School District No 22 (vernon)

What School District No 22 (vernon) does

School District No. 22 (Vernon) is a publicly funded Canadian K-12 school district operating under the British Columbia Ministry of Education, serving approximately 9,000 students across 14 elementary schools and 5 secondary schools in the North Okanagan region, including the communities of Vernon, Coldstream, Lavington, Lumby, and Cherryville. The district employs roughly 1,200 staff across 410 classrooms and operates on the ancestral, unceded, and contemporary lands of the Syilx people. Core revenue derives from provincial per-pupil funding, supplemented by tuition from approximately 300 international students enrolled annually. Programs include French Immersion, Montessori, AIAO inquiry-based learning, Forestry Trades with SkilledTradesBC partnership, and a portfolio of specialized academies spanning Hockey, Golf, Dance, Alpine/Freestyle/Nordic Skiing, Snowboard, Soccer, Volleyball, Earthquest, RCMP Youth, and Students Without Borders.

The district's technology platform centers on the vLearn online learning environment built on D2L Brightspace, with Microsoft 365 and Microsoft Teams as collaboration layers and MyEducation BC as the student information system. AI-assisted features layered onto vLearn include Microsoft Copilot for productivity, Khanmigo for writing skills, Reading Coach for literacy development, and ReadSpeaker for accessibility. In-house intellectual property is concentrated in the Early Literacy Profile (ELP), a Kindergarten-through-Grade-3 screening tool for oral language, phonological awareness, alphabet knowledge, and phonics that the district has rolled out across grades over multiple school years. The SD22 kʷu ck̓ʷul̓x Enhancement Agreement (2023-2028) with the Okanagan Indian Band and formalized partnerships with the Syilx Nation structure the district's Indigenous education programming.

Customer segments are domestic K-12 students as the primary group, international students as a secondary fee-paying segment, and newcomer families (refugees, permanent residents, work/study permit holders) supported through the SD22 Welcome Centre. Distribution is direct via the school network and online via vLearn, with no commercial resellers. As a public entity, marketing is informational rather than promotional, relying on the district website, Facebook, parent advisory council communications, and community events.

Name

School District No 22 (vernon)

Legal name

School District No. 22 (Vernon)

Website

https://www.sd22.bc.ca

Company type

Public

Operating status

Operating

Short description

School District No. 22 (Vernon) is a publicly funded Canadian K-12 school district serving approximately 9,000 students across 14 elementary and 5 secondary schools in British Columbia's North Okanagan region, funded primarily by the BC Ministry of Education and supplemented by international student tuition.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industries

Private/Independent Online K–12 Schools (EDAJADAC), After-School Academic Support Programs (Centers & Clubs) (EDAJALAM)

Keywords

• K-12 public education
• Online learning platform
• Specialized academy programs
• Career and trades education
• Indigenous student education

Headquarters

HQ city

Vernon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Provincial Government Funding: Core operational funding from the British Columbia provincial government based on student enrollment and attendance metrics
2. International Student Tuition: Revenue from approximately 300 international students paying tuition for educational services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

School District No. 22 (Vernon) is a public K-12 school district providing publicly funded education to approximately 9,000 students across 14 elementary and 5 secondary schools in the North Okanagan region of British Columbia. Its core offerings include standard curriculum delivery, the vLearn online learning platform, specialized sports and arts academies (Hockey, Golf, Dance, Earthquest, Alpine/Freestyle/Nordic Skiing, Soccer, Volleyball, RCMP Youth, Students Without Borders), career and trades programs with SkilledTradesBC, French Immersion, Montessori, the Early Literacy Profile screening tool, and support services for newcomer families.

Product overview

School District 22 (Vernon) operates a multi-faceted educational platform serving approximately 9,000 students across 14 elementary schools and 5 secondary schools. The district offers a unified product portfolio centered on vLearn, an online learning platform powered by D2L Brightspace, supplemented by specialized academies (Dance, Earthquest, Golf, Hockey, Alpine Skiing, Freestyle Ski/Snowboard, Nordic Skiing, Soccer, Volleyball, RCMP Youth, Students Without Borders), alternative education programs (French Immersion, Montessori, AIAO), career programs with SkilledTradesBC partnerships, and professional development tools including the Early Literacy Profile assessment, Teacher Mentorship Program, and Residency Program. The district utilizes Microsoft 365, MyEd BC student information system, and AI-powered tools like Microsoft Copilot and Reading Coach for enhanced learning.

