SAGE

What SAGE does

SAGE (Services and Advocacy for Gay, Lesbian, Bisexual and Transgender Elders Inc.) is a U.S.-based 501(c)(3) nonprofit organization founded in 1978 that operates as the largest and oldest entity dedicated to improving the lives of LGBTQ+ older adults. The organization serves LGBTQ+ elders aged 50+ through a portfolio of interlocking sub-brands: SAGEServes delivers direct in-person care management, social programs, and friendly visiting at four SAGE Centers in New York City plus programs in South Florida; SAGEYou provides virtual community programming and event access; SAGECare offers LGBTQ+ cultural competency training and consulting to aging service providers nationally and in Canada, the UK, and Puerto Rico; SAGECollab operates a network of 100+ nonprofit partner organizations; SAGETrans delivers specialized programming for transgender, non-binary, and gender non-conforming elders; and the National Resource Center on LGBTQ+ Aging publishes a content library of 252 resources across 20+ topic areas. The organization is also a co-creator of the Long-Term Care Equality Index with the Human Rights Campaign Foundation, which engaged 274 communities from 33 states in its 2025 cycle.

SAGE's business model is donation-driven across multiple streams: individual donations and major gifts, corporate partnerships, a National Leadership Council (minimum $5,000 annual or $100,000 lifetime), Taylor Society planned giving, government grants under the Older Americans Act, and earned revenue from SAGECare training and consulting. The organization is governed by an independent Board of Directors under CEO Lynn Faria (appointed 2025 after a decade as Executive Vice President) and is the only LGBTQ+ member of the Leadership Council of Aging Organizations. SAGE has trained 270,000+ aging-services staff, developed 228 new affordable LGBTQ+-affirming housing units in NYC, and is active in 33 states plus international markets. Revenue is not publicly disclosed. No AI/ML capabilities are present in the product portfolio; the technology layer consists of community platforms, content repositories, and event management systems.

Name

SAGE

Legal name

Services And Advocacy For Gay Lesbian Bisexual And Transgender Elders Inc

Website

https://sageusa.org

Company type

Private

Founded year

1978

Operating status

Operating

Short description

SAGE is a 501(c)(3) nonprofit founded in 1978 that provides advocacy, direct services, cultural competency training, and community programs for LGBTQ+ older adults across the U.S. through SAGE Centers, a virtual platform, and a 100+ partner network.

Ownership category

akta.pro rank

Product category

LGBTQ+ Aging Advocacy and Elder Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• LGBTQ+ aging services
• Elder advocacy programs
• Cultural competency training
• Nonprofit direct services
• Affordable elder housing

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Contributions: Individual donations, corporate partnerships, and major gifts from National Leadership Council members provide primary funding. EIN 13-2947657.
2. Corporate Partnerships: Corporate partners support SAGE through employee engagement, SAGETalk panels, event sponsorships, meal service volunteering, and co-branded content initiatives.
3. National Leadership Council Membership: High-level donors contributing minimum $5,000 annually or $100,000 lifetime, receiving insider communications, event invitations, and volunteer opportunities.
4. Legacy Giving and Planned Gifts: Wills, trusts, retirement plan assets, life insurance, real estate donations, and charitable gift annuities. Taylor Society recognizes planned giving supporters.
5. SAGECare Training and Consulting: LGBTQ+ cultural competency training and consulting services provided nationally and internationally to aging service providers.
6. SAGEVenture Social Enterprise: Social enterprise division creating innovative programs, products, and offerings with sustainable funding models for LGBTQ+ aging.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

SAGE provides advocacy, direct in-person and virtual services, cultural competency training, housing initiatives, and resource programming that support LGBTQ+ older adults (50+) and their caregivers. The organization operates physical SAGE Centers in New York City and South Florida, a national SAGECollab partner network, a virtual community platform (SAGEYou), and a cultural competency training division (SAGECare) that delivers LGBTQ+ aging education to providers nationally and internationally.

Product overview

SAGE operates as a national nonprofit organization with a multi-faceted service portfolio spanning advocacy, direct services, training, housing, and digital programming. The organization consists of a central advocacy entity (SAGE) plus several programmatic sub-brands: SAGEYou (virtual community platform), SAGECare (cultural competency training), SAGEServes (in-person direct services), SAGECollab (national partner network), and SAGEVenture (social enterprise division). Additional offerings include the National Resource Center on LGBTQ+ Aging (NRC), SAGECents financial wellness platform, National LGBTQ+ Elder Housing Initiative, and Long-Term Care Equality Index (LEI) initiative. The portfolio also includes specialized programs like SAGETrans for transgender elders, Old & Bold campaign, Action Squad advocacy network, and SAGE Table community-building initiative, all coordinated through physical SAGE Centers in NYC.

Differentiator

Problem solved

Functional benefit

Brands

• SAGEServes: Direct services for LGBTQ+ elders including programs at five SAGE Centers in NYC and care management programs in New York City and Southern Florida.
• SAGECare
• SAGEYou
• SAGECollab
• SAGEVenture
• National Resource Center on LGBTQ+ Aging
• SAGETrans
• SAGECents
• Old and Bold

Products and services

• SAGEServes

Quantifiable outcome

• 270,000+ staff trained by SAGECare on LGBTQ+ cultural competency
• +7 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

25 partnerships are on record, tiered major, core and minor.

