Project31
Project31 is a 501(c)(3) nonprofit based in Edmond, Oklahoma that provides free breast cancer survivor support groups, counseling scholarships, care kits, retreats, and community programming across six Oklahoma cities and online.
- Company typePrivate
- Founded-
- HeadquartersEdmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Project31 does
Project31 is a 501(c)(3) nonprofit organization (legal entity: Sarah McLean Foundation, Tax ID 26-1077197) headquartered in Edmond, Oklahoma, that provides breast cancer survivor support services primarily across the state of Oklahoma. Founded by two-time breast cancer survivor Sarah McLean, the organization delivers free in-person support groups in six Oklahoma cities (Oklahoma City, Tulsa, Enid, Ardmore, Norman, Stillwater) hosted inside partner healthcare facilities, supplemented by bimonthly virtual support groups via Zoom. Its mission is to address the emotional and spiritual aftereffects of breast cancer that persist after physical treatment ends, through peer mentoring, counseling scholarships, care bags, retreats, and faith-based curriculum.
The organization's core products and services include the Support Groups program (the primary offering), the Pink Ribbon Roller Coaster podcast and YouTube channel featuring conversations with survivors and clinicians, founder Sarah McLean's memoir 'Pink Is the New Black,' branded apparel merchandise, and the 'Staring Cancer in the Faith' curriculum series. Technology infrastructure is entirely off-the-shelf: WordPress/Divi website, Zoom, podcast distribution via Libsyn, and standard social media channels (Facebook, Instagram, LinkedIn, YouTube). There are no proprietary technology products, AI capabilities, or APIs.
Revenue is generated through charitable donations (primary, including monthly recurring gifts via The Pink Collective, IRA distributions, Donor-Advised Funds, and appreciated securities), event revenue from signature fundraisers (Paint the Town Pink Gala, Sink4Pink Golf Tournament, Survivorship Expo, Paint Enid Pink Color Run), and merchandise sales via an e-commerce storefront. The organization established an endowment fund in 2023 to support long-term financial sustainability. All services are provided free of charge to survivors and their families.
Project31 firmographics
Firmographics- Name
- Project31
- Legal name
- Sarah McLean Foundation
- Website
- https://project31.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project31 is a 501(c)(3) nonprofit based in Edmond, Oklahoma that provides free breast cancer survivor support groups, counseling scholarships, care kits, retreats, and community programming across six Oklahoma cities and online.
- Ownership category
- akta.pro rank
Project31 industry classification
Industry- Product category
- Nonprofit Cancer Support Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industry
- Community Health, Prevention & Health Education (BPAGACAC)
Keywords
Where Project31 is headquartered
LocationHeadquarters
- HQ city
- Edmond
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Project31 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: Project31 relies primarily on charitable donations from individuals, corporations, and foundations. They accept cash donations via ACH or credit card, monthly recurring gifts through The Pink Collective program, appreciated securities (stocks, mutual funds, ETFs), Charitable Distributions from IRAs (for donors age 72+), and Donor-Advised Fund contributions. All donations are tax-deductible as a registered 501(c)(3) organization. Tax ID: 26-1077197 (Sarah McLean Foundation, DBA Project31).
- Merchandise Sales: Project31 operates an e-commerce shop selling branded merchandise including the memoir 'Pink Is the New Black' by founder Sarah McLean ($15), adjustable ball caps ($20), baseball caps ($25), warm knit beanies ($15), Pink Survivor Shirts ($20), Gray P31 Shirts ($20), and the 'Staring Cancer in the Faith' curriculum series ($75). Proceeds directly benefit the breast cancer community programs.
- Event Revenue: Project31 generates revenue through fundraising events including the Paint the Town Pink Gala, Sink4Pink Golf Tournament, Survivorship Expo, Survivor Brunch, and Paint Enid Pink Color Run. These events include ticket sales, sponsorships, and participant fees.
