Association for Applied Sport Psychology
The Association for Applied Sport Psychology (AASP), founded 1992, is a nonprofit professional membership association that grants the only NCCA-accredited Certified Mental Performance Consultant (CMPC) credential in North America, serving sport, exercise, tactical, business, and performing-arts practitioners across 20+ countries.
- Company typePrivate
- Founded1992
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Association for Applied Sport Psychology does
The Association for Applied Sport Psychology (AASP) is a nonprofit professional membership association founded in 1992 that operates as the certifying body for the field of applied sport and performance psychology in North America. Its flagship product is the Certified Mental Performance Consultant (CMPC) credential, which is the sole NCCA-accredited certification program for mental performance consultants in the United States. AASP serves practitioners and end-users across five performance domains: sport, exercise, tactical (military, fire, police), business, and performing arts, with a global footprint spanning more than 20 countries and over 1,500 certified CMPCs.
Revenue is generated through a diversified membership and credentialing model. Membership dues are tiered by career stage — Senior $49, Student $85, Affiliate $125, Early Professional $149, and Professional $199. CMPC application and recertification fees are priced at $375, with structured distance courses available at $995 each. The annual conference (1,300+ attendees) provides registration and sponsorship revenue, and four peer-reviewed journals (Journal of Applied Sport Psychology, Journal of Sport and Exercise Psychology, Journal of Clinical Sport Psychology, and Case Studies in Sport and Exercise Psychology) generate subscription and licensing income. Operations are lean: AASP is managed by HollandParlette (an association management firm) with approximately 8 internal staff. Strategic vendor partnerships include Certemy (credentialing platform), Meazure Learning (exam delivery), CM&F Group (liability insurance), CSPA-ACPS (joint Canadian certification), the British Association of Sport and Exercise Sciences (BASES), and University of Western States (academic articulation partner).
AASP completed NCCA reaccreditation in February 2026, securing the regulatory foundation of the CMPC credential for a further multi-year term, and reached the 1,500-CMPC milestone in April 2026. The association is structured around 28 Special Interest Groups (SIGs) that cover vertical subdomains, including an Esports SIG, and operates under a 2023–2026 Strategic Plan with stated DEIBJ (Diversity, Equity, Inclusion, Belonging, Justice) commitments.
Association for Applied Sport Psychology firmographics
Firmographics- Name
- Association for Applied Sport Psychology
- Legal name
- Association for Applied Sport Psychology
- Website
- https://appliedsportpsych.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Association for Applied Sport Psychology (AASP), founded 1992, is a nonprofit professional membership association that grants the only NCCA-accredited Certified Mental Performance Consultant (CMPC) credential in North America, serving sport, exercise, tactical, business, and performing-arts practitioners across 20+ countries.
- Ownership category
- akta.pro rank
Where Association for Applied Sport Psychology is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Association for Applied Sport Psychology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees across multiple tiers (Professional $199, Early Professional $149, Affiliate $125, Student $85, Senior $49) providing access to journals, webinars, conferences, and member resources
- CMPC Certification Fees: Application fee of $375 for new certification, recertification fees based on CEU documentation, covering the CMPC certification process
- Annual Conference Revenue: Registration fees for the annual conference with discounts up to 40% off for members, attended by over 1,300 professionals
- Distance Learning Courses: Online certification preparation courses including K1 Professional Ethics ($995) and K8 Diversity & Culture ($995) for CMPC certification requirements
- Professional Liability Insurance: Partnership with CM&F Group providing liability insurance products to member CMPCs as a membership benefit
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Member |
| Subscription | Annual | Early Professional Member |
| Subscription | Annual | Affiliate Member |
| Subscription | Annual | Student Member |
| Subscription | Annual | Senior Member |
| Subscription | Annual | Emerging Country Member |
| One time/ perpetual license | Pay-as-you-go | CMPC Application Fee |
| One time/ perpetual license | Pay-as-you-go | K1 Professional Ethics Course |
| One time/ perpetual license | Pay-as-you-go | K8 Diversity & Culture Course |
| One time/ perpetual license | Pay-as-you-go | Applied Performance Psychology Course |
| One time/ perpetual license | Pay-as-you-go | Annual Conference Registration |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Association for Applied Sport Psychology product offering
Product offeringCore offering
AASP is a professional membership association that administers the Certified Mental Performance Consultant (CMPC) credential — the sole NCCA-accredited certification for mental performance in North America — and offers annual memberships, four peer-reviewed journals, an annual conference, webinars, distance-learning certification preparation courses, and a public CMPC directory for performer referrals. The association serves sport psychology practitioners and researchers from training through certified practice and supports performers seeking mental performance consultants.
