Schumacher Ginseng Llc

What Schumacher Ginseng Llc does

Schumacher Ginseng LLC is a privately held, family-owned Wisconsin ginseng producer headquartered at 323 Main Street, Marathon, Wisconsin, growing and selling ginseng continuously since 1958. The company cultivates ginseng on multi-year (4-5 year) cycles using shade structure management, hand-grading, refrigerated cooling (approximately 2 weeks post-harvest), and precision kiln drying (10-14 day cycle), with land preparation beginning 1-2 years before seeding and the structural constraint that harvested fields cannot be replanted with ginseng. Its product portfolio spans whole roots (Long, Half Short, Short, Jumbo), slices, powder, prong, tea bags and tea cut, capsules (500 mg), premium wild ginseng, a multi-format sampler pack, and gift packaging accessories.

The business operates a direct-to-consumer model through its own e-commerce storefront at schumacherginseng.com (built on the Miva platform) supplemented by toll-free phone ordering (1-800-269-3195) and email-based customer service. Unit pricing ranges from roughly $11 for 20-count tea bags to $625 for a 4 oz assorted wild ginseng package, with tiered volume discounts (5% over $200, 7% over $500, 10% over $1,000), a summer promotional discount, free ground shipping on orders over $100 within the continental US, and a gift-with-purchase mechanic (1 oz small ginseng slices per $100 spent). The only non-DTC channel is an exclusive partnership with Millen Fama Co Ltd to distribute ginseng capsules in Vietnam with locally customized packaging, representing the company's first international market beyond the continental United States. Customers are predominantly individual consumers purchasing for personal wellness, traditional tea preparation, culinary use, or gifting; there are no disclosed enterprise or B2B contracts.

Name

Schumacher Ginseng Llc

Legal name

Schumacher Ginseng LLC

Website

https://schumacherginseng.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Schumacher Ginseng LLC is a family-owned Wisconsin ginseng producer operating since 1958, selling cultivated and wild ginseng roots, slices, powder, tea, and capsules directly to individual consumers via its own e-commerce site and a Vietnam channel partner.

Ownership category

akta.pro rank

Headquarters

HQ city

Marathon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model for ginseng products sold directly to consumers through their website. Products include whole roots, slices, powder, tea, capsules, and wild ginseng. No subscription or recurring revenue model. Volume discounts offered for orders over $200.
2. International Distribution - Vietnam: Partnership with Millen Fama Co Ltd to supply ginseng capsules to the Vietnam market with custom labels and packaging for the Vietnamese market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Schumacher Ginseng LLC is a family-owned Wisconsin ginseng producer that cultivates, harvests, processes, and sells ginseng roots, slices, powder, prong, tea, capsules, and wild-harvested ginseng directly to consumers. The company operates a 4-5 year cultivation cycle with controlled refrigeration cooling and precision kiln drying, selling finished products through its own e-commerce website and phone orders with shipping across the continental United States.

