RLX (Regional Livestock Exchanges)

What RLX (Regional Livestock Exchanges) does

RLX (Regional Livestock Exchanges) operates and manages a network of 11 regional livestock saleyard facilities across Victoria, New South Wales and Queensland, providing physical auction infrastructure for cattle, sheep, and other livestock species. Each site (CQLX, IRLX, TRLX, HRLX, CTLX, SELX, NVLX, GVLX, CVLX, WVLX, EVLX, plus Leongatha) runs scheduled sale days including prime, store, stud, bobby calf, sheep, and ram sales, with licensed livestock agents such as Nutrien Ag Solutions, Elders, and Ray White Rural bringing vendors and buyers together. The technology stack combines physical saleyard infrastructure (covered selling pens, soft flooring, heavy-duty asphalt, automated weighing and processing systems) with a digital layer comprising the StockLive online streaming and bidding platform, the myRLX customer portal, and contactless attendee sign-in via Sine Pro.

The business model is primarily a transaction-fee model: RLX charges fees for use of saleyard facilities and services on a per-head or per-sale basis, with secondary revenue from website and event advertising (StockInsure, Zoetis, RAMHP) and the recently launched IOR Diesel Stops ancillary service for livestock transporters. Customer segments include livestock producers (vendors), livestock agents, lotfeeders, restockers, and meat processors (including Thomas Foods and Fletcher International). RLX is a privately held company, wholly owned by Palisade Investment Partners (an Australian infrastructure manager) since its 2007 inception, with management services brought in-house from AAM Investment Group in September 2022 and Brett Freer appointed CEO in November 2022. The portfolio has expanded from 8 to 11 sites between December 2022 and December 2025, including the Leongatha acquisition from VLE and the Shepparton preferred operator appointment.

Name

RLX (Regional Livestock Exchanges)

Legal name

RLX Operating Company Pty Ltd

Website

https://rlx.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Short description

RLX (Regional Livestock Exchanges) operates 11 livestock saleyard facilities across Victoria, NSW and Queensland, providing physical auction infrastructure, online bidding via StockLive, and ancillary services for producers, agents, lotfeeders, and processors.

Ownership category

akta.pro rank

Product category

Livestock Auction and Saleyard Services

NAICS

Livestock Merchant Wholesalers (42452)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG)

Keywords

• Livestock saleyard auctions
• Regional livestock exchanges
• Livestock marketing services
• Online livestock bidding
• Auction yard operations

Headquarters

HQ city

Docklands (Melbourne)

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Saleyard Auction Fees: RLX operates livestock saleyards and earns revenue from facilitating the sale of livestock at auction. Agents bring buyers and sellers to the saleyards; RLX provides the physical venue, weighing, data and auction infrastructure. Revenue is derived from transaction fees charged for use of the facility and services.
2. Advertising and Sponsorship: The RLX website and sale platforms carry third-party advertising from companies such as StockInsure, Zoetis, and RAMHP. The company also offers advertising packages to livestock industry businesses.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RLX operates a network of 11 regional livestock saleyards across Victoria, New South Wales, and Queensland, providing physical auction venues, automated weighing and processing systems, and supplementary digital services including StockLive online bidding and the myRLX customer portal. The company facilitates the sale of cattle, sheep, and other livestock by bringing together licensed agents, vendors (producers), and buyers (lotfeeders, restockers, processors) at scheduled sale-day auctions.

Product overview

RLX (Regional Livestock Exchanges) operates a network of 11 regional livestock exchanges across Victoria, NSW, and Queensland, serving as essential infrastructure in the Australian livestock supply chain. The portfolio includes both acquired brands (CQLX, IRLX, TRLX, HRLX, CTLX, SELX, NVLX, GVLX, CVLX, WVLX, EVLX, Leongatha) and the core myRLX member portal. The business model combines physical saleyard facilities with digital services including StockLive online bidding, with complementary programs for animal welfare, workplace safety, and transporter amenities (IOR Diesel Stops).

Differentiator

Problem solved

Functional benefit

Products and services

• Central Queensland Livestock Exchange (CQLX) A $12m redeveloped regional livestock saleyard at Gracemere (Rockhampton), Queensland, hosting major Queensland bull sales from August through October each year and serving as the largest seedstock selling facility in Australia.
• Inverell Regional Livestock Exchange (IRLX) Regional livestock exchange at Inverell, NSW, with redeveloped roofing, feeding facilities, selling pens, and agent walkways providing modern livestock handling capabilities.
• Tamworth Regional Livestock Exchange (TRLX) Regional livestock exchange at Tamworth, NSW offering prime and store cattle sales with strong competition from restockers and processors, including a Tag-a-Calf fundraiser for Westpac Rescue Helicopter Service.
• Hunter Regional Livestock Exchange (HRLX) Regional livestock exchange at Singleton, NSW serving the Hunter Valley region with regular cattle sales.
• Central Tablelands Livestock Exchange (CTLX) Regional livestock exchange at Carcoar, NSW featuring state-of-the-art livestock handling facilities with shelter and soft flooring for enhanced animal welfare, and a charity lamb auction supporting regional causes.
• South Eastern Livestock Exchange (SELX) Regional livestock exchange at Yass, NSW, acquired by RLX in 2024 as part of portfolio expansion.
• Northern Victoria Livestock Exchange (NVLX) Regional livestock exchange at Barnawartha, VIC, hosting the IOR Diesel Stop partnership providing 24/7 fuel services to livestock transporters.
• Goulburn Valley Livestock Exchange (GVLX) Regional livestock exchange at Shepparton, VIC where RLX is the preferred operator working with Greater Shepparton City Council.
• Central Victoria Livestock Exchange (CVLX) Regional livestock exchange at Ballarat, VIC, supporting community charity auctions for local SES flood relief efforts.
• Western Victoria Livestock Exchange (WVLX) Regional livestock exchange at Mortlake, VIC, part of the portfolio expansion acquired in 2024 alongside SELX.
• Eastern Victoria Livestock Exchange (EVLX) Regional livestock exchange serving eastern Victoria.
• Leongatha Saleyard Industry-leading livestock selling centre strategically located on South Gippsland Highway in south-east Victoria, featuring roofing over selling pens, soft flooring, and heavy-duty asphalt. Acquired by RLX in December 2025 from Victorian Livestock Exchange.
• myRLX Customer Portal Online member portal for RLX users to register, log in, and access saleyard services, including livestock agents and transport drivers completing safety inductions online via QR code. Provides access to account, sale information, and livestock transaction data.
• StockLive Online Bidding and Streaming Online streaming and bidding platform enabling remote participation in livestock sales across all RLX sites, allowing buyers to watch, listen, and purchase livestock without attending in person.
• Animal Welfare Program Comprehensive animal welfare program providing shelter, soft flooring, non-bruise panelling, trained livestock staff, Animal Welfare Officers at each site, incident reporting systems, and alignment with Australian Animal Welfare Standards.
• IOR Diesel Stops and Transporter Facilities Partnership with IOR providing 24/7 Diesel and AdBlue access at RLX facilities, available with tag access at competitive prices, connected to IOR's national Diesel Stop network supporting heavy vehicle routes.

Quantifiable outcome

• CQLX is the largest seedstock selling facility in Australia
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IOR (Independent Oil Resources)coreStrategic or Co-development Partner · 1 October 2025RLX partnered with IOR to build new Diesel Stops at RLX facilities, making it easier and more efficient for livestock transporters to refuel at saleyards. The first diesel stops opened in November 2025 at NVLX Barnawartha (VIC) and IRLX Inverell (NSW). IOR is an Australian-operated fuel company with over 40 years supporting regional communities. Services include Diesel and AdBlue at competitive prices, available 24/7 with tag access, and access to IOR's national Diesel Stop network designed for heavy vehicles supporting major livestock routes across Australia.
• AAM Investment GroupminorImplementation/ SI/ Consulting PartnerAAM Investment Group acted as operator and asset manager for RLX's saleyard business under contract from Palisade Investment Partners since 2007. This relationship concluded on 30 September 2022 when RLX brought management services in-house.
• StockLivecoreTechnology or IntegrationStockLive is an online streaming and bidding platform that has been extended across all RLX sites and sales. It enables remote sale-day participation, allowing buyers to watch, listen and purchase livestock without attending in person. Available via www.rlx.com.au or www.stocklive.com.au.
• Victorian Livestock Exchange (VLE)minorStrategic or Co-development PartnerVLE and RLX signed an agreement in December 2025 for RLX to acquire VLE's Leongatha saleyard in south-east Victoria. VLE had operated and redeveloped the site since 2006. Completion of the sale expanded RLX's portfolio to 11 sites. For VLE, the sale marked the end of 27 years of investment in the Australian livestock industry.
• StockInsureminorGTM or Marketing PartnerStockInsure is an advertising sponsor visible on the RLX website, offering livestock insurance products to the RLX customer base.
• ZoetisminorGTM or Marketing PartnerZoetis is an advertising sponsor on the RLX website, advertising animal health products to livestock producers using RLX saleyards.
• RAMHP (Rural Adversity Mental Health Program)minorGTM or Marketing PartnerRAMHP is a rural mental health program that advertises on the RLX website, reflecting RLX's engagement with the wellbeing of regional and rural communities.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AuctionsPlus: Australia's largest online livestock auction marketplace, providing a comparable (though digital-first) venue for buyers, vendors and agents to transact cattle, sheep and goats - a partial substitute and complement to RLX's physical saleyards.
• Alex Scott & Staff: Long-standing private livestock agency and saleyard operator in Victoria (notably Pakenham), directly competing with RLX's Victorian network for cattle and sheep throughput, vendor relationships and agent commissions.
• Victorian Livestock Exchange: Operated competing regional saleyards across Victoria for 27 years and was directly comparable to RLX until selling the Leongatha saleyard to RLX in December 2025. VLE remains a direct competitor in other south-eastern Victorian livestock markets.

Regional players

• Warrnambool-based south-west Victorian saleyards: Several competing south-west Victorian livestock selling centres (Warrnambool, Hamilton, Mt Gambier region) draw on overlapping vendor and buyer pools, competing regionally with RLX's WVLX, CVLX and NVLX sites.
• Roma saleyards and other QLD selling centres: Large Queensland livestock selling centres (e.g., Roma, Toowoomba region) compete with CQLX for central and western Queensland cattle flows, restocker demand and processor supply.

Broad incumbents

• Elders: Major ASX-listed Australian agribusiness with livestock agency, marketing and saleyard-adjacent services. Elders operates as both an agent partner at RLX sites and as a competing livestock services provider for the same producer and processor customers.
• Nutrien Ag Solutions: Largest Australian rural retailer and livestock agency network and a key RLX channel partner operating across many of its sites. While not a direct saleyard operator at RLX's scale, Nutrien runs competing livestock marketing and agency services nationally that compete for the same vendor and buyer relationships.

Emerging players

• StockLive: Online livestock streaming and bidding platform deployed across all RLX sites; is both a partner and a potential competitor as it can be used by other saleyards for remote bidding, positioning it as an adjacent digital infrastructure peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1149854498362753
• LinkedInlinkedin.com/company/rlx-regional-livestock-exchanges

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RLX (Regional Livestock Exchanges)