What Ruptur does

Ruptur is a French nonprofit association (mission d'intérêt général) founded in 2018 and headquartered in Dompierre-sur-Yon, Vendée, with ~180 members across the Pays de la Loire region. The organization promotes an environmentally focused and inclusive economic model inspired by the Blue Economy concept, targeting enterprises, local authorities, educational institutions, and individuals. Its mission is to co-construct with multi-stakeholder actors a creative, zero-waste, low-pollution economy and to transmit alternative ways of thinking and entrepreneurship to future generations.

Ruptur's product portfolio consists of programs, frameworks, and certification rather than a software platform. Core offerings include the FAISONS DEMAIN pedagogical program for schools, the Label Ruptur certification for organizations meeting its 9 founding principles, the year-long "Challenger son Business Model" parcours, nine thematic working groups (chantiers) covering activity zones, triple-capital accounting, BTP construction, mobility, and responsible purchasing, and the Business Model Canvas Environnemental et Inclusif assessment tool. Events such as the annual Journée Bleue conference, workshops, site visits, and member integration breakfasts anchor member engagement and acquisition. Partnerships with ADEME, Région Pays de la Loire, Département de Vendée, 1% for the Planet, and various regional clusters (ADN Ouest, Pôle ESS Vendée, Agence Lucie, PNR de Brière) provide institutional credibility and co-marketing reach.

Ruptur's revenue model relies on three streams: individual and organizational membership dues (adhésions), tax-deductible donations (66% reduction for individuals, 60% for companies), and corporate patronage (mécénat). Distribution is community-led and event-driven, with members recruited through presentations, integration sessions, and word-of-mouth. The organization has no proprietary technology platform, operates with 1-10 employees, and is extending its territorial footprint beyond Vendée into Loire-Atlantique through the Trame Noire biodiversity project with St Nazaire Agglomération.

Name

Ruptur

Legal name

RUPTUR

Website

https://ruptur.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruptur is a French nonprofit association founded in 2018 that promotes an environmentally focused and inclusive economic model through programs, certifications, working groups, and events. It serves ~180 enterprise, public-sector, educational, and individual members in the Pays de la Loire region.

Ownership category

akta.pro rank

Headquarters

HQ city

Dompierre-sur-yon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: Ruptur generates revenue through membership fees. Individuals and organizations join as members (adhérents) to support the association's mission and participate in its activities, workshops, and working groups.
2. Donations and charitable giving: The association accepts donations from individuals and organizations. Ruptur is a mission d'intérêt général (public-interest association), which enables tax deductions for donors: 66% for individuals (up to 20% of taxable income) and 60% for companies (up to 5‰ of annual HT revenue).
3. Corporate sponsorship and patronage (mécénat): Ruptur partners with corporate sponsors (mécènes) who provide financial support in exchange for association with the association's environmental mission and brand visibility. Patrons receive tax benefits under French patronage law.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ruptur is a French nonprofit association (mission d'intérêt général) that facilitates the environmental and inclusive transformation of business models across the Pays de la Loire region. It delivers membership programs, thematic working groups (Chantiers), a year-long business model challenge program, the Label Ruptur certification, and the Faisons Demain pedagogical program for schools, supported by events, working groups, and a 9-principle Blue Economy-inspired framework.

Product overview

Ruptur is an association of general interest mission focused on environmental and inclusive economy, offering a portfolio of programs and tools rather than a unified software product. The core offerings include FAISONS DEMAIN (a pedagogical program for schools), Le Label Ruptur (a certification for committed organizations), the Parours Challenger son Business Model (a year-long business transformation program), and Les Chantiers Ruptur (thematic working groups on zones économiques, triple capital accounting, BTP, mobility, and responsible purchasing). The association also provides the Business Model Canvas Environnemental et Inclusif as an assessment tool. These offerings work together as a holistic ecosystem supporting organizations in their environmental and inclusive transformation journey.

Differentiator

Problem solved

Functional benefit

Products and services

• FAISONS DEMAIN (Pedagogical Program) A pedagogical program for schools, high schools, and higher education institutions that transmits keys to think and undertake differently to young people and teachers, linking current and future economic actors across generations.
• Label Ruptur (Certification) A certification label awarded to organizations that demonstrate commitment to Ruptur's 9 foundational principles of a creative, environmental, and inclusive economy.
• Parcours Challenger son Business Model A year-long transformation program that alternates collective sessions and internal work to help organizations diagnose their current business model, identify vulnerabilities and transformation levers, and build a structured action plan for environmental and inclusive transformation.
• Les Chantiers Ruptur (Thematic Working Groups) Thematic working groups covering activity zones and economic districts, triple capital accounting, construction/deconstruction, mobility, and responsible purchasing, providing multi-stakeholder collaboration platforms for co-constructing new economic models.
• Business Model Canvas Environnemental et Inclusif A proprietary business model assessment framework developed by Ruptur that enables organizations to build and challenge their business models in light of environmental, social, and economic issues.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ADEME (Agence de la transition écologique)coreStrategic or Co-development PartnerADEME is listed as a supporting partner of Ruptur. The agency promotes environmental transition across France and backs Ruptur's mission as part of France's ecological transition ecosystem.
• Région Pays de la LoirecoreStrategic or Co-development PartnerThe Pays de la Loire regional council is listed as a supporting institution for Ruptur, providing regional backing for the association's activities in the Ligeria region.
• Département de VendéecoreStrategic or Co-development PartnerThe Vendée department is listed as a supporting institution for Ruptur, providing departmental backing for regional activities.
• 1% for the PlanetminorStrategic or Co-development PartnerRuptur is a member of 1% for the Planet, an international network where members commit to donating 1% of revenue to environmental causes. Ruptur appears as a recipient member of this network.
• ADN OuestminorGTM or Marketing PartnerADN Ouest co-organizes events with Ruptur, including the table-ronde on numérique reconditionné (refurbished IT). ADN Ouest is a digital business cluster in western France.
• Pôle ESS VendéeminorGTM or Marketing PartnerPôle ESS Vendée co-organized a responsible purchasing event with Ruptur. The pole supports social and solidarity economy organizations in Vendée.
• Agence LucieminorGTM or Marketing PartnerAgence Lucie co-organized a networking breakfast with Ruptur to connect their respective member communities and share best practices on organizational sustainability and responsibility.
• Parc Naturel Régional de BrièreminorStrategic or Co-development PartnerThe PNR de Brière collaborates with Ruptur on the 'Trame Noire' project (biodiversity and light pollution in economic zones), acting as the project lead for this initiative backed by St Nazaire Agglomération.
• St Nazaire AgglomérationminorStrategic or Co-development PartnerSt Nazaire Agglomération launched a biodiversity call for solutions that Ruptur won, leading to the Trame Noire project. The agglomeration community partners with Ruptur for ecological transition in economic zones.
• SONADEVminorStrategic or Co-development PartnerSONADEV is the manager of the Brais Pedras activity park and partners with Ruptur on the Trame Noire initiative for biodiversity in economic zones.
• CCI (Chambre de Commerce et d'Industrie)minorStrategic or Co-development PartnerThe local CCI acts as animator of the Brais Pedras activity park and partners with Ruptur on the Trame Noire project for light pollution reduction and biodiversity in economic zones.
• France ActiveminorStrategic or Co-development PartnerFrance Active partnered with Ruptur to organize an inspiring site visit at BAT'IPAC, a Ruptur-labeled construction company, demonstrating circular economy practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Shift Project: French think tank promoting ecological transition through research, publications, and education programs — comparable to Ruptur on the educational/advocacy axis, though more research-oriented and national in scope.
• Orée: Multi-stakeholder French association focused on environment and sustainable development, with member organizations and working groups — directly comparable to Ruptur's association model and chantier-based structure.
• Agence Lucie: French operator of the Lucie sustainability label for responsible organizations — directly comparable to Ruptur's Le Label Ruptur as a competing CSR/sustainability certification in the French market.
• B Lab France: Operator of the B Corp certification in France, certifying companies on social and environmental performance — directly comparable to Ruptur's Le Label Ruptur, but at larger national/international scale.
• Comité 21: French multi-stakeholder network for sustainable development that brings together enterprises, territories, and civil society — directly comparable to Ruptur's horizontal private-public-population model, but operating at national scale.
• Pôle ESS Vendée: Regional cluster supporting social and solidarity-economy organizations in Vendée — direct regional peer that co-organizes responsible purchasing events with Ruptur and serves overlapping member audiences.

Broad incumbents

• France Active: National network financing and supporting social and solidarity-economy enterprises, including co-organizing site visits with Ruptur — comparable mission around environmental and inclusive entrepreneurship, but with national reach and financing focus.
• France Nature Environnement: France's largest federation of environmental protection associations — a broad incumbent in the environmental non-profit space, comparable in mission framing but vastly larger in scale and advocacy reach.

Others

• Réseau Entreprendre: French network supporting entrepreneurs through mentoring and financing — comparable to Ruptur's entrepreneur-led DNA and regional chapter model, though focused on business creation rather than environmental transition.

Emerging players

• Institut de l'Économie Circulaire: French association promoting circular economy through research, events, and member programs — comparable to Ruptur's chantier on BTP/responsible purchasing, with a national circular-economy focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ruptur

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruptur