iA Service Plan

What iA Service Plan does

iA Service Plan is identified in the firmographic data as a private provider of extended protection plans and claims support for appliances, electronics, mobile devices, computers, and furniture, with a stated web presence at iaserviceplan.ca. However, the structured product, GTM, customer segment, and corporate data blocks describe iA Financial Group (Industrial Alliance Insurance and Financial Services Inc.), a Canadian financial services company operating across car, home, health/disability, and life insurance; registered savings plans (RESP, RRSP, TFSA, FHSA); wealth management; and wealth transfer. Core technology and proprietary features are not explicitly disclosed; distribution combines direct digital channels (online quote tools, iA Mobile app, My Client Space portal, online planning tools) with phone sales at 1-800-463-6236 and an advisor/broker network across Canada. Revenue model elements present include recurring insurance premiums, asset-based fees on investment products (RRSP, TFSA, FHSA, RESP), and advisory services fees; pricing is quote-based and not publicly disclosed. Primary customer segments are individuals and families across all life stages, with secondary segments of companies/groups seeking employee benefits and the advisor/broker distribution channel. The brand/material mismatch between the firmographic label and the substantive product and corporate data is unresolved in the source and should be flagged before any downstream decisioning.

Name

iA Service Plan

Legal name

Industrial Alliance Insurance and Financial Services Inc.

Website

https://iaserviceplan.ca

Company type

Public

Operating status

Operating

Short description

iA Service Plan is identified as a private provider of extended protection plans and claims support for appliances, electronics, mobile devices, computers, and furniture; related source data describes iA Financial Group (TSX: IAF), a Canadian insurance, savings, and wealth management provider serving individuals, companies, and advisors across Canada.

Ownership category

akta.pro rank

Product category

Extended Warranty Services

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412)

akta.pro primary industry

Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

akta.pro secondary industries

Appliance & Major Home Equipment Protection Plans (FSAJALAI), Warranty, Protection Plans & Extended Service Contracts (CRACAJAH)

Keywords

• Extended protection plans
• Consumer warranty services
• Appliance service contracts
• Electronics protection plans
• Claims administration services

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Recurring insurance premium revenue from car, home, health, disability, and life insurance products. Premiums are collected on an ongoing basis from policyholders.
2. Wealth Management and Investment Products: Revenue from investment management services including RRSP, TFSA, FHSA accounts, and RESP plans. Fees are collected on assets under management.
3. Advisory Services: Revenue generated through advisor network for financial planning and insurance advisory services to individuals and businesses.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

iA Service Plan sells extended protection plans and provides claims support for consumer durables including appliances, electronics, mobile devices, computers, and furniture. The plans function as service contracts that cover repair or replacement of covered items beyond the manufacturer's standard warranty, and the company handles the associated claims process on behalf of the consumer.

Product overview

iA Financial Group offers a unified financial services platform providing insurance and savings products for individuals. The core product portfolio includes car insurance, home insurance, health and disability insurance, and life insurance, complemented by registered savings vehicles such as RESP, RRSP, TFSA, and FHSA accounts. Wealth management and wealth transfer services round out the offering for comprehensive financial planning. These products are accessible through digital channels including iA Mobile app, My Client Space online portal, and online planning tools, allowing clients to manage policies, make claims, track investments, and access advisor support across all life stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Extended Protection Plans for Appliances Service contracts covering household appliances against failure and defects beyond the manufacturer's standard warranty, with claims support provided on the consumer's behalf.
• Extended Protection Plans for Electronics Service contracts covering consumer electronics against failure and defects beyond the manufacturer's standard warranty, with claims support provided on the consumer's behalf.
• Extended Protection Plans for Mobile Devices Service contracts covering smartphones and other mobile devices against failure, defects, and post-warranty damage, with claims support provided on the consumer's behalf.
• Extended Protection Plans for Computers Service contracts covering computers and related devices against failure and defects beyond the manufacturer's standard warranty, with claims support provided on the consumer's behalf.
• Extended Protection Plans for Furniture Service contracts covering furniture against defects and damage beyond standard retailer or manufacturer coverage, with claims support provided on the consumer's behalf.
• Claims Support Services Administration and handling of claims filed under the company's extended protection plans, coordinating repair or replacement of covered consumer products on the customer's behalf.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Samsung Care: Samsung's official protection plans for Galaxy smartphones, tablets, and consumer electronics. Competes directly with iA Service Plan in the mobile device and consumer electronics sub-categories through OEM-bundled offerings.
• AppleCare: Apple's in-house device protection and technical support offering covering iPhones, iPads, Macs, and other Apple hardware. Represents a structural competitor in the mobile device and computer protection sub-categories of iA Service Plan's portfolio.
• Best Buy Geek Squad Protection: Retailer-backed protection plans for electronics, appliances, computers, and mobile devices sold at point of sale through Best Buy stores. Comparable product mix and competing for the same protection plan buyer at retail.
• Assurant: Public global provider of protection plans and extended service contracts for connected devices, appliances, and consumer goods. Operates at significantly larger scale than iA Service Plan and serves as a broad incumbent reference point in the same product category.

Emerging players

• Clyde: Extended warranty and protection plan platform for e-commerce merchants, covering categories like consumer electronics and appliances. Comparable in product categories served but focused on merchant-integrated distribution rather than consumer-direct.
• SureBright: Emerging extended warranty platform offering protection plans for electronics, appliances, and furniture primarily through e-commerce merchant integrations. Comparable product categories but with a newer, API-led distribution model.

Direct peers

• Asurion: Largest US-based provider of extended warranties and device protection plans, covering mobile devices, electronics, and appliances through carrier and retail partnerships. Directly comparable to iA Service Plan in product scope and target customer (consumer device owners seeking protection plans).
• Extend: US-based extended warranty and protection plan provider for consumer electronics, appliances, and furniture, sold primarily through e-commerce and retail partners. Comparable in product scope and merchant-channel distribution.
• Allstate Protection Plans: Division of Allstate offering extended service plans and protection plans for consumer electronics, mobile devices, appliances, and furniture. Direct competitor in the multi-category consumer protection plan space, with similar distribution through retailers and online channels.
• Upsie: Direct-to-consumer extended warranty provider for electronics, appliances, mobile devices, and computers. Closely comparable in product mix (matching four of iA Service Plan's five categories) and in digital-first distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iA Service Plan