STONE LIVING
Stone & Living is a privately held Lyon-based French real estate agency founded in 2010, brokering apartments, chalets, and villas across the Côte d'Azur, Alps, Provence, Lyon, and Île Maurice, alongside vacation rentals and tax-advantaged investment advisory.
- Company typePrivate
- Founded2010
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What STONE LIVING does
Stone & Living is a privately held French real estate agency headquartered at 33 rue de la République in Lyon (69002), operating since 2010 with a headcount of 1–10 employees. It brokers the sale of new-build and existing residential property across four French geographies — Côte d'Azur, French Alps, Provence, and Lyon — and has extended coverage to Île Maurice (Mauritius). The firm lists approximately 261 properties, comprising 209 apartments, 13 chalets, and 39 villas, and complements brokerage with vacation rental distribution via dedicated platforms Ma Villa en Provence and Mon Chalet à la Montagne, as well as tax-advantaged investment advisory on French schemes (Pinel, Girardin IS, LMNP, déficit foncier).
The business runs on a commission-based model: 4–5% HT on residential transactions and 6–7% on commercial. Marketing and distribution are organized around multiple program-specific websites (Alto, Le Pratz, Les Résidences du Golfe de Saint-Tropez, Terre Aquila) rather than a single unified technology platform, and there is no disclosed proprietary software, data asset, or AI/ML capability. The firm serves individual high-net-worth buyers, tax-driven investors seeking French fiscal optimization, and developers distributing new-build programs. No funding rounds, M&A activity, patents, or leadership disclosures are present in the available data.
STONE LIVING firmographics
Firmographics- Name
- STONE LIVING
- Legal name
- Stone & Living
- Website
- https://stoneandliving.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stone & Living is a privately held Lyon-based French real estate agency founded in 2010, brokering apartments, chalets, and villas across the Côte d'Azur, Alps, Provence, Lyon, and Île Maurice, alongside vacation rentals and tax-advantaged investment advisory.
- Ownership category
- akta.pro rank
STONE LIVING industry classification
Industry- Product category
- Luxury Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industries
- New Construction & Builder Sales (BPAJAAAB), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where STONE LIVING is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
STONE LIVING business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Property Sales Commission: Commission-based revenue from residential and commercial property sales. Fees range from 4% HT (exclusive mandate) to 5% HT (simple mandate) of the net vendor price. For properties between €100,000-€160,000, a flat fee of €7,000 HT applies. Minimum fee of €5,000 HT for sales under €100,000. For commercial real estate, 6% HT + VAT (exclusive) or 7% HT + VAT (simple).
- Vacation Rental Management: Property management services for vacation rentals with 6% TTC commission on total encaissements. Also earns referral fees through affiliated vacation rental platforms (Ma Villa en Provence, Mon Chalet à la Montagne).
- Rental Tenant Fees: In tense housing zones, charges tenant fees of 10€ TTC per m2 of habitable surface for visit, file preparation, and lease drafting. Inventory state fees of 3€ TTC per m2. Landlord intermediancy fee of 60€.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Exclusive Mandate - Residential |
| Transaction based/ take rate | Pay-as-you-go | Simple Mandate - Residential |
| Unit Pricing | Pay-as-you-go | Entry-Level Sales |
| Transaction based/ take rate | Pay-as-you-go | Exclusive Mandate - Commercial |
| Transaction based/ take rate | Pay-as-you-go | Simple Mandate - Commercial |
| Transaction based/ take rate | Pay-as-you-go | Vacation Rental Management |
| Unit Pricing | Pay-as-you-go | Tenant Fees (Tense Zones) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
STONE LIVING product offering
Product offeringCore offering
Stone & Living is a French luxury real estate agency that brokers the sale of new-build and existing residential properties (apartments, chalets, villas) across premium locations in France (Côte d'Azur, French Alps, Provence, Lyon) and Île Maurice. The firm supplements sales with vacation rental management, rental tenant placement, and tax-advantaged investment advisory covering Pinel, Girardin IS, Loueur Meublé (LMNP), and Déficit Foncier schemes, and acts as commercializing agent for property developers' new construction programs.
Product overview
Stone Living operates as a traditional real estate agency rather than a technology platform. The company offers a portfolio of interconnected real estate services centered on property sales (apartments, chalets, villas) in premium French locations, supplemented by new build property programs, vacation rental coordination, and fiscal investment vehicles (Pinel, Girardin IS, Loueur Meublé, Déficit Foncier) for tax optimization. The agency serves both individual property buyers and developers through its network and partner vacation rental websites.
