Shovel Town Brewery
Shovel Town Brewery is a privately held craft brewery and taproom in North Easton, Massachusetts, operating in the historic Ames Shovel Factory building. It serves local consumers with up to 16 rotating artisanal beers, a food menu, private events, and Eastern Massachusetts wholesale distribution, plus a Foxboro satellite location.
- Company typePrivate
- Founded-
- HeadquartersEaston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shovel Town Brewery does
Shovel Town Brewery is a privately held craft brewery and taproom headquartered at 50 Oliver St., Rear, North Easton, Massachusetts, operating out of a portion of the historic Ames Shovel Manufacturing building. Its core product is artisanal craft beer — up to 16 rotating styles on tap including IPAs, lagers, hazies, and seasonal releases — produced in-house and complemented by a 2025 hard seltzer line, Shovel Bubble. The brewery layers a full food program (signature pizzas, beer-inspired sandwiches, small plates, weekly specials using locally sourced ingredients) with full table service across a taproom, Biergarten Room, event room, and outdoor patio, and runs a dense calendar of recurring community events (Music Bingo, Running Club, Open Mic, Trivia, plus annual events like Summerfest).
The business operates a multi-channel revenue model. Direct-to-consumer sales through the on-site taproom anchor the business, supplemented by packaged retail (4-packs and special release bottles), direct keg sales ordered via email, merchandise, gift cards via Toasttab, private and semi-private event hosting for groups up to approximately 120, and an annual Mug Club membership offering numbered mugs, first release access, and member-only events. Wholesale distribution to bars, restaurants, and liquor stores across Eastern Massachusetts is handled through a distributor relationship, with a Beer Finder tool supporting off-premise discovery. A second branded location, Station One, extends the footprint into Foxboro.
The company serves a horizontal B2C base — local craft beer enthusiasts, families, social groups, and private event hosts — with no disclosed enterprise customers or institutional investors. Ownership, founding date, financials, and headcount are not publicly disclosed beyond a stated 11-50 employee range. Marketing is organic-first across Facebook, Twitter, and Instagram (under the #GrabAShovel hashtag) with an email newsletter for promotions, and a collaboration brewing partnership with Trinity Brew House has produced at least one co-branded seasonal release.
Shovel Town Brewery firmographics
Firmographics- Name
- Shovel Town Brewery
- Legal name
- Shoveltown Brewery
- Website
- https://shoveltownbrewery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shovel Town Brewery is a privately held craft brewery and taproom in North Easton, Massachusetts, operating in the historic Ames Shovel Factory building. It serves local consumers with up to 16 rotating artisanal beers, a food menu, private events, and Eastern Massachusetts wholesale distribution, plus a Foxboro satellite location.
- Ownership category
- akta.pro rank
Shovel Town Brewery industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Craft Brewing (AFAFAAAA), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Shovel Town Brewery is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shovel Town Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel
Revenue model
- Taproom beer sales: On-site beer sales for immediate consumption. They offer up to 16 different beers on tap supplemented with can pours, full pours and flights.
- Packaged beer retail: 4-packs of cans and special release bottles sold for off-premise consumption. Keg sales available via email pre-order.
- Food service: Full food service including signature pizzas, beer-inspired sandwiches, small plates, and weekly specials featuring locally sourced ingredients. Full table service provided.
- Merchandise: T-shirts, sweatshirts, hats, other wearables, glassware, and merchandise items sold online and at taproom.
- Gift cards: Gift cards available for purchase online or at the taproom, redeemable at both locations.
- Private events: Private and semi-private event bookings with minimum beverage spend requirements plus 20% gratuity. Food service is additional and required.
- Mug Club membership: Annual mug club membership providing exclusive perks including numbered mug, first access to new releases, special events, and exclusive offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Draft and canned beer at taproom |
| One time/ perpetual license | Pay-as-you-go | Learn Mahjong event ticket |
| One time/ perpetual license | Pay-as-you-go | Summerfest 2026 admission |
| Transaction based/ take rate | Pay-as-you-go | Keg sales |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Shovel Town Brewery product offering
Product offeringCore offering
Shovel Town Brewery is a craft brewery and taproom in North Easton, Massachusetts that produces artisanal craft beer and Shovel Bubble hard seltzer. It operates a taproom with up to 16 rotating beers on tap, full table food service featuring signature pizzas and locally sourced dishes, and hosts recurring community events and private functions. Additional offerings include packaged beer retail (4-packs, bottles), keg sales, merchandise, gift cards, and an annual Mug Club membership program.
Product overview
Shovel Town Brewery is a craft brewery and taproom located in Easton, Massachusetts, offering a unified set of products and services centered around artisanal craft beer. The core offering consists of up to 16 rotating craft beers on tap, complemented by Shovel Bubble hard seltzer (gluten-free and low calorie), and a full food menu featuring signature wood-fired pizzas and beer-inspired dishes. The company operates a Mug Club membership program providing exclusive access to new releases and member-only events. Additional revenue streams include keg sales, gift cards, merchandise (T-shirts, sweatshirts, hats, glassware), and private event hosting for groups up to 120 guests.
Differentiator
Problem solved
Functional benefit
Brands
- Shovel Bubble: Hard seltzer crafted by the brewing team - gluten free and low calorie.
Products and services
- Craft Beer Artisanal craft beer offerings including up to 16 different beers on tap, supplemented with can pours, flights, and special release bottles. Beer styles include IPAs, lagers, hazies, and seasonal offerings. Served at the taproom and packaged for retail.
