Roadcross Schweiz
RoadCross Schweiz is a Zürich-based Swiss foundation providing free legal and psychological counseling to traffic accident victims and operating one of Switzerland's largest youth road-safety prevention networks, delivering roughly 400 events per year to about 15,000 adolescents and young adults.
- Company typePrivate
- Founded2005
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roadcross Schweiz does
RoadCross Schweiz is a Swiss non-profit foundation (Stiftung) founded in 2005 and headquartered in Zürich, with a second office in Lausanne serving the French-speaking Romandie region. The organization pursues a dual mission: it provides free, expert legal and psychological counseling to traffic accident victims and their families through a multilingual helpline (phone, email, WhatsApp), and it operates one of Switzerland's largest youth road safety prevention networks, delivering roughly 374-400 in-person events per year to approximately 13,000-15,000 adolescents and young adults aged 16-24 across 18 cantons.
Its prevention product suite is built on three workshop tiers — standard classroom workshops at CHF 250 per 120-minute session, the Be My Story virtual-reality program at CHF 300 per class (delivered via 10 VR headsets developed in partnership with LerNetz SA and Bandara), and Atelier Firstmed at CHF 500 per 4-hour session combining road safety with first-aid training alongside partner Firstmed. Adjacent offerings include the YourChoice youth content platform (your-choice.ch), the Date Nina interactive film, free teacher workbooks, a CZV-certified coaching line for professional drivers, and the PreventionLab research initiative. Victim-side delivery is supported by a Zürich-based counseling team, a Lausanne French-language channel, and new self-help groups being established with Selbsthilfe Schweiz in Zürich and Basel.
The foundation is funded almost entirely through charitable donations and public grants, primarily from the Swiss Road Safety Fund (Fonds für Verkehrssicherheit / Fonds pour la sécurité routière), with workshop fees only partially subsidized by that fund. It is governed by a Board of Trustees chaired by Willi Wismer, with Stephanie Kebeiks as Director and department heads for Prevention (Christine Vögele) and Counseling (Andrea Ruh Woodtli). Its 30-plus-year lobbying track record — including a successful 2022-2023 campaign to preserve minimum penalties for reckless speeding and an October 2025 Board decision to push for a young-driver performance restriction — positions it as a recognized federal policy interlocutor alongside ASTRA, TCS, Pro Velo, ProJuventute, and cantonal police partners.
Roadcross Schweiz firmographics
Firmographics- Name
- Roadcross Schweiz
- Legal name
- RoadCross Schweiz
- Website
- https://roadcross.ch
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RoadCross Schweiz is a Zürich-based Swiss foundation providing free legal and psychological counseling to traffic accident victims and operating one of Switzerland's largest youth road-safety prevention networks, delivering roughly 400 events per year to about 15,000 adolescents and young adults.
- Ownership category
- akta.pro rank
Roadcross Schweiz industry classification
Industry- Product category
- Road Safety and Victim Support Services
- NAICS
- Automobile Driving Schools (611692), Other Individual and Family Services (624190), Child and Youth Services (624110), Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700), Services-Educational Services (8200)
- akta.pro primary industry
- Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)
- akta.pro secondary industries
- Driver Staffing, Training & Compliance (CDL, Background Checks) (EDAEADAE), Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)
Keywords
Where Roadcross Schweiz is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Roadcross Schweiz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Public Funding: RoadCross Schweiz is a foundation that provides its services for free, funded entirely through donations and public funding. The organization relies on charitable donations and government support to sustain its free helpline, counseling, and prevention programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard Prevention Workshop for Schools (up to 25 participants, 120 minutes) |
| Unit Pricing | Multi-year contract | Be My Story VR Workshop (up to 25 participants, 3 lessons) |
| Unit Pricing | Multi-year contract | Atelier Firstmed Combined Workshop (up to 25 participants, 4 hours) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Roadcross Schweiz product offering
Product offeringCore offering
RoadCross Schweiz is a Swiss non-profit foundation that provides two core services: (1) free, expert legal and psychological counseling for traffic accident victims and their families via phone, email, WhatsApp, and in-person consultation in German and French; and (2) road safety prevention education for youth aged 16–24, delivered through approximately 400 in-school events per year, a VR-based "Be My Story" program, the "YourChoice" youth platform, "Atelier Firstmed" combined safety/first-aid workshops, and CZV-certified driving safety coaching for professional drivers.
