Holland Motor Homes
Holland Motor Homes is a legacy RV dealership brand absorbed into Blue Compass RV's network, operating within a California footprint of 10 retail locations offering new and used RVs, factory-certified service, parts, and financing from seven major manufacturers including Airstream, Jayco, and Winnebago.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Holland Motor Homes does
Holland Motor Homes was an independent RV dealership that has been absorbed into Blue Compass RV's dealership network. The legacy URL (hollandrvcenters.com) now redirects to bluecompassrv.com/locations/california, and Holland Motor Homes is referenced as a "Legacy Brand" within the Blue Compass RV corporate structure. The Blue Compass RV California footprint operates 10 retail showroom locations across San Diego County, North San Diego County, the Coachella Valley, Kern County, the Central Valley, Shasta County, and the greater Sacramento area, providing coverage from Southern California to the North State.
The underlying business is a retail RV dealership platform offering new and pre-owned recreational vehicles across all major categories including Class A, Class B, Class B+, Class C motor homes, travel trailers, fifth wheels, and toy haulers. Inventory is sourced from seven authorized manufacturer partnerships (Airstream, Jayco, Forest River, Keystone, Thor Motor Coach, Coachmen, Winnebago). The platform supports comprehensive RV ownership services including factory-certified service and repair (routine maintenance, warranty repairs, roof repair, appliance service), a full parts and accessories department, and multi-lender RV financing accepting all credit situations. The technology layer is a website-based RV search tool with filtering by type, floorplan, length, sleep capacity, weight, and price, supporting both online research and in-person dealership visits.
The revenue model is built on five streams: new RV sales, used RV sales (including trade-ins and consignment), service and repair, parts and accessories sales, and financing transaction fees. Pricing spans from sub-$10,000 used units to over $195,000 luxury Class A motorhomes, with promotional events offering up to 45% off select models. The broader Blue Compass RV network operates 1000+ service bays across 32 U.S. states, with 17 Texas locations and 9 Florida locations providing additional scale. The go-to-market motion is enterprise field sales through physical dealership storefronts supported by multi-channel marketing (website, social media on Facebook/YouTube/LinkedIn/Twitter, email newsletters) and SEO-optimized location pages.
Holland Motor Homes firmographics
Firmographics- Name
- Holland Motor Homes
- Website
- https://hollandmotorhomes.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holland Motor Homes is a legacy RV dealership brand absorbed into Blue Compass RV's network, operating within a California footprint of 10 retail locations offering new and used RVs, factory-certified service, parts, and financing from seven major manufacturers including Airstream, Jayco, and Winnebago.
- Ownership category
- akta.pro rank
Holland Motor Homes industry classification
Industry- Product category
- Recreational Vehicle Dealership
- NAICS
- Recreational Vehicle Dealers (44121)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Recreational Vehicle (RV) Finance (FSAKADAF)
- akta.pro secondary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Holland Motor Homes is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Holland Motor Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- New RV Sales: Sales of new recreational vehicles including Class A, Class B, Class C motor homes, travel trailers, fifth wheels, and toy haulers from various manufacturers.
- Used RV Sales: Pre-owned RV sales including trade-ins and consigned units.
- RV Service and Repair: Factory-certified maintenance and repair services for RVs, including routine maintenance, warranty repairs, roof repair, and appliance service.
- Parts and Accessories: Sale of RV parts and accessories including shells and covers.
- RV Financing: Financing services through multiple lending partners, working with various credit situations including first-time buyers and those rebuilding credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Under $10,000 - Entry-level/Used RVs |
| Unit Pricing | Pay-as-you-go | $10,000 to $30,000 - Mid-range Towables |
| Unit Pricing | Pay-as-you-go | $30,000 to $60,000 - Mid-tier RVs |
| Unit Pricing | Pay-as-you-go | $60,000 to $90,000 - Premium Motorized |
| Unit Pricing | Pay-as-you-go | $90,000 to $120,000 - Luxury Motorhomes |
| Unit Pricing | Pay-as-you-go | $120,000 and Up - High-end Luxury RVs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Holland Motor Homes product offering
Product offeringCore offering
Holland Motor Homes, operating as part of Blue Compass RV's California network, sells new and pre-owned recreational vehicles including Class A, Class B, Class C motor homes, travel trailers, fifth wheels, and toy haulers from manufacturers such as Airstream, Jayco, Forest River, Keystone, Thor Motor Coach, Coachmen, and Winnebago. The dealership also provides factory-certified service and repair, a full parts and accessories department, and multi-lender RV financing. Customers can browse inventory online or visit physical showrooms across San Diego County, Kern County, Sacramento, the Central Valley, and the North State region.
