Redwood Empire Rvs, Inc.

What Redwood Empire Rvs, Inc. does

Redwood Empire RVs, Inc. is a privately held, owner-operated recreational vehicle dealership incorporated in California and headquartered at 2600-A North State Street in Ukiah, Mendocino County. The company sells new and pre-owned RVs — including travel trailers, fifth wheels, toy haulers, Class B and Class C motor homes, and destination trailers — sourced from multiple manufacturers such as Forest River (and its Cherokee, Flagstaff, and Puma sub-brands), Keystone (Springdale, Bullet Crossfire), Palomino, Dutchmen, Jayco, Grand Design, EverGreen, Coachmen, and Thor Motor Coach. Unit pricing spans roughly $15,000 for entry-level used trailers to nearly $128,000 for premium motor homes such as the Coachmen Beyond 22C AWD.

The business operates as a direct-to-consumer retailer through a single physical showroom and an accompanying website that supports inventory search, quote requests, financing applications, trade-in valuations, and demo scheduling. Ancillary revenue streams include RV financing facilitated through third-party lending partners, on-site service and repair, and a parts and accessories department, positioning the dealership as a full-service local dealer rather than a pure sales outlet. The customer base consists of individual and family retail buyers in Mendocino County and the broader Northern California region, served by a small staff (1-10 employees) with no parent company, no institutional investors, and no disclosed funding rounds.

The operating model is conventional independent-dealer economics: unit gross margin on new and used vehicle sales, manufacturer volume relationships across multiple OEM brands, and aftermarket attach through parts and service. The dealership does not ship RVs, requiring in-person visits to complete transactions, which constrains addressable market to drive-in customers from the surrounding region. No AI, app, or proprietary technology platform is disclosed; digital presence is limited to the dealership website, newsletter, and standard contact channels.

Name

Redwood Empire Rvs, Inc.

Legal name

Redwood Empire RV's

Website

https://redwoodempirervs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Redwood Empire RVs, Inc. is a privately held, owner-operated RV dealership in Ukiah, California that sells new and pre-owned travel trailers, fifth wheels, and motor homes from multiple manufacturers and offers financing, trade-ins, parts, and service to retail customers in Mendocino County and Northern California.

Ownership category

akta.pro rank

Headquarters

HQ city

Ukiah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Revenue from sales of new recreational vehicles including travel trailers, fifth wheels, and destination trailers from manufacturers including Forest River, Keystone, and Palomino
2. Pre-Owned RV Sales: Revenue from sales of used recreational vehicles including travel trailers, fifth wheels, motor homes, and other RVs
3. RV Financing Services: Financing services to help customers purchase RVs through credit applications and loan arrangements
4. Service and Parts: RV service and repair as well as parts and accessories sales

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Redwood Empire RVs is a small owner-operated RV dealership that sells new and pre-owned recreational vehicles, including travel trailers, fifth wheels, motor homes, toy haulers, and destination trailers from manufacturers such as Forest River, Keystone, Palomino, Dutchmen, Jayco, Grand Design, and Coachmen. The dealership also provides financing assistance, trade-in valuations, parts, and on-site service and repairs. Customers primarily visit the Ukiah, California showroom to complete purchases, as the dealership does not ship vehicles.

Product overview

Redwood Empire RVs is a small owner-operated RV dealership in Ukiah, California offering a comprehensive portfolio of new and pre-owned recreational vehicles. The product lineup centers on travel trailers, fifth wheels, toy haulers, motor homes (Class B and Class C), and destination trailers from multiple manufacturers including Forest River (with sub-brands Cherokee, Cherokee Grey Wolf, Cherokee Wolf Pup, Flagstaff, Puma), Keystone (Springdale, Bullet), Palomino, Dutchmen, Jayco, Grand Design, and Coachmen. The company also provides ancillary services including RV financing, trade-in valuation, parts sales, and service/repair. The dealership serves customers in the Mendocino County area and emphasizes competitive pricing on both new units (2025-2027 model years) and certified pre-owned vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New RV Sales

Quantifiable outcome

• 5-star customer reviews

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered primary and secondary.

• Forest River RVprimaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Forest River RV brand including Cherokee, Cherokee Grey Wolf, Cherokee Wolf Pup, Flagstaff E-Pro, Flagstaff Micro Lite, Flagstaff Super Lite, Puma Camping Edition, and Puma Vista product lines.
• Keystone RVprimaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Keystone RV brand including Bullet Crossfire, Springdale, and Springdale Classic product lines.
• Palomino (Forest River)secondaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Palomino brand including Puma Camping Edition travel trailers.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• General RV Center: One of the largest family-owned RV dealer groups in the U.S., operating supercenter locations across multiple states. Direct peer selling new and used RVs from many of the same manufacturers (Forest River, Keystone, Grand Design, Jayco) with full service, parts, and financing.
• National Indoor RV Centers: Multi-state RV dealer specializing in indoor showroom displays of premium Class A and Class C motorhomes, fifth wheels, and travel trailers. Direct peer competing in the same new/used RV market with a focus on high-end units comparable to Redwood Empire's premium inventory.
• Camping World Holdings: The largest U.S. RV dealer group with hundreds of locations nationwide. Camping World is a direct peer offering new and used RV sales, financing, parts, and service—operating the same core business model as Redwood Empire RVs but at vastly greater scale, including adjacent Good Sam services.
• RV One Superstores: Multi-location RV dealer group operating superstores across multiple states. Direct peer with similar product mix, manufacturer partnerships, and full-service offerings (sales, financing, parts, service) but at materially larger scale.
• Bish's RV: Family-owned RV dealer group with locations across the Midwest, Mountain West, and South. Direct peer selling new and used RVs from many of the same brands as Redwood Empire (Forest River, Keystone, Grand Design), with comparable service and financing offerings.
• McClain's RV: Family-owned RV dealer group with locations across Oklahoma, Texas, and surrounding states. Direct peer offering similar brand mix (Forest River, Keystone, Grand Design), service, and financing with comparable full-service dealership format.
• Blue Compass RV: Large private RV dealer group with over 100 locations nationwide. Direct peer offering new and used RV sales from manufacturers including Forest River and Keystone, plus financing, service, and parts—competing on similar product mix at greater geographic scale.
• Holland Motor Homes: Family-owned RV dealer with multiple locations across the Western U.S. Direct peer operating similar showroom-plus-service business model with comparable new/used RV offerings and manufacturer partnerships.
• Lazydays RV: Public RV dealership group (NYSE: LAZY) operating flagship supercenter locations across the U.S. Direct peer with comparable revenue model spanning new/used RV sales, financing, service, and parts from major manufacturers.

Broad incumbents

• Coachmen RV (Forest River subsidiary): Major RV manufacturer and brand under Forest River. While not a direct dealership competitor, Coachmen operates as the OEM supplying Class B/C motorhomes and travel trailers through Redwood Empire and other dealers—relevant upstream peer reflecting manufacturer-side dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/redwood-empire-rvs-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood Empire Rvs, Inc.