Profitability Analytics Center of Excellence

What Profitability Analytics Center of Excellence does

PACE (Profitability Analytics Center of Excellence) is a 501(c)(3) nonprofit headquartered in New York that operates as a vendor- and methodology-neutral community of professionals dedicated to advancing profitability analytics. Its core intellectual property is the Profitability Analytics Framework (PAF), a three-stage process (Strategy Formulation, Strategy Validation, and Strategy Execution) built on causal modeling and the Causality Principle, which integrates revenue management, managerial costing, and investment management for internal organizational decision-support. PACE is also developing the Profitability Analytics Body of Knowledge (PABOK) as a method-neutral professional reference intended to establish a global standard for the field, complemented by monographs on the Managerial Costing Body of Knowledge and a nine-question cost model risk assessment diagnostic.

PACE distributes its framework and educational content through free digital resources (webinars, eBooks, podcasts, blog content, monographs, and the PAF document), a moderated Forum, and six interest groups covering Revenue Management, Data Analytics, FP&A, Manufacturing FP&A & Profitability Management, Academia, and a General Community (totaling 565+ members). Paid offerings include the annual Profits+ virtual conference (US$49 early bird registration), the 8-module Profitability Analytics MasterClass delivered in partnership with CostPerform on academy.costperform.com (module 1 free, subsequent modules paid, certificate on completion), and books published through Amazon and Barnes & Noble. NASBA registration as a CPE sponsor (Registry Sponsor Number 169959) enables continuing professional education credit for finance and accounting professionals (CMA, CSCA, CPA, CFA holders).

The organization is led by Executive Director Raef Lawson and Director Gary Cokins, supported by a volunteer Board of Directors, an advisory board of practicing finance executives and academics, and a small staff that includes marketing interns and a webmaster. Revenue is supplemented by tiered corporate sponsorships (3C Software as Platinum, plus MyABCM, WeVision, CadDo, and SPCEA as Silver sponsors) and tax-deductible donations, while the resource base remains free to all users in service of PACE's mission.

Name

Profitability Analytics Center of Excellence

Legal name

Profitability Analytics Center of Excellence

Website

https://profitability-analytics.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PACE is a 501(c)(3) nonprofit that develops the Profitability Analytics Framework, PABOK, and related education for finance and accounting professionals, serving a global community of practice through webinars, publications, MasterClass training, and an annual virtual conference.

Ownership category

akta.pro rank

Product category

Management Accounting Education and Professional Community

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

akta.pro secondary industry

Data & Metrics for PM/PPM (Analytics, KPIs, Experimentation) (EDABAHAL)

Keywords

• Profitability analytics
• Management accounting
• Managerial costing
• Cost management education
• Professional education nonprofit

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorship: As a 501(c)(3) nonprofit, PACE relies primarily on tax-deductible donations from individuals and organizations. The organization states that 100% of contributions support PACE programs, with none going to administrative tasks and fundraising. Sponsorship from corporate sponsors (Platinum, Silver tiers) provides additional funding.
2. Education and Training Programs: PACE partners with CostPerform to deliver a self-paced, online 8-module MasterClass in Profitability Analytics (first module free; subsequent modules paid). The program awards certificates of mastery upon completion.
3. CPE Credits: PACE is a NASBA-registered sponsor (Registry Sponsor Number: 169959) offering CPE credits for webinars and conference attendance. Finance and accounting professionals (CMA, CSCA, CPA, CFA holders) earn CPE credits to maintain certifications.
4. Publications and Books: PACE publishes books (Unleashing the Power of Profitability Analytics, Profitable Expectations), monographs, and eBooks available for purchase through Amazon, Barnes & Noble, and other retailers in paperback and digital formats.
5. Conference Registrations: Revenue from annual Profits+ virtual conference registrations. Early bird registration priced at $49 USD, with regular pricing for the two-day virtual event featuring multiple sessions and CPE credit opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

PACE (Profitability Analytics Center of Excellence) is a 501(c)(3) nonprofit community that develops and disseminates the Profitability Analytics Framework (PAF) and the developing Profitability Analytics Body of Knowledge (PABOK) for internal organizational decision-making. It delivers educational products including a self-paced 8-module MasterClass (with CostPerform), published books, CPE-eligible webinars, eBooks, podcasts, and the annual Profits+ virtual conference, supported by community interest groups. The framework integrates revenue management, managerial costing, and investment management through causal modeling to help organizations improve profitability measurement and strategy execution.

