SCHÖFFEL

What SCHÖFFEL does

SCHÖFFEL Sportbekleidung GmbH is a German family-owned outdoor, ski, and sports apparel company founded in 1804 and headquartered in Schwabmünchen, Bavaria. The company designs and sells performance apparel and accessories for hiking, trekking, cycling, skiing, ski touring, and leisure, with a core product range spanning hiking, rain, fleece, down, softshell, ski, and parka jackets; hiking, ski, and zip-off pants; functional underwear; and accessories. Its product platform is built around three proprietary registered fabric technologies — VENTURI (waterproof/windproof outerwear), Dry Skin (moisture management), and Ventloft (insulation) — plus a sustainable CIRC line using recycled materials. Sub-brands Schöffel TEC (professional workwear) and Schöffel PRO (professional outdoor) extend the core brand into B2B and technical segments.

The business operates a multi-channel go-to-market: a primary direct-to-consumer e-commerce platform with localized storefronts across seven European countries (Germany, Austria, Switzerland, Belgium, France, Luxembourg, and the Netherlands), supplemented by physical retail via a storefinder, a dedicated B2B teamwear portal, and Schöffel Freunde, a loyalty program. Pricing is one-time/perpetual across a broad SKU base (jackets €79.95–€399.95, parkas up to €429.95, shirts €19.95–€29.95, pants €59.95–€149.95), with seasonal sales offering 20–50% discounts. The company is led by Managing Directors Jakob Schöffel and Peter Jud and is privately held with no disclosed external investors or parent company. Revenue, headcount, and funding figures are not publicly disclosed.

Name

SCHÖFFEL

Legal name

Schöffel Sportbekleidung GmbH

Website

https://schoeffel.com

Company type

Private

Founded year

1804

Operating status

Operating

Short description

SCHÖFFEL is a German family-owned outdoor, ski, and sports apparel company founded in 1804, selling performance jackets, pants, and base layers for hiking, skiing, and cycling across seven European countries via DTC e-commerce, retail, and B2B channels.

Ownership category

akta.pro rank

Product category

Outdoor Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industries

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Trekking, Hiking Poles & Trail Accessories Retail (CRAMAMAJ)

Keywords

• Outdoor apparel
• Ski clothing
• Hiking jackets
• Functional sportswear
• Winter outerwear

Headquarters

HQ city

Schwabmünchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apparel Product Sales: Schöffel generates revenue through one-time sales of outdoor, ski, and sport apparel products directly to consumers via its e-commerce platform and indirectly through retail partners across DACH region and Benelux.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Schöffel manufactures and sells outdoor, ski, and sports apparel (jackets, pants, functional underwear, accessories) plus repair and care services under its own brand and sub-brands (Schöffel TEC, Schöffel PRO, Teamwear). Products target hiking, trekking, cycling, skiing, and ski touring, with proprietary technologies (VENTURI, Dry Skin, Ventloft) plus a sustainable CIRC line made from recycled materials. Direct-to-consumer sales via schoeffel.com localized across 7 European countries, supplemented by physical retail, B2B teamwear, and a Service Factory for repairs and alterations.

Product overview

Schöffel is a German outdoor, ski, and sports apparel company based in Schwabmünchen. The company offers a comprehensive portfolio of performance clothing across multiple outdoor activities including hiking, trekking, cycling, skiing, and ski touring. The product range spans jackets (hiking, rain, fleece, down, winter coats, softshell, cycling, ski jackets, parkas), pants (hiking, ski, zip-off convertible), functional underwear and base layers, and accessories. Schöffel also operates specialized sub-brands including Schöffel TEC (technical products) and Schöffel PRO (professional line), while maintaining a loyalty program (Schöffel Freunde) and offering services through the Service Factory (repair, alterations, cleaning, waterproofing). The company emphasizes sustainability with initiatives covering circularity, ecological value creation, and social responsibility. Proprietary technologies include VENTURI (weather protection), Dry Skin, and Ventloft (insulation).

