit and suitability. Provided to prospective bicycle buyers.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Iron Horse Bicycle ClassiccoreStrategic or Co-development Partner · 1 January 1972Mountain Bike Specialists has been an integral part of the Iron Horse Bicycle Classic since the very beginning in 1972. The race began with 32 cyclists racing the train from Durango to Silverton. Ed Zink was a founding member of this iconic event.
• Durango Trails (Trails 2000)coreStrategic or Co-development PartnerEd Zink was a founding member of Durango Trails (now Trails 2000), an organization dedicated to building and maintaining trails in the Durango area. The shop promotes trail use and local rides through this partnership.
• San Juan Mountains AssociationminorStrategic or Co-development PartnerEd Zink was a founding member of San Juan Mountains Association, a conservation organization. The shop supports land conservation and stewardship as part of its community mission.
• 4CoreminorStrategic or Co-development PartnerEd Zink was a founding member of 4Core, a local community organization. The shop maintains involvement in local community causes through this network.
• Durango DEVOminorStrategic or Co-development PartnerSome MBS staff members were members of Durango DEVO youth cycling program. Some have gone on to become coaches or professional athletes.
• Fort Lewis College Cycling TeamminorStrategic or Co-development PartnerEd Zink was a big supporter of the Fort Lewis College Cycling team. The shop continues to support the local collegiate cycling community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evo: Specialty outdoor and bike retailer combining e-commerce with destination retail locations, strong in mountain bike and ski categories. Comparable blend of premium bike retail, lifestyle brand curation, and experience-driven store concept.
• Competitive Cyclist: Premium online retailer specializing in road, mountain, and gravel bikes and gear with deep brand curation and expert content. Comparable premium-product positioning and brand-led merchandising strategy.
• Bicycle Warehouse: Multi-store independent bicycle retailer in the Southwest US carrying premium road, mountain, and e-bike brands with full service departments. Geographic and operational analog to MBS at slightly larger scale.
• Jenson USA: Long-standing online and physical specialty bike retailer based in Southern California offering premium brand bikes, components, and apparel with omnichannel fulfillment. Comparable product mix and omnichannel retail-service model.
• Mike's Bikes: Multi-location independent bicycle retailer carrying premium brands (Specialized, Trek, Santa Cruz) with full service departments. Closest analog as a community-rooted specialty bike shop chain with strong service attach and brand-aligned retail model.

Broad incumbents

• REI: National cooperative outdoor retailer with broad bike assortment and service capabilities across hundreds of stores. Overlaps with MBS on bike categories and service, but competes across a much wider product portfolio and customer base.
• Trek Bicycle: Major bike manufacturer operating company-owned retail stores and a global IBD network. Comparable product offerings at retail and shares the certified-service positioning that MBS depends on with Specialized and Norco.
• Specialized Bicycle Components: Premium bike manufacturer whose products anchor MBS's inventory and service identity (including the Master Certified E-Bike Technician program). Acts as both critical supplier and indirect DTC competitor through its own retail and online channels.
• Backcountry: Large online outdoor and cycling retailer with curated premium brand assortment and expert content. Competes for premium bike and gear dollars with a national footprint MBS does not have.

Emerging players

• The Pro's Closet: Certified pre-owned bike and component retailer with strong e-commerce platform and trade-in model. Adjacent competitor for premium-bike demand, particularly for value-conscious customers in mountain and road categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MountainBikeSpecialists
• Instagraminstagram.com/mbsdurango

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Bike Specialists