the foam company bodyboard specialty shop
The Foam Co is a privately held bodyboard specialty retailer based in Kahului, Maui, founded in 2003, selling premium bodyboards, swim fins, accessories, and apparel via its Shopify e-commerce site and a single physical storefront serving bodyboarders locally and globally.
- Company typePrivate
- Founded2003
- HeadquartersKahului, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What the foam company bodyboard specialty shop does
The Foam Company (DBA The Foam Co) is a privately held, specialty action-sports retailer founded in 2003 and headquartered in Kahului, Maui, Hawaii. The company sells bodyboards, swim fins, leashes, board bags, apparel, and related accessories through a single physical retail storefront at 70 East Ka'ahumanu Ave, a Shopify-powered e-commerce site at thefoamco.com, and a secondary in-store pickup location. Its curated catalog spans 88 bodyboard SKUs across premium brands including Science, Pride Bodyboards, Hubboards, and No.6, with individual bodyboards priced in the $296–$376 range, complemented by swim fins from Viper Fins and Da-Fin, Aloha Collection bags, Aila Maui jewelry, branded 'Team Foam Co' merchandise, and digital gift cards.
The business operates on a direct-to-consumer retail model with no proprietary technology, wholesale channels, subscription tiers, or B2B contracts disclosed. Distribution is omnichannel within the limits of a 1–10 person operation: local walk-in traffic and pickup at the Kahului storefront, calculated global shipping from the e-commerce site, and free shipping thresholds of $200+ within Hawaii and $300+ to the US continental. Marketing is concentrated on Instagram, Facebook, YouTube, and an email newsletter, supported by a four-rider pro team (Tanner McDaniel, Kawika Kamai, Jacob Romero, David Hubbard) that functions as a grassroots content and credibility engine. The company carries no institutional investors, parent entities, subsidiaries, patents, certifications, or regulatory actions on record.
the foam company bodyboard specialty shop firmographics
Firmographics- Name
- the foam company bodyboard specialty shop
- Legal name
- The Foam Company
- Website
- https://thefoamco.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Foam Co is a privately held bodyboard specialty retailer based in Kahului, Maui, founded in 2003, selling premium bodyboards, swim fins, accessories, and apparel via its Shopify e-commerce site and a single physical storefront serving bodyboarders locally and globally.
- Ownership category
- akta.pro rank
the foam company bodyboard specialty shop industry classification
Industry- Product category
- Bodyboarding Equipment Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- akta.pro primary industry
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
- akta.pro secondary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where the foam company bodyboard specialty shop is headquartered
LocationHeadquarters
- HQ city
- Kahului
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
the foam company bodyboard specialty shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time product sales of bodyboards, swim fins, accessories, and apparel through both e-commerce and physical retail store. Individual product transactions ranging from approximately $296-$375+ per board.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
the foam company bodyboard specialty shop product offering
Product offeringCore offering
The Foam Company is a bodyboard specialty retailer that sells professional-grade bodyboards, swim fins, leashes, board bags, apparel, and accessories through a physical storefront in Kahului, Maui, and a global Shopify-powered e-commerce store. It curates a selection of premium bodyboarding brands (Science, Pride, Hubboards, No.6, Da-Fin, Viper Fins, Custom X) and supports the sport through a sponsored pro rider team and community content.
Product overview
The Foam Co is a retail bodyboard shop offering a curated selection of bodyboards, swim fins, accessories, and apparel. The core product lineup centers on professional-grade bodyboards from multiple brands (Science, Pride Bodyboards, Hubboards, No.6) and swim fins from brands like Viper Fins and Da-Fin. The shop also carries accessories including leashes, board bags, apparel, and branded merchandise. Additional offerings include Hawaiian-themed jewelry (Aila Maui), bags (Aloha Collection), and online gift cards. The company positions itself as Hawaii's #1 bodyboard shop with a team rider program featuring sponsored professional athletes.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodyboards
Companies that use the foam company bodyboard specialty shop
Customer profileSegments1 record
Ideal customer profiles2 records
the foam company bodyboard specialty shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the foam company bodyboard specialty shop partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
the foam company bodyboard specialty shop competitors and assessment
Company assessmentDirect peers
- No.6 Bodyboards: Bodyboard brand featured at The Foam Co (e.g., 'No.6 J Romero Signature CT') and a direct competitor to the retailer for bodyboard sales online.
