September 11th Families for Peaceful Tomorrows

What September 11th Families for Peaceful Tomorrows does

September 11th Families for Peaceful Tomorrows is a U.S. non-profit advocacy organization founded in 2001 by family members of victims of the September 11, 2001 attacks. Its functional mandate is to advocate for peaceful, lawful responses to terrorism and to oppose policies the organization characterizes as erosions of civil liberties and human rights, including indefinite detention at Guantanamo Bay, torture, and anti-Muslim discrimination. The organization serves a constituency of more than 250 dues-paying family members, supplemented by broader public audiences reached through webinars, a speakers bureau, a film festival, newsletters, and book sales.

Its core programmatic products are education and advocacy outputs: a webinar series, in-person events, a speakers bureau of family-member spokespeople, a documentary-style film festival, and books authored or compiled by members. Underlying technology is intentionally lightweight — a Wix-hosted public website, Zoom for webinars, Network for Good for donor processing, and Salsa Labs for advocacy/CRM workflows — with no proprietary platform or technology product. The organization also maintains NGO observer status at Guantanamo Bay Military Commission proceedings, providing direct access to detainee hearings that anchors its rule-of-law work.

The business model is a non-profit donation-and-grant model. Revenue is generated from individual donations, foundation grants (including $525,000 cumulative from George Soros/Open Society Foundations since 2016), book royalties and sales, and proceeds from co-programmed events such as the DONT WALK fashion show partnership. Fiscal sponsorship is provided by the Tides Center. The organization does not have a paid membership tier model in the commercial sense; participation is via voluntary dues and donations.

Name

September 11th Families for Peaceful Tomorrows

Legal name

September 11th Families for Peaceful Tomorrows

Website

https://peacefultomorrows.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

September 11th Families for Peaceful Tomorrows is a U.S. non-profit founded in 2001 by 9/11 family members that advocates for peaceful responses to terrorism, rule-of-law protections, and against Islamophobia, serving over 250 member families through webinars, a speakers bureau, and a film festival.

Ownership category

akta.pro rank

Product category

Non-profit Peace Advocacy Services

NAICS

Human Rights Organizations (813311), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Resource Centers & Wraparound Support Services (EDACALAH), Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD)

Keywords

• Peace advocacy
• Nonprofit organization
• 9/11 commemoration
• Community education
• Anti-war advocacy

Headquarters

HQ city

Port Jervis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting peace advocacy work
2. Book Sales: Sale of 'Turning Our Grief Into Actions for Peace' book at $14.95 retail price with additional donation for autographed versions
3. Foundation Grants: Funding from George Soros/Open Society Foundations - received $525,000 since 2016
4. Legacy Giving: End-of-life planned giving through wills, retirement plans, or life insurance
5. Corporate/Event Proceeds: Proceeds from charity events such as DONT WALK Fashion Show

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

September 11th Families for Peaceful Tomorrows is a member-driven non-profit advocacy organization that organizes family members of 9/11 victims to turn grief into peace advocacy. Its core offerings include educational programming (webinars, film festivals, newsletters), a published book, a speakers bureau, witness programs at the Guantanamo Bay military commissions, and advocacy campaigns on issues including the Rule of Law, Islamophobia, and Afghanistan.

Product overview

September 11th Families for Peaceful Tomorrows is a non-profit advocacy organization, not a technology product company. The organization offers a suite of educational and advocacy services including webinar programming, a film festival, newsletters, a speakers bureau, publications (book and primers), and coordination of 9/11 commemoration activities. These are service offerings rather than commercial technology products. The organization's work centers on turning grief from 9/11 losses into peace advocacy through educational programming, public speaking, policy advocacy, and coalition building.

Differentiator

Problem solved

Functional benefit

Products and services

• Turning Our Grief Into Actions For Peace (Book) Published book that documents the founding and mission of September 11th Families for Peaceful Tomorrows, written by David Potorti with original essays from PT members. Available in paperback at $14.95 retail and as e-book, distributed via Amazon, Barnes & Noble, and trade distributors.
• Peace Advocacy Webinar Series Live and recorded webinar programming featuring peace advocates, educators, and experts discussing topics including the 9/11 military commission, peacebuilding, Islamophobia, and reconciliation efforts. Delivered via Zoom and available for replay.
• Peace & Justice Film Festival Virtual film festival featuring documentaries and films related to peace, justice, and the aftermath of 9/11, accompanied by live panel discussions.
• Email Newsletter Regular email newsletter providing updates on organizational activities, Rule of Law Committee reports, Islamophobia Committee updates, and advocacy efforts. Distributed via the Salsa Labs platform to members and supporters.
• Speakers Bureau A roster of trained PT members available to speak at public events, media appearances, and educational programming about peace advocacy and 9/11 family perspectives.
• Educational Publications on the Guantanamo Military Commission Educational publications explaining the Guantanamo military commission process, the current status of the 9/11 case, and the organization's position on plea agreements and judicial finality.

