Recycling Enterprises, Inc. (dba as Dustrol, Inc.)

What Recycling Enterprises, Inc. (dba as Dustrol, Inc.) does

Recycling Enterprises, Inc. (dba as Dustrol, Inc.), operating commercially as Murco Recycling, is a privately held, woman-owned and family-run company founded in 1989 by Jodi Murphy and headquartered in La Grange, Illinois. The company runs a specialty e-commerce and auction platform — hosted on a Squarespace-based website at murcorecycling.com — that lists and resells luxury salvaged building materials across 14 product categories including kitchens and appliances, bathrooms, architectural antiques, flooring, doors and windows, furnishings, lighting, HVAC, and outdoor elements. Murco sources inventory through three core service motions: a direct-from-site broker that auctions materials at residential and commercial renovation jobsites before demolition, a salvage-management service that disperses all recyclable materials from a site to maximize landfill diversion, and a remote online broker that markets already-removed materials nationally with coordinated delivery via an in-house professional contractor network. The business serves three primary customer segments: residential homeowners seeking to recoup value or earn tax benefits from materials destined for disposal, design/build professionals (designers, builders, architects, contractors) referred through The Green Guild network, and commercial renovators, with only one named individual customer reference and no enterprise anchor accounts. Monetization is entirely transaction-based, applying a 10% buyer's premium on auction wins and online sales, with non-refundable deposits of at least 50% of sale price plus 100% of premium required to lock transactions; all sales are final and items are sold 'as is, where is.' Distribution combines direct-from-site auction events (regional), an online storefront with nationwide reach, and field-based contractor removal and delivery services, supported by marketing through the website, a weekly wishlist email newsletter, organic social, content marketing, and earned media including the Planet Green TV series 'Total Wrecklamation.' The company has no external funding, no disclosed headcount, no public revenue figures, and no API, SDK, or AI capabilities in its technology stack.

Name

Recycling Enterprises, Inc. (dba as Dustrol, Inc.)

Legal name

Murco Recycling Enterprises, Inc.

Website

https://murcorecycling.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Recycling Enterprises, Inc. (dba as Dustrol, Inc., operating as Murco Recycling) is a woman-owned, family-run online marketplace and auction platform that resells luxury salvaged building materials to homeowners, design/build professionals, and commercial renovators nationwide from its Chicagoland base.

Ownership category

akta.pro rank

Product category

Recycled Building Materials

NAICS

Recyclable Material Merchant Wholesalers (42393)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Secondary Materials Brokerage & Trading (Recovered Commodities) (BPALADAJ)

Keywords

• Salvaged building materials
• Recycled construction materials
• Demolition waste diversion
• Luxury salvage marketplace
• Architectural antiques resale

Headquarters

HQ city

La Grange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Buyer's Premium (Transaction Fee): Murco applies a 10% buyer's premium on all transactions. As an auctioneer and agent for consignors, they charge this premium to buyers to cover administrative expenses. This is a transaction-based revenue model where the company takes a percentage cut on every sale.
2. Materials Brokerage Commission: Murco brokers the resale of used building materials from residential and commercial renovation projects, earning revenue through their commission structure on sales. They also offer consignor arrangements where homeowners receive a percentage of resale proceeds.
3. Salvage Management Services: Murco disperses all recyclable materials from job sites, brokering materials they can and finding eco-friendly dispersal options for remaining items. Revenue comes from the sale of materials with the goal of maximizing diversion from landfills.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Murco Recycling operates as an agent and auctioneer for consignors, brokering luxury salvaged building materials sourced from residential and commercial renovation and demolition projects. The company runs a nationwide online marketplace with 14 product categories and live on-site auctions, while coordinating professional removal, transport, and delivery of purchased items. Related service offerings include full job-site salvage management and The Green Guild referral network for design/build professionals.

Product overview

Murco Recycling operates a luxury recycled building materials marketplace featuring 14 distinct product categories including Kitchens & Appliances, Bathrooms, Architectural Antiques, Building Materials, Flooring, Doors & Windows, Furnishings, Heating & Cooling, Laundry & Mud Room, Lighting & Fans, Outdoor & Landscaping, and Storage & Organization. The business is structured around three core service offerings: Direct-From-Site Materials Broker (auctioning materials from job sites before demolition), Salvage Management (full recyclable dispersal from job sites), and Remote Materials Broker (online sales nationwide). The Green Guild is a free referral network for industry professionals. The company has been in operation since 1989 and claims prices 80% lower than retail.