- Pride Bodyboards: Premium bodyboard brand in The Foam Co's catalog (e.g., 'Pride Realest PP SDC') that competes for the same high-end bodyboard consumer via its own DTC site.
- Science Bodyboards: Premium bodyboard brand carried by The Foam Co that also sells direct to consumers online, competing for the same bodyboarding customer through its own DTC channel.
- Hubboards: Premium bodyboard brand stocked by The Foam Co offering DTC sales, competing for the same pro-grade bodyboard buyer while sharing shelf space at the Foam Co.
- Stretch Bodyboards: Independent bodyboard brand and online retailer specializing in bodyboards and accessories, competing with The Foam Co for the global bodyboarding enthusiast.
Broad incumbents
- Tactics: Established online retailer for skate, snow, and surf gear, competing with The Foam Co on bodyboards and accessories via a much larger catalog and broader reach.
- EVO: Large US action-sports and outdoor retailer offering surf, skate, snow, and water-sports gear, representing the scaled multi-category competitor that The Foam Co competes with on the surf/bodyboard subset online.
- Backcountry: Major US outdoor and action-sports retailer with a meaningful surf and water-sports assortment, competing for the same online bodyboarding customer that shops at The Foam Co.
Emerging players
- DaFin: Swim fin brand carried by The Foam Co with DTC sales, partially overlapping with Foam Co's fins category and operating in the same bodyboarding-and-ocean-recreation lifestyle segment.
Regional players
- Surfdome: UK-based online surf and bodyboard retailer serving a similar assortment to The Foam Co but operating primarily in Europe; comparable as a regional specialty competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
the foam company bodyboard specialty shop social profiles
Digital presencethe foam company bodyboard specialty shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
the foam company bodyboard specialty shop leadership team
Management profileNumber of profiles
Profiles2 records
the foam company bodyboard specialty shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the foam company bodyboard specialty shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the foam company bodyboard specialty shop
What does the foam company bodyboard specialty shop do?
The Foam Company is a bodyboard specialty retailer that sells professional-grade bodyboards, swim fins, leashes, board bags, apparel, and accessories through a physical storefront in Kahului, Maui, and a global Shopify-powered e-commerce store. It curates a selection of premium bodyboarding brands (Science, Pride, Hubboards, No.6, Da-Fin, Viper Fins, Custom X) and supports the sport through a sponsored pro rider team and community content.
Is the foam company bodyboard specialty shop a public or private company?
the foam company bodyboard specialty shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the foam company bodyboard specialty shop founded?
the foam company bodyboard specialty shop was founded in 2003. It employs 1 to 10 people.
Where is the foam company bodyboard specialty shop based?
the foam company bodyboard specialty shop is headquartered in Kahului, United States, in the North America region.
How does the foam company bodyboard specialty shop make money?
One revenue line is on record: product Sales.
Who are the foam company bodyboard specialty shop's main competitors?
Direct peers on record are No.6 Bodyboards, Pride Bodyboards, Science Bodyboards, Hubboards and Stretch Bodyboards. Broad incumbents are Tactics, EVO and Backcountry. DaFin is listed as an emerging player. Surfdome is listed as a regional player.
Does the foam company bodyboard specialty shop have an API?
No public API is recorded for the foam company bodyboard specialty shop.
What industry is the foam company bodyboard specialty shop in?
the foam company bodyboard specialty shop's product category is Bodyboarding Equipment Retail. Its primary akta.pro industry code is CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards), with a secondary code of CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories). Its NAICS code is 45912.