iFLY Australia

Name

iFLY Australia

Legal name

iFLY Holdings, LLC

Website

https://ifly.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Indoor Skydiving & Adventure Entertainment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Skydiving Experiences (Tandem, AFF, Scenic Jumps) (THAAAMAA)

akta.pro secondary industries

Skydiving Centers & Drop Zones (Tandem, AFF Training) (THAAAKAB), Extreme Sports Training, Certification & Coaching (Skydiving/Bungee Safety Courses) (THAAAMAJ), Extreme Sports Experiences (Skydiving, Bungee Jumping) (THAAAAAM)

Keywords

• Indoor skydiving experiences
• Vertical wind tunnel flights
• Adventure entertainment services
• Corporate team building events
• Adaptive sports programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Flight Experience Tickets: One-time ticket sales for indoor skydiving flights. Standard flights are 50 seconds, simulating the freefall portion of a 14,000ft skydive. Package tiers include Basic, Value, Family & Friends, and specialized offerings.
2. Gift Vouchers: Gift vouchers with 36 months validity, delivered via email. Vouchers available for all experience packages.
3. Flight Club Membership: xRG Flight Club membership program offering discounted flight rates, free annual flight time, exclusive events, and member-only pricing tiers based on accumulated flight hours.
4. Media and Photos: Sale of photos and videos captured during flights, available as digital downloads for 30 days post-flight.
5. Group Events and Parties: Birthday party packages, corporate events, and private group bookings for 5+ participants with volume discounts.
6. Add-on Experiences: Optional extras including High Fly upgrades, extra flights, merchandise, and coaching sessions available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

iFLY Australia operates indoor skydiving wind tunnels in Sydney (Penrith) and Gold Coast (Surfers Paradise), selling timed flight experiences that simulate the freefall portion of a 14,000ft skydive. The core package portfolio includes iFLY Basic (2 flights), iFLY Value (2 double-length flights), and Family & Friends (group of 2-4 sharing 8 flights), with all sessions including IBA-certified instruction, equipment hire, and a personalized flight certificate. The offering is complemented by All Abilities events, kids birthday parties, corporate team building, private group bookings, STEM education programs, and the xRG Flight Club membership tier.

Product overview

iFLY Australia operates indoor skydiving facilities in Sydney and Gold Coast, offering wind tunnel flight experiences that simulate the freefall portion of a skydive from 14,000 feet. The core product portfolio centers on flight experiences (iFLY Basic, iFLY Value, Family & Friends packages) with durations of 50 seconds per standard flight. The company serves diverse segments including first-time flyers, return flyers, groups/corporate events, birthday parties, and individuals with disabilities through dedicated All Abilities Events. Supporting offerings include xRG Flight Club membership for frequent flyers, coaching programs, STEM education, Junior Flight Club for children, High Fly premium add-ons, and FREAK Virtual Reality entertainment at the Sydney location. All experiences include qualified IBA-certified instructors, equipment rental, and safety protocols.

Differentiator

Problem solved

Functional benefit

Brands

• xRG Flight Club: Membership rewards program offering cheaper flight rates, member-only pricing, exclusive events, 20% discount, and free flight time benefits for regular flyers

Products and services

• iFLY Basic Entry-level indoor skydiving experience with 2 flights per person (50 seconds each), including instruction, equipment hire (flight suit, helmet, goggles), and a personalized flight certificate. Targets first-time flyers.
• iFLY Value Best-selling package offering 2 double-length flights per person (twice the airtime of Basic), recommended as best value for money.
• iFLY Family & Friends Group package for 2-4 people sharing 8 flights (2 each), including full equipment hire, friendly instruction, and personalized flight certificates for each flyer.
• All Abilities Events Monthly inclusive flight sessions held on the last Sunday of each month at 4pm (3pm arrival) for individuals living with disability, priced at $50 per person, including 2 flights, one-on-one assistance, and flight certificate.
• Gift Vouchers Digital gift vouchers with 36 months validity, delivered instantly to email inbox, redeemable at iFLY Downunder (Sydney) and iFLY Gold Coast for any experience package.
• xRG Flight Club Membership Annual membership rewards program offering cheaper flight rates as members fly more, with member-only rates, exclusive event invites, 20% off events, 5 minutes free flight on New Year's Day, and a free 15-minute tunnel time signup bonus.
• Private Group Packages Private group booking option that can fly up to 16 people in one session with maximum 200 people allowed in the building, offering the greatest discount for groups.
• Corporate Events Team building experiences for corporate groups including client entertainment and staff events, with professional instructors and reception team.
• Kids Birthday Parties Birthday party packages for groups of 5+, offering indoor skydiving experiences for children aged 3 and above.
• STEM & Sports Education Programs Educational programs designed for schools, combining indoor skydiving with STEM learning and sports coaching.
• Junior Flight Club Program for children and young flyers to develop their indoor skydiving skills progressively.
• High Fly Experience Premium instructor-guided vertical flight experience where instructors take flyers towards the top of the wind tunnel, simulating advanced skydiving maneuvers. Subject to availability, safety assessment, and not available for flyers over 118kg.

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and moderate.

• International Bodyflight Association (IBA)coreTechnology or IntegrationiFLY maintains the highest safety standards, training, and competitions in accordance with IBA guidelines. All instructors are IBA-certified and High Fly licenses are issued by the IBA as the independent governing body of indoor skydiving.
• xReality Group (XRG)coreOthersXRG is the parent company that owns and operates iFLY Downunder in Penrith, Sydney and iFLY Gold Coast in Surfers Paradise, QLD. XRG specializes in immersive eXtended Reality products and operates the xRG Flight Club membership program.
• FREAK Virtual RealityminorGTM or Marketing PartnerFREAK VR is an immersive multi-player VR experience located in the same building as iFLY Sydney. iFLY offers a 20% discount to iFLY customers using promo code iFLYFREAK on FREAK's website.
• InvincAblemoderateStrategic or Co-development PartnerInvincAble is an empowerment organization based on the Gold Coast that exists to give visibility to disability and empower people to embrace their diversities. Co-founded by iFLY All Abilities Ambassador Adam and partnered with iFLY Gold Coast.
• Adaptive Athlete AcademymoderateStrategic or Co-development PartnerAdaptive Athlete Academy works with iFLY to bring disability-focused events and programs, including the Handifly Race (now Para Indoor Skydiving) competition to Australia.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SkyGroup Investments: Operates iFLY Brisbane, Melbourne, and Perth under separate franchise from iFLY Holdings, offering the same indoor skydiving wind tunnel experiences under the iFLY brand in the remaining major Australian metros.
• Skydive Australia: Australia's leading outdoor tandem skydiving operator with drop zones across the country; comparable as an alternative skydiving experience provider competing for the same thrill-seeking consumer dollars that iFLY targets.
• Zero Latency VR: Australian-founded free-roam virtual reality entertainment operator with global venues; comparable as a premium paid experiential attraction competing for group, birthday, and corporate event dollars in major Australian cities.
• FREAK Virtual Reality Australia: Multi-player VR experience co-located in the iFLY Sydney building with a reciprocal 20% cross-promo; comparable because it directly competes for the same walk-in experiential audience at the Penrith site and bundles with iFLY offerings.
• Clip 'n Climb: International indoor climbing and active entertainment franchise with Australian locations; comparable as a paid group/family indoor adventure attraction competing for birthday party and school excursion bookings.
• Rush Adventure Park: Australian trampoline and indoor adventure park chain offering group bookings, birthday parties, and active entertainment; comparable as a competing paid family/group indoor activity venue targeting similar occasions.

Broad incumbents

• iFLY Holdings, LLC: US-based parent brand owner and franchisor of the global iFLY indoor skydiving network; comparable because it licenses the Australian sites operated by XRG and operates the broader global brand strategy XRG must execute against.
• Dreamworld: Major Gold Coast theme park operator on the same tourist corridor as iFLY Gold Coast; comparable as a larger-scale paid experiential attraction competing for family tourism spend in the Gold Coast market.
• Sea World Gold Coast: Large Gold Coast theme park on the same Surfers Paradise tourist strip as iFLY Gold Coast; comparable as a destination attraction competing for family tourism day-trips in the same geographic catchment.

Regional players

• FlyStation (Indoor Skydiving): International indoor skydiving wind tunnel operator with locations primarily across Europe and Asia; comparable as a direct-format competitor in the indoor skydiving category though not currently operating in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagramiflydownunder.fusemetrix.com/common/assets/images/brands/instagram/instagram.png
• LinkedInlinkedin.com/company/ifly-downunder

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFLY Australia