What Recycle NB does

Recycle NB is a Crown agency of the Government of New Brunswick, operating under the Accountability and Continuous Improvement Act and accountable to the Minister of Environment and Climate Change. It oversees nine Extended Producer Responsibility (EPR) programs for designated materials: tires, paint, oil and glycol, beverage containers, packaging and paper products, pharmaceutical products and medical sharps, electronics, batteries, and lightbulbs. The agency was constituted in its current form in 2008 as the successor to the New Brunswick Tire Stewardship Board (founded 1996) following the enactment of Designated Materials Regulation 2008-54, and its mandate was expanded in July 2024 by Regulation 2024-37 to include batteries and lightbulbs. The organization is run by a lean staff of approximately 8 employees plus a 7-member Board of Directors, led by CEO Timothy LeBlanc, and is headquartered at 277 Main St., Fredericton, with operational support from TRACC's tire-processing facility in Minto, NB. Its sole documented technology asset is the eSRP (electronic Supplier Responsibility Program) mobile application, which enables tire retailers to manage pickup logistics via QR-code scanning, tire-count entry, and automated email receipts.

Recycle NB's business model is regulatory rather than commercial. It does not charge end consumers directly; instead, brand owners, manufacturers, distributors, and importers of designated materials are obligated to register with Recycle NB and fund end-of-life management through seven approved Producer Responsibility Organizations — Product Care, EPRA, Call2Recycle, Circular Materials, UOMA Atlantic, Encorp Atlantic, and HPSA. Producers remit Environmental Handling Fees (EHFs) embedded in product prices at the point of sale; tire EHFs range from $3.00 (motorcycle/moped) to $13.50 (medium truck), and as of April 1, 2024 beverage containers receive a full 100% refund on deposit-bearing units. PROs operate the actual collection infrastructure (60+ paint depots, 200+ battery sites, 150+ pharma sites, 21+ bicycle tire drop-off locations) while Recycle NB exercises mandate-level oversight, plan approval, and reporting.

The agency's scale is meaningful in environmental terms even though its revenue base is small and undisclosed: the Tire Stewardship Program diverts approximately one million tires per year from landfills, with 98% processed into new rubber products; 240,000 liters of paint and 77 tonnes of metal and plastic containers are recycled annually; and 70% of collected paint is reprocessed into new paint products. Recycle NB does not disclose operating revenue and reports to a single provincial minister, distinguishing it fundamentally from a venture-backed or PE-eligible growth entity.

Name

Recycle NB

Legal name

Recycle NB

Website

https://recyclenb.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Recycle NB is a New Brunswick Crown agency that oversees nine Extended Producer Responsibility programs for designated materials, including tires, paint, electronics, beverage containers, batteries, and pharmaceuticals. It regulates brand-owner registration and funds industry-led recycling through designated Producer Responsibility Organizations.

Ownership category

akta.pro rank

Product category

Environmental Regulatory Services / Extended Producer Responsibility Programs

NAICS

Materials Recovery Facilities (562920), Materials Recovery Facilities (56292), Waste Collection (56211), Waste Treatment and Disposal (5622)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Commercial & Industrial (C&I) Recycling Processing (BPALADAC)

akta.pro secondary industries

Consumer E-waste Collection & Take-Back Programs (EUAIAIAA), Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF), Recycling & E-Waste Collection/Hauling (HSAKALAJ), Recyclables Transfer & Consolidation (Single/Source-Separated) (BPALABAD)

Keywords

• Extended producer responsibility
• Recycling program management
• Designated materials recycling
• Producer responsibility organizations
• Environmental stewardship programs

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Environmental Recycling Fees (embedded in product prices): Recycle NB does not charge customers directly for disposal. Instead, environmental handling fees (recycling fees) are embedded in the purchase price of new products at the point of sale. Consumers pay these fees when purchasing new tires, electronics, paint, oil, glycol, batteries, lightbulbs, beverage containers, and packaging. Brand owners/remit these fees to Recycle NB through Producer Responsibility Organizations.
2. Registration fees from obligated producers: Brand owners/manufacturers/distributors/importers of designated materials in New Brunswick must register with Recycle NB. There is no charge for the battery program collection permit (per contact Sheryl Johnstone, NB Department of Environment).

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels7 records

Core offering

Recycle NB is a Crown body that oversees Extended Producer Responsibility (EPR) programs for nine categories of designated recyclable materials in New Brunswick, including tires, paint, oil and glycol, beverage containers, packaging and paper, pharmaceuticals and medical sharps, electronics, batteries, and lightbulbs. It regulates obligated producers (brand owners, manufacturers, distributors, importers), approves stewardship plans, and coordinates Producer Responsibility Organizations (PROs) that operate collection and recycling infrastructure. Consumer-facing services are delivered free of charge at point of disposal, with costs recovered through environmental handling fees embedded in product purchase prices.

