SAINT VINCENT DE PAUL PLACE

What SAINT VINCENT DE PAUL PLACE does

St. Vincent de Paul Middletown (SVDM) is a 501(c)(3) nonprofit founded in 1980 by the Catholic Diocese of Norwich and two Sisters of Mercy, headquartered at 617 Main Street in Middletown, Connecticut. The organization operates a coordinated suite of social-service programs addressing food insecurity, housing instability, and basic human needs for residents of Middletown and surrounding Middlesex County towns (Portland, East Hampton, Higganum, Durham, Middlefield, Cromwell). Core programs include a daily Soup Kitchen serving 81,000 meals annually, the Amazing Grace Free Community Market (Connecticut's largest client-choice fresh food pantry, serving 1,250 families per month), a Supportive Housing program housing 80 formerly homeless individuals in scattered-site apartments, a Community Assistance Program providing utility/rental assistance and referrals, Middletown's Community Clothing Program (voucher-based clothing via Goodwill Industries), and the School Backpack Meals Program serving 340 children. In 2024, SVDM's programs reached 4,000 individuals.

SVDM is funded through a diversified revenue model combining individual donations (one-time, memorial, estate/bequest, and the 2025-launched Compassion Crew monthly giving program), foundation and corporate grants (Liberty Bank, Middlesex County Community Foundation, Eversource, Middlesex United Way, CVS Health, Connecticut Foodshare), in-kind food supplies (community donations, SOS monthly commitments, Sysco, Midwest Food Bank), and special-event fundraising (Open Your Heart annual gala, trivia nights, concerts). The organization employs 17 staff supported by 200+ annual volunteers and operates two physical locations in Middletown plus scattered-site housing units, with the recently opened SVDM Commons facility signaling capacity expansion. Distribution is direct, free-of-charge service delivery to qualifying low-income residents, with no conventional pricing model.

Operationally, the organization's core technology is the client-choice food pantry model at the Amazing Grace Free Community Market, replicating a grocery-store experience where recipients select items to align with personal and cultural preferences—a differentiator from traditional pre-pack distributions. Wraparound services include an on-site Catholic Charities social worker for SNAP/WIC/energy-assistance enrollment and case management for high-acuity populations (formerly homeless with disabling conditions, veterans, individuals in recovery). Leadership is provided by Executive Director Maryellen Shuckerow (MHSA; appointed August 2019, prior SVDM tenure 1994-2001) and a Board of Directors chaired by Catherine Rees (MPH, Director of Community Health Improvement at Middlesex Health).

Name

SAINT VINCENT DE PAUL PLACE

Legal name

St. Vincent de Paul Middletown, Inc.

Website

https://svdmiddletown.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Vincent de Paul Middletown is a 501(c)(3) nonprofit operating the Soup Kitchen, Amazing Grace Food Pantry, Supportive Housing, and Community Assistance programs for low-income residents across Middletown and surrounding Middlesex County, Connecticut towns.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Community Food Services (62421), Community Housing Services (62422), Emergency and Other Relief Services (624230), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Community Centers & Neighborhood Support Services (BPAGAEAL), Meal Preparation, Nutrition Support & Feeding Assistance (HLADAGAD)

Keywords

• Community social services
• Food pantry programs
• Supportive housing services
• Emergency meal programs
• Humanitarian aid nonprofit

Headquarters

HQ city

New Middletown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Individual Donations: Financial donations from individuals supporting soup kitchen, food pantry, housing assistance, transportation aid, and furniture for formerly homeless individuals. Includes one-time, memorial, special occasion, and recurring monthly donations through Compassion Crew program.
2. Program-Specific Donations: Donors can direct contributions to specific programs: Amazing Grace Food Pantry, Homelessness & Housing Initiatives, Community Assistance Fund, or Soup Kitchen.
3. Grant Funding: Foundation and corporate grants from organizations including Liberty Bank ($31,000), Connecticut Foodshare, Middlesex County Community Foundation, Eversource, Middlesex United Way, CVS Health, and Liberty Bank.
4. In-Kind Food Donations: Food sourced through community donations, food drives, SOS (Sponsor Our Shelves) monthly commitment program, Connecticut Foodshare, Midwest Food Bank partnership, and Sysco.
5. Special Event Fundraising: Annual Open Your Heart gala, trivia nights, piano concerts, and charity events. Open Your Heart 2026 raised $54,000.
6. Bequest/Estate Gifts: Legacy giving program where donors can leave a portion of their estate to SVDM through wills.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

St. Vincent de Paul Middletown is a 501(c)(3) nonprofit that provides free food, clothing, shelter, and basic human services to community members experiencing food, income, and housing insecurity. Core offerings include a daily Soup Kitchen (81,000 meals annually), the Amazing Grace Free Community Market client-choice food pantry (1,250 families monthly), a Community Assistance Program for utility/rental aid, Supportive Housing for 80 formerly homeless individuals, a Community Clothing voucher program, and a School Backpack weekend meals program.

Product overview

St. Vincent de Paul Middletown is a non-profit charitable organization offering a coordinated suite of social service programs. The organization operates as a unified programs model rather than a platform-plus-modules architecture. Core programs include: the Soup Kitchen (serving daily meals to those in need), the Amazing Grace Free Community Market (a client-choice food pantry serving 1,250+ families monthly), the Community Assistance Program (utility/rental assistance and referrals), Supportive Housing (permanent housing for formerly homeless individuals), Middletown's Community Clothing Program (clothing vouchers via Goodwill partnership), and Welcome Home Baskets (household supplies for newly housed families). The organization also operates the Sponsor Our Shelves (SOS) food donation program and Compassion Crew monthly giving program. These programs work together to address food insecurity, housing instability, and basic human needs in the greater Middletown community.

