Shakarganj Food Products Limited

What Shakarganj Food Products Limited does

Shakarganj Food Products Limited is a Lahore, Pakistan-based branded food and beverage company that produces and sells consumer dairy, beverages, packaged food, and industrial fruit concentrates to Pakistani households. Its consumer-facing portfolio spans five dairy sub-brands (GOOD MILK, DAIRY PURE, OOLALA!, TEA CREAMERS, DAIRY CREAM), three beverage brands (ANYTIME, REFRESH, MINI JOOSE), and a sugar line (SUGAR), supported by seven industrial fruit concentrate SKUs (mango, guava, kinnow, apple, peach, carrot, and banana pulps, purees, and juices) targeted at food manufacturing customers. The underlying operation is a conventional food and beverage manufacturing and processing business, with production capability across liquid dairy, fruit processing, and sugar packaging.

The company sells through a multi-channel go-to-market model in Pakistan: a direct-to-consumer e-commerce storefront on the tossdown.com platform offering delivery and pickup with branch selection, supplemented by physical retail branch locations. Marketing is executed via the company website, product catalog pages, and a Recipe Corner YouTube channel that features product-led recipe content. Customers are individual Pakistani consumers seeking quality dairy, beverages, and food staples for household use; no named enterprise or institutional customers are disclosed, and the geographic footprint is domestic with disclosed service concentrated in Punjab. Revenue mechanics are straightforward branded goods sales across the four product categories. There is no disclosed pricing model, revenue figure, headcount, or capital raise in the available source material, limiting financial visibility.

Name

Shakarganj Food Products Limited

Legal name

Shakarganj Food Products Limited

Website

https://shakarganjfood.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Shakarganj Food Products Limited is a Lahore-based Pakistani food and beverage company that produces and sells branded dairy, beverages, sugar, and industrial fruit concentrates to Pakistani consumers via its e-commerce site and physical retail branches.

Ownership category

akta.pro rank

Product category

Dairy and Beverage Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Food Manufacturing (311)

SIC

Dairy Products (2020), Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)

akta.pro secondary industry

Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ)

Keywords

• Dairy products
• Fruit beverages
• Fruit concentrates
• Processed foods
• Consumer packaged goods

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dairy Products Sales: Sale of dairy products including GOOD MILK, DAIRY PURE, OOLALA!, TEA CREAMERS, and DAIRY CREAM to consumers through retail and direct channels
2. Beverage Products Sales: Sale of branded beverages including ANYTIME, REFRESH, and MINI JOOSE fruit-based drinks
3. Food Products Sales: Sale of food products including sugar and fruit concentrates (pulps, purees, juices)

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Shakarganj Food Products Limited manufactures and sells branded dairy products (milk, cream, tea creamers), fruit-based beverages, sugar, and fruit concentrates/pulps. Products are sold under sub-brands including GOOD MILK, DAIRY PURE, OOLALA!, ANYTIME, REFRESH, MINI JOOSE, and various fruit pulps/juices (mango, guava, kinnow, apple, peach, carrot, banana) to individual consumers and food sector customers in Pakistan.

Product overview

Shakarganj Food Products Limited is a Pakistani food and dairy company offering a diversified portfolio of consumer products across four main categories: Dairy (GOOD MILK, DAIRY PURE, OOLALA!, TEA CREAMERS, DAIRY CREAM), Beverages (ANYTIME, REFRESH, MINI JOOSE), Good Food (SUGAR), and Concentrates (CARROT PULP, APPLE PULP, BANANA PURÉE, KINNOW JUICE, MANGO PURÉE/PULP, GUAVA PURÉE/PULP, PEACH PULP). The product portfolio ranges from consumer-facing retail dairy and beverage products to industrial fruit concentrates and pulp products for food manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• GOOD MILK: Dairy product brand - pure milk with essential nutrients
• DAIRY PURE
• OOLALA!
• TEA CREAMERS
• DAIRY CREAM
• ANYTIME
• REFRESH
• MINI JOOSE

Products and services

• GOOD MILK

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shan Foods (Private) Limited: Pakistani branded food company producing spice mixes, sauces, condiments, and ready-to-cook products. Comparable multi-category CPG model and Pakistani retail presence to Shakarganj's "Good Food" and concentrates portfolio.
• Tapal Tea (Private) Limited: Pakistan's largest packaged tea brand with related dairy and creamer offerings. Directly comparable in the tea-adjacent dairy/creamer product space that Shakarganj's TEA CREAMERS line targets.
• National Foods Limited: Pakistani packaged-food manufacturer of spices, recipe mixes, ketchup, and culinary products under the National brand. Comparable in operating a multi-category branded CPG platform with deep Pakistani retail distribution.
• FrieslandCampina Engro Pakistan: Operator of the Olpers and Tarang dairy brands in Pakistan, including milk, creamers, flavored dairy, and yogurt. Same consumer base and product set, larger in scale; the most direct competitive benchmark for Shakarganj.
• Mitchell's Fruit Farms Limited: Pakistan-based processor of fruit juices, nectars, and pulp/concentrate products. Comparable to Shakarganj's REFRESH/ANYTIME/MINI JOOSE beverage line and its fruit concentrate (pulp/juice) B2B business.
• Haleeb Foods Limited: Pakistan-based dairy processor producing milk, cream, flavored dairy, and beverages under the Haleeb brand. Directly comparable across product categories (fluid milk, dairy creamers, UHT products) and Pakistani retail/wholesale distribution channels.

Broad incumbents

• PepsiCo Pakistan (Pepsi-Cola products): Pakistani bottler/marketer of Pepsi, 7UP, Mirinda, Sting and Tropicana juices. Broad incumbent in non-alcoholic beverages and juices, overlapping with Shakarganj's ANYTIME, REFRESH, and MINI JOOSE brands.
• Nestlé Pakistan Limited: Subsidiary of Nestlé S.A. producing dairy (Milkpak), beverages, nutrition, and culinary products across Pakistan. Overlaps Shakarganj's dairy (Milkpak vs GOOD MILK/DAIRY PURE), beverages, and food categories from a much larger, broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shakarganj-food-products-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shakarganj Food Products Limited