Product overview

Recycle NB is a Crown body under the Accountability and Continuous Improvement Act that oversees Extended Producer Responsibility (EPR) programs for designated materials in New Brunswick. The organization operates a portfolio of ten recycling programs covering tires, paint, oil & glycol, beverage containers, packaging & paper products, pharmaceutical products & medical sharps, electronics, batteries, lightbulbs, and bicycle tires. Each program is operated by a designated Producer Responsibility Organization (PRO) including Encorp Atlantic, EPRA, Health Products Stewardship Association, Product Care, Circular Materials, Call2Recycle, and UOMA Atlantic. Recycle NB provides an eSRP mobile application for tire retailers and an online registration portal for producers to register for programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Stewardship Program Extended Producer Responsibility program that manages the collection and recycling of scrap tires in New Brunswick, diverting approximately one million tires per year from landfills. Tire retailers register with Recycle NB, collect used tires from consumers, and TRACC in Minto processes 98% of collected tires into new rubber products including livestock mattresses, rubber gaskets, noise/shock suppression materials, road sign bases, and bark mulch.
• Paint Recycling Program EPR program that ensures 70% of collected paint is turned into new recycled paint products (Boomerang Recycled Paint, RONA ECO), through a network of over 60 recycling depots across New Brunswick. Managed by Product Care.
• Oil & Glycol Recycling Program Industry-led and financed program managing the collection and recycling of used oil, oil filters, oil containers, glycol and glycol containers in New Brunswick. Operated by UOMA Atlantic with environmental handling fees embedded in product prices.
• Beverage Container Program EPR program for deposit-bearing beverage containers operated by Encorp Atlantic, offering 100% refunds to consumers as of April 1, 2024. Encorp Atlantic sets the Container Recycling Fee (CRF) and operates redemption centres. Stewardship plan expires December 31, 2030.
• Packaging & Paper Products Program EPR program managing the collection and recycling of packaging and paper products, operated by Circular Materials Atlantic. Includes curbside collection of paper/packaging and redemption-centre collection of glass, flexible plastics, and white polystyrene. Brand owners with $2M+ gross annual revenue or 1+ tonne annually are obligated. Stewardship plan expires December 31, 2028.
• Pharmaceutical Products & Medical Sharps Program EPR program ensuring safe disposal of unused medications and medical sharps, managed by the Health Products Stewardship Association (HPSA) with over 150 collection sites at pharmacies across New Brunswick. Stewardship plan expires December 31, 2027.
• Electronics Recycling Program EPR program diverting end-of-life electronic devices and equipment from landfills, operated by the Electronic Products Recycling Association (EPRA) with an Environmental Handling Fee (EHF) system and authorized drop-off centres province-wide. Stewardship plan expires December 31, 2027.
• Battery Recycling Program EPR program for single-use and rechargeable batteries up to 5kg, managed by Call2Recycle Canada with 200+ collection sites including retail stores, municipal depots, public institutions, and community facilities. Call2Recycle has recycled over 50 million kg of batteries across Canada since 1997. Stewardship plan expires December 31, 2027.
• Lamps (Light Bulbs) Recycling Program EPR program for fluorescent, LED, incandescent and other light bulbs, preventing toxic substances like mercury from contaminating landfills. Managed by the Product Care Association of Canada. Stewardship plan expires December 31, 2027.
• Bicycle Tire Recycling Program Voluntary program for recycling bicycle tires and tubes, developed in partnership with the Canadian Independent Bicycle Retailers Association (CIBRA) and TRACC. Free for consumers and bike shops; Recycle NB covers all costs of collection, transport, and recycling. 21+ bike shop drop-off locations across New Brunswick.

