Rogue Valley Country Club

What Rogue Valley Country Club does

Rogue Valley Country Club (RVCC) is a private, member-owned country club located at 2660 Hillcrest Road in Medford, Oregon, tracing its founding to 1924 on a Chandler Egan-designed nine-hole course. The club operates on more than 216 acres in the Rogue Valley with views of the Siskiyou Mountains and offers 27 holes of golf across the 18-hole Rogue Course, the 9-hole Oaks Par-3 Course, and the Chandler Egan Classic Course. Beyond golf, RVCC operates a 3,500-square-foot Fitness Center, a Sports Center with tennis, pickleball, basketball, mini golf, and batting cages, a heated outdoor pool, eight dining venues, and banquet facilities accommodating up to 285 guests.

The business serves individual members, families, and corporate designees primarily in Southern Oregon through eight tiered subscription memberships — Individual Golf, Social, Country Club, Oaks, Junior Executive (21–32), Young Executive (33–44), Corporate, and Corporate Social — with monthly dues ranging from $311 to $845 and initiation fees from $1,000 to $5,000. As of 2022, RVCC reported approximately 1,230 members, up from 850 in 2018. Go-to-market is direct and consultative: a dedicated membership department handles inquiries, prospects are offered tours with a complimentary 18-hole round, and the club supplements acquisition with signature community events (Southern Oregon Golf Championships, Gathering at the Oaks car show, Wine Wednesdays).

Revenue is generated from recurring membership dues and initiation fees (primary), food and beverage across dining outlets (including food minimums built into memberships), event hosting fees for weddings and corporate functions, and ancillary golf operations such as greens fees, pro shop sales, and instruction. There is no proprietary technology platform and no public revenue disclosure. RVCC is governed by its membership through a Board of Directors, having transitioned to member ownership in 1981.

Name

Rogue Valley Country Club

Legal name

Rogue Valley Country Club

Website

https://rvcc.com

Company type

Private

Founded year

1924

Operating status

Operating

Short description

Rogue Valley Country Club is a private, member-owned country club in Medford, Oregon offering 27 holes of golf, dining, fitness, sports, pool, and event venues to approximately 1,230 individual, family, and corporate members across Southern Oregon.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf memberships
• Country club amenities
• Event venue services
• Recreational club facilities

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Recurring monthly dues from multiple membership tiers (Individual Golf, Social, Country Club, Oaks, Junior Executive, Young Executive, Corporate) plus one-time initiation fees. Primary revenue driver for the private club.
2. Food and Beverage: Revenue from eight dining outlets including fine dining, casual dining, sports center café, and outdoor venues. Includes banquet and event catering services.
3. Event Hosting: Venue rental and catering for weddings, banquets, corporate events, and private gatherings. Multiple venue spaces accommodate 25-285 guests.
4. Golf Operations: Greens fees for non-members, golf cart trail fees, pro shop sales, and golf instruction services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Rogue Valley Country Club is a private, member-owned country club operating on more than 216 acres in Medford, Oregon, that sells tiered memberships granting access to 27 holes of golf (the 18-hole Rogue Course and the 9-hole Oaks Course designed by Chandler Egan), a Sports Center with tennis, pickleball, basketball, mini golf and batting cages, a fitness center, a heated outdoor pool, eight dining venues, and social/recreational programming. Beyond membership, the club sells event hosting, wedding, and banquet services for up to 285 guests, plus ancillary golf pro shop retail and instruction.

Product overview

Rogue Valley Country Club is a private country club offering a comprehensive portfolio of recreational and social amenities. The core offering centers on 27 holes of golf across three distinct courses: the 18-hole Rogue Course (championship layout hosting the Southern Oregon Golf Championships), the 9-hole Oaks Course (Par 3 ideal for beginners), and the historic Chandler Egan Classic Course combining original 1924 design elements. Beyond golf, the club provides a full-service Sports Center with tennis, pickleball, basketball, mini golf, and batting cages; a 3,500 sq ft Fitness Center with personal trainers; a heated outdoor pool (May-October); eight dining venues ranging from fine dining to casual poolside fare; and extensive event hosting capabilities for weddings and corporate functions up to 285 guests. The club offers eight tiered membership programs catering to individuals, families, and corporations with varying access levels to golf and amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs
• Golf - Rogue Course (18-Hole)
• Golf - Oaks Course (9-Hole)
• Sports Center
• Fitness Center
• Swimming Pool

Quantifiable outcome

• Membership increased from 850 to 1,230 members between 2018-2022
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Sparrow ClubsminorOthers · 1 January 2025Charity beneficiary for Gathering at the Oaks car show. A portion of event proceeds donated to support Sparrow Clubs mission of empowering kids to help kids.
• Southern Oregon Golf AcademycoreStrategic or Co-development Partner · 1 January 2023Partnership with Southern Oregon Golf Academy to enhance junior golf program. Academy handles all junior programs and provides additional clinics and instruction opportunities for younger golfers.
• Local Southern Oregon WineriesminorGTM or Marketing PartnerMonthly Wine Wednesday events feature rotating local wineries including Grestoni Vineyards, Naumes Suncrest Winery, Trium Wines, Quady North, Peter William Vineyard, Awen Winecraft, Parkhurst Wine Cellars, Bayer Family Estate, Pebblestone Cellars, 2Hawk Vineyard, Fences Winery, Ryan Rose Wine, Rellik Winery, and Hummingbird Estate.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Riviera Country Club: Historic private member-owned country club in Pacific Palisades, California with championship golf, racquet sports, dining, and event hosting. Comparable legacy private country club model with multi-tier membership and significant real estate asset value.
• Congressional Country Club: Large private member-owned country club in Bethesda, Maryland with 36 holes, championship history, and full-service amenities. Comparable institutional-scale private club governance and full-amenity positioning, though at materially larger scale and East Coast location.
• TPC Scottsdale: PGA Tour-owned destination private club in Arizona with 36 holes, dining, and event venues. Operates at a materially larger and more national scale, but shares the championship-golf + events + premium-member positioning that defines RVCC's value proposition.
• Bay Club (formerly ClubCorp / Invited): National operator of private golf, country, athletic, and city clubs across the U.S. Provides an institutional counterpoint to RVCC's independent member-owned model, with comparable amenity mix (golf, sports, dining, events) and overlapping target customer segment.

Direct peers

• Portland Golf Club: Historic private golf-centric club in Portland, Oregon offering full membership tiers, dining, and reciprocal privileges. Closest-in-geography private member-owned golf club with similar multi-tier dues model and heritage positioning.
• Multnomah Athletic Club: Iconic private member-owned athletic club in Portland, Oregon offering multi-sport facilities, dining, social programs, and family amenities. Directly comparable member-owned private club model with family-oriented positioning in the Pacific Northwest.
• Eugene Country Club: Private, member-owned country club in Eugene, Oregon with a comparable portfolio of golf, dining, sports, and event-hosting amenities serving affluent Pacific Northwest families. Same single-property private country club model, similar recruitment and member-tier structure.

Regional players

• Pronghorn Club: Private club in Bend, Oregon offering golf, lodging-adjacent amenities, and dining on a large footprint in Central Oregon. Comparable Oregon-based private country club scale and tiered-membership structure, though in a different regional catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rogue-valley-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogue Valley Country Club