What Siegfried & Roi does

Siegfried & ROI AG is an owner-managed (inhabergeführte) Swiss creative agency headquartered in Zürich (Münsterhof 13, 8001 Zürich) with a registered office in Zug (Zählerweg 7, 6300 Zug). Founded around 2010, the firm operates as a boutique of approximately ten experts specializing in customer journeys and brand building, led by two managing directors — Moritz Solleder (Consulting) and Milan Pavic (Creation). Its service portfolio spans the full creative value chain: branding, campaigning, performance marketing, UX/digital, content creation, and publishing, delivered as project-based professional services to corporations, SMEs, and startups in Switzerland and internationally.

The agency's underlying technology is its human creative talent and process discipline rather than proprietary software; no AI/ML capabilities, APIs, SDKs, or technology platform were disclosed. Differentiation is articulated as a "hyperagile, familial" culture combining strategic storytelling with creative execution ("Bühnenzauber"), enabling long-term client relationships. The firm serves verticals including sports, lifestyle, pharma and healthcare, finance, energy, food and beverage, retail, and public transportation, with named clients such as AMAG/AUDI, Roche Diagnostics, Heineken, Lindt, Migros, Lidl Schweiz, Zuger Kantonalbank, and Stadt Zug.

Siegfried & ROI generates revenue through quote-based project engagements and retainer-style long-term relationships. Go-to-market is enterprise field sales — direct client engagement with no channel intermediaries, no public pricing, and no productized offerings. The company is privately held with no disclosed external investors, no funding history, no M&A activity, and no subsidiaries. It has no patents, trademarks filings, regulatory actions, or formal certifications on record in the available data.

Name

Siegfried & Roi

Legal name

Siegfried & ROI AG

Website

https://siegfriedundroi.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Siegfried & ROI AG is an owner-managed Swiss creative agency (Zürich/Zug) with ~10 experts delivering full-service branding, campaigning, performance marketing, UX/digital, and content to corporations, SMEs, and startups across sports, healthcare, finance, and public-sector verticals.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

akta.pro secondary industries

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Influencer Campaign Strategy & Planning (BPAFAHAC)

Keywords

• Creative agency services
• Brand strategy
• Performance marketing
• Corporate communications
• Digital content creation

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based professional services providing full-service creative solutions including branding, campaigning, performance marketing, UX/Digital, content, and publishing for corporate clients, SMEs, and startups.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Siegfried & ROI is an owner-managed, full-service creative agency delivering branding, campaigning, performance marketing, UX/digital, content, and publishing services to corporations, SMEs, and startups in Switzerland and internationally. The agency operates with a team of approximately ten experts focused on customer journeys and brand building across sports, lifestyle, pharma & healthcare, finance, energy, food & beverage, and public transportation verticals.

Product overview

Siegfried & ROI is a full-service creative agency based in Zürich and Zug, Switzerland, offering branding, campaigning, performance marketing, UX/digital, content, and publishing services. The agency works with corporations, SMEs, and startups internationally, focusing on sports, lifestyle, pharma & healthcare, finance, energy, food & beverage, and public transportation sectors. They position themselves as a hyper-agile, familial business culture with ten experts specializing in customer journeys and brand building. No distinct proprietary software products or platforms were identified in the source material; the company operates as a service-based creative agency rather than a product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Strategic brand development services including positioning, naming, identity design, and full brand identity systems for corporations, SMEs, and startups.
• Campaigning Integrated advertising and marketing campaign development and execution across multiple channels, including branded entertainment, sponsorship activation, and storytelling-driven campaigns.
• Performance Marketing Data-driven marketing services designed to drive measurable customer acquisition and engagement outcomes, including paid social, out-of-home, and digital out-of-home advertising.
• UX/Digital User experience design and digital solution development services, covering digital presence, customer journey optimization, and interactive campaign assets.
• Content Creation Strategic content development including campaign videos, films, spot productions, and multimedia assets for use across paid, owned, and earned media.
• Publishing Editorial and publishing services supporting brand storytelling and communications across channels.

Quantifiable outcome

• 60% more kitchens sold, lead costs halved within weeks for SieMatic campaign
• +3 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RicardominorGTM or Marketing PartnerCollaborated on Support your Locals initiative after lockdown, helping small shops create online shops on Ricardo platform to reach over 3 million Ricardo members.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with strong Swiss presence (Publicis Zurich, Leo Burnett, Saatchi & Saatchi). Competes broadly across the same enterprise client set with integrated creative, media, and digital offerings.
• Ogilvy: Global advertising and marketing services network (WPP). Competes with Siegfried & Roi on enterprise client mandates across branding, campaigning, and digital, but operates at much larger scale with full global reach.
• DDB Germany: Part of Omnicom global network with German/DACH presence offering creative, digital, and performance marketing services to enterprise clients. Competes in the same DACH market with broader network capabilities.

Direct peers

• Ruf Lanz: Boutique Swiss creative agency based in Zurich known for high-profile Swiss campaigns. Comparable boutique structure with focus on creative excellence for enterprise clients in the Swiss market.
• Scholz & Friends: Independent German creative agency group offering integrated branding, campaign, and digital services. Comparable in independent owner-managed positioning and DACH market focus.
• Spillmann/Felser/Leo Burnett: Zurich-based creative agency (part of Leo Burnett network) serving Swiss enterprise clients with branding, campaign, and digital services. Closest geographic peer with comparable Swiss enterprise client base.
• Wirz Communications: Major independent Swiss advertising and communications agency based in Zurich. Offers integrated creative services to enterprise clients in Switzerland, directly competing in the same Zurich-based market.
• Jung von Matt: Independent European creative agency headquartered in Hamburg with offices across DACH including Switzerland. Offers the same integrated branding, campaign, performance marketing, and digital services to enterprise clients, making it the closest comparable in scale and positioning.
• Kollerbrand: Independent Zurich-based creative agency focused on brand strategy, design, and digital services for Swiss enterprise clients. Comparable boutique positioning and Swiss-market focus.
• Serviceplan Group: Largest independent owner-managed agency group in Europe, headquartered in Munich. Operates with a similar 'house of brands' structure combining strategy, creation, digital, and performance marketing under one roof, serving DACH enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/siegfriedundroi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siegfried & Roi