What School Pride Ltd. does

School Pride Ltd. is a private, family-run custom manufacturer founded in 2000 and headquartered at 3511 Johnny Appleseed Ct in Columbus, Ohio, where it designs, prints, cuts, and sews its entire product catalog in-house. The company serves U.S. K-12 schools, colleges and universities, athletic conferences, youth and travel sports organizations, and a small number of professional sports teams and non-profits across all 50 states and internationally. Its core offerings span championship and Add-A-Year banners, Easy Change/Easy Overlay/Pro Series record boards, specialty boards (academic, next-level, roster, standings, nameplate, photo), outdoor products (boulevard, mesh/fence, windscreen, parade, travel banners), helmet decals, window stickers, cheer/flag items, and facility graphics such as wall pads and wraps. School Pride's technical differentiation centers on a sub-surface graphics process that sandwiches printed designs between two acrylic layers for durability, plus easy-update systems (slide-in channels, peel-and-add year kits) that let schools and athletic departments refresh records and championships without replacing products.

The business runs a consultative, sales-led go-to-market model: products cannot be ordered online, customers initiate orders via a toll-free phone line (866-774-3348) or website contact form, and dedicated project managers provide free custom design and quotes before order confirmation, with typical production lead times of about three weeks. Pricing is unit-based, with championship banners starting around $145, record boards ranging from roughly $595 to $2,245, and per-update fees of $15 (or $60 per board per season for 4+ updates) that generate recurring revenue. The company holds the registered SchoolPride trademark and markets through its website, Facebook, Instagram, Twitter, and Pinterest, plus coverage in athletic-director and school-administration publications. No outside funding, acquisitions, or leadership changes are disclosed.

Name

School Pride Ltd.

Legal name

School Pride Ltd.

Website

https://schoolpride.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

School Pride Ltd. is a Columbus, Ohio custom manufacturer founded in 2000 that designs and produces athletic banners, record boards, helmet decals, and facility graphics for K-12 schools, colleges, athletic conferences, and youth sports programs across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Custom Athletic Recognition Products

NAICS

Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Custom athletic banners
• Record boards
• Helmet decals
• School recognition displays
• Championship banners

Headquarters

HQ city

Columbus Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Banner Sales: One-time sales of custom championship banners, add-a-year banners, conference banners, outdoor banners, parade banners, and specialty banners. Products are designed and manufactured to customer specifications with free design consultation included in price.
2. Record Board Sales: Sales of Easy Change, Easy Overlay, and Pro Series record boards for athletic and academic recognition. Boards come in various standard sizes with custom sizes available. Pricing varies by material (acrylic, PVC, aluminum) and size.
3. Record Board Updates: Ongoing revenue from record updates when records are broken. Standard size updates are $15 each for first 4 updates, $5 each for additional. Volume pricing available at $60 per board per season for 4+ updates. Additional year kits for Add-A-Year banners are free for life of banner.
4. Helmet Decal and Sticker Sales: Custom helmet decals for football, lacrosse, baseball, softball, hockey. Includes 2D and 3D options, bumpers, flags, ribbons, numbers, and multi-item kits. Also offers window stickers, magnetic car decals, and personalized stickers.
5. Facility Products: Sales of fabric and flooring products (backdrops, table skirts, mascot rugs), identification items (bag inserts, bag tags, locker nameplates), facility graphics (wall pads, wall wraps, window film), signs, and recognition items (hall of fame, plaques).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

School Pride Ltd. designs, prints, cuts, and sews custom athletic recognition products in-house at its Columbus, Ohio facility. The company manufactures championship banners, record boards, helmet decals, wall pads, windscreens, parade banners, and related school graphics primarily for K-12 schools, colleges, athletic conferences, and sports programs. All products are custom-designed with a free design consultation as part of the standard sales process.

Product overview

School Pride Ltd. is a custom manufacturing company offering a comprehensive portfolio of athletic and academic recognition products. The core offerings include custom-designed Championship and Add-A-Year Banners for gymnasiums, Outdoor Banners (Boulevard, Mesh/Fence, Windscreen, Parade, Travel), and Record Boards (Easy Change, Easy Overlay, and Pro Series). The company also produces Specialty Boards (Academic, Add-A-Name, Nameplate, Next Level, Roster, Standings, Photo), Helmet Decals for multiple sports, Window Stickers, Cheer/Flag Products, and Facility Graphics. All products are custom-designed in-house at their Columbus, Ohio facility with free design services included. Products cannot be ordered online and require professional design consultation with custom quotes. The company has operated since 2000 serving schools, colleges, and athletic programs across all 50 states and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Banners

Quantifiable outcome

• Products can be shipped in as little as three weeks from order date
• +1 more outcomes

Named customers263 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FASTSIGNS: FASTSIGNS is a North American franchise network producing custom signs, banners, and graphics for businesses and institutions. It overlaps with School Pride's outdoor banners, facility graphics, wall wraps, and boulevard/campus signage categories, particularly for non-school commercial customers.
• Award Decals: Award Decals is a custom manufacturer of helmet decals and stickers for school football, baseball, softball, and other sports. It directly overlaps with School Pride's helmet decal product line, serving the same athletic department and equipment manager buyers at the K-12 and collegiate level.
• Signs.com: Signs.com is an online custom sign and banner manufacturer serving businesses and schools nationwide. It competes in the same vinyl banners, mesh fence wraps, and event signage categories where School Pride operates, with an e-commerce ordering model that contrasts with School Pride's consultative sales approach.
• Crown Trophy: Crown Trophy operates the largest franchise network of awards, trophies, and recognition retailers in North America. It competes with School Pride in plaques, nameplates, and recognition products for schools, sports leagues, and booster organizations using direct franchise-based sales.
• Fine Awards: Fine Awards manufactures sports trophies, plaques, medals, and recognition products for schools, clubs, and athletic programs. It competes in the school athletic recognition category overlapping with School Pride's record boards, hall of fame displays, and recognition product lines.

Broad incumbents

• Herff Jones: Herff Jones is an incumbent school recognition platform producing yearbooks, graduation regalia, class jewelry, and scholastic awards. It intersects with School Pride's academic recognition boards and school-spirit recognition products as part of a much broader school-supply portfolio.
• Cimpress (Vistaprint): Cimpress operates Vistaprint, a large-scale custom printing platform producing signs, banners, decals, and promotional products for SMB and institutional buyers. It competes in the same custom banner, decal, and sign categories as School Pride but at substantially higher volume and lower price points through a fully self-service e-commerce model.
• Jostens: Jostens is a long-established, broad-based school recognition provider offering yearbooks, class rings, graduation products, and awards. It overlaps with School Pride in school recognition (hall of fame boards, championship recognition) but operates a much larger portfolio across the K-12 market.
• BSN Sports: BSN Sports is the largest direct supplier of team athletic equipment and apparel to schools and youth leagues in North America. Its broader catalog competes with School Pride across team-branded merchandise and school athletics spend, though it does not focus on the custom recognition/display niche.

Emerging players

• Varsity Awards: Varsity Awards is a custom awards and recognition supplier specializing in academic, athletic, and corporate plaques and trophies for schools. It addresses a portion of School Pride's recognition-and-display catalog (plaques, hall of fame boards), with narrower emphasis on digital/engraved products rather than full custom banners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/yootheme
• Facebookfacebook.com/SchoolPride
• Instagraminstagram.com/schoolprideltd
• LinkedInlinkedin.com/company/school-pride-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Pride Ltd.