iFLY Australia
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
iFLY Australia firmographics
Firmographics- Name
- iFLY Australia
- Legal name
- iFLY Holdings, LLC
- Website
- https://ifly.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Ownership category
- akta.pro rank
iFLY Australia industry classification
Industry- Product category
- Indoor Skydiving & Adventure Entertainment
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Skydiving Experiences (Tandem, AFF, Scenic Jumps) (THAAAMAA)
- akta.pro secondary industries
- Skydiving Centers & Drop Zones (Tandem, AFF Training) (THAAAKAB), Extreme Sports Training, Certification & Coaching (Skydiving/Bungee Safety Courses) (THAAAMAJ), Extreme Sports Experiences (Skydiving, Bungee Jumping) (THAAAAAM)
Keywords
Where iFLY Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
iFLY Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Flight Experience Tickets: One-time ticket sales for indoor skydiving flights. Standard flights are 50 seconds, simulating the freefall portion of a 14,000ft skydive. Package tiers include Basic, Value, Family & Friends, and specialized offerings.
- Gift Vouchers: Gift vouchers with 36 months validity, delivered via email. Vouchers available for all experience packages.
- Flight Club Membership: xRG Flight Club membership program offering discounted flight rates, free annual flight time, exclusive events, and member-only pricing tiers based on accumulated flight hours.
- Media and Photos: Sale of photos and videos captured during flights, available as digital downloads for 30 days post-flight.
- Group Events and Parties: Birthday party packages, corporate events, and private group bookings for 5+ participants with volume discounts.
- Add-on Experiences: Optional extras including High Fly upgrades, extra flights, merchandise, and coaching sessions available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | iFLY Basic - Entry level experience |
| Unit Pricing | Pay-as-you-go | iFLY Value - Double length flights |
| Unit Pricing | Pay-as-you-go | Family & Friends - Group package for 4+ |
| Unit Pricing | Pay-as-you-go | All Abilities Event - Dedicated disability sessions |
| Unit Pricing | Pay-as-you-go | Return Flyer Deals |
| Unit Pricing | Pay-as-you-go | School Holiday Specials |
| Subscription | Annual | xRG Flight Club Membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
iFLY Australia product offering
Product offeringCore offering
iFLY Australia operates indoor skydiving wind tunnels in Sydney (Penrith) and Gold Coast (Surfers Paradise), selling timed flight experiences that simulate the freefall portion of a 14,000ft skydive. The core package portfolio includes iFLY Basic (2 flights), iFLY Value (2 double-length flights), and Family & Friends (group of 2-4 sharing 8 flights), with all sessions including IBA-certified instruction, equipment hire, and a personalized flight certificate. The offering is complemented by All Abilities events, kids birthday parties, corporate team building, private group bookings, STEM education programs, and the xRG Flight Club membership tier.
Product overview
iFLY Australia operates indoor skydiving facilities in Sydney and Gold Coast, offering wind tunnel flight experiences that simulate the freefall portion of a skydive from 14,000 feet. The core product portfolio centers on flight experiences (iFLY Basic, iFLY Value, Family & Friends packages) with durations of 50 seconds per standard flight. The company serves diverse segments including first-time flyers, return flyers, groups/corporate events, birthday parties, and individuals with disabilities through dedicated All Abilities Events. Supporting offerings include xRG Flight Club membership for frequent flyers, coaching programs, STEM education, Junior Flight Club for children, High Fly premium add-ons, and FREAK Virtual Reality entertainment at the Sydney location. All experiences include qualified IBA-certified instructors, equipment rental, and safety protocols.
Differentiator
Problem solved
Functional benefit
Brands
- xRG Flight Club: Membership rewards program offering cheaper flight rates, member-only pricing, exclusive events, 20% discount, and free flight time benefits for regular flyers
Products and services
- iFLY Basic Entry-level indoor skydiving experience with 2 flights per person (50 seconds each), including instruction, equipment hire (flight suit, helmet, goggles), and a personalized flight certificate. Targets first-time flyers.
- iFLY Value Best-selling package offering 2 double-length flights per person (twice the airtime of Basic), recommended as best value for money.
- iFLY Family & Friends Group package for 2-4 people sharing 8 flights (2 each), including full equipment hire, friendly instruction, and personalized flight certificates for each flyer.
- All Abilities Events Monthly inclusive flight sessions held on the last Sunday of each month at 4pm (3pm arrival) for individuals living with disability, priced at $50 per person, including 2 flights, one-on-one assistance, and flight certificate.
- Gift Vouchers Digital gift vouchers with 36 months validity, delivered instantly to email inbox, redeemable at iFLY Downunder (Sydney) and iFLY Gold Coast for any experience package.
- xRG Flight Club Membership Annual membership rewards program offering cheaper flight rates as members fly more, with member-only rates, exclusive event invites, 20% off events, 5 minutes free flight on New Year's Day, and a free 15-minute tunnel time signup bonus.
- Private Group Packages Private group booking option that can fly up to 16 people in one session with maximum 200 people allowed in the building, offering the greatest discount for groups.
- Corporate Events Team building experiences for corporate groups including client entertainment and staff events, with professional instructors and reception team.
- Kids Birthday Parties Birthday party packages for groups of 5+, offering indoor skydiving experiences for children aged 3 and above.
- STEM & Sports Education Programs Educational programs designed for schools, combining indoor skydiving with STEM learning and sports coaching.
- Junior Flight Club Program for children and young flyers to develop their indoor skydiving skills progressively.
- High Fly Experience Premium instructor-guided vertical flight experience where instructors take flyers towards the top of the wind tunnel, simulating advanced skydiving maneuvers. Subject to availability, safety assessment, and not available for flyers over 118kg.