Differentiator

Problem solved

Functional benefit

Brands

• Schöffel TEC: Professional workwear line for trade and industry professionals
• Schöffel PRO

Products and services

• Hiking Jackets (Wanderjacken) Weather-resistant jackets designed for hiking and trail activities, featuring breathable membranes and functional details for outdoor hikers.
• Rain Jackets (Regenjacken) Waterproof jackets designed to keep wearers dry during rainy conditions.
• Fleece Jackets (Fleecejacken) Lightweight fleece jackets providing warmth and breathability for outdoor activities.
• Down Jackets (Daunenjacken) Insulated jackets filled with down feathers for maximum warmth in cold conditions.
• Parkas Long-style winter coats offering comprehensive weather protection with VENTURI technology.
• Winter Coats (Wintermäntel) Long winter coats providing warmth and style for cold weather, including down and insulated options.
• Softshell Jackets (Softshelljacken) Flexible jackets with stretch fabric offering wind resistance and breathability.
• Ski Jackets (Skijacken) Technical jackets designed for alpine skiing with waterproof and insulated features.
• Hiking Pants (Wanderhosen) Durable pants designed for hiking with quick-drying and stretch properties.
• Ski Pants (Skihosen) Insulated and waterproof pants designed for skiing activities.
• Zip-Off Pants (Zip-Off-Hosen) Convertible pants that can be transformed into shorts via zippers at the knees.
• Functional Underwear (Funktionsunterwäsche) Base layer garments designed to manage moisture and regulate body temperature.
• Ski Underwear (Skiunterwäsche) Thermal base layers specifically designed for skiing and winter sports.
• Cycling Jackets (Fahrradjacken) Lightweight jackets designed for cycling with wind resistance and breathability.
• Ski Touring Collection (Skitourenbekleidung) Lightweight, breathable technical apparel designed for ski touring and backcountry skiing.
• Trekking Clothing Technical apparel designed for multi-day trekking expeditions with durability and weather protection.
• Accessories Caps, hats, scarves, and other accessories complementing the outdoor apparel range.
• Service Factory Comprehensive customer service including repair, alterations, cleaning, and waterproofing services for Schöffel products.
• Schöffel TEC Technical sub-brand for professional-grade outdoor equipment.
• Schöffel PRO Professional line of outdoor apparel for demanding users.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LOWAminorOthersSchöffel operates a joint service offering with LOWA (a German footwear manufacturer) through the Service Schöffel-LOWA program, providing repair and care services for both brands' products at combined service locations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Löffler: Austrian/German manufacturer specializing in functional cycling, running, and ski apparel; directly overlaps Schöffel's cycling and cross-country/ski underwear categories with comparable technical textile positioning.
• Jack Wolfskin: German outdoor apparel and equipment brand headquartered in Frankfurt, competing head-to-head with Schöffel in hiking, trekking, and ski apparel across the DACH market with a similar multi-channel retail and wholesale model.
• Mammut Sports Group: Swiss premium outdoor brand offering apparel, footwear, and hardware for mountaineering, hiking, and skiing; comparable to Schöffel in its Alpine positioning, technical apparel focus, and DACH/Benelux distribution strength.
• Vaude: German family-owned outdoor brand specializing in sustainable mountain sports apparel and equipment, directly comparable to Schöffel on sustainability messaging, DACH heritage, and hiking/cycling/ski product categories.
• Berghaus: British outdoor apparel and equipment brand with deep heritage in hiking, climbing, and skiing; comparable to Schöffel on technical apparel category breadth and European specialty-retail distribution, though UK-focused.
• Salewa: South Tyrolean mountain sports brand producing apparel, footwear, and hardware for alpine climbing, hiking, and ski touring; comparable to Schöffel in alpine DNA, ski-touring apparel range, and DACH-centric distribution.

Broad incumbents

• Arc'teryx: Canadian premium outdoor brand (Amer Sports/VF Corp) offering technical apparel, footwear, and gear for climbing, skiing, and hiking; comparable to Schöffel on premium technical apparel tier but operates globally at much larger scale.
• Patagonia: US-based outdoor apparel brand with strong sustainability positioning and broad hiking, ski, and lifestyle categories; competes with Schöffel for the sustainability-driven European outdoor consumer and in premium technical apparel tiers.
• The North Face: VF Corporation-owned global outdoor giant with extensive hiking, ski, and lifestyle apparel; competes with Schöffel across all core categories but at vastly greater scale, brand recognition, and marketing investment.
• Helly Hansen: Norwegian global outdoor and workwear brand with strong ski, sailing, and hiking apparel lines; broader international footprint than Schöffel but overlaps heavily in waterproof, insulated, and ski apparel categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SchoeffelDE
• Facebookfacebook.com/schoeffel.de
• Instagraminstagram.com/schoeffel_official
• Pinterestpinterest.de/schoeffel_official
• LinkedInlinkedin.com/company/schoeffel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHÖFFEL