Pro | Fod

What Pro | Fod does

Pro | Fod is a privately operated, single-location podiatry clinic in Holbæk, Denmark, owned and run by State-authorized podiatrist (Statsautoriseret Fodterapeut) Lone Christiansen, who has more than 20 years of authorized healthcare experience across the hospital sector, home care, and psychiatry. The clinic delivers a comprehensive range of foot therapy services — general and extended foot treatments, partial treatments, nail care, wart treatment, orthonyxia (nail brace) treatment, and follow-up inspections — alongside the custom design and in-house manufacture of individualized orthopedic insoles in four categories (preventive, relief, corrective, and dynamic), selected based on a preliminary clinical examination of the patient's condition, age, physical state, activity level, and sport.

The business operates under a hybrid direct-to-consumer and physician-referred go-to-market model. Patients self-book via the clinic's website (profod.dk) or a third-party booking portal (ComplimentaWork), or are referred by general practitioners (lægehenvisning). The clinic holds a Ydernummer and overenskomst with the Danish public health insurance (Danske Regioner), enabling subsidized treatment for patients referred under specialties 54 (diabetes), 55 (ingrown toenails), 59 (post-radiation scarring), and 60 (severe rheumatoid/psoriatic arthritis), with additional subsidies available through Sygeforsikring Danmark and municipal helbredstillæg for pensioners. Prices, effective 1 January 2024, range from DKK 75 (nail polish removal) to DKK 665 (full foot treatment with massage), with custom insoles priced at DKK 1,795 (one pair) and DKK 2,595 (two pairs), plus out-of-hours surcharges of DKK 160 (weekday evenings/Saturdays) and DKK 320 (weekday nights, Sundays, and holidays). Revenue is therefore a mix of one-time clinical fees, hardware sales (insoles), and recurring public-insurance reimbursements.

The clinic is accredited and certified by Institut for Kvalitet og Akkreditering under the Danish Ministry of Health, Regions, and KL, meeting eight quality standards, and is co-located with Almen Lægepraksis in central Holbæk. Customer acquisition relies primarily on physician referrals, organic word-of-mouth (notably from athletes across tennis, padel, ultra-running, basketball, and handball), and the clinic's website.

Name

Pro | Fod

Legal name

Pro | Fod

Website

https://profod.dk

Company type

Private

Operating status

Operating

Short description

Pro | Fod is a single-location State-authorized podiatry clinic in Holbæk, Denmark, operated by Lone Christiansen, providing foot therapy, custom orthopedic insoles, and physician-referred subsidized treatments under the Danish public health insurance system.

Ownership category

akta.pro rank

Headquarters

HQ city

Holbæk

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Clinical Foot Therapy Services: One-time treatment fees for a range of foot therapy procedures including general foot treatment, extended foot treatment, partial treatments, wart treatment, nail care, and orthonyxia brace treatment. Prices range from 75 kr (nail polish removal) to 665 kr (full foot treatment with massage). Premium pricing applies outside normal business hours.
2. Custom Orthopedic Insoles: Sale of individually manufactured orthopedic insoles. 1 pair: 1,795 kr. 2 pairs: 2,595 kr. Fitting/adjustment service: 250 kr. Revenue is supplemented by subsidies from Sygeforsikring Danmark and municipal health supplements (helbredstillæg) for eligible patients (diabetics, pensioners).
3. Public Health Insurance Reimbursement: Clinic holds Ydernummer and agreement with the public health insurance (overenskomst med den offentlige sygesikring). Patients with physician referral for specialties 54 (Diabetes), 55 (Ingrown toenails), 59 (Scar tissue after radiation), and 60 (Severe rheumatoid arthritis and psoriatic arthritis) receive subsidized treatment under the Danske Regioner agreement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pro | Fod is a single-location podiatry clinic delivering foot therapy treatments and individually manufactured custom orthopedic insoles. Services include regular and extended foot treatments, partial treatments, wart treatment, orthonyxia (nail brace) treatment, nail care, and custom orthotic insole fabrication. The clinic is operated by a State-authorized podiatrist and holds a public health insurance agreement enabling subsidized treatment for physician-referred patients.

Product overview

Pro | Fod is a single-location foot therapy clinic offering a comprehensive range of podiatric services. The core offerings include regular and extended foot treatments, nail care, orthopedic insole fabrication and fitting, and specialized treatments for conditions like warts and ingrown nails. The clinic operates as a unified service model where patients book treatments directly through the clinic's booking system. All services are delivered by a single certified podiatrist, Lone Christiansen, at the clinic in Holbæk, Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Foot Treatment (Almindelig fodbehandling)

Quantifiable outcome

• 8 out of 10 adults suffer from fallen forefoot (nedsunken forfod) and related complications
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Almen Lægepraksis (General Medical Practice)minorOthersPro | Fod operates within a shared clinic community alongside Almen Lægepraksis at Bysøstræde 2C, Holbæk. This co-location arrangement facilitates referral relationships and convenient patient pathways between general practitioners and the podiatry clinic.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aetrex: US-based company specializing in custom orthotics and orthopedic footwear with proprietary 3D foot scanning technology. Comparable in delivering individually customized orthotic insoles for foot pain, sports performance, and diabetic foot care through a network of partner clinics.
• Superfeet: US-based premium custom and semi-custom insole brand sold through specialty retail and healthcare professionals. Comparable in offering individually fitted insoles for athletic, work, and everyday use, addressing similar pain and performance outcomes, though distributed through retail partners rather than direct clinical service.
• Bauerfeind: German manufacturer of orthopedic insoles, braces, supports, and compression therapy products with global distribution. Comparable as a specialist in custom and off-the-shelf orthopedic insoles and orthotic devices for musculoskeletal conditions, though operating at significantly larger scale as a manufacturer rather than clinical practice.
• Sidas: French specialist in custom footbeds and orthopedic insoles for sports, work, and medical applications. Comparable in producing individually customized insoles addressing foot pathologies and athletic performance, with similar product categories (preventive, corrective, dynamic insoles).

Broad incumbents

• Capio Danmark: One of the largest private healthcare providers in Scandinavia operating hospitals, specialist clinics, and primary care across Denmark. Comparable as a broad incumbent providing outpatient specialist services under Danish public-insurance contracts, including podiatry-adjacent foot care, though it does not specialize in custom orthotics manufacturing.
• Falck Healthcare Danmark: Major Nordic healthcare and emergency services group providing occupational health, physiotherapy, and specialist consultations across Denmark. Comparable as an established healthcare provider offering foot and rehabilitation services to insured populations and corporate clients, though at significantly broader scale.
• Aleris Danmark: Nordic specialist healthcare provider operating outpatient clinics across Denmark in orthopedics, physiotherapy, and rehabilitation. Comparable as a multi-specialty incumbent offering foot and lower-extremity care under public-insurance reimbursement, though with a much broader portfolio than a single-practitioner podiatry clinic.

Others

• Danske Fodterapeuter: Professional association representing authorized podiatrists in Denmark. Comparable as the governing body whose accreditation standards, public-insurance overenskomst framework, and continuing-education requirements shape the operating environment of clinics like Pro | Fod, though it is a membership/advocacy organization rather than a service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro-fod

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro | Fod