Differentiator

Problem solved

Functional benefit

Brands

• The Green Guild: A free community of designers, builders, architects and contractors committed to reducing waste for the planet and saving their clients money through recycling. Members earn referral bonuses when submitting projects to Murco.

Products and services

• Murco Recycling Online Marketplace Nationwide e-commerce marketplace where buyers can browse, bid on, and purchase salvaged luxury building materials across 14 categories including kitchens and appliances, bathrooms, architectural antiques, flooring, doors and windows, furnishings, heating and cooling, laundry, lighting, outdoor/landscaping, and storage. Operated by Murco Recycling Enterprises, Inc. as agent for consignors with a 10% buyer's premium applied to all transactions.
• Direct-From-Site Materials Broker Service in which Murco identifies materials of value during residential and commercial renovation projects, auctions them to the community, removes them, and delivers them to their new owners before demolition begins. Materials are brokered directly from job sites in the Chicagoland and Midwest region.
• Salvage Management End-to-end job-site service in which Murco disperses all recyclable materials from a project, brokering what they can sell and finding eco-friendly dispersal options for remaining items to maximize diversion from landfills.
• Remote Materials Broker Service in which Murco markets already-removed used building materials to a nationwide audience and coordinates delivery, described as the only used building materials broker specializing in online sales nationwide.
• The Green Guild Referral Network Free community of designers, builders, architects, and contractors committed to reducing waste through Murco's recycling services. Members earn referral bonuses when submitting renovation projects to Murco and offer their clients savings on disposal costs.

Quantifiable outcome

• 250,000+ tons of materials diverted from landfills
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Evanston Rebuilding ExchangeminorOthersRecommended non-profit partner for deconstruction training that serves disenfranchised workers. Located near Chicago, they provide bargain deconstruction services and can accept donated building materials. Murco recommends them to homeowners considering deconstruction vs demolition.
• The Green MissionminorOthersDeconstruction appraisal specialist recommended by Murco for providing fair market donation value estimates. Homeowners work with them to get appraisal documentation needed for tax write-offs when donating materials.
• Habitat for HumanityminorOthersMentioned as a nationwide non-profit donation outlet that will pick up donated kitchen materials and haul them away. Homeowners can donate to Habitat and receive tax benefits.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Second Use Building Materials: Seattle retailer of used and surplus building materials serving contractors and DIY consumers. Comparable product mix (lumber, fixtures, doors, kitchens) and target buyer segments to Murco.
• Green Building Salvage: Louisville-based retailer of salvaged and reclaimed building materials from deconstruction projects. Closely comparable on salvage sourcing, retail outlet model, and product categories including kitchens, fixtures, and architectural elements.
• Big Reuse: New York City-based nonprofit operating a building-materials reuse outlet. Comparable retail model for salvaged materials with a strong sustainability mission and similar customer profile.
• The ReUse People: California-based nonprofit offering full-service deconstruction and a retail outlet for salvaged building materials. Closely comparable on the salvage/removal side, material categories, and price-discounted resale model.
• Rebuilding Exchange: Chicago-based nonprofit reuse center for salvaged building materials. Operates in the same Chicagoland market with a similar model of accepting donated materials, retailing them to consumers, and partnering with deconstruction contractors—directly competing with Murco for both supply and buyers.
• Community Forklift: Maryland-based nonprofit reuse center reselling donated building materials and home goods. Directly comparable reuse-retail model, customer segments, and donation-driven supply pipeline.
• Habitat for Humanity ReStores: Nationwide nonprofit home-improvement resale outlets operated by Habitat for Humanity. Sell donated new and used furniture, appliances, and building materials; directly compete with Murco for donated luxury kitchen materials and buyer traffic.
• Architectural Antiques Exchange: Specialty dealer of architectural antiques and reclaimed building elements. Overlaps with Murco's 'Architectural Antiques' and luxury salvage categories, competing for high-end buyers of vintage fixtures and decorative materials.

Broad incumbents

• Waste Management Inc. Largest U.S. provider of waste and recycling services with growing construction & demolition diversion offerings. While not a retail competitor, it competes for the upstream waste stream Murco addresses and offers commercial-scale recycling programs that may absorb potential consignors.

Emerging players

• Planet Reuse: Consulting and marketplace focused on reuse and circular construction. Operates adjacent to Murco in the deconstruction and reuse supply chain, partnering with developers on material recovery rather than retailing directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/murco-recycling-enterprises-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recycling Enterprises, Inc. (dba as Dustrol, Inc.)