What Encorp Atlantic does

Encorp Atlantic / Atlantique is a federally incorporated non-profit Producer Responsibility Organization (PRO) that manages Extended Producer Responsibility (EPR) programs for beverage container recovery and recycling in New Brunswick (since April 1, 2024) and Prince Edward Island (effective April 1, 2026). Originally founded in 1992 as Encorp Atlantic Inc. by non-alcoholic beverage distributors in response to the New Brunswick Beverage Containers Act, the organization was restructured in April 2023 into a new federal non-profit when its mandate expanded to include alcohol beverage containers. Encorp is governed by six founding member associations representing the beer, non-alcoholic beverage, craft alcohol, retail, spirits, and wine sectors, and is led by President & CEO Gilles Doucette (appointed 2025) with headquarters in Moncton, NB.

Encorp's core operational asset is a network of independently owned redemption centres that collect, sort, count, and process deposit-bearing beverage containers. The organization supplies redemption centre operators with the proprietary EnSys-Connex POS system and sorting tables at no cost, and operates the Beverage Industry Portal through which producers report sales and remit deposits and Container Recycling Fees (CRFs). Beverage Industry Journal and RC Journal newsletters support stakeholder communication. Eight years of R&D (2014-2022) across pilots including Re-Centre, Re-Express, Re360, and Express Bag led to the development of a self-serve bar-coded drop-and-go collection system that underpins an upcoming province-wide express recycling service. Community-facing programs include Recycling Heroes in School (82 schools, ~935,500 containers collected in 2024), Support Our Recycling Heroes donation program, and Community Cleanup Grants (30 awarded in 2024).

Encorp's revenue model is built on Container Recycling Fees (CRFs) charged to beverage producers based on material type (aluminum, PET, HDPE, glass, cartons, steel, other plastics), with rates updated annually each April, supplemented by deposit flows on beverage containers (10 cents for most, 20 cents for large glass alcoholic beverage containers over 500 ml). Producer registration and reporting are managed through the Beverage Industry Portal with separate compliance tracks for NB and PEI programs. The organization achieved a 76.6% beverage container recovery rate in New Brunswick in 2024, exceeding the 73% regulatory target, with 88% consumer awareness of deposits and refunds, exceeding the 75% target. Encorp also operates within the national Beverage Container Recycling Network of Canada (BCRNC), which collectively manages stewardship of more than 7 billion beverage containers annually.

Name

Encorp Atlantic

Legal name

Encorp Atlantic Inc.

Website

https://encorpatl.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Encorp Atlantic is a federally incorporated non-profit Producer Responsibility Organization that manages Extended Producer Responsibility (EPR) programs for beverage container recovery and recycling in New Brunswick and Prince Edward Island, serving beverage producers, consumers, and independently owned redemption centre operators.

Ownership category

akta.pro rank

Product category

Environmental Services - Beverage Container Recycling / Producer Responsibility Organization

NAICS

Management of Companies and Enterprises (551)

SIC

Sanitary Services (4950)

akta.pro primary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

Keywords

• Beverage container recycling
• Producer responsibility organization
• Extended producer responsibility
• Deposit refund programs
• Stewardship programs

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Container Recycling Fee (CRF): Fees charged by Encorp to beverage producers based on material type to cover the net costs of collection, transportation, and processing of post-consumer beverage containers. CRF rates are updated yearly each April.
2. Producer Registration and Stewardship Fees: Beverage producers pay fees and submit deposits and CRFs to Encorp for deposit-bearing containers sold in their operating provinces. Deposits are refundable to consumers at redemption centres.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Encorp Atlantic is a non-profit Producer Responsibility Organization that manages the recovery and recycling of deposit-bearing beverage containers on behalf of the beverage industry in New Brunswick (since April 1, 2024) and Prince Edward Island (since April 1, 2026) under Extended Producer Responsibility (EPR) regulations. The organization operates a network of independently owned redemption centres that collect, sort, process, and pay refunds to consumers for returned containers, while charging producers Container Recycling Fees (CRFs) and receiving deposits to fund the program. It also provides the Beverage Industry Portal for producer reporting and the EnSys-Connex POS system to redemption centre operators.

