ROGA SRL

What ROGA SRL does

ROGA Instruments (also trading as ROGA Messtechnik and PC Messtechnik) is a privately-held, owner-managed family business headquartered in Nentershausen, Germany, that designs, manufactures, and distributes precision measurement systems for acoustics, vibration, and noise analysis. The portfolio spans IEPE/USB measurement microphones (MP30, MI19, iSV1611 series, including infrasound, ultrasound, and MIL-STD-1474E-compliant blast variants), IEPE accelerometers (122A100, KS48C, KB12VD), eddy-current and fiber-optic displacement sensors, hydrophones, sound level meters, impedance tubes, volume sound sources, and accessories such as calibrators and impulse hammers. Data acquisition hardware includes the RogaDAQ2/4/16 family, Plug.n.DAQ Lite, LTTsmart (2 MHz / 24-bit), and 16/32-channel IEPE-USB units with built-in anti-aliasing filters and ASIO/TAFFmat interoperability for integration with Matlab, DASYLab, ArtemiS, LMS, FAMOS, and other analysis environments.

Software is anchored by the proprietary NVH Analyzer Pro platform, with modular add-ons NVH-FFT (spectral analysis), NVH-IMP (impulse/modal analysis), and NVH-ODS (operational deflection shapes), plus a free RogaREC recorder. The firm also sells VibeQS, an AI-assisted machine condition-monitoring product using an Isolation Forest anomaly-detection algorithm. Revenue is generated through perpetual-license hardware sales (EUR 265 to EUR 20,200 per unit), software/dongle licensing (e.g., NVH Analyzer dongle at EUR 290), and professional services including engineering consulting and vibration/modal training. Distribution is direct via the roga-messtechnik.de e-commerce storefront (credit card, global ship) and a parallel direct-sales channel for enterprise custom solutions, serving industrial manufacturing, R&D, automotive, defense/aerospace, and education customers.

Name

ROGA SRL

Legal name

ROGA Instruments

Website

https://roga-messtechnik.de

Company type

Private

Operating status

Operating

Short description

ROGA Instruments is a German family-owned manufacturer of acoustic, vibration, and noise measurement hardware and software (NVH Analyzer Pro, RogaDAQ systems, IEPE/USB microphones, accelerometers) sold direct to industrial, R&D, automotive, and defense customers worldwide.

Ownership category

akta.pro rank

Product category

Test and Measurement Equipment (Acoustic and Vibration)

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industries

Noise, Vibration & Harshness (NVH) Testing / Compliance Measurements (TLAKANAL), Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Acoustic measurement instruments
• Vibration data acquisition
• NVH analysis software
• IEPE measurement microphones
• Accelerometer sensors

Headquarters

HQ city

Nentershausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of measurement equipment including data acquisition systems, sensors (microphones, accelerometers), and accessories
2. Software Licenses: NVH Analyzer Pro software licensing with USB dongle options for analysis capabilities
3. Professional Services and Training: Engineering consulting, vibration analysis training, modal analysis training, and custom measurement solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ROGA Instruments designs, manufactures, and sells integrated measurement systems for acoustics, vibration, and noise analysis. The offering combines proprietary NVH analysis software (NVH Analyzer Pro, RogaREC, VibeQS) with USB and IEPE-compatible data acquisition hardware (RogaDAQ, LTTsmart, Plug.n.DAQ), a wide range of calibrated sensors (IEPE microphones, accelerometers, hydrophones, optical and eddy-current displacement sensors), and engineering consulting and training services.

Product overview

ROGA Instruments is a measurement technology company offering an integrated portfolio of hardware and software for acoustic and vibration measurement, data acquisition, and analysis. The product range centers on NVH Analyzer Pro as the core software platform — a modular suite combining FFT analysis (NVH-FFT), impulse testing (NVH-IMP), and operational deflection shapes (NVH-ODS) — supported by a family of USB and IEPE-compatible DAQ systems (RogaDAQ2/4/16, Plug.n.DAQ Lite, LTTsmart, 16-IEPE-USB, 32-IEPE-USB). The hardware portfolio encompasses IEPE measurement microphones (MP30 series, MI19, MI21), USB microphones (iSV1611 series), accelerometers (122A100, KS48C, KB12VD), eddy current sensors (D401 series), optical displacement sensors (RC290), hydrophones (H3dX6), and sound level meters (308-HSPL, 309-HSPL). Specialized products include impedance tube systems (SW470/SW422/SW477/SW420R), volume sound sources (VSS210A), directional microphones (AV11), electronic stethoscopes (ES12), and machine monitoring solutions (VibeQS with AI-based anomaly detection). Accessories include calibrators, noise generators, sensor cables, and IEPE power supplies.