Product overview
Blue Compass RV is one of the largest RV dealer networks in California with seven dealership locations (Anderson, Bakersfield, Manteca, Redding, San Marcos, Santee, and Palm Desert) plus dedicated service centers. The company offers a unified platform of RV sales, service, parts, and financing services under one roof. Core offerings include new and pre-owned recreational vehicles across all major categories (Class A, Class B, Class C motor homes, travel trailers, fifth wheels, toy haulers) from brands including Airstream, Jayco, Forest River, Keystone, Thor Motor Coach, Coachmen, and Winnebago. These are complemented by factory-certified service departments, a full parts and accessories department, and flexible RV financing through partner RV Complete, all providing a complete after-sales support ecosystem across their California footprint.
Differentiator
Problem solved
Functional benefit
Products and services
- New RV Sales Sales of new recreational vehicles including Class A, Class B, Class C motor homes, travel trailers, fifth wheels, and toy haulers from multiple manufacturers. Targeted at individual consumers and families shopping for their first or next RV.
- Used RV Sales Pre-owned RV sales including trade-ins and consigned units across multiple categories and price points. For individual buyers seeking value-priced or specific used models.
- RV Service and Repair Factory-certified RV maintenance and repair services including routine maintenance, warranty repairs, roof repair, and appliance service. Available to existing RV owners regardless of where they purchased their vehicle.
- RV Parts and Accessories Sale of RV parts and accessories including shells and covers to support maintenance and upgrades across all RV brands carried. For RV owners seeking genuine replacement parts or upgrades.
- RV Financing RV financing services through multiple lending partners with flexible options including pre-approval online or in-store. Works with all credit situations including first-time buyers and those rebuilding credit.
- Trade-In and Consignment Services RV trade-in valuation, consignment sales, and outright purchase of customer RVs. For existing RV owners looking to sell or upgrade their current vehicle.
- Truck Shells and Covers Sale of truck shells and covers as part of the parts and accessories department. For truck owners and RV enthusiasts needing protection and storage solutions.
- Payment Calculator Online payment estimation tool to help prospective buyers calculate financing terms. For individual RV shoppers evaluating affordability and monthly payments.
- Airstream of San Diego Premium Dealership Premier Airstream dealer and service hub covering San Diego County and Southern California coastal region. Offers new and pre-owned Airstream trailers, expert maintenance, parts, and financing. For consumers seeking the Airstream brand specifically.
- Blue Tag Clearance Sales Events Recurring promotional clearance events offering up to 45% off select RV models such as President's Day Sale and Blue Tag Clearance. For value-oriented RV buyers seeking discounted inventory.
Companies that use Holland Motor Homes
Customer profileSegments3 records
Ideal customer profiles1 record
Holland Motor Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holland Motor Homes partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- JaycocoreBlue Compass RV is an authorized dealer for Jayco recreational vehicles including travel trailers, fifth wheels, and motor homes.
- Forest RivercoreBlue Compass RV carries Forest River products including the Aurora line of travel trailers.
- KeystonecoreAuthorized dealer for Keystone RV Company products including Cougar X-lite travel trailers.
- Thor Motor CoachcoreDealer for Thor Motor Coach products including Geneva Class C motor homes.
- CoachmencoreAuthorized Coachmen RV dealer offering various Coachmen travel trailers and motor homes.
- WinnebagocoreBlue Compass RV carries Winnebago recreational vehicles and motor homes.
- AirstreamcoreAirstream of San Diego is the premier Airstream dealer and service hub in San Diego, CA, covering San Diego County and Southern California coastal region. Offers new and pre-owned Airstream trailers, expert maintenance, parts, and financing.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Holland Motor Homes competitors and assessment
Company assessmentDirect peers
- RV One Superstores: Multi-state RV dealership chain offering new and used RVs across major categories (motorhomes, travel trailers, fifth wheels). Direct competitor with similar one-stop model (sales, service, parts, financing) and overlapping brand portfolio.