Differentiator

Problem solved

Functional benefit

Brands

• vLearn & Academies: Online learning platform offering distance education and academy programs including Dance, Earthquest, Golf, Hockey, Alpine Skiing, Freestyle Skiing, Snowboard, Nordic Skiing, Soccer, Volleyball, Students Without Borders, and RCMP Youth
• SD22 Welcome Centre
• The Hub at Harwood
• StrongStartBC

Products and services

• vLearn Online Learning Platform Online learning platform offering distance education courses for secondary students, powered by D2L Brightspace with integrated Microsoft Teams, Whiteboard, and AI tools (Copilot, Reading Coach, ReadSpeaker) for accessibility and personalized learning.
• Hockey Academy Specialized academy program offering hockey training integrated with academic studies, for students in the Vernon school district catchment.
• Dance Academy Specialized academy program offering dance training alongside academic programming for students in the district.
• Golf Academy Specialized academy program offering golf instruction combined with academic programming for district students.
• Alpine Skiing Academy Specialized academy program offering alpine skiing training combined with academic studies for district students.
• Freestyle Ski and Snowboard Academy Specialized academy program offering freestyle skiing and snowboarding training alongside academic studies for district students.
• Nordic Skiing Academy Specialized academy program offering Nordic (cross-country) skiing training combined with academic programming for district students.
• Soccer Academy Specialized academy program offering soccer training combined with academic studies for district students.
• Volleyball Academy Specialized academy program offering volleyball training combined with academic studies for district students.
• Earthquest Academy Specialized academy program focused on earth sciences, environmental and outdoor education for district students.
• RCMP Youth Academy Academy program in partnership with the RCMP offering youth leadership training and law enforcement career exposure for district students.
• Students Without Borders Academy Academy program offering international education experiences and global learning opportunities for district students.
• French Immersion Program Bilingual French immersion educational program offered from elementary through secondary grades for district students.
• Montessori Program Alternative education program using the Montessori methodology for district students.
• AIAO (Awaken Inquiry & Adventure Okanagan) Alternative education program focused on inquiry-based learning and adventure education in the Okanagan region for district students.
• Forestry Trades Program Career-focused program offering forestry trades training for district students interested in natural resources sector careers.
• Career Programs Career exploration programs including Dual Credit post-secondary training, High School Sampler programs, and experiential learning days, with SkilledTradesBC partnerships for trades training (Culinary Arts, Heavy Duty Mechanic, Aircraft Maintenance, etc.) leading to Red Seal certification pathways.
• Early Literacy Profile (ELP) Comprehensive screening tool for assessing and supporting early literacy development in Kindergarten through Grade 3, targeting oral language, phonological awareness, alphabet knowledge, and phonics with data-driven instruction.
• International Education Program (Vernon International) Full educational programming and cultural exchange program welcoming approximately 300 international students annually to Vernon schools, providing English-language Canadian K-12 education with study-permit eligibility.
• SD22 Welcome Centre Dedicated centre providing school registration support and integration services for newcomer families including refugees, permanent residents, and those with work or study permits.

