Priosafe Gmbh

What Priosafe Gmbh does

Priosafe GmbH is a German value-added distributor and service provider specializing in certified fire detection, voice alarm, nurse call, security, and video surveillance systems, serving commercial and industrial B2B customers across the DACH region (Germany, Austria, Switzerland). The company is a subsidiary of SCHRANER-Group and operates four offices in Erlangen, Mettmann, and Ganderkesee (Germany) plus Stettlen near Bern (Switzerland), with a registered headcount band of 11–50 employees. Its portfolio is multi-brand: it distributes fire detection systems from Esser (by Honeywell), Notifier, Morley IAS, KIDDE Global Solutions, and Wagner aspirating smoke detectors, alongside voice alarm (SASKIA, Honeywell VARIODYN), nurse call (Systevo family by Ackermann), access control (MB-Secure PRO, IQ MultiAccess), and video (MAXPRO VMS, ADPRO Fast Trace) lines.

Priosafe's commercial model combines transactional hardware distribution through an Odoo-based e-commerce shop with professional services and recurring software revenue. Core technology components include the Smartryx cloud monitoring platform, the WINMAG plus building management system, and the proprietary Aufmaster AM1 digital cable length measuring device (patented measurement procedure, paired smartphone app with cloud storage). The company monetizes through one-time product sales, certified installation and commissioning services (DIN 14675, VdS, VKF), structured INSPIRE training (€450/participant) preparing technicians for VdS/DIN 14675 responsible-specialist certification, and subscription-based cloud and remote-management services. It holds ISO 9001 quality certification and operates as a Honeywell Diamond Partner 2026 in the Catalyst Europe Fire Reseller Program.

The go-to-market blends enterprise field sales, a service hotline, technical seminars and webinars, and digital commerce, with marketing channels spanning the company website/online shop, email newsletter, social media, events, and direct sales support. The 2025 launch of the Priosafe-Direkt proprietary line (test gases, escape route technology, installation products) marks the company's expansion from pure multi-brand distribution into own-branded consumables and accessories, complemented by entry into construction-site digital tooling through the Aufmaster AM1 product line.

Name

Priosafe Gmbh

Legal name

Priosafe GmbH

Website

https://priosafe.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Priosafe GmbH is a German value-added distributor of certified fire detection, voice alarm, nurse call, security, and video surveillance systems, serving installers, facility managers, and project planners across the DACH region as a Honeywell Diamond Partner and subsidiary of SCHRANER-Group.

Ownership category

akta.pro rank

Product category

Fire Safety and Life Safety Systems Distribution

akta.pro primary industry

Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)

akta.pro secondary industry

Alarm Systems & Monitoring Kits Retail (CRAIAMAG)

Keywords

• Fire detection systems
• Nurse call systems
• Voice alarm systems
• Security technology distribution
• Video surveillance systems

Headquarters

HQ city

Mettmann

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Product Sales: Priosafe sells fire detection equipment, security technology, video surveillance, and related accessories through its online shop and direct sales. The company offers high product availability with 5 working day standard delivery for in-stock items.
2. Installation Services: The company provides project-related and certified services for fire detection systems including installation, configuration, and maintenance services.
3. Training and Certification: Technical seminars and certification training programs for technicians and engineers working with fire detection systems, including VdS and DIN 14675 certification preparation.
4. Remote Services and Management Systems: Cloud-based management and remote monitoring services through platforms like Smartryx and WINMAG plus for ongoing system management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Priosafe GmbH distributes fire detection, voice alarm, nurse call, security, and video surveillance systems from brands including Esser, Notifier, Morley IAS, Honeywell, Wagner, and KIDDE, complemented by its own Priosafe-Direkt product line. The company sells through an Odoo-based online shop and direct field sales, and provides certified installation, configuration, maintenance, and technical training services meeting DIN 14675, VdS, and VKF standards across the DACH region.

