SKILLARD, LLC

What SKILLARD, LLC does

Skillard, LLC is a privately held custom automotive fabrication company that designs, manufactures, and sells CNC-machined aluminum replacement and upgrade parts for legacy Datsun and Nissan Z-series vehicles. Founded by Ben Lillard as a one-man operation in his home garage and now headquartered at 238 S. Pacific Hwy, Cottage Grove, Oregon, the company operates a single manufacturing facility where it controls the full design-to-production workflow for parts including door cards, door sills, dash panels, hood vents, louvers, splitters, fan shrouds, battery boxes, and strut tower fillers across platforms such as the Datsun S30 (240Z/260Z/280Z), S130 (280ZX), 510, and 620, plus the Nissan 300ZX Z31 and 370Z.

The company sells approximately 182 distinct products directly to consumers and small restoration shops through its Shopify-hosted e-commerce storefront at skillard.com, with worldwide shipping at destination-specific rates and payments via Visa, MasterCard, Discover, PayPal, Apple Pay, Google Pay, and Shop Pay. Pricing is pay-as-you-go, one-time purchase, with products ranging from roughly $13.50 (shims) to $775 (air dam and splitter kits), complemented by gift cards in $50–$500 denominations. Resale partnerships with Speedhut (gauges), Braille Battery, and SPAL (fans) extend the catalog without internal R&D. Marketing is community-led, leveraging email newsletters, Instagram, YouTube installation videos, an educational guides blog, and SMS to drive engagement within the Datsun/Nissan enthusiast community. Revenue is generated entirely through one-time aftermarket parts sales into the classic car restoration hobbyist segment, with no subscription, recurring, or licensing streams.

Name

SKILLARD, LLC

Legal name

Skillard, LLC

Website

https://skillard.com

Company type

Private

Operating status

Operating

Short description

Skillard, LLC designs and CNC-machines custom aluminum replacement and upgrade parts for classic Datsun (S30, S130, 510, 620) and Nissan Z-series (300ZX Z31, 370Z) vehicles, selling directly to restoration enthusiasts and small shops worldwide via its Shopify e-commerce storefront.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)

akta.pro secondary industry

Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD)

Keywords

• Custom automotive fabrication
• Aftermarket auto parts
• Datsun restoration parts
• Nissan Z-car accessories
• CNC aluminum machining

Headquarters

HQ city

Cottage Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Parts Sales: One-time sale of custom fabricated automotive parts for classic Datsun and Nissan vehicles. Products include interior components (door cards, door sills, dash panels), exterior parts (hood vents, spoilers, splitters), and accessories (gauges, batteries, apparel)
2. Gift Cards: Digital gift cards sold in denominations of $50, $100, $200, and $500 for use on skillard.com

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Skillard designs and manufactures custom aluminum aftermarket parts and accessories for classic Datsun (240Z, 260Z, 280Z, 280ZX, 510, 620) and Nissan (300ZX Z31, 370Z) Z-series vehicles. Products are CNC-machined in-house in Cottage Grove, Oregon, covering interior components (door cards, center consoles, scuff plates, dash panels), exterior body parts (hood vents, louvers, splitters, bumpers), and complementary accessories (Braille batteries, Speedhut gauges, leather goods, apparel).