Quantifiable outcome

• Graduated Grade 11 and 12 students completing Capstone Presentations for CLC 12 course requirement
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Indigenous Aunties and Uncles ProgramcoreStrategic or Co-development Partner · 1 March 2026Program bringing Chef Chantelle Eustache to vLearn & Academies for hands-on Indigenous cultural learning, including traditional foods education, bannock preparation, and cultural storytelling rooted in Syilx traditions.
• Child Health BCcoreStrategic or Co-development Partner · 1 January 2025StrongStartBC programs at Ellison Elementary and Harwood Elementary participate in a provincial pilot with Child Health BC, aiming to strengthen physical, social, and emotional development in children through programs like Appetite to Play and Feelings First.
• SkilledTradesBCcoreStrategic or Co-development PartnerPartnership providing funding support for Trades classes at Kalamalka Secondary School, enabling practical skills-based learning. SkilledTradesBC also supports Red Seal Train in Trades programs including Culinary Arts, Heavy Duty Mechanic, Aircraft Maintenance, and more, preparing students for apprenticeships and workforce entry.
• WWEST (WWest Scientific & Educational Research)supportingStrategic or Co-development PartnerSTEM curriculum support series bringing Science Bob to classrooms for interactive science and technology experiences across multiple grade levels at Kidston Elementary and other schools.
• Whitevalley Community Resource CentersupportingStrategic or Co-development PartnerCommunity partnership for Bloom Secondary's Youth and Family Night event, helping create a welcoming space where students, parents, and community members could come together.
• Kelowna Law CourtssupportingStrategic or Co-development PartnerVSS Law Studies 12 class visits Kelowna Law Courts to observe real criminal and civil proceedings, engaging with Provincial and Supreme Court Justices while exploring careers in law and justice.
• Okanagan Indian BandcoreStrategic or Co-development PartnerLocal Education Agreement between School District 22 and Okanagan Indian Band, along with SD22 kʷu ck̓ʷul̓x Enhancement Agreement 2023-2028, supporting Indigenous student success and reconciliation.
• Syilx (Okanagan) PeoplecoreStrategic or Co-development PartnerDistrict acknowledges being situated on the ancestral, unceded and contemporary lands of the Syilx people. Hosting Okanagan Mainline Regional Indigenous Education (OMRIE) Student Conference in May 2026.
• Boys' Club NetworksupportingStrategic or Co-development PartnerH.O.P.E for Boys Leadership curriculum presented by Walter Mustapich and Laura Neubert at Fulton Secondary, promoting positive connections for male students. Walter presented at TEDx West Vancouver Ed in 2016.
• University of British ColumbiasupportingStrategic or Co-development PartnerMDI (Middle Years Development Instrument) Student Survey partnership for measuring child well-being, along with teacher internship programs for university students.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Calgary Board of Education: Large Western Canadian public school system operating under Alberta's funding framework. Comparable in scale and breadth of specialty programs, but governed under a different provincial regime — useful for cross-jurisdictional benchmarking.

Direct peers

• Langley School District No. 35: BC public school district of broadly similar enrollment scale with a strong trades and career programs portfolio. Operates under the same provincial funding framework and is a useful benchmark for SkilledTradesBC-partnered programming.
• Kamloops-Thompson School District No. 73: BC interior public school district of broadly comparable size serving a mix of urban, suburban, and rural communities. Operates within the same Ministry of Education funding model and offers similar trades, Indigenous education, and online learning programs.
• Burnaby School District No. 41: Large BC public school district with one of the province's most developed international education programs and online learning offerings. Comparable in terms of technology adoption (Microsoft/D2L stack) and program breadth.
• Central Okanagan School District No. 23: Neighboring Okanagan public school district serving Kelowna and surrounding communities. Operates a comparable mix of elementary/secondary schools, specialty academies, and international student programs within the same BC funding framework, making it the closest geographic and structural peer.
• Abbotsford School District No. 34: Mid-sized BC public school district with a substantial international student program and a comparable academy/specialty program mix. Useful peer for benchmarking international tuition scale and newcomer integration services.
• Nanaimo-Ladysmith School District No. 68: BC public school district on Vancouver Island of comparable size with a mix of urban/rural schools and Indigenous education programming. Comparable for community-based district governance and academy program design.

Others

• D2L (D2L Brightspace): Provider of the learning management system (Brightspace) that powers SD22's vLearn platform. Included as an ecosystem/enabler peer for the online learning stack rather than a direct competitor.

Broad incumbents

• Surrey Schools (School District No. 36): Largest BC school district by enrollment. Operates within the same provincial funding model but at materially greater scale, serving as a benchmark for large-district operating efficiency and international program scale.
• Toronto District School Board: Canada's largest public school board. Operates under Ontario's funding framework but is structurally comparable in terms of K-12 scope, international student programs, and large-scale digital learning platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SchoolDistrict22

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School District No 22 (vernon)