Quantifiable outcome

• 1,000,000 tires diverted from landfills per year
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Call2Recycle CanadacoreStrategic or Co-development Partner · 1 January 2024Battery producers chose Call2Recycle Canada to operate the battery recycling program in New Brunswick ('Recycle Your Batteries, Canada!'). Call2Recycle operates in 8 other provinces and Yukon Territory. Manages collection sites (retail stores, municipal depots, public institutions) across NB. Has recycled over 50 million kg of batteries across Canada since 1997. The stewardship plan expires December 31, 2027.
• Encorp AtlanticcoreStrategic or Co-development Partner · 1 January 2023Producers of beverage containers chose Encorp Atlantic as the PRO to operate the beverage container program in New Brunswick. As of April 1, 2024, manages full refund (100%) on deposit-bearing beverage containers. Sets Container Recycling Fee (CRF). Operates redemption centres. The stewardship plan expires December 31, 2030.
• Health Products Stewardship Association (HPSA)coreStrategic or Co-development Partner · 1 January 2022Brand owners of pharmaceutical products and medical sharps chose HPSA as the PRO to operate the program in New Brunswick. HPSA works with pharmacies to maintain 150+ provincial take-back sites for unused medications and medical sharps, and educates consumers on safe disposal. The stewardship plan expires December 31, 2027.
• Circular Materials AtlanticcoreStrategic or Co-development Partner · 1 January 2021Brand owners of packaging and paper products chose Circular Materials as the PRO to operate the packaging and paper stewardship program in New Brunswick. Circular Materials manages curbside collection, redemption centres for glass/flexible plastics/white polystyrene, and consumer education. The stewardship plan expires December 31, 2028.
• Electronic Products Recycling Association (EPRA)coreStrategic or Co-development Partner · 1 January 2017Brand owners of electronic products chose EPRA to operate the electronics recycling program in New Brunswick. EPRA sets Environmental Handling Fees (EHF) for each electronic product category and operates authorized drop-off centres province-wide. The stewardship plan expires December 31, 2027.
• Canadian Independent Bicycle Retailers Association (CIBRA)minorStrategic or Co-development Partner · 1 January 2016Recycle NB developed the bicycle tire and tube recycling program in collaboration with CIBRA, the province's bike shops, tire retailers, and TRACC in Minto. CIBRA helped facilitate participation of bike retailers in the voluntary program.
• Atlantic Used Oil Management Association (UOMA Atlantic)coreStrategic or Co-development Partner · 1 January 2012Brand owners of oil, oil filters, and glycol chose UOMA Atlantic as the PRO to operate the oil and glycol management plan in New Brunswick. UOMA Atlantic manages collection, transportation, recycling and disposal of used oil, filters, containers, and glycol. Sets environmental handling fees for members. The stewardship plan expires December 31, 2028.
• Habitat for Humanity (Fredericton Region)minorGTM or Marketing Partner · 1 January 2011Recycle NB partnered with Habitat for Humanity to provide recycled paint to Habitat homes in New Brunswick. Originally limited to the Fredericton region in 2011; expanded province-wide in 2022. Laurentide Paint provides paint free of charge. Recycle NB covers shipping costs to Habitat build sites. Families choose from a wide variety of colours mixed from paints collected through the Product Care program.
• Laurentide PaintminorGTM or Marketing Partner · 1 January 2011Laurentide Paint is a paint manufacturer that provides Boomerang Recycled Paint — paint made from recycled materials — free of charge to Habitat for Humanity homes in New Brunswick. Boomerang paint is also sold in New Brunswick through RONA ECO. Recycle NB coordinates the supply chain for the Habitat for Humanity partnership.
• Product Care Canada (Product Care Association of Canada)coreStrategic or Co-development Partner · 1 January 2009Brand owners of paint products chose Product Care Canada as the Producer Responsibility Organization (PRO) to operate the paint stewardship program in New Brunswick. Product Care manages the collection and recycling of paint products across 60+ depots, sets environmental handling fees, and educates consumers. Also manages the light bulb recycling program as of 2024. The stewardship plan expires December 31, 2027.
• Tire Recycling Atlantic Canada Corporation (TRACC)coreStrategic or Co-development Partner · 1 January 1996Recycle NB contracts TRACC in Minto, NB to collect scrap tires from tire retailers across the province, transport them to the tire recycling plant, and process them into new rubber products. TRACC processes 98% of tires into new rubber products (livestock mattresses, rubber gaskets, noise/shock suppression materials, road sign bases, bark mulch). Also handles bicycle tire and tube recycling collection. Suppliers can arrange pickup by calling 1-506-327-4355.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Recycle BC: British Columbia's provincial EPR agency that oversees residential packaging and paper recycling under a similar producer-financed model. It is the closest 1:1 peer to Recycle NB, operating the same regulatory-oversight function over multiple PROs in a single province.
• Saskatchewan Waste Reduction Council: Saskatchewan's provincial waste reduction body coordinating recycling programs. A comparable single-province government-aligned EPR / waste stewardship coordinator.
• Alberta Recycling Management Authority: Alberta's not-for-profit body that historically managed tire and electronics recycling under EPR. Directly comparable in mandate scope and producer-financed structure, though now largely wound down.
• Multi-Material Stewardship Manitoba: Manitoba's provincial body overseeing household packaging and paper recycling under EPR. Comparable structure as a small-jurisdiction single-purpose oversight body funded through producer stewardship fees.
• Stewardship Ontario: Ontario's industry-funded organization that oversees blue box and other EPR programs for the province. Directly comparable as a provincial-level EPR oversight body managing multiple designated material streams and PRO relationships.
• Resource Recovery Fund Board (Nova Scotia): Nova Scotia's extended producer responsibility oversight entity, operating in a neighboring Atlantic province. Comparable in mandate and in sharing Atlantic-region PROs (Encorp Atlantic, UOMA Atlantic).

Emerging players

• Circular Materials: National EPR operator managing Recycle NB's packaging and paper program. Comparable as a producer-financed materials recovery PRO with similar operating model across Canadian provinces.
• Electronic Products Recycling Association (EPRA): National not-for-profit PRO operating Recycle NB's electronics program and similar electronics EPR programs in other provinces. Comparable as a sector-specialized EPR program operator.
• Call2Recycle Canada: The Producer Responsibility Organization operating Recycle NB's battery program. Operates the battery stewardship stream nationally with over 50 million kg recycled since 1997, providing a comparable EPR program operator model.
• Product Care Canada: PRO operating Recycle NB's paint and lightbulb programs nationally. Comparable as a multi-program EPR operator across Canada, running similar producer-financed collection networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/recycle-nb

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recycle NB