Project Planet
Project Planet is an Indonesian non-profit sustainability education platform founded in 2020, serving Indonesian consumers interested in zero-waste and sustainable living through bilingual blog content, community forums, events, volunteer programs, and a small e-commerce shop.
- Company typePrivate
- Founded2020
- HeadquartersJakarta Pusat, Indonesia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Project Planet does
Project Planet is an Indonesian non-profit sustainability education platform founded in 2020 and headquartered in Jakarta Pusat. It operates as a content-driven digital hub for environmental and sustainability topics relevant to Indonesia, publishing bilingual (English and Bahasa Indonesia) educational material across categories including zero waste, plastic pollution, climate change, food waste, circular economy, fashion, green energy, and greenwashing. Its core product surface spans the Sustainability Content Platform and flagship The Green Living Project guide, plus educational modules such as Waste 101, community features (Community Forum, Community Membership), engagement programs (#ProjectHappyPlanet, Green Living Challenge, Volunteer Program), events (including the Green Jobs Revolution workshop on green careers), and a Shop offering eco-friendly merchandise and digital products (Zero Waste Cheat Sheet e-book).
The platform is built on a standard Wix-hosted web architecture with no proprietary AI/ML, API, SDK, or mobile app components; technical capability is concentrated in content production, community engagement, and multi-channel social distribution across Instagram, Facebook, YouTube, LinkedIn, and email newsletter. Strategic partnerships with Indonesian waste-management operators (Octopus, Duitin, Kamibox, Rekosistem) and the resource platform banksampah.id extend the educational layer into operational recycling infrastructure, while content collaborations with Zero Waste Indonesia and Komunitas Surplus broaden programming into food-waste and green-career verticals.
Project Planet generates revenue through three modest streams: donations and sponsorships, one-time digital product sales (e-books such as the Zero Waste Cheat Sheet), and merchandise sales via its Shop. Customer segments are entirely consumer-facing — Indonesian general public, families with children, and young professionals/students interested in green careers — with no enterprise B2B contracts, no disclosed headcount, no external funding rounds, and no public financial reporting. The company is privately held with no parent organization or public listing.
Project Planet firmographics
Firmographics- Name
- Project Planet
- Legal name
- Project Planet
- Website
- https://projectplanetid.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project Planet is an Indonesian non-profit sustainability education platform founded in 2020, serving Indonesian consumers interested in zero-waste and sustainable living through bilingual blog content, community forums, events, volunteer programs, and a small e-commerce shop.
- Ownership category
- akta.pro rank
Project Planet industry classification
Industry- Product category
- Sustainability Education
- akta.pro primary industry
- Environmental Education, Capacity Building & Community Engagement (BPADALAO)
- akta.pro secondary industries
- Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK), Environmental Conservation & Sustainability Volunteering (EDAIAGAB)
Keywords
Where Project Planet is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Project Planet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations and Sponsorships: The platform accepts donations and sponsorships to fund educational content and community initiatives.
- E-book and Digital Product Sales: Sale of digital guides such as the 'Zero Waste Cheat Sheet' e-book for sustainable living tips.
- Shop - Merchandise: Online shop selling eco-friendly merchandise and products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Zero Waste Cheat Sheet E-book |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Project Planet product offering
Product offeringCore offering
Project Planet operates an Indonesia-focused digital platform that delivers sustainability education through blog content, guides, and community programs. It publishes bilingual (English and Bahasa Indonesia) content on zero waste, plastic pollution, climate change, and local environmental issues, and supports users through forums, challenges, volunteer opportunities, events, and a community membership program. The platform also sells digital products (e.g., the Zero Waste Cheat Sheet e-book) and eco-friendly merchandise to fund its educational mission.
Product overview
Project Planet is Indonesia's leading sustainability platform offering a content-driven ecosystem focused on environmental education and awareness. The platform operates as a unified digital content hub featuring The Green Living Project as its flagship educational resource, complemented by initiatives like #ProjectHappyPlanet and the Green Living Challenge. Key offerings include the Waste 101 educational resource, a Community Forum for member discussions, a Community Membership program, Events for workshops and green career guidance, and a Shop for eco-friendly products. The platform also provides digital products like the Zero Waste Cheat Sheet e-book and a Volunteer Program for community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- The Green Living Project A comprehensive online guide and resource hub for sustainable living practices in Indonesia, covering eco-friendly lifestyle topics and local environmental issues. Aimed at Indonesian consumers seeking practical zero-waste guidance.
- Zero Waste Cheat Sheet A downloadable e-book providing practical tips and guidance for adopting a zero-waste lifestyle. Sold as a one-time purchase to consumers interested in sustainable living.
- Shop An online storefront selling eco-friendly merchandise and sustainable products directly to Indonesian consumers.
- Community Membership A membership program providing members with access to community features, exclusive content, and engagement opportunities on the Project Planet platform.
- Events Environmental events and workshops organized by Project Planet, covering sustainability topics and green career guidance. Targeted at community members and the general Indonesian public.
- Waste 101 An educational resource explaining waste management fundamentals, segregation, and sustainable disposal practices, targeted at Indonesian consumers new to waste reduction.
