Red Bluff Daily News

What Red Bluff Daily News does

Red Bluff Daily News is a privately held local newspaper serving Tehama County, California, covering Red Bluff, Corning, Los Molinos, and surrounding communities. It operates under the MediaNews Group conglomerate umbrella alongside other regional news properties, distributing content via a 5-day print subscription (~$21.75-$22 per week), a tiered digital subscription with Standard and Premium options, and an e-Edition digital replica. Supporting revenue includes display and classified advertising, obituary services (via Legacy.com), public notices, specialty sections, and BestReviews/Amazon affiliate content.

The product surface comprises three core subscription tiers plus sub-products including email newsletters, online classifieds (real estate, rentals, jobs), the Reader Rewards loyalty program, and syndicated lifestyle content (comics, puzzles, weather). The technology stack is built on WordPress.com VIP with standard CMS, e-Edition replica platform, subscription management, and newsletter distribution infrastructure; no proprietary features or AI capabilities were disclosed.

Go-to-market is sales-led with a traditional newspaper subscription model, direct consumer subscriptions, local SMB advertising through in-house Multi-Media Account Executives and outsourced NorCal Audience Solutions, and a local office at 728 Main Street, Red Bluff. Customer segments are Tehama County residents (primary, geographic) and local businesses (secondary, advertising). Total headcount is in the 11-50 range, consistent with a small-market daily. No funding rounds, M&A activity, or expansion outside Tehama County were disclosed.

Name

Red Bluff Daily News

Legal name

Red Bluff Daily News

Website

https://redbluffdailynews.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Bluff Daily News is a privately held local newspaper serving Tehama County, California, distributing print editions, tiered digital subscriptions, e-Edition, classifieds, and local advertising to residents and SMBs in Red Bluff, Corning, and Los Molinos under MediaNews Group.

Ownership category

akta.pro rank

Product category

Local Newspaper / Community News Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Digital news subscription
• Print newspaper delivery
• Classified advertising
• Community news media

Headquarters

HQ city

Red Bluff

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Subscriptions: Traditional print newspaper subscription revenue from physical newspaper delivery. Offers 5-day print-only subscriptions.
2. Digital Subscriptions: Digital access subscriptions including Standard and Premium tiers. Premium offers ad-free experience and network-wide access.
3. Advertising Revenue: Display advertising, classified ads, real estate listings, rental listings, and specialty advertising. Local businesses are key advertisers.
4. Obituary Services: Death notices and obituary publishing services, linked to Legacy.com.
5. Event and Special Sections: Special sections, public notices, and branded content offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Red Bluff Daily News is a local daily newspaper that publishes Tehama County, California news, sports, lifestyle, opinion, obituaries, and classifieds in both print and digital formats. It sells recurring print and digital subscriptions (Standard Digital, Premium Digital, Print-Only, All-Access) and earns advertising revenue from local businesses via display ads, classifieds, real estate listings, obituaries, and special sections. Distribution is through home delivery, website, e-Edition, and email newsletters to Tehama County residents and businesses.

Product overview

Red Bluff Daily News operates as a local digital news platform serving Tehama County, California, offering a tiered subscription model with three primary products: Standard Digital Subscription, Premium Digital Subscription, and Print-Only Subscription. The Premium tier builds on Standard with ad-free browsing and multi-account sharing. Supporting offerings include the e-Edition digital newspaper replica, email newsletters with breaking news alerts, online classifieds marketplace, and the Reader Rewards loyalty program. Content partnerships deliver BestReviews product recommendations and syndicated comics/puzzles. The platform is built on WordPress.com VIP infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Digital Subscription Recurring monthly digital subscription providing unlimited exclusive journalism, daily e-Edition access, Reader Rewards program, subscriber-only content, email newsletters, and curated state, national, and international news for Tehama County readers.
• Premium Digital Subscription Recurring monthly digital subscription that includes all Standard Digital features plus an ad-free browsing experience, network-wide access to local news sites across the MediaNews Group, and the ability to share the account with up to four friends or family members.
• Print-Only Subscription 5-day per week home delivery print newspaper subscription priced at $21.75 per week, providing physical newspaper delivery to Tehama County subscribers.
• All-Access Subscription 5-day per week combined print and digital subscription at $22 per week, including unlimited digital access plus print home delivery for Tehama County subscribers.
• e-Edition Digital Replica Daily digital replica of the printed Red Bluff Daily News available to subscription holders via the e-Edition platform, with automatic Daily Digital Replica Edition email notifications delivered to subscribers.
• Email Newsletters Multiple topic-based email newsletters, including breaking news alerts and the daily e-Edition notification, configurable through the subscriber preference portal.
• Online Classifieds Online classified advertising marketplace offering real estate listings, rentals, North Valley Jobs employment postings, and specialty advertising for local consumers and businesses in Tehama County.
• Reader Rewards Program Subscriber loyalty program offering exclusive benefits and rewards to registered print and digital subscribers of Red Bluff Daily News.
• Obituary Publishing Services Death notice and obituary publishing service integrated with Legacy.com, allowing families and funeral homes to publish obituaries both in the printed newspaper and on the Red Bluff Daily News website.
• Special Sections and Public Notices Branded editorial sections and legal advertising / public notice placement for local government, courts, and community organizations in Tehama County.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• NorCal Audience SolutionsminorChannel Partner/ Reseller/ DistributorMulti-media advertising partner handling local advertising sales for the newspaper through norcalaudiencesolutions.com.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marin Independent Journal: Direct peer as a MediaNews Group daily newspaper serving Marin County, sharing the same corporate advertising sales infrastructure, subscription tiers, and digital platform.
• Chico Enterprise-Record: Direct peer as a MediaNews Group sister daily newspaper serving the adjacent Butte County market in Northern California, with shared corporate advertising sales, technology platform, and subscription infrastructure.
• Redding Record Searchlight: Direct peer as the Gannett-owned daily newspaper serving Shasta County, immediately north of Tehama County, with comparable hyperlocal coverage, subscription tiers, and advertising model.
• Oroville Mercury-Register: Direct peer as a small daily newspaper in nearby Butte County with similar hyperlocal community coverage model, subscription structure, and advertising-driven revenue mix.
• Santa Rosa Press Democrat: Direct peer as another MediaNews Group daily newspaper in California, sharing the same WordPress.com VIP technology stack, e-Edition platform, and network-wide Premium subscription benefit.
• Paradise Post: Direct peer as a small community newspaper serving the adjacent town of Paradise, operating a similar print + digital subscription model with classified advertising.

Emerging players

• CalMatters: Emerging player as a California-focused nonprofit digital news outlet providing statewide policy coverage that partially substitutes for the state/national news sections offered by Red Bluff Daily News.

Regional players

• Anderson Valley News: Regional peer as a small community newspaper in rural Northern California with a comparable hyperlocal print + digital subscription model serving a single-county market.
• Appeal-Democrat: Regional peer as a daily newspaper serving Yuba and Sutter Counties in the Sacramento Valley, with a comparable print + digital subscription model and local advertising focus.

Broad incumbents

• Sacramento Bee: Broader incumbent as the major regional daily covering the Sacramento Valley including Tehama County readers, with overlapping coverage area and substantially larger editorial resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/red-bluff-daily-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Bluff Daily News