Product overview
AASP is a professional association offering a unified certification ecosystem centered on the CMPC (Certified Mental Performance Consultant) credential—the sole accredited certification for mental performance in North America. The core product is the CMPC certification program, which includes application processing via Certemy, examination delivery through Meazure Learning/ProctorU, a mentor registry, and a public consultant directory. Supporting the certification are four peer-reviewed journals (JASP, JSPA, CSSPP, JASPR), an annual conference with CE workshops, quarterly webinars, and distance-learning courses (Ethics K1, Diversity K8, Applied Performance Psychology) that fulfill certification coursework requirements. Additional offerings include professional liability insurance through CM&F Group, research grants, student resources, and 28 Special Interest Groups. The portfolio functions as a platform supporting professional development from student training through certified practice.
Differentiator
Problem solved
Functional benefit
Brands
- CMPC Certification Program: The sole accredited certification for mental performance in North America, jointly accredited with the Canadian Sport Psychology Association (CSPA-ACPS).
- AASP Foundation
Products and services
- CMPC Certification Program The sole NCCA-accredited certification for mental performance in North America, offered jointly with the Canadian Sport Psychology Association (CSPA-ACPS). Validates sport psychology professionals' expertise in helping performers develop mental, self-regulatory, and life skills to optimize performance. Requires application, mentored experience hours, coursework, and a 115-item multiple-choice exam on a 5-year recertification cycle.
- AASP Professional Membership
Quantifiable outcome
- 81% exam pass rate with over 1,500 CMPCs certified globally
- +1 more outcomes
Companies that use Association for Applied Sport Psychology
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Association for Applied Sport Psychology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Association for Applied Sport Psychology partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CM&F GroupcoreAASP partnered with CM&F Group to provide three liability insurance products (Professional, General, and Cyber) for current AASP member CMPCs residing in the United States or US territories. This is an exclusive membership benefit.
- HollandParlettecoreHollandParlette provides association management services for AASP including meeting management, certification support, membership services, and general administrative operations.
- Meazure LearningcoreMeazure Learning delivers the CMPC certification exam at test centers in the US and Canada, and provides live online proctoring for global exam access.
- CertemycoreCertemy provides the online application and certification management platform for CMPC applications, recertification tracking, and mentor verification processes.
- British Association of Sport and Exercise Sciences (BASES)minorAASP members receive access to BASES publications including The Sport and Exercise Scientist and Expert Statements as a membership benefit.
- Canadian Sport Psychology Association - Association Canadienne de la Psychologie du Sport (CSPA-ACPS)coreJoint certification partnership where CMPCs are certified by both AASP and CSPA-ACPS, ensuring rigorous standards across North America.
- University of Western StatesminorPartnership for graduate program information promoting 100% online Master of Science in Sport Psychology degree for AASP members.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Association for Applied Sport Psychology competitors and assessment
Company assessmentBroad incumbents
- American Psychological Association (APA): Largest professional psychology association in the US; AASP adopted APA's Ethical Principles as the foundation for its own ethics code and APA credits are offered at AASP conferences, making APA the dominant incumbent in the broader psychology credentialing space.
- International Society of Sport Psychology (ISSP): Global professional society for sport psychology with a broader international scope than AASP; overlaps in mission to advance applied sport psychology practice, research, and professional standards worldwide.