Companies that use iFLY Australia
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
iFLY Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
iFLY Australia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and moderate.
- International Bodyflight Association (IBA)coreiFLY maintains the highest safety standards, training, and competitions in accordance with IBA guidelines. All instructors are IBA-certified and High Fly licenses are issued by the IBA as the independent governing body of indoor skydiving.
- xReality Group (XRG)coreXRG is the parent company that owns and operates iFLY Downunder in Penrith, Sydney and iFLY Gold Coast in Surfers Paradise, QLD. XRG specializes in immersive eXtended Reality products and operates the xRG Flight Club membership program.
- FREAK Virtual RealityminorFREAK VR is an immersive multi-player VR experience located in the same building as iFLY Sydney. iFLY offers a 20% discount to iFLY customers using promo code iFLYFREAK on FREAK's website.
- InvincAblemoderateInvincAble is an empowerment organization based on the Gold Coast that exists to give visibility to disability and empower people to embrace their diversities. Co-founded by iFLY All Abilities Ambassador Adam and partnered with iFLY Gold Coast.
- Adaptive Athlete AcademymoderateAdaptive Athlete Academy works with iFLY to bring disability-focused events and programs, including the Handifly Race (now Para Indoor Skydiving) competition to Australia.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
iFLY Australia competitors and assessment
Company assessmentDirect peers
- SkyGroup Investments: Operates iFLY Brisbane, Melbourne, and Perth under separate franchise from iFLY Holdings, offering the same indoor skydiving wind tunnel experiences under the iFLY brand in the remaining major Australian metros.
- Skydive Australia: Australia's leading outdoor tandem skydiving operator with drop zones across the country; comparable as an alternative skydiving experience provider competing for the same thrill-seeking consumer dollars that iFLY targets.
- Zero Latency VR: Australian-founded free-roam virtual reality entertainment operator with global venues; comparable as a premium paid experiential attraction competing for group, birthday, and corporate event dollars in major Australian cities.
- FREAK Virtual Reality Australia: Multi-player VR experience co-located in the iFLY Sydney building with a reciprocal 20% cross-promo; comparable because it directly competes for the same walk-in experiential audience at the Penrith site and bundles with iFLY offerings.
- Clip 'n Climb: International indoor climbing and active entertainment franchise with Australian locations; comparable as a paid group/family indoor adventure attraction competing for birthday party and school excursion bookings.
- Rush Adventure Park: Australian trampoline and indoor adventure park chain offering group bookings, birthday parties, and active entertainment; comparable as a competing paid family/group indoor activity venue targeting similar occasions.
Broad incumbents
- iFLY Holdings, LLC: US-based parent brand owner and franchisor of the global iFLY indoor skydiving network; comparable because it licenses the Australian sites operated by XRG and operates the broader global brand strategy XRG must execute against.
- Dreamworld: Major Gold Coast theme park operator on the same tourist corridor as iFLY Gold Coast; comparable as a larger-scale paid experiential attraction competing for family tourism spend in the Gold Coast market.
- Sea World Gold Coast: Large Gold Coast theme park on the same Surfers Paradise tourist strip as iFLY Gold Coast; comparable as a destination attraction competing for family tourism day-trips in the same geographic catchment.
Regional players
- FlyStation (Indoor Skydiving): International indoor skydiving wind tunnel operator with locations primarily across Europe and Asia; comparable as a direct-format competitor in the indoor skydiving category though not currently operating in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
iFLY Australia social profiles
Digital presenceiFLY Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
iFLY Australia leadership team
Management profileNumber of profiles
Profiles2 records
iFLY Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iFLY Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iFLY Australia
What does iFLY Australia do?
iFLY Australia operates indoor skydiving wind tunnels in Sydney (Penrith) and Gold Coast (Surfers Paradise), selling timed flight experiences that simulate the freefall portion of a 14,000ft skydive. The core package portfolio includes iFLY Basic (2 flights), iFLY Value (2 double-length flights), and Family & Friends (group of 2-4 sharing 8 flights), with all sessions including IBA-certified instruction, equipment hire, and a personalized flight certificate. The offering is complemented by All Abilities events, kids birthday parties, corporate team building, private group bookings, STEM education programs, and the xRG Flight Club membership tier.
Is iFLY Australia a public or private company?
iFLY Australia is a private company. It is classified as corporate owned and is currently operating.
When was iFLY Australia founded?
iFLY Australia was founded in 2014.
Where is iFLY Australia based?
iFLY Australia is headquartered in Sydney, Australia, in the Oceania region.
How does iFLY Australia make money?
Six revenue lines are on record. Flight Experience Tickets are the primary driver. The others are gift Vouchers, flight Club Membership, media and Photos, group Events and Parties and add-on Experiences.
Who are iFLY Australia's main competitors?
Direct peers on record are SkyGroup Investments, Skydive Australia, Zero Latency VR, FREAK Virtual Reality Australia, Clip 'n Climb and Rush Adventure Park. Broad incumbents are iFLY Holdings, LLC, Dreamworld and Sea World Gold Coast. FlyStation (Indoor Skydiving) is listed as a regional player.
Does iFLY Australia have an API?
No public API is recorded for iFLY Australia.
What industry is iFLY Australia in?
iFLY Australia's product category is Indoor Skydiving & Adventure Entertainment. Its primary akta.pro industry code is THAAAMAA, Skydiving Experiences (Tandem, AFF, Scenic Jumps), with a secondary code of THAAAKAB, Skydiving Centers & Drop Zones (Tandem, AFF Training). Its NAICS code is 7131 and its SIC code is 7900.