- Shovel Bubble Hard Seltzer A crisp hard seltzer crafted by the Shovel Town brewing team, marketed as gluten free and low calorie.
- Food Menu Variety of food offerings featuring locally sourced ingredients including signature pizzas and beer-inspired sandwiches and small plates, with weekly specials based on local availability. Full table service provided at the taproom.
- Mug Club Membership Annual membership program offering exclusive pours, perks, and community. Benefits include a numbered mug for 1 year, first access to new releases, special Mug Club-only events and offers, and members keep their mug at year end.
- Keg Sales Kegs available for purchase via email order, with a one-week advance notice required.
- Gift Cards Gift cards available for purchase online or at the taproom, redeemable at both locations.
- Merchandise T-shirts, sweatshirts, hats, glassware, and other wearable items available for order online and at the taproom.
- Private Event Hosting Private and semi-private event spaces accommodating groups up to approximately 120 people. Includes the Biergarten Room and Event Room for smaller gatherings, with a minimum beverage spend requirement plus 20% gratuity; food service is additional and required.
Companies that use Shovel Town Brewery
Customer profileSegments3 records
Ideal customer profiles4 records
Shovel Town Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shovel Town Brewery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trinity Brew HouseminorCollaboration brewing partnership producing a seasonal farmhouse ale. Example: Look What We Made farmhouse ale brewed with cardamom, ginger, and dry-hopped with Lemondrop hops. Available at both locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Shovel Town Brewery competitors and assessment
Company assessmentOthers
- Station One (Foxboro): Foxboro taproom linked from the Shovel Town Brewery website and sharing brand family; comparable as an affiliated/ sibling venue rather than a true competitor, illustrating how the parent brand extends its taproom footprint.
Direct peers
- Lord Hobo Brewing Company: Woburn, MA craft brewery with a taproom and Eastern Massachusetts distribution; comparable as a regional Massachusetts craft peer of similar scale focused on taproom and packaged retail channels.
- Castle Island Brewing Company: South Shore (Norwood, MA) craft brewery operating a taproom with food and retail packaged sales; comparable as a similarly sized Massachusetts craft brewery with a taproom-centric go-to-market.
- Night Shift Brewing: Everett, MA craft brewery with taproom locations and broad Eastern Massachusetts wholesale distribution; comparable as a Massachusetts craft peer of similar scale operating taprooms plus retail distribution.
- Tree House Brewing Company: Massachusetts-based craft brewery known for hazy IPAs and a destination taproom model; directly comparable as a New England craft brewery with a strong taproom experience and limited-but-cult wholesale footprint in the same regional market.
- Trillium Brewing Company: Boston-area craft brewery with multiple taproom locations and a reputation for artisanal beer; directly comparable multi-taproom craft brewery with food and event programming in Eastern Massachusetts.
- Greater Good Imperial Brewing Co. Worcester-area Massachusetts craft brewery with taproom, food, and events; comparable as a similarly sized MA craft taproom operator that competes for the same consumer occasion.
Broad incumbents
- Samuel Adams (Boston Beer Company): Largest craft-oriented brewer headquartered in Boston with a broad portfolio and national distribution; comparable as the dominant broad incumbent in the Massachusetts craft category that sets the competitive context for smaller players like Shovel Town.
- Harpoon Brewery: Long-established Boston craft brewery with brewery taprooms in Boston and Windsor, VT; comparable as a larger Massachusetts-rooted craft brewer with taproom hospitality and broad distribution, representing the broader-incumbent peer set.
Regional players
- Wormtown Brewery: Worcester, MA craft brewery with taproom and packaged distribution; comparable as a similarly sized Massachusetts craft brewery, though primarily central-MA rather than South Shore geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shovel Town Brewery social profiles
Digital presenceShovel Town Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shovel Town Brewery leadership team
Management profileNumber of profiles
Shovel Town Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shovel Town Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shovel Town Brewery
What does Shovel Town Brewery do?
Shovel Town Brewery is a craft brewery and taproom in North Easton, Massachusetts that produces artisanal craft beer and Shovel Bubble hard seltzer. It operates a taproom with up to 16 rotating beers on tap, full table food service featuring signature pizzas and locally sourced dishes, and hosts recurring community events and private functions. Additional offerings include packaged beer retail (4-packs, bottles), keg sales, merchandise, gift cards, and an annual Mug Club membership program.
Is Shovel Town Brewery a public or private company?
Shovel Town Brewery is a private company. It is classified as unknown and is currently operating.
When was Shovel Town Brewery founded?
Shovel Town Brewery was founded in -1. It employs 11 to 50 people.
Where is Shovel Town Brewery based?
Shovel Town Brewery is headquartered in Easton, United States, in the North America region.
How does Shovel Town Brewery make money?
Seven revenue lines are on record. Taproom beer sales are the primary driver. The others are packaged beer retail, food service, merchandise, gift cards, private events and mug Club membership.
Who are Shovel Town Brewery's main competitors?
Station One (Foxboro) is listed as an others. Direct peers are Lord Hobo Brewing Company, Castle Island Brewing Company, Night Shift Brewing, Tree House Brewing Company, Trillium Brewing Company and Greater Good Imperial Brewing Co.. Broad incumbents are Samuel Adams (Boston Beer Company) and Harpoon Brewery. Wormtown Brewery is listed as a regional player.
Does Shovel Town Brewery have an API?
No public API is recorded for Shovel Town Brewery.
What industry is Shovel Town Brewery in?
Shovel Town Brewery's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of AFAFAAAA, Beer Brewing & Craft Brewing. Its NAICS code is 312120 and its SIC code is 2082.