Product overview

PACE (Profitability Analytics Center of Excellence) is a non-profit community offering an integrated portfolio of educational products and resources for profitability analytics. The core offering is the Profitability Analytics Framework (PAF), a causal modeling-based process for internal decision support, complemented by the developing Profitability Analytics Body of Knowledge (PABOK). Additional offerings include the 8-module Profitability Analytics MasterClass (in partnership with CostPerform), publications including 'Unleashing the Power of Profitability Analytics' and 'Profitable Expectations' books, webinars with CPE credits, PACE eBooks, podcasts, and the annual Profits+ virtual conference. Community engagement is facilitated through Interest Groups covering Revenue Management, Data Analytics, FP&A, Manufacturing, and Academic topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Profitability Analytics Framework (PAF) A method-neutral, three-stage strategic framework for building causal analytic models that integrate revenue management, managerial costing, and investment management to support internal decision-making from the C-suite to the shop floor. Designed for finance and accounting professionals, executives, and consultants.
• Profitability Analytics Body of Knowledge (PABOK) A method-neutral professional body of knowledge under development by PACE, providing shared language, principles, definitions, knowledge areas, lifecycle guidance, and governance expectations for the profitability analytics field. Planned Core Edition integrates revenue management, managerial costing, and investment management.
• Profitability Analytics MasterClass A self-paced online 8-module course covering profitability analytics concepts, developed in partnership with CostPerform. Module 1 is free; subsequent modules are paid. A certificate of mastery is awarded upon completion. Designed for finance professionals, accountants, and consultants seeking structured proficiency in profitability analytics.
• Unleashing the Power of Profitability Analytics PACE's first book providing a framework to help leaders optimize strategy, improve profitability, and drive sustainable success. Available in paperback and digital formats through Amazon, Barnes & Noble, and other retailers. Aimed at finance leaders, executives, and practitioners.
• Profitable Expectations: An Accountant Rising to the Challenge A book framing a narrative about a Controller transitioning from financial accounting to becoming an effective 'bean grower' using causal modeling to understand business economics. Available via Amazon. Aimed at finance professionals and accounting practitioners.
• Profits+ Annual Virtual Conference Annual virtual conference bringing together practitioners and academics in profitability analytics for expert presentations and panel discussions. Features CPE credit opportunities and early-bird registration at $49 USD. The 2026 edition is scheduled for September 16-17 with early registration at $49 USD.

Quantifiable outcome

• Organizations adopting PACE's framework can identify cross-subsidized costs that make profitable products look unprofitable and vice versa
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CostPerformcoreStrategic or Co-development PartnerPACE partnered with CostPerform to deliver its Profitability Analytics MasterClass. The 8-module self-paced online course is hosted on CostPerform's academy platform (academy.costperform.com). This is a co-development and co-delivery partnership for PACE's core educational product.
• National Association of State Boards of Accountancy (NASBA)coreStrategic or Co-development PartnerPACE is registered with NASBA as a sponsor of continuing professional education on the National Registry of CPE Sponsors (Registry Sponsor Number: 169959). NASBA provides the accreditation that allows PACE to offer CPE credits to CMA, CSCA, CPA, and CFA holders, which is central to PACE's member value proposition.
• Resource Consumption Accounting Institute (RCA Institute)minorStrategic or Co-development PartnerLarry White serves as Executive Director of both the Resource Consumption Accounting Institute and PACE. This personal overlap suggests a collaborative relationship between the two organizations in advancing managerial costing and profitability analytics methodologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMA (Institute of Management Accountants): IMA is the largest global professional association for management accountants and finance professionals, offering CMA/CSCA certifications, CPE, and member education. It is the closest broad incumbent to PACE in the management-accounting education space, serving a substantially overlapping finance audience.
• CIMA (Chartered Institute of Management Accountants): CIMA is the UK's leading professional body for management accountants, offering the CGMA designation and global thought leadership in management accounting. Comparable as a major international non-profit serving management accountants, with adjacent rather than directly overlapping educational content.
• CFA Institute: CFA Institute is the global credentialing body for investment professionals and a major provider of CPE-eligible content to finance audiences. Comparable as a standards-setting and continuing-education nonprofit for finance professionals, though focused on investment analysis rather than profitability analytics.
• AICPA (American Institute of CPAs): AICPA is the dominant US professional body for CPAs, providing CPE, certification, and thought leadership. While broader than profitability analytics, it competes for the same finance professional CPE wallet and credentialing attention that PACE targets.
• American Accounting Association (AAA): AAA is the primary academic association for accounting educators and researchers in the US, publishing journals and hosting conferences. Comparable as a non-profit advancing the accounting discipline, particularly through the academic lens that PACE's Academic IG mirrors.
• ASQ (American Society for Quality): ASQ is a large US professional association offering certifications, training, and community in quality and process improvement. While its domain is quality rather than profitability, it is structurally comparable as a non-profit standards and education body serving a professional community with CPE-style offerings.

Direct peers

• Society of Product Cost Engineering & Analytics (SPCEA): SPCEA is a professional society for product cost engineering and analytics practitioners. It is already a PACE Silver Sponsor, indicating close topical overlap in cost engineering education and community-building for a niche finance/engineering audience.
• Resource Consumption Accounting (RCA) Institute: RCA Institute is a non-profit advancing a specific managerial costing methodology (Resource Consumption Accounting). Its Executive Director (Larry White) also serves as Managing Director of PACE, making it a directly comparable niche non-profit focused on advancing a costing methodology and educating practitioners.
• FP&A Professionals Institute: FP&A Professionals Institute is a non-profit dedicated to the FP&A discipline, offering certifications, training, and a community for finance planning professionals. Directly comparable as a niche non-profit serving finance practitioners with educational content and community, and already connected to PACE via shared advisory board members.

Regional players

• International Association of Controllers (ICV) / International Group of Controlling (IGC): ICV/IGC is a European controller/controller association with deep German-speaking market reach, chaired by PACE advisory board member Heimo Losbichler. Comparable as a non-profit advancing controller education and standards, but primarily European rather than globally distributed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PACE_COE
• LinkedInlinkedin.com/company/profitability-analytics-center-of-excellence

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Profitability Analytics Center of Excellence