Product overview

Encorp Atlantic/Atlantique is a non-profit producer responsibility organization operating Extended Producer Responsibility (EPR) programs for beverage containers in New Brunswick (since April 1, 2024) and Prince Edward Island (since April 1, 2026). The organization's portfolio includes core EPR program management services, the Beverage Industry Portal for producer reporting and remittance of deposits and Container Recycling Fees (CRFs), the EnSys-Connex POS system for redemption centre operations, and community engagement programs including the Recycling Heroes in School program and Community Cleanup Grants. Encorp also deployed technology systems including EnSys-Connex (since 2022), building on insights from earlier pilot projects like Re-Centre, Re-Express, and Re360 (2014-2022) that tested bag-drop and express redemption concepts.

Differentiator

Problem solved

Functional benefit

Products and services

• EPR Beverage Containers Program in New Brunswick Extended Producer Responsibility program managing recovery and recycling of deposit-bearing beverage containers in New Brunswick. Encorp serves as the official PRO, overseeing collection, recycling, compliance, and reporting under the Designated Materials Regulation for beverage producers.
• EPR Beverage Containers Program in Prince Edward Island Extended Producer Responsibility program managing beverage container stewardship in PEI, effective April 1, 2026. Encorp manages collection and recovery of deposit-bearing beverage containers on behalf of the beverage industry, working with producers and retailers.
• Beverage Industry Portal Online reporting portal for producers registered with Encorp to report sales and remit deposits and Container Recycling Fees (CRFs) for all beverage products sold in each province where Encorp is the designated PRO. Supports separate reporting for NB and PEI programs.
• EnSys-Connex POS System Point-of-sale tracking system for redemption centre operators, provided with sorting tables at no cost. Foundation for Encorp's upcoming province-wide UBC recycling service using drop-and-go collection concepts.
• Deposit-Bearing Beverage Container Redemption Service Core service of collecting used beverage containers at redemption centres, processing refunds to consumers (10 cents per container; 20 cents for large over-500ml alcoholic glass containers), and sending containers to recycling facilities. Applies to all deposit-bearing containers purchased in New Brunswick and PEI.
• Recycling Heroes in School Program School recycling program supplying NB schools with beverage container collection bins, educational posters, and connections to local redemption centres. Schools receive performance rewards and incentives for participation; approximately 935,500 containers were collected through 82 participating schools in 2024.
• Support Our Recycling Heroes Program Community donation program allowing members of the public to donate their beverage container refunds to schools participating in the Recycling Heroes in School program by directing containers to those schools' redemption centre accounts.
• Recycling Hero Community Cleanup Grants Grants awarded to Recycling Heroes across New Brunswick to support community cleanup initiatives and environmental action. 30 grants were awarded in 2024.

Quantifiable outcome

• 76.6% recovery rate achieved in 2024, exceeding 73% target
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered support and core.