Product overview
RoadCross Schweiz operates as a unified foundation offering free traffic accident victim counseling and road safety prevention services across Switzerland. The organization combines a counseling helpline providing legal and psychological support with prevention programs targeting youth (16-24 years old) through presentations, workshops, and VR-based training. Key offerings include the Helpline for victim support, Präventionsveranstaltungen 16+ for school-based prevention, Be My Story for VR-based accident prevention, YourChoice as a youth engagement platform, CZV safety coaching for professional drivers, and Atelier Firstmed combining safety awareness with first aid training. Services are delivered through a network of freelance moderators with support from a youth peer group and PreventionLab research initiative, all funded by donations and the Road Safety Fund.
Differentiator
Problem solved
Functional benefit
Brands
- YourChoice: A campaign targeting young people aged 16-24 with road safety messages, emphasizing personal decision-making in traffic situations.
- Be My Story
- Atelier Firstmed
Products and services
- RoadCross Beratung (Helpline) Free counseling service for traffic accident victims in Switzerland, providing legal and psychological support via phone, email, WhatsApp chat, online contact form, and in-person consultations. Delivered in German and French and funded entirely by donations.
- Präventionsveranstaltungen 16+ (Prevention Events 16+) School-based road safety prevention presentations for youth aged 16–24, conducted across Switzerland in approximately 400 events per year reaching about 15,000 young people. Covers distraction, speed, alcohol, drugs, and the consequences of road accidents. Standard workshop priced at CHF 250 per 120-minute session for classes up to 25 participants, partially subsidized by the Road Safety Fund.
- Be My Story 16+ Virtual reality road safety prevention program for secondary school students (Sek II) that immerses participants in peer accident stories through interactive VR scenarios using 10 VR headsets and digital learning modules. Delivered as a 3-lesson workshop (3 hours) for up to 25 participants at CHF 300 per class, partially subsidized by the Road Safety Fund.
- YourChoice Youth-focused road safety campaign and advice platform targeting 16–24-year-olds, offering practical tips via WhatsApp, articles, and videos covering driving laws, passenger rights, substance abuse, and real-life stories. Includes free confidential WhatsApp-based counseling for young people.
- CZV-Fahrsicherheits-Coaching (CZV Safety Coaching) OACP-/CZV-recognized driving safety coaching for professional drivers in Switzerland, designed to prevent routine driving from becoming hazardous. Part of the foundation's adult prevention services, which also include events at prisons and rehabilitation facilities.
- Atelier Firstmed Interactive workshop combining road safety awareness with first-aid training for young people aged 16–25. Led by moderators trained by RoadCross together with Firstmed medical professionals (doctors and medical students with at least a bachelor's degree). Groups of up to 25 participants for 4 hours at CHF 500 per workshop, supported by the Road Safety Fund.
Quantifiable outcome
- 374 events; 12,802 youth reached; 16 moderators; 18 cantons covered; 90% positive participant feedback
- +3 more outcomes
Companies that use Roadcross Schweiz
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Roadcross Schweiz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Roadcross Schweiz partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FirstmedcoreFirstmed provides medical professionals (doctors and medical students with at least a bachelor's degree) to co-deliver the Atelier Firstmed workshop, which combines road safety awareness with first-aid training for young people aged 16–25. This partnership enables RoadCross to offer a unique integrated prevention and emergency response program.
- Selfhilfe Schweiz (Self-Help Switzerland)minorRoadCross is working with Selbsthilfe Schweiz to establish self-help groups for traffic accident victims and their relatives in Zürich and Basel, providing peer support for those affected by road accidents.
- LerNetz SA and BandaracoreLerNetz SA and Bandara are responsible for the technical implementation and development of the Be My Story VR prevention program, including VR content creation, hardware setup (10 VR headsets per kit), and digital learning module development.
- Am Steuer NieminorCo-initiator partner in the Be My Story VR project, contributing to the collaborative prevention initiative targeting road safety for youth.
- Mobilité piétonne SuisseminorPartner organization in the Be My Story VR prevention project, contributing to the multi-organizational initiative for youth road safety.
- ProJuventuteminorPartner organization in the Be My Story VR prevention project, contributing to the collaborative road safety initiative for Swiss youth.
- Pro Velo SuisseminorPartner organization in the Be My Story VR prevention project, representing cycling safety perspectives in the collaborative youth road safety initiative.
- Touring Club Suisse (TCS)minorPartner organization in the Be My Story VR prevention project, contributing to the multi-stakeholder road safety collaboration for Swiss youth.
- Swiss Federal Roads Office (ASTRA / Bundesamt für Strassen)coreASTRA is the Swiss federal authority responsible for road safety data and policy. RoadCross references ASTRA's annual road accident statistics to support its advocacy and prevention messaging. RoadCross has engaged with parliament in coordination with federal road safety objectives.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Roadcross Schweiz competitors and assessment
Company assessmentDirect peers
- RoadPeace: UK-based charity providing support to road crash victims and campaigning for road safety. Closest international analog to RoadCross's combined victim-counseling + advocacy mission, with similar non-profit funding model.