Product overview

SKILLARD, LLC is a custom automotive fabrication company offering a comprehensive portfolio of aftermarket parts for classic Datsun and Nissan vehicles. The core product lines include: (1) Datsun S30 Parts covering 240Z, 260Z, and 280Z models with interior components (door cards, center consoles, scuff plates, heel plates), exterior parts (hood vents, louvers, bumpers, spoilers), and functional items (battery holds, door sill plates); (2) Datsun S130 Parts for 280ZX in both 2-seater and 2+2 configurations; (3) Datsun 510 and 620 truck parts; (4) Nissan 300ZX Z31 and 370Z performance parts including aerodynamic components and cooling system upgrades; (5) Complementary product lines including Braille Batteries, Speedhut Gauges, leather interior accessories, and branded apparel. The company utilizes CNC machinery and lean manufacturing processes to produce high-quality aluminum fabrication parts at affordable prices, serving the automotive enthusiast community for restoration and performance upgrade applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Datsun S30 Parts (240Z / 260Z / 280Z) Custom CNC-machined aluminum replacement and upgrade parts for 1970-1978 Datsun 240Z, 260Z, and 280Z vehicles, sold directly to restoration enthusiasts and restomod builders.
• Datsun S130 Parts (280ZX / 280ZX 2+2) Aftermarket aluminum fabrication parts designed specifically for the Datsun 280ZX chassis, including cowl vent panels, hood vents (turbo and non-turbo variants), and interior components.
• Datsun 510 Parts Custom aluminum parts for Datsun 510 vehicles, including door sills and rear diffusers, targeting owners restoring or customizing this classic chassis.
• Datsun 620 Parts Custom aluminum fabrication parts for Datsun 620 trucks, covering interior components, front lips, kick panels, door sills, and tailgate panels.
• Nissan 300ZX Z31 Parts Performance and aesthetic parts for the Nissan 300ZX Z31 (1984-1989), including hood vents, headlight louvers, fan shrouds, and interior components aimed at cooling and appearance upgrades.
• Nissan 370Z Parts Aerodynamic and styling parts for the Nissan 370Z, including rear diffusers, side splitters, front lip splitters, and hatch deck covers.
• Hood Vents Standalone hood vent product line offered in both universal fit and vehicle-specific configurations across Datsun and Nissan platforms, with turbo and non-turbo variants.
• Speedhut Gauges Customizable gauge clusters and instrument panels from Speedhut, retailed by Skillard for Datsun Z-series and compatible vehicles.
• Braille Batteries and Battery Mounts Braille lightweight lithium ion and AGM batteries resold by Skillard, offered with compatible Skillard-fabricated aluminum battery boxes and hold-downs for Datsun and Nissan builds.
• Skillard Gift Cards Digital gift cards sold in $50, $100, $200, and $500 denominations for use on purchases at skillard.com.
• Leather Interior Accessories Genuine leather interior accessories such as dash badges, door pulls, and key loops that develop patina over time, complementing Skillard's aluminum parts.
• Skillard Branded Apparel Skillard-branded apparel and merchandise, including t-shirts, hats, and license plate frames.

Quantifiable outcome

• 354 customer reviews with high satisfaction ratings
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• SpeedhutminorChannel Partner/ Reseller/ DistributorSkillard is a proud retailer of Speedhut gauges. They run these gauges in their own cars. Speedhut gauges are offered as part of Skillard's product catalog for Datsun Z-series vehicles.
• Braille BatteryminorChannel Partner/ Reseller/ DistributorSkillard is a proud retailer of Braille batteries. They run these batteries in their own cars. Products include battery boxes, battery hold-downs, and complete battery packages for Datsun/Nissan vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eastwood Company: Established restoration tools, paints, and supplies brand serving the broader classic car hobbyist. Competes indirectly via shared restoration-shop buyer and content-led community marketing.
• Classic Industries: Large multi-platform classic car restoration parts retailer and manufacturer covering GM, Mopar, and Ford classics. Broader portfolio and deeper catalog than Skillard, with overlapping restoration-parts demand.
• Rev9 Autosport: Online performance parts retailer specializing in import/JDM platforms with curated SKUs across multiple brands. Comparable DTC channel and JDM enthusiast audience but a multi-brand distributor rather than fabricator.
• Summit Racing Equipment: Large-scale broad-line aftermarket performance and restoration retailer across virtually all domestic and import platforms. Massive catalog and brand but no specialization in the niche Z-car market Skillard dominates.

Direct peers

• Real Street Performance: Specialty performance parts retailer focused on Nissan/Infiniti platforms with in-house branded product lines. Comparable DTC model and Nissan enthusiast customer overlap.
• Concept Z Performance: Long-standing Nissan/Datsun Z specialty aftermarket manufacturer and retailer with overlapping product categories including interior panels, exterior aero, and performance parts. Closest direct competitor to Skillard in the S30/Z-car parts market.
• Z1 Motorsports: Specialty e-commerce retailer of aftermarket performance and restoration parts for Nissan and Infiniti vehicles, including Z-car platforms. Directly comparable on vehicle focus, DTC model, and enthusiast customer base.
• Battle Aero: Aftermarket aero parts manufacturer producing custom lips, splitters, diffusers, and wings for specific vehicle platforms via direct e-commerce. Comparable fabrication-first DTC model targeting enthusiast buyers.
• Mazworx: Mazda RX-7 (FC/FD) specialty fabricator producing in-house designed performance and restoration parts. Analogous niche-classic specialist operating a lean in-house CNC fabrication DTC model similar to Skillard's.
• Techno Toy Tuning: Datsun Z specialty parts maker producing restoration and performance components for S30/S130 chassis. Closely comparable niche focus, classic-platform specialization, and enthusiast-driven product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@skillard
• Facebookfacebook.com/Skillard
• Instagraminstagram.com/skillard_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKILLARD, LLC