Differentiator

Problem solved

Functional benefit

Brands

• ROGA Instruments: Primary brand for measurement data acquisition systems and noise/vibration analysis solutions
• NVH Analyzer
• RogaREC

Products and services

• NVH Analyzer Pro Software Comprehensive scientific measurement and analysis software for noise, vibration, and harshness (NVH) testing, combining FFT spectrum analysis, order tracking, modal analysis, torsional vibration, sound level metering, and sound power measurement modules for industrial and research customers.
• RogaREC Measurement Data Recorder Free measurement data recorder software compatible with PC sound cards, Plug.n.DAQ, and RogaDAQ devices that simulates a chart recorder and records in TEAC TAFFmat format for use with third-party post-processing tools.
• VibeQS (VibeAI) Machine Monitoring Solution AI-powered machine monitoring and condition monitoring solution using triaxial acceleration sensors with Isolation Forest algorithm for anomaly detection and traffic-light alerting (green/yellow/red) for predictive maintenance applications.
• RogaDAQ2 USB Data Acquisition System 2-channel USB data acquisition system with IEPE sensor supply, supporting strain gauge and charge-mode sensors with 24-bit ADC, up to 48 kHz sampling, anti-aliasing filter, and compatibility with acceleration sensors and microphones.
• RogaDAQ4 USB Data Acquisition System 4-channel USB data acquisition system for multi-channel NVH measurements, integrates with LabVIEW DAQ workflows and supports IEPE sensor supply for accelerometers and microphones.
• RogaDAQ16 USB Data Acquisition System 16-channel USB data acquisition system for high-channel-count acoustic and vibration measurement applications.
• LTTsmart High-Speed Data Acquisition System High-speed data acquisition system with DC to 900 kHz bandwidth, 2 MHz sampling rate, and 24-bit ADC per channel, supporting IEPE, charge, and strain gauge inputs with anti-aliasing filter. Priced at 8,500 EUR + VAT. Delivered with NVH Analyzer Pro software for demanding industrial measurement applications including shock tests, gas explosions, and MIL-STD-1474E compliance.
• 16-IEPE-USB / 32-IEPE-USB IEPE Data Acquisition Systems 16- and 32-channel IEPE USB data acquisition systems combining simultaneous 24-bit digitization with real-time analysis via USB, using ASIO standard for manufacturer-independent software integration. Compatible with all IEPE sensors and integrates with MATLAB and NVH Analyzer for end-of-line testing and AI pattern recognition.
• Plug.n.DAQ Lite IEPE USB Interface 2-channel IEPE USB interface providing sensor power and signal conditioning for IEPE microphones and accelerometers, serving as a compact data acquisition front-end for PC-based analysis.
• MP30 IEPE Measurement Microphone Class 1 IEPE measurement microphone with 1/2-inch condenser capsule, 40 mV/Pa sensitivity, 4 Hz–20 kHz frequency range, and self-noise of 16 dB(A). Integrates with all IEPE-compatible DAQ systems via standard BNC cables.
• iSV1611 USB Measurement Microphone Class 1 digital USB measurement microphone with 1/2-inch prepolarized condenser capsule, integrated 2-channel ADC, and 4 Hz–20 kHz frequency range (16 dBA–140 dB). Compatible with Android, MacOS, Linux, and Windows. Standard model priced at 825 EUR + VAT.
• MP30-Infra Infrasound Microphone Class 1 infrasound measurement microphone with MK 222 E capsule, 0.5 Hz–20 kHz frequency range, and 15 dB(A) self-noise for measuring infrasound and low-frequency building vibrations.
• MP30-Ultra Ultrasonic Microphone Ultrasonic measurement microphone with MK 301 E capsule, 5 Hz–100 kHz frequency range, 35 dB(A)–168 dB measurement range. Designed for high SPL and ultrasonic phenomena measurements.
• MP30-Blast High-Level Microphone High-level sound measurement microphone designed for explosions and gas deflagrations. Measurement range 34 dB–150 dB, frequency response 1.5 Hz–20 kHz, Class 1 per IEC 60 651 and WS2F. Compliant with MIL-STD-1474E. Priced at 1,380 EUR + VAT.
• MI19 IEPE Measurement Microphone Industrial 1/4-inch IEPE measurement microphone with 50 mV/Pa sensitivity, Class 1 per IEC 61672-1, 20 Hz–30 kHz frequency range, and 30 dB(A) self-noise. Priced at 360 EUR + VAT.
• 122A100 IEPE Accelerometer Universal IEPE accelerometer with 100 mV/g sensitivity, 0.5–10 kHz frequency range, robust stainless steel housing for general-purpose vibration measurement. Priced at 265 EUR + VAT.
• KS48C Seismic Accelerometer High-sensitivity IEPE accelerometer with 1000 mV/g sensitivity, 0.07 Hz–4000 Hz frequency range, IP67 protection. Suitable for seismic measurements and building vibration studies at low frequencies.
• Triaxial USB Accelerometer with Integrated DAQ Triaxial accelerometer with USB interface and integrated IEPE DAQ for vibration monitoring on rotating machinery, used as part of the RogaDAQ4 NVH-MON KIT for machine condition monitoring.
• SW470 / SW422 / SW477 Impedance Tube System Impedance tube systems for measuring sound absorption coefficient, acoustic impedance, and transmission loss per ISO 10534-2 and ASTM E1050/E2611. Available in various frequency ranges from 63 Hz to 6300 Hz. SW470 priced at 13,800 EUR + VAT.
• SW420R Road Surface Impedance Tube Impedance tube designed per ISO 13472 for in-situ sound absorption measurement of road surfaces without damaging the surface. Frequency range 63 Hz–1800 Hz with 60 mm tube diameter. Priced at 11,800 EUR + VAT.
• VSS210A Volume Sound Source Volume sound source functioning as an acoustic exciter for precise acoustic transfer function (ATF) measurements and transfer path analysis (TPA). Produces SPL above 112 dB for structural excitation in automotive and industrial applications. Priced at 20,200 EUR + VAT.
• 308-HSPL-184 / 309-HSPL-171 Sound Level Meters Class 1 and Class 2 sound level meters measuring up to 184 dB (308-HSPL-184) and 171 dB (309-HSPL-171). Feature real-time 1/1 and 1/3 octave analysis per IEC 61672 and IEC 61260.
• Philtec RC290 Optical Displacement Sensor Optical non-contact displacement and vibration sensor using fiber optic technology for measuring translational and rotational targets with variable reflectivity. 40 mm range, resolution better than 60 µm. Priced at 3,980 EUR + VAT.
• NVH Analyzer Software Dongle License USB dongle license for the NVH Analyzer Pro software platform enabling FFT, modal, and operational deflection shape analysis on customer PCs. Priced at 290 EUR + VAT.
• AV11 Directional Listening Probe Battery-powered directional listening probe with gooseneck microphone for noise source localization, featuring switchable octave (9 frequencies) and one-third octave (25 frequencies) filters for precise frequency identification.
• ES12 Electronic Stethoscope System Electronic stethoscope system combining a directional microphone and accelerometer for rapid noise source localization in motors, HVAC systems, and mechanical equipment without specialized training.
• Engineering Consulting and Training Services Professional engineering services covering vibration analysis training, modal analysis training, NVH consulting, rotor dynamics, and custom measurement solutions for industrial and research customers.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• BSWA Technology: Chinese manufacturer of measurement microphones, sound level meters, and acoustic calibrators. Already a distribution partner of ROGA but also a price-competitive rival in the same product categories.
• National Instruments (NI, now part of Emerson): Major manufacturer of data acquisition systems (CompactDAQ, PXI) and modular instrumentation widely used for vibration, acoustic, and NVH test setups — overlapping with ROGA's DAQ and sensor-conditioning portfolio.
• PCB Piezotronics (MTS Systems): Leading manufacturer of IEPE accelerometers, microphones, and vibration sensors used in NVH and condition monitoring. Already a technology partner of ROGA but also a competing sensor supplier to the same customers.
• HEAD acoustics: Specialist in NVH, sound quality, and voice/audio testing with proprietary hardware (HMS artificial head, labCORE) and ArtemiS software — a close functional competitor to ROGA's NVH Analyzer Pro ecosystem.
• HBK (Hottinger Brüel & Kjær): Global leader in acoustic and vibration measurement, data acquisition, and NVH analysis. Directly competes with ROGA across measurement microphones, DAQ systems, and software analytics for automotive, aerospace, and industrial customers.
• Data Physics (SignalCalc / Abacus): Specialist in dynamic signal analyzers and vibration test controllers used in modal analysis and NVH — competing most directly with ROGA's NVH-IMP and NVH-ODS software plus LTTsmart DAQ.

Emerging players

• Gantner Instruments: Provider of high-speed DAQ systems and signal conditioning modules for test benches and energy applications. Competes with ROGA on multi-channel IEPE DAQ for industrial and research customers.
• Dewesoft: European maker of portable and modular DAQ systems with growing presence in automotive NVH, power analysis, and condition monitoring — overlapping with ROGA's RogaDAQ and LTTsmart product lines.

Broad incumbents

• Siemens Digital Industries Software (LMS Test.Lab): Provides the LMS Test.Lab suite and Simcenter portfolio for NVH, modal analysis, and rotating machinery diagnostics. A much larger platform incumbent that competes for the same automotive and industrial test programs as ROGA.

Regional players

• Müller-BBM VibroAkustik Systeme: German engineering consultancy and instrumentation provider for vibration and acoustic measurements, serving the same DACH-region automotive and industrial customers as ROGA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROGA SRL