What Skydive Australia does

Skydive Australia is an adventure tourism operator specializing in tandem skydiving, operating 9 beachfront drop zones across New South Wales, Queensland, and Victoria, plus cross-promoted partner links to Queenstown and Wanaka in New Zealand. Founded in 1999 (or 2003 per company history), the business began with a single Cessna 206 aircraft at Wollongong beachfront and has expanded to a fleet-based operation offering jumps from 8,000 to 15,000 feet. The company is a subsidiary of ASX-listed Experience Co Limited, legally held through Skydive Holdings Pty Ltd, with approximately 18 wholly-owned operating, investment, and aircraft maintenance subsidiary entities managing regional drop zones under 'Skydive the Beach and Beyond' brands. Core revenue comes from tandem skydive ticket sales ($299–$399 AUD per person), with material upsell income from professional photo/video media packages, gift vouchers in $50–$500 denominations, AFF solo training courses, and premium 'Will You Marry Me' proposal packages ($1,006–$1,286).

The go-to-market operates across three motions: direct-to-consumer online booking via cart-ibis.skydive.com.au with real-time availability and Afterpay BNPL support; B2B agent/travel-operator channel via a dedicated portal with commission on completed skydives; and walk-in customers at drop zones, supplemented by free return coach transfers from Sydney CBD, Melbourne CBD, Brisbane, and Gold Coast. Core technology infrastructure comprises the IBIS tourism management booking system, Windcave payment gateway, and acceptance of Alipay/WeChat Pay/UnionPay for inbound Asian tourists. Marketing spans owned social channels (Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn, RedNote), influencer collaboration programs, email newsletters, and a content blog. Customer segments include individual tourists (primary), travel agents/tour operators, charity and non-profit organizations (JDRF, Beyond Blue, Breast Cancer Foundation, HIM, 65 Degrees North), and corporate groups. Charity partnerships and Tourism NSW/GALTA industry affiliations are central to brand positioning rather than direct revenue drivers.

Name

Skydive Australia

Legal name

Skydive Holdings Pty Ltd

Website

https://skydive.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Skydive Australia operates 9 beachfront tandem skydiving drop zones across New South Wales, Queensland, and Victoria, offering tandem jumps from 8,000–15,000 feet. A subsidiary of ASX-listed Experience Co Limited, it serves individual tourists, travel agents, corporate groups, and charity organizations via direct booking, B2B agent portal, and free city transfers.

Ownership category

akta.pro rank

Product category

Adventure Tourism Skydiving

NAICS

Tour Operators (561520), Flight Training (611512), Nonscheduled Chartered Passenger Air Transportation (481211)

SIC

Services-Amusement & Recreation Services (7900), Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Skydiving Centers & Drop Zones (Tandem, AFF Training) (THAAAKAB)

akta.pro secondary industries

Skydiving Experiences (Tandem, AFF, Scenic Jumps) (THAAAMAA), Paragliding, Skydiving & Airborne Adventure Sports (THAJABAJ)

Keywords

• Tandem skydiving experiences
• Adventure tourism services
• Beachfront skydive operations
• Gift voucher experiences
• Skydive training courses

Headquarters

HQ city

Wollongong

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Tandem Skydive Services: Core revenue from tandem skydiving experiences at 9 Australian drop zones. Pricing varies by location ($299-$399) and altitude (8,000-15,000ft). Includes mandatory APF membership and Personal Accident Insurance.
2. Media Packages (Photo & Video): Upsell revenue from professional photo and video packages captured during skydive. Commission not paid to agents on these add-ons.
3. Gift Vouchers: Prepaid gift vouchers in denominations of $50, $100, $200, $300, $500. Valid for 3 years from purchase date.
4. Group Packages: Special group rates and packages including 'Will You Marry Me' proposal packages combining multiple tandem jumps with media packages, flowers, wine, and banners.
5. Agent Commission: Commission revenue share with travel agents and tour operators who resell skydive experiences. Commission paid on completion of skydive only.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Skydive Australia operates tandem skydiving experiences across nine beachfront drop zones in Australia (Byron Bay, Sydney-Wollongong, Sydney-Newcastle, Great Ocean Road, Noosa, Cairns, Mission Beach, Airlie Beach), plus partner locations in New Zealand. Customers jump attached to a qualified instructor from altitudes up to 15,000 feet, with optional media packages, gift vouchers, AFF solo-skydive training, and curated packages such as marriage proposals and combined adventure bundles.