• Elton John AIDS FoundationmajorStrategic or Co-development Partner · 1 June 2026Part of the Elton John Impact Awards program launched by iHeartMedia and Procter & Gamble, honoring LGBTQ+ organizations. SAGE is one of the beneficiary organizations along with GLAAD, The Trevor Project, CenterLink, National Black Justice Collective, and Outright International.
• GLAADmajorStrategic or Co-development Partner · 1 June 2026Part of the Elton John Impact Awards benefiting frontline LGBTQ+ organizations. GLAAD and SAGE both benefit from the $17M+ raised over five years.
• The Trevor ProjectmajorStrategic or Co-development Partner · 1 June 2026Beneficiary organization of Elton John Impact Awards alongside SAGE, GLAAD, CenterLink, and others.
• iHeartMediamajorGTM or Marketing Partner · 1 June 2026Co-creator of the Elton John Impact Awards podcast series launching June 2026, providing media platform for LGBTQ+ organizational recognition.
• Procter & GamblemajorGTM or Marketing Partner · 1 June 2026Co-creator of the Elton John Impact Awards providing brand support and funding for LGBTQ+ nonprofit recognition.
• Milken InstitutemajorStrategic or Co-development Partner · 7 May 2025SAGE partnered with Milken Institute to produce a report on financing affordable and LGBTQ+-affirming elder housing at scale. The report proposes solutions including social bonds and impact investment funds to address the housing affordability crisis for LGBTQ+ seniors.
• Democracy ForwardcoreImplementation/ SI/ Consulting Partner · 28 January 2025SAGE joined legal coalition represented by Democracy Forward to challenge Trump administration's federal funding freeze. Filed suit to protect federal grant disbursements affecting LGBTQ+ elder services.
• National Council of NonprofitscoreStrategic or Co-development Partner · 28 January 2025SAGE joined coalition with National Council of Nonprofits, American Public Health Association, and Main Street Alliance to challenge federal grant freeze affecting approximately $3 trillion in annual federal grants.
• American Public Health AssociationcoreStrategic or Co-development Partner · 28 January 2025Coalition partner in legal challenge to federal funding freeze, representing healthcare and nonprofit sectors.
• Main Street AlliancecoreStrategic or Co-development Partner · 28 January 2025Coalition partner in legal challenge to federal grant freeze affecting small business and community programs.
• Human Rights Campaign FoundationcoreStrategic or Co-development PartnerCo-launched the Long-Term Care Equality Index (LEI) to promote equitable and inclusive care for LGBTQ+ older people in residential long-term care communities. 274 communities from 33 states participated in LEI 2025.
• Outright InternationalcoreStrategic or Co-development PartnerGlobal partner in building the Global Story Archive documenting LGBTQ+ elder stories internationally, along with CIPAC, Aspidh, Mitini Nepal, and EnGendeRights.
• Leadership Council of Aging OrganizationscoreStrategic or Co-development PartnerSAGE is the only LGBTQ+ organization on this influential leadership council shaping aging policy.
• Diverse Elders CoalitioncoreStrategic or Co-development PartnerSAGE is a founding member of the Diverse Elders Coalition addressing aging issues across diverse communities.
• National Gay and Lesbian Task ForcecoreStrategic or Co-development PartnerSAGE works with Task Force on the New Beginning Initiative and LGBTQ+ health policy.
• Movement Advancement ProjectminorStrategic or Co-development PartnerPartner in producing critical policy reports and conferences on LGBTQ+ aging issues.
• Center for American ProgressminorStrategic or Co-development PartnerPartner in policy research and advocacy for LGBTQ+ aging issues.
• Williams InstituteminorStrategic or Co-development PartnerPartner providing research and data on LGBTQ+ populations for policy reports.
• International Federation for AgeingminorStrategic or Co-development PartnerInternational partner for global aging policy and LGBTQ+ elder advocacy.
• National Academy on an Aging SocietyminorStrategic or Co-development PartnerPartner in policy research and conferences on LGBTQ+ aging.
• National Center for Transgender EqualityminorStrategic or Co-development PartnerPartner in advocacy for transgender elder rights and policy.
• Compassion & ChoicesminorStrategic or Co-development PartnerSAGE partnered to advocate for Medical Aid in Dying legislation in New York.
• Grindr for EqualityminorGTM or Marketing PartnerSpring 2025 Equality Spotlight Series featuring SAGE in video 'Aging with Pride: LGBTQ+ Seniors and the Fight for Inclusion'.
• Trust & WillminorStrategic or Co-development PartnerPartnership to provide complimentary estate planning platform for SAGE members.
• CGA AmericaminorStrategic or Co-development PartnerGuarantor of SAGE's charitable gift annuities, backed by $150,000,000 in assets.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sageusa
• YouTubeyoutube.com/channel/UC8BvmanKLZ59gCBugX3mt1w
• Facebookfacebook.com/SAGEUSA
• LinkedInlinkedin.com/company/sageusa
• Instagraminstagram.com/sageusa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAGE