Sam&

What Sam& does

Sam& voor alle kinderen is a Dutch charitable foundation (Stichting Samen voor alle kinderen) established in 2017 as a coalition of five independent child welfare organizations: Leergeld Nederland, Jeugdfonds Sport & Cultuur, Stichting Jarige Job, Nationaal Fonds Kinderhulp, and Jeugdeducatiefonds (which joined as the fifth anchor partner in September 2024). The coalition serves children and young people aged 0-21 in the Netherlands who grow up in families with limited financial means — a population estimated at approximately 315,000 children nationally, or roughly 1 in 12, with higher concentrations in municipalities such as Leeuwarden (1 in 8). Sam& provides a single digital front door through the samenaanvragen.nl portal, which routes applications from parents and professional intermediaries to the appropriate partner fund based on the type of need: bicycles, laptops, and school supplies (Leergeld); sports and culture memberships (Jeugdfonds Sport & Cultuur); birthday boxes (Stichting Jarige Job); basic necessities including beds, glasses, and winter coats (Nationaal Fonds Kinderhulp); and educational provisions via schools (Jeugdeducatiefonds). All services are provided free of charge to qualifying families.

The underlying technology is a non-proprietary digital intake and routing portal, supported by Netsupport as the third-party IT provider. There is no proprietary platform, AI/ML capability, or app — the portal functions as a coordination and referral layer, with each partner organization independently handling physical fulfillment. Distribution is driven by an embedded network of professional intermediaries (teachers, school bridge functionaries, buurtsportcoaches, social workers, debt counselors) who identify at-risk families and submit applications on their behalf, supplemented by annual street outreach events ('Sam& de wijk in') in low-income neighborhoods and school-based presence by network coordinators. A cross-referral mechanism between partner funds allows intermediaries to trigger applications to multiple funds simultaneously, reducing duplicated intake work and broadening coverage.

The organization's revenue model is philanthropic rather than commercial: Sam& provides no paid products or services and generates no licensing, subscription, or transaction revenue. Funding comes from charitable donations, institutional grants, and government support — most notably a 5 million euro donation from the Postcode Loterij in 2023, with additional contributions from Vebego Foundation, Rabo Foundation, and the Ministerie van Sociale Zaken en Werkgelegenheid. Each partner organization independently secures its own donor and government funding. Go-to-market is community-led rather than sales-led, relying on intermediary trust networks, school embeddedness, national awareness campaigns (including a petition targeting 40,000+ signatures), and policy-level advocacy. The customer segments are parents/guardians in financial hardship and the professional intermediaries who refer them, with secondary segments including schools with high proportions of low-income students and young adults aged 18-21 served via Volwassenenfonds Sport & Cultuur.

Name

Sam&

Legal name

Stichting Samen voor alle kinderen

Website

https://samenvoorallekinderen.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sam& voor alle kinderen is a Dutch non-profit coalition of five child welfare funds that operates a digital intake portal routing applications from low-income families to partner organizations providing bicycles, school supplies, sports, birthday boxes, and basic necessities for children in poverty across the Netherlands.

Ownership category

akta.pro rank

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Child poverty support
• Charitable foundation coordination
• Family welfare provisions
• Social services coalition
• Nonprofit child welfare

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Philanthropic Grants & Donations: Sam& is a charitable coalition funded by government grants, institutional donors (Postcode Loterij, Vebego Foundation, Rabo Foundation), and corporate sponsors. No revenue is generated from selling products or services. The organization provides free-of-charge support to families.
2. Partner Organization Funding: Each of the five partner organizations (Leergeld Nederland, Jeugdfonds Sport & Cultuur, Stichting Jarige Job, Nationaal Fonds Kinderhulp, Jeugdeducatiefonds) receives its own funding from donors and government programs. The coalition aggregates demand through a shared intake portal, optimizing referral efficiency.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sam& voor alle kinderen is a Dutch charitable coalition that operates a single digital application portal connecting families and professional intermediaries to five partner child welfare funds. The portal routes applications for school supplies, sports/culture memberships, birthday boxes, bicycles, laptops, basic necessities, and educational support to the appropriate partner organization (Leergeld Nederland, Jeugdfonds Sport & Cultuur, Stichting Jarige Job, Nationaal Fonds Kinderhulp, or Jeugdeducatiefonds). All services are provided free of charge to qualifying families with children aged 0–21 growing up in poverty in the Netherlands.

Product overview

Sam& voor alle kinderen operates as a coordination platform and collaborative network rather than a traditional product company. The core offering is the Sam& application portal, a digital platform that routes applications from parents and intermediaries to five partner organizations: Leergeld Nederland (bicycles, laptops, school supplies), Jeugdfonds Sport & Cultuur (sports and cultural activities), Stichting Jarige Job (birthday boxes), Nationaal Fonds Kinderhulp (basic necessities such as beds, glasses, clothing), and Jeugdeducatiefonds (educational support via schools). Together these partners provide a comprehensive support package covering education, sports, culture, birthday celebrations, leisure activities, and essential material needs for children growing up in families with limited financial means.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 46,084 provisions approved in the first half of 2023 through the shared portal (50% increase year-over-year), covering bicycles, laptops, sports memberships, birthday boxes, and more.
• +3 more outcomes

Named customers7 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• JeugdeducatiefondscoreStrategic or Co-development Partner · 16 September 2024The Jeugdeducatiefonds joined the Sam& coalition as its fifth partner in September 2024. It works with schools that have high concentrations of low-income students, funding individual provisions (beds, books, dyslexia testing) and group educational activities (museum visits, school trips). Its network of brugfunctionarissen (bridge functionaries) enables early identification of at-risk children.
• Defence for Children NederlandminorStrategic or Co-development Partner · 29 March 2023Defence for Children Nederland co-organized the 'Toekomst zonder Tekort' (Future Without Shortage) conference with Sam& in March 2023, bringing together policymakers, researchers, and practitioners to discuss structural solutions to child poverty in the Netherlands.
• Volwassenenfonds Sport & CultuurminorStrategic or Co-development Partner · 21 September 2022The Volwassenenfonds became a Sam&-deelnemer (participant) in September 2022, enabling the Sam& portal to route sports and culture applications for young adults aged 18–21 to the Volwassenenfonds in the 43 municipalities where it operates. This fills the gap for young people who have aged out of child-focused funds.
• Stichting Petje afminorStrategic or Co-development Partner · 1 January 2022Stichting Petje af, which organizes Sunday cultural outings and career discovery programs for children aged 10–14 from disadvantaged backgrounds, became a Sam&-deelnemer in 2022. Parents in participating municipalities can register children through the Sam& portal.
• Leergeld NederlandcoreStrategic or Co-development PartnerLeergeld Nederland is one of five core founding/anchor partners in the Sam& coalition. It provides bicycles, laptops, school supplies, and educational support to children from low-income families. Locally, there are dozens of independent Leergeld stichtingen operating in municipalities across the Netherlands.
• Jeugdfonds Sport & CultuurcoreStrategic or Co-development PartnerJeugdfonds Sport & Cultuur is one of five core partners, paying membership fees and lesson costs for sports, swimming, music, and dance activities. It employs 'Meerkrachten' (professional intermediaries) who are embedded in communities and can also refer families for birthday boxes from Stichting Jarige Job.
• Stichting Jarige JobcoreStrategic or Co-development PartnerStichting Jarige Job provides complete birthday boxes for children who cannot celebrate their birthday at home due to financial constraints. The box includes gifts, a book, cake ingredients, decorations, and school treats. Jarige Job ships over 150,000 boxes annually.
• Nationaal Fonds KinderhulpcoreStrategic or Co-development PartnerNationaal Fonds Kinderhulp (Kinderhulp) is one of five core partners, providing essential material support such as beds, bedding, clothing, glasses, and winter coats. It also organizes the annual 'Kinderhulp Heldenrun' fundraising event.
• Vebego FoundationcoreGTM or Marketing PartnerVebego Foundation co-organizes the annual 'Sam& de wijk in' outreach events, distributing free ice cream in low-income neighborhoods to raise awareness of available support. The foundation supports both the initiative and employees whose children may benefit from Sam& services.
• PostNLminorGTM or Marketing PartnerPostNL partnered with Stichting Jarige Job (a Sam& partner) for logistics support, facilitating the delivery of birthday boxes to families across the Netherlands.
• NetsupportminorOthersNetsupport manages the technical infrastructure and computer systems for Sam&, including the privacy-compliant processing of application data. Referenced as the party with whom personal data is shared for IT management purposes.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Volwassenenfonds Sport & Cultuur: Sam& participant organization that fills the 18-21 age gap by funding sports and culture for low-income young adults in 43 municipalities. Direct comparable operating model and beneficiary extension.
• Leergeld Nederland: One of the five founding partners of Sam& and a major Dutch child welfare foundation providing bicycles, laptops, school supplies, and educational support to children from low-income families. Directly comparable as a national child-poverty-focused organization with a similar beneficiary base.
• Jeugdfonds Sport & Cultuur: Founding Sam& partner that pays membership fees for sports, swimming, music, and dance activities for low-income children. Operates a similar beneficiary model with embedded 'Meerkrachten' intermediaries that mirror Sam&'s professional intermediary network.
• Save the Children Netherlands: Major Dutch child welfare and rights organization addressing child poverty and wellbeing nationally. Comparable mission of supporting vulnerable children and advocating for structural policy change.
• Nationaal Fonds Kinderhulp: Founding Sam& partner delivering material support including beds, bedding, clothing, glasses, and winter coats. Comparable as a national Dutch foundation targeting child poverty through in-kind provision.
• Stichting Petje af: Sam& participant organization arranging Sunday cultural outings and career discovery programs for children 10-14 from disadvantaged backgrounds. Similar coalition-style integration with shared referral pathways.
• Stichting Jarige Job: Founding Sam& partner providing birthday boxes to children in poverty. Ships 150,000+ boxes annually and operates a comparable direct-to-family distribution model with the same target demographic.
• Kinderpostzegels: Dutch foundation funding projects for vulnerable children internationally and domestically. Comparable as a national fundraising and grant-making foundation focused on child welfare outcomes.
• Jeugdeducatiefonds: Fifth and newest Sam& partner (joined 2024), funding educational materials and activities via schools with high concentrations of low-income students. Closely aligned mission and beneficiary base.

Others

• Defence for Children Nederland: Dutch child rights advocacy organization that co-organized the 'Toekomst zonder Tekort' conference with Sam& in 2023. Comparable child-welfare mission but focused on legal advocacy and policy rather than direct service provision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCe48-9hYsfd0FAJFAZTDPHg
• Facebookfacebook.com/samenvoorallekinderen
• LinkedInlinkedin.com/company/samenvoorallekinderen
• Instagraminstagram.com/samenvoorallekinderen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sam&