Product overview

Skydive Australia operates 9 drop zones across Australia (Byron Bay, Sydney-Wollongong, Sydney-Newcastle, Airlie Beach, Cairns, Mission Beach, Noosa, Melbourne-Great Ocean Road, and linked operations in New Zealand) offering tandem skydiving experiences from varying altitudes. The core product is the tandem skydive, where customers jump attached to a qualified instructor. The portfolio includes add-on media/video packages for capturing footage, gift vouchers in multiple denominations, AFF (Accelerated Freefall) solo training courses, premium 'Will You Marry Me' proposal packages, transfer services from major cities, and charity/group rate programs. The company also partners with IBIS Technology for its tourism management and booking system, and accepts a wide range of payment methods including Visa, Mastercard, Afterpay, PayPal, UnionPay, Alipay, and WeChat Pay.

Differentiator

Problem solved

Functional benefit

Brands

• NZONE Skydive: Skydive operations in Queenstown, New Zealand - marketed separately under NZONE brand
• Skydive Wanaka

Products and services

• Tandem Skydive Tandem skydiving experience in which customers jump harnessed to a qualified instructor from 8,000 to 15,000 feet (depending on drop zone), with freefall and parachute descent, available at nine Australian drop zones; APF membership and Personal Accident Insurance are mandatory and included.
• Gift Vouchers Prepaid vouchers in AUD denominations of $50, $100, $200, $300 and $500, redeemable at any Australian Skydive Australia drop zone toward tandem skydives or media packages, valid for three years from purchase and transferable to another person.
• AFF First Jump Course Accelerated Freefall training course that teaches customers to skydive solo, including approximately 15 minutes of wind-tunnel training, gear usage, parachute packing, and a logbook; offered at the Byron Bay full-service drop zone.
• Will You Marry Me Package Premium marriage-proposal package combining two tandem skydives, two media packages, flowers, wine and a large sky-visible banner; available at Wollongong ($1,286), Newcastle ($1,106), Noosa ($1,006), Mission Beach ($1,166), Great Ocean Road ($1,206) and Cairns.
• Bungy + Skydive Package Combined adventure package pairing a 50-metre bungy jump at Skypark with an up to 15,000 ft skydive at Skydive Cairns, with free return pickups from Cairns.
• Video & Photo Package Professional photo and video package captured during the skydive via wrist-mounted and helmet cameras, covering freefall and landing, delivered digitally after the jump; sold as an add-on upsell at booking.
• Skydive Transfers Free return coach transfers from Sydney CBD, Melbourne CBD, Brisbane, Gold Coast and Cairns to drop zone locations; must be booked in advance.

Quantifiable outcome

• Over $100,000 raised for JDRF through partnership
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UpparelcoreStrategic or Co-development PartnerB Corp Certified textile recycling company. Partnership established to sustainably recycle old staff uniforms, parachutes, and harnesses. FY22/23: 272 kg recycled preventing 950kg of greenhouse gases from polluting atmosphere.
• AS ColourminorOthersMerchandise supplier with Responsible Sourcing Program. All official branded merchandise created by AS Colour.
• Treetops AdventureminorGTM or Marketing PartnerAdventure package provider partnership. Cross-promotional deals bundled with skydiving experiences in campaigns like 'Backyard Bucket List'. Locations include QLD Cape Tribulation, NSW Nowra, NSW Western Sydney, VIC Yeodene.
• Reef UnlimitedminorGTM or Marketing PartnerGreat Barrier Reef tour operator partnership in Cairns. Featured in 'Backyard Bucket List' campaign as add-on experience after skydiving.
• Healthier Illawarra Men (HIM)coreOthersLocal men's health organization. 'Leap for Life' campaign: $10 donated per skydive completed in April 2026 at Wollongong. Supports men's mental health and community connection.
• JDRFcoreOthersType 1 Diabetes research charity. Multi-year partnership for third consecutive year. Raised over $100,000 for the cause through charity skydiving events.
• 65 Degrees NorthminorOthersVeterans charity organization. Skydiving experience provided for 12 veterans at Noosa drop zone as part of rehabilitation and community support.
• Tourism NSWminorGTM or Marketing PartnerPartnership with Tourism NSW shown in footer branding, indicating official tourism promotion relationship.
• GALTAminorOthersProud member of GALTA (Ground Transport & Tourism Alliance), indicated in footer logo.
• nzoneskydive.co.nzminorChannel Partner/ Reseller/ DistributorPartner link for Queenstown location on main website. Separate website for New Zealand operations.
• skydivewanaka.comminorChannel Partner/ Reseller/ DistributorPartner link for Wanaka location on main website. Separate website for New Zealand operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skydive Dubai: One of the world's largest tandem skydiving operators, running multi-aircraft drop operations over Palm Jumeirah with high-volume throughput. Direct comparator on scale of fleet, media package monetization, and brand-led tourism positioning analogous to Skydive Australia.
• NZONE Skydive Queenstown: Operates the Queenstown tandem skydiving business, which Skydive Australia itself links to as a partner brand. Identical drop-zone + 15,000ft tandem model with comparable pricing and tourism-led demand. Sister/partner brand with same operating philosophy.
• Skydive Wanaka: Tandem skydive operator in Wanaka, New Zealand, linked as a Skydive Australia partner. Operates an essentially equivalent tandem product with similar altitude offerings (NZD pricing from $359) and direct tourism-customer base.
• Skydive Hawaii: Long-running US tandem skydive operator in Hawaii operating beachfront drop zones over iconic coastal scenery. Direct peer on drop-zone geography, scenic-tourism positioning, and the tandem-skydiver-as-tourist customer profile that Skydive Australia targets.

Regional players

• Skydive Fiji: Pacific-region tandem skydive operator with similar beachfront drop philosophy targeting tourism customers in Fiji. Comparable on tropical-tourism positioning and altitude offerings, but operates in a different geographic market without direct overlap in Australia or NZ.

Emerging players

• AJ Hackett Bungy New Zealand: Global adventure tourism operator specializing in bungy and bridge jumps. Direct adjacency on the bucket-list adventure-tourism customer and pricing structure; Skydive Australia already markets bundled Bungy + Skydive packages at Cairns with this operator.

Broad incumbents

• iFLY Indoor Skydiving: Global operator of vertical wind tunnels delivering indoor skydiving experiences. Comparable on the core skydiving-as-experience value proposition and gift-voucher channel, but uses a fundamentally different (indoor, weather-independent) technology and serves training/introductory use cases rather than altitude-based scenic jumps.

Others

• Experience Co Limited: ASX-listed parent company of Skydive Australia that groups multiple adventure-tourism brands. Not a competitor but the immediate ownership context and adjacent peer for portfolio composition, capital allocation, and group-level scale comparisons relevant to Skydive Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCB6WTrWyyL7RWbcYR4kizEA
• Facebookfacebook.com/skydive.australia
• LinkedInlinkedin.com/company/skydive-australia
• Instagraminstagram.com/skydiveaustralia
• TikToktiktok.com/@skydiveaustralia
• Pinterestpinterest.com.au/skydiveaustralia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skydive Australia