- International Coach Federation (ICF): Global coaching credentialing body offering accredited coaching certifications (ACC, PCC, MCC) with membership tiers, recertification, and conferences; operates a comparable membership-and-credential model in an adjacent performance profession.
- National Athletic Trainers' Association (NATA): US professional membership association certifying athletic trainers with similar membership-tier structure, annual conference, peer-reviewed journal (JAT), and CEU-based recertification model serving the athlete-care ecosystem.
- National Strength and Conditioning Association (NSCA): Large US-based certification body for strength and conditioning professionals (CSCS, NSCA-CPT) serving athletes and tactical populations; comparable in offering accredited credentials, certification fees, conferences, and journals to a sport-performance practitioner audience.
- American College of Sports Medicine (ACSM): Large US professional organization certifying exercise physiologists and personal trainers with tiered certifications, annual conference, peer-reviewed journals, and recertification, comparable in operating model to AASP's CMPC ecosystem.
Direct peers
- Association for Applied Psychophysiology and Biofeedback (AAPB): US-based professional association offering certification in applied psychophysiology and biofeedback with similar membership tiers, annual conference, peer-reviewed journal, and recertification model in an adjacent performance/mind-body discipline.
- British Association of Sport and Exercise Sciences (BASES): UK-based professional association offering sport and exercise science credentials and publications; AASP and BASES have a reciprocal publication-access partnership, and BASES serves a similar sport-professionals membership function in its region.
- Canadian Sport Psychology Association (CSPA-ACPS): The Canadian counterpart to AASP; AASP and CSPA-ACPS jointly deliver the CMPC certification across North America, making them the most directly comparable peer in sport psychology credentialing.
Others
- United States Olympic & Paralympic Committee (USOPC): Governing body that maintains the Sport Psychology Registry for which CMPC is a prerequisite; USOPC is not a peer competitor but a strategically linked ecosystem participant whose registry policy directly drives demand for the CMPC credential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Association for Applied Sport Psychology social profiles
Digital presenceAssociation for Applied Sport Psychology compliance and trust
Trust signalCompliance2 records
Association for Applied Sport Psychology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Association for Applied Sport Psychology leadership team
Management profileNumber of profiles
Profiles9 records
Association for Applied Sport Psychology funding detail
Funding detailFunding overview
Funding rounds
Investors
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Association for Applied Sport Psychology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Association for Applied Sport Psychology
What does Association for Applied Sport Psychology do?
AASP is a professional membership association that administers the Certified Mental Performance Consultant (CMPC) credential — the sole NCCA-accredited certification for mental performance in North America — and offers annual memberships, four peer-reviewed journals, an annual conference, webinars, distance-learning certification preparation courses, and a public CMPC directory for performer referrals. The association serves sport psychology practitioners and researchers from training through certified practice and supports performers seeking mental performance consultants.
Is Association for Applied Sport Psychology a public or private company?
Association for Applied Sport Psychology is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Association for Applied Sport Psychology founded?
Association for Applied Sport Psychology was founded in 1992. It employs 1 to 10 people.
Where is Association for Applied Sport Psychology based?
Association for Applied Sport Psychology is headquartered in Indianapolis, United States, in the North America region.
How does Association for Applied Sport Psychology make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are CMPC Certification Fees, annual Conference Revenue, distance Learning Courses and professional Liability Insurance.
Who are Association for Applied Sport Psychology's main competitors?
Broad incumbents on record are American Psychological Association (APA), International Society of Sport Psychology (ISSP), International Coach Federation (ICF), National Athletic Trainers' Association (NATA), National Strength and Conditioning Association (NSCA) and American College of Sports Medicine (ACSM). Direct peers are Association for Applied Psychophysiology and Biofeedback (AAPB), British Association of Sport and Exercise Sciences (BASES) and Canadian Sport Psychology Association (CSPA-ACPS). United States Olympic & Paralympic Committee (USOPC) is listed as an others.
Does Association for Applied Sport Psychology have an API?
No public API is recorded for Association for Applied Sport Psychology.