Shotover Creative

Name

Shotover Creative

Legal name

Shotover Creative

Website

https://shotovercreative.co.nz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative and Marketing Services

NAICS

Media Buying Agencies (54183), Photographic Services (54192), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Photography & Photo Production (BPAFAIAF), Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Video production services
• Creative agency services
• Digital marketing campaigns
• Social media management
• Brand strategy design

Headquarters

HQ city

Frankton

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Management Services: Monthly retainer services for social media management including strategy, content creation, page and community management, and reporting. Two tiers: Content Only ($650+gst/month) and Full Service ($1,150+gst/month).
2. Creative and Production Services: Project-based creative, production and marketing agency services including strategy, video production, photography, design, branding, social media management, and media campaign execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shotover Creative is an integrated creative, production and marketing agency offering end-to-end services spanning communications, brand and digital strategy, video and photography production, motion graphics, branding and graphic design, and paid media campaigns across Meta, Google and OOH. It also operates two recurring social media management retainers — Content Only (from NZ$650+gst/month) and Full Service (from NZ$1,150+gst/month) — for clients needing ongoing social content and community management.

Product overview

Shotover Creative is an award-winning creative, production and marketing agency that evolved from a filmmaking duo into a full-service agency. Their integrated offering comprises six core service areas: Strategy (communications, creative, marketing, digital, media), Production (line production, video, photography, design, motion graphics), Media & Digital Marketing (performance campaigns, Meta/Google platforms, media buying, OOH), Creative (strategy, ideation, copywriting, storyboarding), Branding & Design (brand development, graphic design, print/signage), and Social Media Management (delivered as either Full Service or Content Only tiers). The agency primarily serves tourism, retail, hospitality, food & beverage, government, and B2B sectors across New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Collaborative communications, advertising, brand, marketing, digital and media strategy development for brand and tourism clients across New Zealand.
• Production Services End-to-end line production, video production, photography, design and motion graphics services for brand and tourism clients in New Zealand.
• Media & Digital Marketing Performance marketing campaigns and media buying across Meta Business Platforms, Google Search/Display/Video and out-of-home (OOH) advertising for New Zealand brand and tourism clients.
• Creative Services Asset and campaign creation services including strategy, ideation, copywriting and storyboarding for brand and tourism clients.
• Branding & Design Brand ideation and development, graphic design, and print/signage design services to create visual identities for brand and tourism clients across New Zealand.
• Social Media Management Strategic organic social media management aligned with brand voice, including strategy, page and community management, content creation and reporting for New Zealand businesses.
• Full Service Social Media Management Complete monthly social media management service for businesses without an in-house social media manager, including strategy, page and community management, content creation and reporting; from NZ$1,150+gst per month.
• Content Only Social Media Service Monthly creative content production service for businesses with existing social media managers who need a creative agency to develop and produce graphic and video content; from NZ$650+gst per month.

Quantifiable outcome

• 601.14% increase in website visitors for NorthWest Shopping Centre
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Northwest Shopping CentrecoreGTM or Marketing PartnerClient partnership for creative, marketing, and social media management services. Shotover has worked with Northwest Shopping Centre for multiple years delivering brand campaigns with measurable results including 601.14% increase in website visitors.
• Onsen Hot PoolscoreGTM or Marketing PartnerOngoing client partnership for brand strategy and marketing services. Campaign results include 392.05% increase in website revenue and 378.61% increase in bookings.
• Rifters GincoreGTM or Marketing PartnerClient for boutique gin brand content production including new bottle launch video and creative assets.
• Akarua / Edmond de Rothschild HeritagecoreGTM or Marketing PartnerWine estate client for product video production and social media management working with NZ and France-based marketing teams.
• Jucy Group / TravviacoreGTM or Marketing PartnerTourism client for brand evolution video introducing new parent brand Travvia representing Jucy and Star RV brands.
• PlanitminorGTM or Marketing PartnerTourism service disruptor client for hype video explaining their digital concierge platform.
• Remarkables Park Town CentrecoreGTM or Marketing PartnerLong-term client for brand campaigns and social media management. Results include 261% increase in social engagement and 77% increase in web traffic over 3 years of partnership.
• Enterprise DunedincoreGTM or Marketing PartnerDestination marketing client for Dunedin City Council delivering multiple campaigns including 'It's Just Dunedin' and 'Visit Dunedin 2025'. Campaign achieved 1,377,593 content engagements (+8,241%).
• Liger Leadership AcademyminorGTM or Marketing PartnerEducation sector client for creative production services.
• ZiptrekminorGTM or Marketing PartnerQueenstown tourism operator client for creative and marketing services.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Springload: Wellington-based digital agency with capabilities in design, content production and digital campaign execution. Comparable on the creative production and digital delivery side, particularly for government and enterprise clients.
• The Church: Auckland creative agency producing campaigns, video and brand storytelling. Comparable as a mid-size NZ creative shop competing for similar brand and tourism-led briefs.
• Special Group: Independently owned creative group with NZ and Australian offices producing brand campaigns, film and content. Overlaps with Shotover on creative campaign execution and tourism/consumer brand work, though operating at larger scale.
• YoungShand: Auckland-based independent creative agency offering brand strategy, creative, content production and media services. Comparable as a full-service NZ creative agency competing for similar enterprise and consumer brand mandates.
• Motion Sickness: A New Zealand-based independent creative and content agency producing video, design, and campaigns for brands. Directly comparable to Shotover in size, multi-disciplinary offering, and NZ market focus, with overlapping tourism and lifestyle clients.
• Reload PR: NZ agency offering brand, content, social media and integrated marketing services. Comparable on the recurring social media management and content production model that Shotover packages in its subscription tiers.
• EightyOne: NZ creative agency delivering brand, advertising and content work across digital and traditional channels. Similar in scope (strategy through production) and in serving NZ consumer and enterprise clients.

Broad incumbents

• DDB Group New Zealand: Major NZ full-service agency network offering creative, media, digital and PR services. Operates in the same competitive set for tourism, retail and F&B clients but at significantly larger scale and broader service scope.
• Saatchi & Saatchi New Zealand: Global network agency with NZ operations delivering brand, advertising and content work. Comparable on full-service creative and brand campaign delivery, competing for the same enterprise and government clients.
• Colenso BBDO: One of New Zealand's largest full-service advertising agencies within the BBDO global network. Competes for the same enterprise and government creative mandates as Shotover but with substantially larger scale and network resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shotovercreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shotover Creative