Quantifiable outcome
- The Green Living Project serves as an ultimate guide to sustainable living in Indonesia
Companies that use Project Planet
Customer profileSegments3 records
Ideal customer profiles3 records
Project Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Project Planet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Muriel (Zero Waste Indonesia)coreSpeaker at Project Planet's 'Green Jobs Revolution' event discussing social media for social good and eco-influencing, Founder of Zero Waste Indonesia.
- Komunitas SurpluscoreCommunity partner for food waste content collaboration, Instagram Live discussions on causes and solutions for food waste in Indonesia.
- OctopusminorPlatform that aids producers in gathering post-consumer goods by enabling incentives to verified stakeholders directly through their platform.
- DuitinminorDigital initiative making it simple to collect, sort, and handle recyclable waste from family scope upward.
- KamiboxminorEnterprise specializing in collecting and transporting recyclable waste, with focus on cardboard and paper waste in DKI Jakarta and Greater Tangerang.
- RekosistemminorClimate-tech startup providing recycling and waste management services to improve the waste value chain by collecting and responsibly managing household waste.
- banksampah.idminorResource platform for finding local waste banks across Indonesia.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Project Planet competitors and assessment
Company assessmentEmerging players
- Plastic Bank: Global social enterprise that converts plastic waste into currency for communities. Comparable to Project Planet as both aim to mobilize consumers around plastic-pollution reduction, with Plastic Bank operating the infrastructure layer and Project Planet the consumer-education layer.
- Waste4Change: Indonesian waste management services provider offering waste collection, sorting, and recycling education. Comparable to Project Planet because both serve Indonesian consumers seeking practical sustainability and waste-reduction guidance, though Waste4Change is more service-led and Project Planet is more content-led.
Direct peers
- Greeneration Foundation: Indonesian environmental NGO running waste-management and sustainability education programs. Directly comparable to Project Planet as both are Indonesia-based non-profits advancing sustainability awareness and community action.
- Duitin: Indonesian digital recycling platform enabling households to schedule recyclable waste collection. Directly comparable to Project Planet as both serve sustainability-motivated Indonesian consumers and Duitin is a confirmed Project Planet partner.
- Kamibox: Indonesian waste collection enterprise focused on cardboard and paper waste in Greater Jakarta and Tangerang. Comparable to Project Planet through shared focus on Indonesian recycling infrastructure and consumer education, and is a confirmed Project Planet partner.
- Rekosistem: Indonesia-based climate-tech startup providing household recycling and waste management services. Directly comparable to Project Planet as both target Indonesian households with sustainability solutions and Rekosistem is a confirmed Project Planet partner, placing them in the same ecosystem.
- Octopus (Indonesia): Indonesian recycling platform that incentivizes post-consumer waste recovery via verified stakeholders. Comparable to Project Planet as both engage Indonesian consumers around recycling behavior and Octopus is a confirmed Project Planet partner.
Broad incumbents
- Earth5R: Global community-driven sustainability education and circular-economy organization with active programs across multiple countries. Comparable to Project Planet as both operate community-based sustainability content and volunteer models, though Earth5R has broader geographic reach.
- WWF Indonesia: Large, established Indonesian environmental NGO covering conservation, climate, and sustainability education. Comparable to Project Planet because both produce sustainability content and engagement for Indonesian audiences, but WWF operates at significantly larger scale and institutional reach.
- Greenpeace Indonesia: Major global environmental NGO with active Indonesia operations covering climate, forests, oceans, and sustainable living. Comparable to Project Planet as both raise Indonesian public awareness on sustainability, though Greenpeace operates at far greater scale and advocacy intensity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Project Planet social profiles
Digital presenceProject Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Planet leadership team
Management profileNumber of profiles
Project Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Planet
What does Project Planet do?
Project Planet operates an Indonesia-focused digital platform that delivers sustainability education through blog content, guides, and community programs. It publishes bilingual (English and Bahasa Indonesia) content on zero waste, plastic pollution, climate change, and local environmental issues, and supports users through forums, challenges, volunteer opportunities, events, and a community membership program. The platform also sells digital products (e.g., the Zero Waste Cheat Sheet e-book) and eco-friendly merchandise to fund its educational mission.
Is Project Planet a public or private company?
Project Planet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Planet founded?
Project Planet was founded in 2020. It employs 1 to 10 people.
Where is Project Planet based?
Project Planet is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does Project Planet make money?
Three revenue lines are on record. Donations and Sponsorships are the primary driver. The others are E-book and Digital Product Sales and shop - Merchandise.
Who are Project Planet's main competitors?
Emerging players on record are Plastic Bank and Waste4Change. Direct peers are Greeneration Foundation, Duitin, Kamibox, Rekosistem and Octopus (Indonesia). Broad incumbents are Earth5R, WWF Indonesia and Greenpeace Indonesia.
Does Project Planet have an API?
No public API is recorded for Project Planet.
What industry is Project Planet in?
Project Planet's product category is Sustainability Education. Its primary akta.pro industry code is BPADALAO, Environmental Education, Capacity Building & Community Engagement, with a secondary code of BPABALAK, Sustainability Engagement, Training & Behavior Change Programs (On-site).