Project ComeBack

What Project ComeBack does

Project ComeBack is a privately held 501(c)(3) nonprofit founded in 2017 by Lindsay Tucker that operates a dual-location equine sanctuary and veteran healing program. The organization's primary function is the provision of lifelong care to unwanted, unadoptable, and overlooked horses — including mustangs, domestic horses, and donkeys — at two facilities: a seasonal North location in Holliston, Massachusetts (operating May through October) and a year-round South location in Timmonsville, South Carolina. In parallel, it runs equine-based healing programs for veterans and trauma survivors, most notably the "Into the Herd – Untamed Together" immersive experience, in which small cohorts of participants engage in consent-based, non-forced interactions with rescued horses.

The organization builds its programming on a stated philosophical differentiation: horses are not rehomed or retrained for adoption, and human-horse interactions are framed around mutual consent rather than therapeutic instruction. Programs are delivered free to veteran participants and are funded by donors; the North location partners with Equine International for curriculum and research, while veterinary care is supported by Tufts University Cummings School of Veterinary Medicine. Beyond direct program delivery, Project ComeBack operates a horse sponsorship program (monthly contributions starting at $50 with plushie rewards), a merchandise e-commerce store (apparel and accessories priced $24–$65), and fine art print sales via ArtPal. The organization reaches supporters through Instagram, Facebook, email, a "Stories from the Farm" blog, and earned media including The Boston Globe.

Operationally, Project ComeBack is a small organization with 1-10 employees and a leadership team consisting of a founder/executive director, two herd managers, and a three-person board (president, treasurer, secretary). Its value proposition rests on a community-driven donor and volunteer ecosystem — supplemented by institutional partners such as Equine International, Tufts, Safe Keep Place, Cresco Labs, Godolphin Racing, and Hasty's Haven — that supports both rescue operations and veteran programming. There is no proprietary technology platform; the digital footprint is limited to a Squarespace website, an online store, and basic social media channels.

Name

Project ComeBack

Legal name

Project Comeback

Website

https://projectcomeback.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Project ComeBack is a 501(c)(3) nonprofit founded in 2017 that provides lifelong sanctuary to rescued horses at locations in Holliston, MA and Timmonsville, SC, and runs consent-based equine healing programs for U.S. military veterans and trauma survivors funded by individual donors, sponsorships, and merchandise sales.

Ownership category

akta.pro rank

Product category

Equine Therapy and Animal Sanctuary Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

Keywords

• Equine therapy programs
• Horse rescue sanctuary
• Veteran support services
• Nonprofit animal welfare
• Trauma recovery programs

Headquarters

HQ city

Holliston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Donations: Individual donations in various amounts (one-time, weekly, monthly, quarterly, annual) form a primary revenue stream. Donors can contribute to general funds or specific purposes like emergency vet care or specific horse rescue.
2. Merchandise Sales: E-commerce store selling branded apparel including t-shirts, hoodies, hats, and accessories. Products range from $24 to $65, providing one-time purchase revenue.
3. Horse Sponsorship Program: Monthly sponsorship program for horses at $50 or more per month. Sponsors receive a custom crochet plushie of their sponsored horse as a thank-you gift. This provides recurring revenue while engaging donors emotionally with specific animals.
4. Veteran Experience Funding: Donations specifically designated to fund veteran program experiences. Each day costs $150 per participant, covering horse care, supplies, and staff time. Veterans attend the programs for free while costs are covered by donors.
5. Fine Art Print Sales: Partner photography prints sold through ArtPal, with 100% of proceeds supporting rescued horses. This generates revenue while providing donor recognition and engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Project ComeBack is a 501(c)(3) nonprofit organization that provides lifelong sanctuary to rescued horses while operating equine-based healing programs for veterans and trauma survivors. The organization funds its operations through donations, merchandise sales (shirts, hoodies, hats), horse sponsorship programs, and fine art prints.

Product overview

Project ComeBack is a 501(c)(3) nonprofit organization offering a suite of interconnected programs centered on horse rescue and veteran healing. The core offerings include a rescue horse sanctuary providing lifelong care to unwanted horses, and the signature veteran program 'Into the Herd – Untamed Together' which pairs veterans with rescued mustangs for mutual healing. Additional offerings include a horse sponsorship program, volunteer opportunities, merchandise store, and fine art prints—all designed to support the sanctuary's mission. The organization operates two physical locations: North in Holliston, MA (seasonal) and South in Timmonsville, SC (year-round).

Differentiator

Problem solved

Functional benefit

Products and services

• Equine-Based Healing Programs Therapeutic programs using rescued horses to support the emotional and psychological healing of veterans and trauma survivors. Delivered at sanctuary facilities in Holliston, MA and Timmonsville, SC.
• Lifelong Horse Rescue Sanctuary Lifelong care and shelter for rescued horses at the organization's facilities in Holliston, MA and Timmonsville, SC. Horses are not adopted out; they remain in sanctuary care and serve as therapy animals.
• Horse Sponsorship Program Recurring sponsorship program that allows individual donors to financially support the care of a specific rescued horse living at the sanctuary.
• Branded Merchandise Cause-branded apparel including shirts, hoodies, and hats sold online to supporters, with proceeds funding sanctuary operations and healing programs.
• Fine Art Prints Fine art prints sold to supporters, generating revenue to fund the sanctuary and equine-based healing programs.