Product overview

Schumacher Ginseng LLC is a family-owned Wisconsin ginseng producer operating since 1958, offering a comprehensive portfolio of ginseng products centered around their core cultivated Wisconsin ginseng. The product line includes whole ginseng roots (Long, Half Short, Short, Jumbo varieties in gift boxes and bulk containers), ginseng slices, powder, prong, tea and tea cut, capsules, and wild ginseng. Products are sold primarily through their e-commerce platform with various packaging options (gift boxes, plastic containers, gift bags) and are shipped at 4-5 years of age. The company also supplies a Vietnam market variant of capsules through a partnership with Millen Fama Co Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Ginseng Roots Whole Wisconsin ginseng roots in multiple sizes (Long, Half Short, Short, Jumbo) and packaging options including 4 oz gift boxes and 1 lb containers, intended for individual consumers seeking pure Wisconsin ginseng for personal use, cooking, or gifting.
• Ginseng Slices Pre-sliced Wisconsin ginseng roots available in 4 oz gift boxes, 7 oz containers, 8 oz gift boxes, and 1 lb containers, produced from the same Wisconsin-grown roots used for whole-root products and targeted at consumers who want ready-to-use ginseng for tea, soup, or cooking.
• Ginseng Powder Ground Wisconsin ginseng powder sold in 8 oz containers, 1 lb containers, and 8 oz gift boxes, suited for baking or adding to hot water for tea.
• Ginseng Prong Wisconsin ginseng prong (root offshoots) sold in 8 oz and 1 lb containers for individual consumer use.
• Ginseng Tea and Tea Cut Wisconsin ginseng tea bags (20, 40, 50, and 100 count) and loose ginseng tea cut in 8 oz and 1 lb sizes, with each tea bag containing 2 grams of ginseng that can be steeped for 4-5 minutes.
• Ginseng Capsules 100-count bottles of Wisconsin ginseng capsules at 500 mg per capsule, qualifying for free shipping on capsule-only orders and intended for consumers seeking a convenient ginseng supplement format.
• Wild Ginseng Wild-harvested Wisconsin ginseng roots sold in 1 oz gift boxes (medium or large/medium sizes) and 4 oz assorted packages, with premium pricing reflecting the scarcity of wild ginseng.
• Vietnam Market Ginseng Capsules Ginseng capsules packaged with custom labels and packaging for the Vietnamese market, supplied through the company's partnership with Millen Fama Co Ltd.
• Wisconsin Ginseng Sampler Pack Sample package containing 1 oz Short/Small Untrimmed Roots, 1 oz Ginseng Tea Cut, and 5 Ginseng Tea Bags, designed for customers who want to try multiple ginseng formats.
• Empty Gift Boxes and Bags Empty decorative gift boxes with optional red insert and gift bags sold to customers who want to create custom ginseng gift packages.

Quantifiable outcome

• Ginseng plants reach only 3 inches in first year, 10-14 inches by third year - demonstrating careful, slow cultivation for quality
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Millen Fama Co LtdcoreChannel Partner/ Reseller/ DistributorExclusive partnership with Millen Fama Co Ltd to supply ginseng capsules to the Vietnam market. Capsules are packaged with new labels and packaging specifically designed for the Vietnam market. This represents the company's first international distribution channel and market expansion beyond domestic US sales.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Prince of Peace Enterprises: Larger Asian-heritage CPG brand selling ginseng tea, capsules, and herbal wellness products through mass retail and online. Comparable product family but much broader portfolio and mainstream distribution that Schumacher does not access.
• Solaray: Supplement brand with single-herb ginseng capsules and blends sold through natural product retail. Competes for the supplement-form ginseng consumer rather than the gift/whole-root buyer.
• Nature's Way: Major herbal supplement brand with ginseng capsules, roots, and extracts in drugstores and grocery. Overlaps in ginseng category but competes via scale, distribution breadth, and marketing budget rather than single-origin provenance.
• Gaia Herbs: Premium herbal extracts and capsules brand with ginseng SKUs across liquid and capsule formats. Comparable premium positioning in herbal wellness but with a multi-ingredient portfolio and national retail presence.
• Himalaya Herbal Healthcare: Global herbal supplement brand offering ginseng among other botanicals in capsules and tablets via mass and online channels. Adjacent competitor for the ginseng capsule consumer.
• Cheong Kwan Jang (Korea Ginseng Corp): Dominant Korean red ginseng brand with global distribution and premium gift-box positioning. Competes with Schumacher on premium ginseng gifting, especially in Asian consumer segments.

Direct peers

• Baumann Wisconsin Ginseng: Multi-generational Wisconsin ginseng grower offering whole roots, slices, powder, and capsules direct to consumers. Closely comparable family farm origin, 4-5 year cultivation, and DTC channel structure.
• Hsu's Ginseng Enterprises: One of the largest Wisconsin ginseng growers, also family-run, selling cultivated roots, slices, powder, capsules, and tea direct to consumers and wholesale. Directly comparable in product mix, Wisconsin origin, and DTC emphasis.
• Wisconsin Ginseng (generic category producers): Wisconsin-based ginseng producers marketing American-grown ginseng with similar gift box and bulk SKUs. Directly comparable origin, product formats, and target consumer (gift, wellness, tea).

Others

• Millen Fama Co Ltd: Schumacher's exclusive Vietnam distribution partner for capsules. Included as the closest commercial counterparty/ecosystem participant rather than a competing ginseng producer.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schumacher-ginseng-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schumacher Ginseng Llc