Product overview

Priosafe Gmbh is a distributor and service provider for fire detection, voice alarm, nurse call, security, and video technology systems. The company operates as a multi-brand distributor offering products from Honeywell (Essers, Notifier, VARIODYN), KIDDE, Wagner, and other manufacturers, combined with proprietary Priosafe-Direkt products including test gases, escape route technology, and installation materials. Their portfolio includes fire detection control panels and detectors, management software platforms (WINMAG plus, Smartryx), voice alarm systems (SASKIA, VARIODYN), nurse call systems (Systevo family), security/access control systems (MB-Secure PRO, IQ MultiAccess), video surveillance (MAXPRO VMS, ADPRO Fast Trace), and measurement tools (Aufmaster AM1). The company provides certified installation, maintenance, and training services including VdS and DIN 14675 certification support, operating from 4 locations in Germany and Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Priosafe-Direkt: Direct sales channel offering test gases, rescue path technology, and installation products.

Products and services

• Esser (by Honeywell) fire detection systems Distributed fire detection brand offering IQ8Control and FlexES Control panels, ES Detect and IQ8Quad automatic detectors, manual call points, special detectors (flame, linear heat, aspirating smoke detectors), alarm sounders, and peripheral equipment for commercial and industrial fire safety installations.
• Notifier fire alarm systems Distributed fire alarm systems featuring the Inspire addressable control panel series, ring bus technology, Agile wireless system, limit value detectors, alarm sounders, door closing devices, and special detectors for commercial and industrial fire protection.
• Morley IAS fire warning systems Distributed fire warning control panels with ring bus and limit value configurations, intelligent ring bus elements, alarm sounders, and door closing systems.
• KIDDE Global Solutions wireless fire warning systems Distributed wireless fire warning systems including SmartCell wireless BWA, wireless components, and SmartCell Service Cloud for cloud-based monitoring and management.
• Wagner aspirating smoke detection systems Distributed aspirating smoke detection systems including the TITANUS series (MICRO-SENS, PRO-SENS, FUSION, TOP-SENS, SUPER-SENS) and RACK-SENS for data center and server room protection with optional extinguishment integration.
• WINMAG plus building management software Building management and remote monitoring software platform for fire alarm and security systems, with base packages, data points, client/terminal server licenses, OPC and BACnet integration, and SDK for custom integrations.
• Smartryx cloud monitoring platform Cloud-based management and remote services platform including Smartryx Cloud software, gateways, maintenance apps, and alarm apps for remote monitoring and management of fire safety installations.
• Honeywell VARIODYN voice alarm systems Distributed commercial voice alarm systems including VARIODYN ONE and VARIODYN D1 platforms with expansion modules, power amplifiers, network controllers, call stations, and EN54-24 compliant speakers for emergency communication.
• SASKIA voice alarm and public address systems Distributed voice alarm and public address systems including SASKIA 5416 and SASKIA Smart models for emergency evacuation announcements and background music applications.
• Systevo Call (Ackermann) nurse call systems Distributed nurse call and communication systems including central components, room terminals, electronic modules, room units, call stations, and software for healthcare facility communication and emergency response.
• MB-Secure PRO access control and intrusion system Professional security system with control panels, expansion licenses, module blocks, and enclosures for building security management including intrusion detection and access control.
• IQ MultiAccess access control management software Access control management software with base package, database extensions, options, integrations, and upgrade capabilities for multi-door and multi-site access control systems.
• ADPRO Fast Trace video surveillance and analytics Video surveillance and analytics system with iFT and iFT-E models supporting 8-16 channels and up to 32 IP cameras, with built-in video analytics (IntrusionTrace, LoiterTrace), deep learning-based detection, and RAID storage for perimeter security and intrusion detection applications.
• MAXPRO VMS video management software Video management system (VMS) software for unified video surveillance across multiple sites with network video recorders (NVRs) for IP camera management.
• Aufmaster AM1 digital cable length measuring device