- Endowment Fund: In 2023, Project31 established an endowment fund to ensure long-term financial stability. Contributions to the endowment are invested to support the organization's mission for years to come.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Community Services - All support groups, programs, and resources provided at no cost to survivors and families |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Project31 product offering
Product offeringCore offering
Project31 is a nonprofit breast cancer survivor community that delivers free peer support through in-person and online support groups hosted across 6 Oklahoma cities, complemented by counseling scholarships, care bags for newly diagnosed women, therapeutic retreats, and the Pink Ribbon Roller Coaster podcast and YouTube channel. The organization also operates a small e-commerce shop selling branded merchandise and a faith-based cancer survivorship curriculum, with proceeds and donations funding its survivor support programs.
Product overview
Project31 is a nonprofit breast cancer community organization offering a unified portfolio of support services. The core offerings include in-person and online support groups across multiple Oklahoma locations, the Pink Ribbon Roller Coaster podcast and YouTube channel, and community events such as the Paint the Town Pink Gala, Sink4Pink Golf Tournament, and Survivorship Expo. The organization also sells branded merchandise including apparel and founder Sarah McLean's memoir 'Pink Is the New Black' through its shop, with proceeds supporting the community. Additionally, Project31 offers a faith-based curriculum series called 'Staring Cancer in the Faith' to help individuals through their cancer journey spiritually.
Differentiator
Problem solved
Functional benefit
Brands
- Pink Ribbon Roller Coaster: A podcast and YouTube channel featuring conversations with survivors, medical professionals, counselors, and more about navigating healing from breast cancer.
Products and services
- Support Groups
- Pink Ribbon Roller Coaster Podcast and YouTube Channel
- Pink Is the New Black (Memoir)
- Branded Merchandise (Apparel)
- Staring Cancer in the Faith Curriculum Series
Quantifiable outcome
- Support groups available in 6 cities across Oklahoma plus virtual/online groups
- +1 more outcomes
Companies that use Project31
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Project31 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Project31 partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor.
- Puma BiotechnologyminorResource partner listed on Project31's Resources page. Puma Biotechnology develops targeted therapies for cancer treatment.
- ReVital Cancer RehabilitationminorResource partner providing cancer rehabilitation services information to Project31 community members.
- Oklahoma Proton CenterminorResource partner providing proton therapy treatment options information for cancer patients.
- LivestrongminorResource partner providing cancer survivorship support and resources information.
- INTEGRIS Health Cancer InstituteminorResource partner providing comprehensive cancer care services information.
- ABCD Breast Cancer SupportminorResource partner providing peer mentoring services for breast cancer patients.
- Teal - Women's Cancer FoundationminorResource partner providing gynecologic cancer support and resources.
- Tensegrity OklahomaminorResource partner providing movement and bodywork services for cancer survivors.
- Hope Renewed TherapyminorResource partner providing therapy and mental health services for cancer survivors.
- Intimate PathwaysminorResource partner providing sexual health resources for cancer patients and survivors.
- Oklahoma Project WomanminorResource partner providing breast cancer support services in Oklahoma.
- SSM Health Breast CareminorPartner healthcare provider hosting Project31 support group meetings at SSM Health St. Anthony Hospital in Oklahoma City.
- Mercy Cancer Center ColettaminorPartner healthcare facility hosting Project31 support group meetings in Oklahoma City.
- St. Francis Cancer Center / Saint Francis Breast CenterminorPartner healthcare facility hosting Project31 support group meetings in Tulsa.
- Oklahoma Breast Center at Norman RegionalminorPartner healthcare facility hosting Project31 support group meetings in Norman.
- Stillwater Cancer CenterminorPartner healthcare facility hosting Project31 support group meetings in Stillwater.
- Pink FundminorResource partner providing financial assistance for breast cancer patients during treatment.
- Susan G. Komen OklahomaminorResource partner providing breast cancer education, research, and community support in Oklahoma.