Quantifiable outcome

• Veterans report feeling calm, serene, spiritual, and experiencing personal growth through horse interactions

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and supporting.

• Equine InternationalcoreStrategic or Co-development PartnerPartnership with Equine International for veteran programming at the North location. Equine International provides educational material covering horse psychology, personalities, body language, herd dynamics, and mindfulness practices. 3-6 participants attend sessions of 2.5 hours over two days. Some North herd horses participate in Equine International research studies.
• Tufts University Cummings School of Veterinary MedicinemajorOthersHenry received life-saving surgery performed by Tufts veterinarians after an infection in his face spread to his bones. Tufts provided exceptional care enabling Henry's recovery. An article on the rescue horse Henry was published by Tufts.
• Safe Keep PlacesupportingStrategic or Co-development PartnerVeteran-owned and operated rescue facility in Oklahoma providing safe quarantine space for horses making freedom rides from kill pens. Acts as a 'middle man' ensuring sick horses heal before travel. Partnered with Project Comeback for Rain's rescue.
• Hasty's HavensupportingStrategic or Co-development PartnerAnimal rescue organization that referred Haven to Project Comeback when it became clear she wasn't thriving in a traditional domestic setting. Their selfless act enabled Haven's transfer to the sanctuary.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ASPCA: The American Society for the Prevention of Cruelty to Animals (ASPCA) is one of the largest animal welfare charities in the United States. It is a broad incumbent to Project Comeback because both organizations pursue animal rescue and welfare missions, but the ASPCA operates at a national scale with advocacy, training, and grants programs rather than direct sanctuary operations comparable in size to Project Comeback's herds.
• EAGALA: EAGALA (Equine Assisted Growth and Learning Association) is the global professional association setting standards for equine-assisted psychotherapy and personal development. It is a broad incumbent relative to Project Comeback because EAGALA-certified providers compete in the same equine-therapy-for-trauma market, and Project Comeback's Equine International partnership sits within the broader EAGALA-credentialed ecosystem.
• PATH International: Professional Association of Therapeutic Horsemanship (PATH) International is the industry-credentialing body for equine-assisted therapy centers in North America. It is a broad incumbent to Project Comeback because it operates across the same therapeutic-horsemanship space, sets professional standards, and accredits centers that compete with or complement Project Comeback's veteran programming.
• The Humane Society of the United States: The Humane Society of the United States is the largest animal welfare organization in the U.S., with a much broader portfolio including equine protection and rescue. It is a broad incumbent to Project Comeback because both operate in the animal rescue/sanctuary space, though HSUS operates nationally with vastly greater resources and a policy/advocacy focus rather than direct sanctuary operations.

Direct peers

• Hooved Animal Humane Society: Hooved Animal Humane Society is a nonprofit in Woodstock, IL dedicated to the rescue, rehabilitation, and adoption of hooved animals (horses, donkeys, mules). It is a direct peer to Project Comeback because both focus specifically on equine rescue and care, share a donation-based funding model, and operate sanctuary-style facilities rather than high-turnover adoption-only operations.
• Gentle Barn: Gentle Barn is a nonprofit animal sanctuary in Santa Clarita, CA that provides lifelong refuge to rescued farm animals and runs healing programs for at-risk youth, foster children, and trauma survivors. It is a direct peer because it combines the same two pillars as Project Comeback — permanent animal sanctuary plus therapeutic human-animal programming — with a similar consent-based interaction philosophy.
• Habitat for Horses: Habitat for Horses is a Texas-based equine rescue nonprofit that provides sanctuary, rehabilitation, and adoption services for neglected and abused horses. It is a direct peer to Project Comeback because both focus on rescue of unwanted horses and operate sanctuaries with volunteer and donor-supported cost structures, though Habitat for Horses does not run a structured therapeutic veteran program.
• Heroes and Horses: Heroes and Horses is a Montana-based nonprofit that runs immersive equine-assisted backcountry experiences for combat veterans. It is a direct peer to Project Comeback's 'Into the Herd' veteran program, sharing the same target beneficiary (military veterans with trauma/PTSD), same modality (equine-immersive experiences), and similar donation-based funding model.
• Front Range Equine Rescue: Front Range Equine Rescue is a Colorado-based nonprofit dedicated to rescuing horses from neglect, abuse, and slaughter pipelines and rehabilitating them for adoption. It is a direct peer to Project Comeback because both focus on equine rescue and rehoming/rehabilitation, share a donation-based funding model, and rely heavily on volunteers and community engagement.
• DreamCatcher of Los Angeles: DreamCatcher is a nonprofit equine therapy center in Los Angeles serving trauma-exposed youth and adults, including survivors of abuse and trafficking. It is a direct peer to Project Comeback's veteran/trauma survivor programming because both organizations use horse-human interaction as the primary therapeutic modality for trauma recovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProjectComeBack.org
• Instagraminstagram.com/comeback.project
• LinkedInlinkedin.com/company/project-comeback

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project ComeBack