Differentiator
Problem solved
Functional benefit
Brands
- Alto: Luxury residence in Praz-sur-Arly, French Alps
- Le Pratz
- Les Résidences du Golfe de Saint-Tropez
- Terre Aquila
- Ma Villa en Provence
- Mon Chalet à la Montagne
Products and services
- Residential Property Sales
Companies that use STONE LIVING
Customer profileSegments4 records
Ideal customer profiles4 records
STONE LIVING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
STONE LIVING partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Ma Villa en ProvencecoreAffiliated vacation rental platform specializing in villa rentals with private pools in Provence region. Provides booking platform and concierge services for vacation properties commercialized by Stone & Living.
- Mon Chalet à la MontagnecoreAffiliated vacation rental platform for chalets and apartments in the French Alps. Offers booking platform and management services for mountain property rentals.
- Alto (Praz-sur-Arly)minorDedicated website for the Alto residence new development program in Praz-sur-Arly, Haute-Savoie.
- Le Pratz (Praz-sur-Arly)minorDedicated website for the Le Pratz residence new development in Praz-sur-Arly, Haute-Savoie.
- Les Résidences du Golfe de Saint-TropezminorDedicated website for luxury residence programs near Saint-Tropez including Demeure Azuro.
- Terre Aquila (Ménerbes)minorDedicated website for Terre Aquila villa development in Ménerbes, Luberon region.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
STONE LIVING competitors and assessment
Company assessmentDirect peers
- John Taylor: Luxury real estate brand focused on premium European and international markets, with strong French Riviera, Alpine and Paris presence. Comparable on luxury clientele, premium locations, and high-commission transaction model.
- Emile Garcin: Boutique French luxury real estate group covering prestige properties across Provence, the Côte d'Azur, the Alps, Paris and select international destinations. Highly comparable geographic and segment overlap with Stone & Living.
- Daniel Féau: Paris-based luxury real estate specialist with expanding presence in resort markets including the French Alps. Comparable to Stone & Living on prestige segment focus and high-ticket residential brokerage.
- Barnes: International luxury real estate agency with deep French roots and a strong presence across Paris, the Côte d'Azur, the Alps and other premium markets. Closely comparable to Stone & Living on luxury positioning, multi-region French coverage, and high-net-worth clientele.
- Megève Sotheby's International Realty: Specialist luxury agency focused on the Megève / Haute-Savoie Alpine market — directly overlapping with Stone & Living's Praz-sur-Arly, Megève, Demi-Quartier and Combloux new-build programs.
Broad incumbents
- Orpi: Largest French real estate cooperative network with broad national coverage. Comparable transaction-based brokerage model but mass-market rather than luxury-focused, making it a broader incumbent rather than direct competitor.
- Coldwell Banker: Global real estate franchise with a notable French affiliate network serving luxury and mid-market segments. Comparable brokerage business model, though at substantially larger scale and broader price-tier coverage than Stone & Living.
- Knight Frank: Global real estate consultancy with a significant French luxury residential practice. Comparable on premium market coverage and high-net-worth client focus, but broader in scope (commercial, advisory, asset management) than Stone & Living.
- Sotheby's International Realty: Global luxury real estate network with extensive French affiliate offices across Côte d'Azur, Alps, Provence and Paris. Comparable on luxury positioning, though operates at much larger scale and as a network brand rather than a single independent agency.
Others
- SeLoger: Leading French online real estate listing portal. Not a direct competitor but a key distribution channel and potential disintermediation risk; many of Stone & Living's listings are surfaced via portals like SeLoger.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
STONE LIVING financial estimates
Financial estimateRevenue estimate
Valuation estimate
STONE LIVING leadership team
Management profileNumber of profiles
STONE LIVING subsidiaries and ownership
Company hierarchySubsidiaries6 records
STONE LIVING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STONE LIVING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STONE LIVING
What does STONE LIVING do?
Stone & Living is a French luxury real estate agency that brokers the sale of new-build and existing residential properties (apartments, chalets, villas) across premium locations in France (Côte d'Azur, French Alps, Provence, Lyon) and Île Maurice. The firm supplements sales with vacation rental management, rental tenant placement, and tax-advantaged investment advisory covering Pinel, Girardin IS, Loueur Meublé (LMNP), and Déficit Foncier schemes, and acts as commercializing agent for property developers' new construction programs.
Is STONE LIVING a public or private company?
STONE LIVING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STONE LIVING founded?
STONE LIVING was founded in 2010. It employs 1 to 10 people.
Where is STONE LIVING based?
STONE LIVING is headquartered in Lyon, France, in the Europe region.
How does STONE LIVING make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are vacation Rental Management and rental Tenant Fees.
Who are STONE LIVING's main competitors?
Direct peers on record are John Taylor, Emile Garcin, Daniel Féau, Barnes and Megève Sotheby's International Realty. Broad incumbents are Orpi, Coldwell Banker, Knight Frank and Sotheby's International Realty. SeLoger is listed as an others.
Does STONE LIVING have an API?
No public API is recorded for STONE LIVING.
What industry is STONE LIVING in?
STONE LIVING's product category is Luxury Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 53121 and its SIC code is 6531.