Propel Performance

What Propel Performance does

Propel Performance Ltd is a UK-registered, privately held human performance consultancy founded in 2017 and operating as part of the Verpora Group. The company adapts aviation crew resource management (CRM) and human factors methodology—drawn from founder Matt Lindley's career as a former RAF VIP Captain and commercial widebody pilot—into corporate training contexts aimed at reducing human error, improving decision-making under pressure, and flattening authority gradients in risk-based organisations.

The product surface is intentionally narrow and built around two offerings: the Human Performance Keynote (a single-speaker leadership and culture talk delivered by Matt Lindley) and the 'Mayday At 8 Miles A Minute' immersive 3-hour crisis management workshop delivered with ex-fast-jet fighter pilots. Supporting services include bespoke human factors consulting and just-culture training. No software, digital platform, or recurring productised offering is disclosed; revenue is generated through professional-services engagements scoped and quoted per client.

Go-to-market is enterprise field sales and event-driven: the firm sells directly to organisations in healthcare/NHS, legal and financial services, engineering/utilities, central government (HMRC, UK Border Force, Home Office, Environment Agency), procurement, and a small number of enterprise technology buyers (Sage). Demand generation relies on conference speaking, client referrals, and an extensive testimonial base displayed on the company website. Geographic footprint is stated as the United Kingdom, though engagements are described as globally deliverable.

Name

Propel Performance

Legal name

Propel Performance Ltd

Website

https://propelperformance.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Propel Performance is a UK-based, founder-led consultancy that translates aviation crew resource management and human factors methodology into keynotes, immersive workshops, and coaching on leadership, decision-making, and just culture for risk-based enterprise and government clients.

Ownership category

akta.pro rank

Product category

Professional Leadership and Human Factors Training

akta.pro primary industry

Training, Enablement & Talent Development Summits (THAHAMAH)

akta.pro secondary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Crew resource management
• Human factors training
• Leadership development workshops
• Keynote speaking services
• Aviation safety consulting

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Keynote Speaking: High-impact keynote speeches on leadership, human error, stress management, and decision-making delivered by Matt Lindley at corporate events, conferences, and industry gatherings.
2. Bespoke Workshops: Customised training workshops including immersive crisis management session 'Mayday At 8 Miles A Minute' delivered by former fighter pilots. Interactive group experiences for leadership development.
3. Consulting and Training: Human factors consulting and training services for organisations seeking to develop just culture, reduce human error, and improve team performance under pressure.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Propel Performance delivers aviation-based keynotes, workshops, and human factors consulting that translate flight deck crew resource management techniques into business practice. Its core offerings are keynote speeches on leadership and human performance led by founder Matt Lindley, immersive crisis management workshops delivered with former fighter pilots, and bespoke training engagements focused on decision-making under pressure, just culture development, and authority gradient flattening.

Product overview

Propel Performance is a training and consulting company that offers two main service offerings: the Human Performance Keynote (leadership and culture speeches delivered by former RAF pilot Matt Lindley) and the Mayday At 8 Miles A Minute Workshop (an immersive crisis management experience). Both offerings apply aviation human factors and crew resource management techniques from the flight deck to help businesses reduce human error, improve decision-making under pressure, and develop just culture environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Performance Keynote

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Verpora GroupcoreOthersPropel Performance Ltd is a subsidiary/part of the Verpora Group. This represents a parent company relationship providing corporate structure and potentially shared services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wilson Learning: Global leadership and sales training organization serving enterprise clients with consulting, workshops, and content. Comparable in selling professional development to enterprise L&D buyers, but with a broader portfolio spanning sales, leadership, and interpersonal skills rather than aviation human factors.
• BTS: Global professional services firm specializing in business simulations, strategy execution, and leadership development for enterprise clients. Comparable in selling experiential learning to enterprises, but with technology-enabled simulation products rather than aviation storytelling.
• Center for Creative Leadership: Globally recognized leadership development research and training organization serving enterprise and government clients. Comparable as a leadership development provider for senior decision-makers, but with a research-driven, longer-program orientation versus Propel's high-impact keynote/workshop format.
• Development Dimensions International (DDI): Global leadership development and assessment company serving enterprise customers with training, coaching, and selection solutions. Comparable in selling enterprise leadership development, but with an assessment-led methodology and global scale versus Propel's aviation narrative.
• Korn Ferry: Global organizational consulting firm offering executive search, leadership development, and assessment. Comparable as an enterprise leadership development vendor to large organizations, but vastly broader portfolio and much larger scale than Propel's specialist aviation keynote business.
• FranklinCovey: Global leadership and effectiveness training company (The 7 Habits, etc.) selling enterprise workshops and consulting. Comparable in targeting enterprise leadership training budgets, but with proprietary content frameworks and scale that dwarfs Propel's specialist aviation offering.
• Dale Carnegie Training: Global leadership and professional training company offering courses in communication, presentation, leadership, and team effectiveness. Comparable as an enterprise professional training provider, but with a much broader curriculum and a franchise-based delivery model rather than aviation specialization.
• The Ken Blanchard Companies: Global leadership training and consulting company built around the Situational Leadership framework and related content. Comparable as an enterprise leadership training vendor with a defined methodology, but proprietary content rather than aviation-derived domain specialization.

Direct peers

• Afterburner: US-based company founded by retired military aviators that delivers aviation-derived human performance and leadership training to enterprise clients. Closest direct comparable to Propel Performance - applies flight deck lessons (CRM, decision-making under pressure, debriefing) to business contexts, with similar keynote + workshop delivery model.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propel Performance