What Seripoint Oy does

Seripoint Oy is a Finnish B2B distributor and producer of branded corporate apparel, promotional gifts, and workwear, founded in 1990 and headquartered in Kajaani with a secondary showroom in Kuopio. The company operates a vertically integrated model: it sources blank apparel and merchandise from suppliers (including its parent New Wave Profile, the largest Nordic profile clothing and promotional gifts chain) and applies in-house textile screen printing (automated capacity up to 600 items/hour) and embroidery to deliver finished branded products. Its product catalog spans T-shirts, polos, hoodies, dress shirts, jackets, beanies, caps, bags, workwear, healthcare apparel, promotional gifts, and corporate gifts priced from €1.31 to €299 per unit, with volume discounts up to 12% on custom orders of 200+ units.

The company's primary go-to-market is sales-led B2B, supported by a Shopify-based e-commerce storefront and two physical showrooms. A distinguishing feature is the Custom Channel service — a dedicated branded ordering portal with managed inventory, warehousing, and logistics for enterprise customers, which eliminates the client's need for in-house merchandise storage. The customer base is exclusively Finnish and spans multiple verticals: Finnish businesses (primary), sports clubs and associations, and the healthcare sector (via the PureStretch Hoiva collection). Notable clients include Lomallo, Biketaxi Oy, Superjymy Oy, Hammas Hohde Oy, and YSAO. The company holds the Key Flag (Avainlippu) certification from the Association for Finnish Work and ÖKO-TEX Standard 100 certification, and is part of the New Wave Group conglomerate through its New Wave Profile parent. Operating geographies are concentrated in Eastern Finland (Kainuu, Pohjois-Savo, Pohjois-Karjala), with a territorial sales team and no international expansion signals.

Name

Seripoint Oy

Legal name

Seripoint Oy

Website

https://seripoint.fi

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Seripoint Oy is a Finnish B2B distributor founded in 1990 that provides branded corporate apparel, promotional gifts, workwear, and fan merchandise with in-house screen printing and embroidery, serving Finnish businesses, sports clubs, and healthcare providers across Eastern Finland.

Ownership category

akta.pro rank

Product category

Branded Corporate Merchandise and Marking Services

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Sportswear Customization & Printing Retail (CRAMACAK), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Customized & Personalized Fan Gear Retail (CRAMAOAJ), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Branded corporate apparel
• Promotional merchandise
• Textile printing services
• Corporate gift solutions
• Custom branded workwear

Headquarters

HQ city

Kajaani

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Product Sales: One-time sale of branded apparel (T-shirts, hoodies, jackets, caps), promotional gifts, and corporate textiles. Products sold with company logos via screen printing or embroidery.
2. Branding Services: Textile printing and embroidery services applied to customer products. Revenue from marking/logging fees.
3. Custom Channel Managed Service: For enterprise customers, Seripoint manages inventory, warehousing, and logistics of branded products. Customers order through dedicated Custom Channel portals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Seripoint Oy sells branded corporate apparel, promotional gifts, workwear, healthcare clothing and fan merchandise with customer logos applied in-house via screen printing and embroidery. The company sources blank products through its parent New Wave Group and customizes them for Finnish businesses, sports clubs and associations. A dedicated Custom Channel managed service provides enterprise customers with their own branded online store, warehousing, picking, packing, and logistics.

Product overview

Seripoint Oy is a Finnish company providing branded corporate clothing, promotional products, and company textiles for Finnish businesses and sports clubs since 1990. The company operates as a Shopify-based e-commerce platform with physical showroom locations in Kajaani and Kuopio. The core offering includes textile printing and embroidery services (Tekstiilipaino and Brodeeraus) combined with the Custom Channel service for customized branded stores. The product portfolio spans T-shirts, technical performance shirts, polo shirts, hoodies, sweatshirts, dress shirts, jackets, beanies, caps, promotional gifts, pens, corporate gifts, workwear, healthcare clothing, bags, accessories, and gift cards. The company is part of New Wave Profile, the largest Nordic chain specializing in profile clothing and corporate gifts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Screen printing capacity of up to 600 printed items per hour
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• New Wave Profile (NWP Group)coreStrategic or Co-development PartnerSeripoint Oy is part of New Wave Profile, which is the largest Nordic chain specializing in profile clothing and promotional gifts. New Wave Profile provides Seripoint with access to extensive product sourcing, brand partnerships, and sustainability programs.
• Atlantis HeadwearminorChannel Partner/ Reseller/ DistributorPartnership for headwear products. Atlantis Headwear is presented as a brand with over 25 years of experience in custom headwear.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering Seripoint's online store and Custom Channel portals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Custom Ink: US-focused custom apparel and promotional products platform offering screen printing and embroidery on T-shirts, hoodies, polos, and team gear. Closely mirrors Seripoint's custom-branded-apparel service model and target buyer (businesses, teams, clubs).
• Boundless Network: US promotional products and corporate gifting platform with managed brandstore capabilities for enterprise customers. Overlaps with Seripoint on Custom Channel-style managed services and corporate-gift curation.
• Brand Addition: European-headquartered promotional merchandise and corporate-gift company selling logoed apparel, gifts, and accessories to enterprise clients. Highly comparable in product mix, customer type, and geographic overlap (Nordic/European enterprise).
• HALO Branded Solutions: US-based promotional merchandise and corporate-gift distributor with dedicated enterprise programs and brandstore-style portals. Closely comparable to Seripoint's Custom Channel enterprise offering in business model.
• New Wave Profile: Parent and sister entity within the NWP Group, the largest Nordic chain for profile clothing and promotional gifts. Operates the same branded-merchandise and corporate-gift model across Finland and neighboring Nordic markets.

Emerging players

• Atlantis Headwear: Italian headwear specialist with 25+ years in custom caps and beanies. Listed as a Seripoint partner brand but also a direct competitor in custom-logoed headwear, a meaningful Seripoint product category.

Broad incumbents

• Cimpress (Vistaprint): Global print and promotional-products conglomerate owning Vistaprint and several promotional brands. Competes in adjacent categories (custom apparel, marketing materials) and dwarfs Seripoint in scale and geography.
• Cutter & Buck: Premium branded apparel brand with deep customization/embroidery programs for corporate, golf, and team buyers. Overlaps with Seripoint's premium polo, jacket, and dress-shirt corporate-gift categories.
• 4imprint: Large publicly listed North American promotional-products distributor offering branded apparel, gifts, and signage to businesses. Comparable in core product mix (logoed apparel, pens, bags) but operates at much larger scale and broader geography.

Regional players

• Profile (Sweden): Swedish promotional products and profile-clothing distributor serving Nordic enterprise customers. Closely comparable in product mix and target buyer, with primary geographic overlap in the Nordic region but not Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seripoint-oy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seripoint Oy