- Triage CancerminorResource partner providing free cancer-related legal and practical navigation information.
- Restore PTminorResource partner providing physical therapy services for cancer survivors.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Project31 competitors and assessment
Company assessmentBroad incumbents
- Susan G. Komen: The largest US breast cancer nonprofit, providing education, research funding, and patient support. Komen is a listed resource partner of Project31 and represents the dominant incumbent in the same disease-specific survivor-support space.
- National Breast Cancer Foundation: National nonprofit delivering early detection, education, and survivor support including peer mentoring programs. Comparable in mission focus on breast cancer survivor support and community-building, but at significantly larger national scale.
- Livestrong: Broad cancer survivorship nonprofit offering support programs, navigation, and resources. Listed as a Project31 resource partner; comparable in serving cancer survivors with community and post-treatment support services, though at broader cancer-type scope.
Direct peers
- Breastcancer.org: Digital nonprofit providing medical information, peer community forums, and support resources for those affected by breast cancer. Comparable in offering educational and peer-support content at scale, including virtual community access.
- Sisters Network Inc. National African American breast cancer survivorship organization running local affiliate support chapters. Directly comparable community-chapter support model serving an underserved survivor demographic.
- Young Survival Coalition: Organization focused specifically on young women diagnosed with breast cancer. Closely comparable to Project31, whose founder was diagnosed at 26 and 34, addressing the same under-40 survivor demographic with peer-support resources.
- Living Beyond Breast Cancer: National nonprofit providing trusted information, community, and support to people affected by breast cancer. Directly comparable as a peer-support community organization with similar educational, emotional support, and event-driven offerings.
- ABCD (After Breast Cancer Diagnosis): One-to-one peer mentoring nonprofit for breast cancer patients. Listed as a Project31 resource partner and operates a directly overlapping one-on-one survivor mentorship model with similar mission and volunteer-led structure.
Emerging players
- Pink Fund: National nonprofit providing financial assistance to breast cancer patients in active treatment. Listed as a Project31 resource partner; comparable as a focused, mission-driven breast cancer support nonprofit with similar donor base.
Regional players
- Oklahoma Project Woman: Oklahoma-based nonprofit providing breast cancer screening, treatment, and support. Listed as a Project31 resource partner and operates in the same regional breast-cancer survivor support space within Oklahoma.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Project31 social profiles
Digital presenceProject31 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project31 leadership team
Management profileNumber of profiles
Profiles7 records
Project31 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project31 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project31
What does Project31 do?
Project31 is a nonprofit breast cancer survivor community that delivers free peer support through in-person and online support groups hosted across 6 Oklahoma cities, complemented by counseling scholarships, care bags for newly diagnosed women, therapeutic retreats, and the Pink Ribbon Roller Coaster podcast and YouTube channel. The organization also operates a small e-commerce shop selling branded merchandise and a faith-based cancer survivorship curriculum, with proceeds and donations funding its survivor support programs.
Is Project31 a public or private company?
Project31 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project31 founded?
Project31 was founded in -1. It employs 1 to 10 people.
Where is Project31 based?
Project31 is headquartered in Edmond, United States, in the North America region.
How does Project31 make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are merchandise Sales, event Revenue and endowment Fund.
Who are Project31's main competitors?
Broad incumbents on record are Susan G. Komen, National Breast Cancer Foundation and Livestrong. Direct peers are Breastcancer.org, Sisters Network Inc., Young Survival Coalition, Living Beyond Breast Cancer and ABCD (After Breast Cancer Diagnosis). Pink Fund is listed as an emerging player. Oklahoma Project Woman is listed as a regional player.
Does Project31 have an API?
No public API is recorded for Project31.
What industry is Project31 in?
Project31's product category is Nonprofit Cancer Support Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of BPAGACAC, Community Health, Prevention & Health Education. Its NAICS code is 6241 and its SIC code is 8300.