Differentiator

Problem solved

Functional benefit

Brands

• Amazing Grace Free Community Market: Client-choice fresh food pantry serving 1,250 families per month, located at 16 Stack Street in Middletown, CT.
• SVDM Compassion Crew
• Community Assistance Program
• Supportive Housing
• Middletown's Community Clothing Program (MCCP)

Products and services

• Soup Kitchen (Meals Program) A daily meal service program serving breakfast and lunch to community members in need, operating six days per week from the Main Street location.
• Amazing Grace Free Community Market (AGFCM) A client-choice fresh food pantry operating as a grocery store experience, serving over 1,250 families per month with groceries including meats, dairy, produce, and staples.
• Community Assistance Program Provides utility assistance, referrals to medical/mental health/addiction services, shelter/housing referrals, and rental assistance loans to Middletown residents facing financial crises.
• Supportive Housing Housing program providing comprehensive support to approximately 80 formerly homeless individuals with documented disabling conditions, including tenant orientation, transportation, and recovery support services.
• Middletown's Community Clothing Program (MCCP) A clothing voucher program operating in partnership with Goodwill Industries, providing free clothing to individuals and families through dignified retail shopping experiences.
• Welcome Home Baskets Household supply baskets provided to formerly homeless individuals and families moving into permanent housing, containing cleaning supplies, linens, kitchen items, and personal care products.

Quantifiable outcome

• 81,000 meals served annually to community members in need
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• The Root CenterminorStrategic or Co-development Partner · 25 September 2025Hosting first annual charity golf tournament on September 25, 2025 at Lyman Orchards with all proceeds benefiting SVDM. Many Root Center patients benefit from SVDM services.
• Rule of 3 BrewingminorGTM or Marketing Partner · 20 June 2025Hosted trivia night fundraiser benefiting SVDM on June 20, 2025, described as first of many potential trivia nights.
• Connecticut FoodsharecoreStrategic or Co-development PartnerPrimary food supplier for Amazing Grace Food Pantry. Connecticut Foodshare provides food that SVDM purchases to supplement community donations and SOS program supplies.
• Midwest Food BankcoreStrategic or Co-development PartnerOngoing food donation partnership for over 3 years, providing additional food supplies to the Amazing Grace Food Pantry.
• Goodwill Industries of Southern ConnecticutcoreChannel Partner/ Reseller/ DistributorMiddletown's Community Clothing Program (MCCP) partnership where Goodwill provides clothing vouchers monthly based on earmarked donations, enabling dignified retail shopping experience for those in need.
• Catholic CharitiescoreStrategic or Co-development PartnerCatholic Charities provides a social worker at Amazing Grace Food Pantry who helps clients determine eligibility and apply for social service programs including SNAP, WIC, energy assistance, and more.
• Middlesex HealthminorStrategic or Co-development PartnerCommunity partner shown in organization logos. Catherine Rees, Director of Community Health Improvement at Middlesex Health, serves as President of SVDM Board of Directors.
• SyscominorStrategic or Co-development PartnerFood sourcing partner providing additional food supply through ongoing partnership alongside Connecticut Foodshare.
• Saint Clement's CastleminorGTM or Marketing PartnerCommunity partner shown in organization logos.
• CES (Construction & Engineering Services)minorGTM or Marketing PartnerCommunity partner shown in organization logos.
• MontagnominorGTM or Marketing PartnerCommunity partner shown in organization logos.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chrysalis Center: Connecticut-based housing and homeless services provider where SVDM's Executive Director previously served. Runs supportive housing, food, and case management services targeting similar vulnerable populations in the Hartford region.
• Connecticut Coalition to End Homelessness: Statewide coalition coordinating supportive housing and homelessness prevention services, including programs overlapping with SVDM's Supportive Housing portfolio. Comparable mission and beneficiary base.
• Salvation Army (Greater Middletown): Operates emergency food, shelter, and housing programs in the same Middlesex County market. Directly comparable as a faith-based provider of free meals, food assistance, and transitional housing.
• Catholic Charities Diocese of Norwich: Faith-based social services organization in the same diocese that co-founded SVDM. Runs comparable soup kitchens, food pantries, housing, and case management services in overlapping Connecticut geographies.
• Root Center for Recovery: Connecticut recovery-services organization that partners with SVDM (charity golf beneficiary). Overlaps in serving clients with substance use and housing instability in the same region.
• United Way of Middlesex County: Regional social-services funder and coordinator in SVDM's service area. Comparable as a community-impact organization aggregating and deploying donations to address the same population needs in Middlesex County.
• Society of St. Vincent de Paul (National Council): National umbrella of the St. Vincent de Paul brand under which SVDM operates. Other councils run parallel soup kitchens, food pantries, and supportive housing programs, sharing mission, brand, and operating model.
• Goodwill Industries of Southern Connecticut: SVDM's voucher partner for the Community Clothing Program. Operates retail-based clothing, workforce, and social services in the same region with a similar nonprofit social-enterprise model.
• Connecticut Foodshare: Connecticut's regional food bank, providing food to pantries including SVDM's Amazing Grace. Operates the same client-base/food-assistance mission in the same geographic region, making it the most direct comparable for SVDM's food-distribution scale.

Broad incumbents

• Feeding America: National food bank network that includes Connecticut Foodshare as a member. Operates at vastly larger scale and does not specialize in SVDM's specific client-choice/pantry-plus-housing model, but addresses the same hunger-relief mission across the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SVDMiddletownCT
• Facebookfacebook.com/stvincentdepaulmiddletown
• Instagraminstagram.com/stvincentdepaulmiddletown
• LinkedInlinkedin.com/company/saint-vincent-de-paul-place

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAINT VINCENT DE PAUL PLACE