Quantifiable outcome

• Standard delivery within 5 working days for in-stock items
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• HoneywellcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Priosafe holds Honeywell Diamond Partner 2026 status within the Catalyst Europe Fire Reseller Program, the highest partnership tier requiring demonstrated consulting expertise, technical knowledge, and project competence. Products include Notifier fire detection, Honeywell security systems, and VARIODYN voice alarm systems.
• SCHRANER-GroupcoreOthersPriosafe is a subsidiary of SCHRANER-Group, which unifies all topics of security and fire detection technology. The group includes multiple companies serving the fire safety sector across DACH region.
• DATOlution (Smartryx)supportingTechnology or IntegrationTechnology partnership for Smartryx cloud platform, providing remote monitoring and management services for fire detection systems. Priosafe distributes Smartryx Cloud, Gateways, and maintenance apps.
• Notifier (Honeywell Brand)coreChannel Partner/ Reseller/ DistributorNotifier represents a core product line within Priosafe's fire detection portfolio, known for high quality and reliability. Priosafe offers comprehensive Notifier product portfolio including Inspire central units.
• Esser by HoneywellcoreChannel Partner/ Reseller/ DistributorEsser (ESSER by Honeywell) is a key brand in Priosafe's fire detection portfolio, offering IQ8Control systems, FlexES Control, and comprehensive fire detection components.
• Morley IAS (Honeywell Brand)supportingChannel Partner/ Reseller/ DistributorMorley IAS brand distributed by Priosafe for fire warning systems, offering ring bus and threshold value control panels.
• Wagner GroupsupportingChannel Partner/ Reseller/ DistributorWagner TITANUS aspirating smoke detectors distributed by Priosafe, including MICRO-SENS, PRO-SENS, FUSION, TOP-SENS, SUPER-SENS, and RACK-SENS models for various applications.
• KIDDE Global SolutionssupportingChannel Partner/ Reseller/ DistributorKIDDE SmartCell wireless fire warning systems distributed by Priosafe, offering wireless solutions for flexible fire detection installations.
• BMA365 Bamberg BasketsminorGTM or Marketing PartnerSponsorship partnership with BMA365 Bamberg Baskets basketball team. Joint marketing through Priosafe Champion 2026 promotion with prizes including VIP experiences at team games.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bosch Building Technologies: Division of Bosch offering fire alarm, video surveillance, access control and building management solutions. Overlaps with Priosafe's fire detection and security portfolio but operates as a large, full-line manufacturer rather than a regional specialist distributor.
• Siemens Smart Infrastructure: Siemens division delivering fire safety, building automation, security and energy-management solutions. Comparable to Priosafe across the same end-customer use cases but as a globally scaled incumbent offering integrated platforms rather than regional multi-brand distribution.
• Telenot Electronic GmbH: German manufacturer of intrusion, fire and access-control systems. Comparable to Priosafe as a DACH safety-systems specialist with overlapping fire/security portfolio and similar certified installer channel model.
• Honeywell Building Technologies: Honeywell's building technologies division encompasses the very brands Priosafe distributes (Esser, Notifier, Morley IAS, VARIODYN). Comparable as a broad incumbent covering fire, security, nurse call and video, but at a fundamentally larger scale and as the upstream supplier rather than channel partner.
• Schneider Electric (Building & Fire Safety): Global provider of building management, fire detection and security solutions via its EcoStruxure platform. Comparable as a broad incumbent offering overlapping capabilities but at much larger scale and as a direct manufacturer/integrator rather than regional distributor.

Direct peers

• Minimax GmbH & Co. KG: German fire-protection specialist covering detection, suppression and life-safety services. Comparable to Priosafe as a DACH fire-safety provider selling certified, regulation-compliant solutions to commercial and industrial building customers.
• Hekatron Vertriebs GmbH: German fire detection specialist (manufacturer of smoke detectors, fire alarm control panels, and integrated safety solutions). Comparable to Priosafe as a DACH fire-safety market participant serving installers and building operators with complementary products and services.
• Detectomat Systems GmbH: German fire detection manufacturer offering control panels, detectors and integrated safety solutions. Direct regional competitor in the DACH fire-detection installer channel where Priosafe also operates.
• Schrack Seconet AG: Austrian manufacturer of fire alarm and nurse call systems with DACH-wide presence. Directly comparable to Priosafe as a regional safety-systems specialist serving the same installer, hospital and facility-management customer base across the DACH region.
• Securiton AG: Swiss fire detection and security manufacturer with strong DACH footprint. Comparable regional peer serving installers and facility managers with certified alarm and detection systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Priosafe
• LinkedInlinkedin.com/company/priosafe-gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priosafe Gmbh