Quantifiable outcome

• Over 200 family members actively engaged in advocacy
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• New York City Bar AssociationminorStrategic or Co-development Partner · 18 September 2025Co-sponsored the event 'America's Trial: Torture and the 9/11 Case on Guantanamo Bay' book release and discussion with the NYC Bar Association's International Human Rights Committee and Military and Veterans Affairs Committee.
• DONT WALKminorGTM or Marketing Partner · 1 January 2025Scottish charity fashion show founded by University of St Andrews students after 9/11. Peaceful Tomorrows was chosen as a recipient of proceeds from the 2025 fashion show, with Project Director Elizabeth Miller attending the event at University of St Andrews on March 15, 2025.
• Tides CentercoreImplementation/ SI/ Consulting PartnerPeaceful Tomorrows is fiscally sponsored by Tides Center, a 501(c)(3) non-profit organization. This arrangement allows the organization to accept tax-deductible donations and provides administrative support. Located at www.tides.org/state-nonprofit-disclosures/.
• Doctors Without Borders (MSF)minorGTM or Marketing PartnerCo-recipient of DONT WALK Charity Fashion Show proceeds alongside Peaceful Tomorrows.
• Combatants for PeacecoreStrategic or Co-development PartnerIsraeli-Palestinian peace organization of former soldiers and fighters turned peacemakers. Peaceful Tomorrows co-sponsors events including the 20th Israeli-Palestinian Joint Memorial Ceremony and webinars with this partner. Collaborates on initiatives promoting dialogue and reconciliation.
• Parents Circle Family ForumcoreStrategic or Co-development PartnerIsraeli-Palestinian organization of families who have lost loved ones in the conflict, working to end the cycle of loss through dialogue and reconciliation. Peaceful Tomorrows co-sponsors the Joint Memorial Ceremony with this organization.
• Rabbis for Human RightsminorStrategic or Co-development PartnerIsraeli human rights organization. Rabbi Amita Jarmon, a speaker at Peaceful Tomorrows webinars, is active with this organization and does protective presence work at Palestinian farms in the West Bank.
• Seeds of PeaceminorStrategic or Co-development PartnerInternational peace camp and organization bringing together youth from conflict regions. Mentioned as a resource in Peaceful Tomorrows' webinar on peacebuilding.
• Sulha Peace ProjectminorStrategic or Co-development PartnerOrganization bringing Israelis and Palestinians together for listening circles and sharing experiences to build empathy. Rabbi Amita Jarmon serves on the Steering Committee of Sulha.
• Friends of Women of VisionminorStrategic or Co-development PartnerOrganization bringing Jewish women from the US to meet with women in Israel/Palestine. Rabbi Amita Jarmon is one of four co-directors.
• Friends of Peaceful TomorrowscoreOthersAuxiliary support group with 9 members enrolled as of mid-2025, chaired by Professor William V. Hudon. Working on mission statement, charter, and developing activities for 25th anniversary year.

Scale indicators7 records

Recent moves6 records

Broad incumbents

• Human Rights Watch: Large global human rights organization that conducts research and advocacy on U.S. counterterrorism policy and Guantanamo; a broader institutional actor with overlapping rule-of-law and torture concerns.
• CodePink: Large U.S. women-led anti-war and human rights advocacy organization; a broader incumbent in the same peace advocacy space with overlapping campaigns on Guantanamo, militarism, and Islamophobia.
• Amnesty International USA: Major international human rights organization with substantive work on Guantanamo detention and counter-terror rule of law; a broader institutional incumbent operating in adjacent advocacy territory.

Direct peers

• Witness Against Torture: U.S.-based anti-torture advocacy group with overlapping Guantanamo witness and rule-of-law work; Jeremy Varon, a featured Peaceful Tomorrows speaker, is a member of Witness Against Torture.
• Seeds of Peace: International youth peace camp and dialogue organization bringing together young people from conflict regions; a listed Peaceful Tomorrows partner with overlapping mission and webinar co-promotion.
• Veterans For Peace: Member-led organization of military veterans opposing war; comparable in mission and member-driven advocacy model, with similar anti-war and rule-of-law orientation in the U.S. peace ecosystem.
• Combatants for Peace: Israeli-Palestinian peace organization of former combatants turned peacebuilders; a direct co-programming partner of Peaceful Tomorrows on joint memorial ceremonies and webinars, sharing the same victim-to-advocate model and peace advocacy mission.
• Military Families Speak Out: Organization of military family members speaking out against the Iraq/Afghanistan wars; directly analogous to Peaceful Tomorrows in converting affected-family grief into anti-war advocacy.
• Parents Circle Family Forum: Israeli-Palestinian organization of bereaved families promoting reconciliation through dialogue; co-sponsors the Joint Memorial Ceremony with Peaceful Tomorrows and operates the same model of turning loss into peace advocacy.

Others

• Tides Center: Fiscal sponsor and 501(c)(3) infrastructure provider that enables Peaceful Tomorrows to receive tax-deductible donations; relevant as the operational backbone rather than a competing advocacy peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PeacefulTomorro
• YouTubeyoutube.com/user/Wix
• Facebookfacebook.com/PeacefulTomorro
• LinkedInlinkedin.com/company/september-11th-families-for-peaceful-tomorrows
• Instagraminstagram.com/peacefultomorrows

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about September 11th Families for Peaceful Tomorrows