- General RV Center: One of the largest family-owned RV dealership groups in the US with multiple supercenters across several states. Directly comparable multi-brand dealer offering new and used RVs, service, parts, and financing with overlapping manufacturer partnerships and similar geographic reach strategy.
- Campers Inn RV: Family-owned multi-location RV dealer with dealerships in the Northeast, Southeast, and Midwest. Directly comparable as a multi-brand dealer offering sales, service, parts, and financing with strong manufacturer relationships.
- Camping World Holdings: Largest US RV dealer and related services retailer, operating hundreds of dealerships across the country. Directly comparable as a multi-brand, multi-location RV retailer offering sales, service, parts, financing, and consumer protection plans with similar OEM partnerships and customer segments.
- ExploreUSA RV: Growing RV dealership group operating multiple locations across the southern US. Comparable multi-brand retailer with new/used sales, service, and financing offerings targeting similar recreational buyer segments.
- Lazydays Holdings: Public RV dealership chain specializing in motorized and towable RVs with service, parts, and financing. Highly comparable in business model, customer segments, and product mix — including premium Class A and Class C motorhomes — and serves as a direct competitive benchmark for dealer economics and multiples.
- MHS RV: Multi-location RV dealership chain with locations across the Midwest and South. Comparable multi-brand dealer offering sales, service, parts, and financing; an active acquirer of independent dealerships similar to Blue Compass RV's roll-up strategy.
Emerging players
- Cruise America: Largest RV rental fleet operator in North America. Tangentially comparable as a major participant in the RV lifestyle ecosystem; an indirect competitor for customer discretionary RV spending rather than a direct retail competitor.
- Outdoorsy: Peer-to-peer RV rental marketplace. Comparable only as an ecosystem participant in the RV ownership-vs-access trade-off; represents a partial demand substitute rather than a direct sales competitor.
Regional players
- PleasureLand RV Center: Large regional RV dealer group headquartered in the upper Midwest with multiple full-service locations. Comparable business model and customer base but primarily serves a different geography than the California-focused Holland / Blue Compass RV network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Holland Motor Homes social profiles
Digital presenceHolland Motor Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holland Motor Homes leadership team
Management profileNumber of profiles
Holland Motor Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holland Motor Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holland Motor Homes
What does Holland Motor Homes do?
Holland Motor Homes, operating as part of Blue Compass RV's California network, sells new and pre-owned recreational vehicles including Class A, Class B, Class C motor homes, travel trailers, fifth wheels, and toy haulers from manufacturers such as Airstream, Jayco, Forest River, Keystone, Thor Motor Coach, Coachmen, and Winnebago. The dealership also provides factory-certified service and repair, a full parts and accessories department, and multi-lender RV financing. Customers can browse inventory online or visit physical showrooms across San Diego County, Kern County, Sacramento, the Central Valley, and the North State region.
Is Holland Motor Homes a public or private company?
Holland Motor Homes is a private company. It is classified as unknown and is currently operating.
When was Holland Motor Homes founded?
Holland Motor Homes was founded in -1. It employs 11 to 50 people.
Where is Holland Motor Homes based?
Holland Motor Homes is headquartered in San Diego, United States, in the North America region.
How does Holland Motor Homes make money?
Five revenue lines are on record. New RV Sales are the primary driver. The others are used RV Sales, RV Service and Repair, parts and Accessories and RV Financing.
Who are Holland Motor Homes's main competitors?
Direct peers on record are RV One Superstores, General RV Center, Campers Inn RV, Camping World Holdings, ExploreUSA RV, Lazydays Holdings and MHS RV. Emerging players are Cruise America and Outdoorsy. PleasureLand RV Center is listed as a regional player.
Does Holland Motor Homes have an API?
No public API is recorded for Holland Motor Homes.
What industry is Holland Motor Homes in?
Holland Motor Homes's product category is Recreational Vehicle Dealership. Its primary akta.pro industry code is FSAKADAF, Recreational Vehicle (RV) Finance, with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 44121 and its SIC code is 5500.