• The Dunne GroupsupportGTM or Marketing Partner · 1 January 2025Charlottetown-based firm engaged in marketing communications, government relations, and stakeholder advocacy in Atlantic Canada. Developing coordinated public education campaign for PEI EPR program including website, social media, and retail materials.
• BEER CANADAcoreStrategic or Co-development Partner · 1 January 2023One of six founding members/governing members of Encorp Atlantic. Represents beer producers in the organization.
• CANADIAN BEVERAGE ASSOCIATIONcoreStrategic or Co-development Partner · 1 January 2023One of six founding members/governing members of Encorp Atlantic. Represents beverage industry producers.
• CRAFT ALCOHOL NBcoreStrategic or Co-development Partner · 1 January 2023One of six founding members/governing members of Encorp Atlantic. Represents craft alcohol producers in New Brunswick.
• RETAIL COUNCIL OF CANADAcoreStrategic or Co-development Partner · 1 January 2023One of six founding members/governing members of Encorp Atlantic. Represents retail businesses.
• SPIRITS CANADAcoreStrategic or Co-development Partner · 1 January 2023One of six founding members/governing members of Encorp Atlantic. Represents spirits producers.
• WINE GROWERS CANADAcoreStrategic or Co-development Partner · 1 January 2023One of six founding members/governing members of Encorp Atlantic. Represents wine producers.
• Recycle NBcoreImplementation/ SI/ Consulting PartnerAgency responsible for overseeing waste management programs for designated materials in New Brunswick. Approves Encorp's Stewardship Plans and receives annual performance reports.
• Alcool NB Liquor (ANBL)supportChannel Partner/ Reseller/ DistributorANBL reports and remits on behalf of alcohol beverage producers for products sold through ANBL stores and distribution systems, including convenience and grocery agents.
• Beverage Container Recycling Network of Canada (BCRNC)supportStrategic or Co-development PartnerNational organization bringing together beverage container recycling agencies across provinces and territories. Collectively responsible for stewardship of 7+ billion beverage containers annually.
• PEI Department of Environment, Energy and Climate ActioncoreImplementation/ SI/ Consulting PartnerProvincial government department governing PEI's Environmental Protection Act Materials Stewardship and Recycling Regulations. Approved Encorp's Stewardship Plan for PEI EPR program.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Recycle BC: Recycle BC (formerly Encorp Pacific) is British Columbia's designated producer responsibility organization for packaging and beverage containers under the province's EPR regulation. It operates a deposit-return and curbside recycling program on behalf of producers, with a comparable governance structure and revenue model to Encorp Atlantic.
• Multi-Material Stewardship Manitoba (MMSM): MMSM operates Manitoba's extended producer responsibility program for residential packaging, printed paper, and beverage containers, funded by stewards and administered on their behalf. It mirrors Encorp's role as a non-profit PRO managing producer-paid recovery programs under provincial regulation.
• Alberta Beverage Container Recycling Corporation (ABCRC): ABCRC manages Alberta's beverage container deposit-refund program, collecting fees from producers and operating the depot network that processes deposit-bearing containers. It is the closest geographic and operational counterpart to Encorp Atlantic, with the same core PRO/return-to-depot business model.

Broad incumbents

• Stewardship Ontario: Stewardship Ontario administers Ontario's Blue Box EPR program for printed paper and packaging on behalf of obligated producers, with a much broader material scope than Encorp. It is comparable as a producer-funded, province-level stewardship body, but covers a far larger and more diversified waste stream.

Emerging players

• TerraCycle: TerraCycle operates novel recycling and reuse programs for hard-to-recycle packaging and consumer products, often in partnership with brands and municipalities. It overlaps with Encorp at the conceptual level of producer-funded, specialized packaging recovery but focuses on niche streams rather than mainstream deposit-bearing beverage containers.

Regional players

• Éco Entreprises Québec (ÉEQ): ÉEQ is Quebec's producer responsibility organization responsible for compensating municipalities for curbside recycling of printed paper, packaging, and containers under the province's EPR framework. It serves a comparable stewardship role to Encorp Atlantic but operates under a distinct Quebec-specific compensation-and-municipal model.

Others

• Beverage Container Recycling Network of Canada (BCRNC): BCRNC is the national association of provincial beverage container stewardship agencies, of which Encorp Atlantic is a member. It collectively represents recovery of 7+ billion containers annually across Canada and provides industry coordination, but does not directly compete for PRO mandates.
• Recycle NB: Recycle NB is the provincial regulator that oversees waste management programs in New Brunswick and has formally designated Encorp Atlantic as the PRO for the beverage container stream. It is not a competitor but the governing authority whose stewardship plan approvals set Encorp's fee revenue and operating obligations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@encorpatl
• Facebookfacebook.com/encorpatlnb
• LinkedInlinkedin.com/company/encorpatl
• Instagraminstagram.com/encorpatlnb

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encorp Atlantic