- Brake (road safety charity): UK road safety charity running road-safety awareness campaigns and supporting victims of road crashes. Comparable non-profit model with prevention-education focus and victim-services offering similar to RoadCross.
- Fondation d'entreprise Vinci Autoroutes pour une conduite responsable: French corporate foundation dedicated to promoting responsible driving and road-safety research. Closest continental European analog to RoadCross, with similar dual prevention + advocacy mission, though funded through a corporate sponsor rather than public donations.
Emerging players
- AIP Foundation: Vietnam-headquartered NGO focused on road-safety prevention, helmet use, and youth education in low- and middle-income countries. Comparable mission to RoadCross's youth prevention work but operating in very different geographies with distinct donor mechanics.
Broad incumbents
- Schweizerische Beratungsstelle für Unfallverhütung (bfu): Swiss national council for accident prevention, the dominant public-mandate organization for non-occupational accident prevention in Switzerland. Overlaps significantly with RoadCross's prevention mission but is institutionally broader (covers sports, home, leisure accidents beyond road).
- European Transport Safety Council (ETSC): Brussels-based NGO coordinating road-safety policy and data across EU member states. Comparable to RoadCross in its policy advocacy and data-driven prevention approach, but operates at multi-country EU level rather than a single domestic market.
- Touring Club Suisse (TCS): Switzerland's largest mobility club offering roadside assistance, driving education, and road-safety advocacy. A formal partner of RoadCross in Be My Story, but far broader in scope with a for-fee membership model that competes for the same corporate and institutional donors.
- Prévention Routière (France): France's main national road-safety association, conducting prevention campaigns, training, and victim support. Comparable non-profit prevention-and-education model serving French-speaking audiences (relevant to RoadCross's Romandie operations).
Others
- Selbsthilfe Schweiz: Swiss umbrella organization for self-help groups across health and social conditions. Partnered with RoadCross to establish self-help groups for traffic accident victims in Zurich and Basel, providing the infrastructure backbone for the foundation's peer-support expansion.
- Fonds für Verkehrssicherheit (FVS): Swiss Road Safety Fund that partially subsidizes RoadCross prevention workshops and the Atelier Firstmed program. Functions as a key financial enabler rather than direct peer, but its funding decisions materially shape RoadCross's program capacity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Roadcross Schweiz social profiles
Digital presenceRoadcross Schweiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roadcross Schweiz leadership team
Management profileNumber of profiles
Profiles6 records
Roadcross Schweiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roadcross Schweiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roadcross Schweiz
What does Roadcross Schweiz do?
RoadCross Schweiz is a Swiss non-profit foundation that provides two core services: (1) free, expert legal and psychological counseling for traffic accident victims and their families via phone, email, WhatsApp, and in-person consultation in German and French; and (2) road safety prevention education for youth aged 16–24, delivered through approximately 400 in-school events per year, a VR-based "Be My Story" program, the "YourChoice" youth platform, "Atelier Firstmed" combined safety/first-aid workshops, and CZV-certified driving safety coaching for professional drivers.
Is Roadcross Schweiz a public or private company?
Roadcross Schweiz is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Roadcross Schweiz founded?
Roadcross Schweiz was founded in 2005. It employs 11 to 50 people.
Where is Roadcross Schweiz based?
Roadcross Schweiz is headquartered in Zürich, Switzerland, in the Europe region.
How does Roadcross Schweiz make money?
One revenue line is on record: donations and Public Funding.
Who are Roadcross Schweiz's main competitors?
Direct peers on record are RoadPeace, Brake (road safety charity) and Fondation d'entreprise Vinci Autoroutes pour une conduite responsable. AIP Foundation is listed as an emerging player. Broad incumbents are Schweizerische Beratungsstelle für Unfallverhütung (bfu), European Transport Safety Council (ETSC), Touring Club Suisse (TCS) and Prévention Routière (France). Others are Selbsthilfe Schweiz and Fonds für Verkehrssicherheit (FVS).
Does Roadcross Schweiz have an API?
No public API is recorded for Roadcross Schweiz.
What industry is Roadcross Schweiz in?
Roadcross Schweiz's product category is Road Safety and Victim Support Services. Its primary akta.pro industry code is BPAIAGAJ, Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation), with a secondary code of EDAEADAE, Driver Staffing, Training & Compliance (CDL, Background Checks). Its NAICS code is 611692 and its SIC code is 4700.