SASH (Safe And Sound Homes)

What SASH (Safe And Sound Homes) does

SASH (Safe And Sound Homes) is a UK Charitable Incorporated Organisation (CIO) operating since 1994 (registered charity from April 1996) that prevents homelessness among young people aged 16-25 across York and surrounding areas. The organisation delivers its service through a network of trained volunteer hosts rather than a software platform; its technology stack is limited to standard charity-sector tools (a Squarespace website, Beacon Forms for donations, and email/newsletter communications) with no proprietary technology, API, or mobile application.

The core service offering comprises two accommodation pathways. Nightstop provides emergency overnight stays arranged night-by-night, often within hours, via volunteer hosts for stays of up to two weeks. Supported Lodgings offers longer-term placements of up to two years with a dedicated support worker, with hosts paid £20 per night (Nightstop) or up to £170 per week (Supported Lodgings). These are complemented by the SASH Enhancement Programme (counselling, gym memberships, bike access, tailored one-to-one support) and Step-Up Resources (downloadable guides on tenancy, life skills, money management, and rights).

SASH raises over £350,000 annually through a diversified mix of individual donations, fundraising events (Sleepout, Charity Ball, York 10K, Great North Run, Yorkshire Coast 10K), corporate partnerships (including Hudson Moody since 2017, Bird & Blend Tea, Vodafone), National Lottery funding, and Business Club memberships. It is registered with the Fundraising Regulator, certified as a Living Wage Employer and Cyber Essentials holder, and reports that 76% of income goes directly to service delivery. Young people access services at no cost via referrals from local authorities and partner agencies; the 11-50 person staff is led by Chief Executive Philippa Robson, with Tarnia Hudson (Director of Hudson Moody) serving as Chair of the Board of Trustees.

Name

SASH (Safe And Sound Homes)

Legal name

Safe and Sound Homes

Website

https://sash-uk.org.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

SASH is a UK registered charity (CIO, est. 1994) preventing homelessness in young people aged 16-25 across York and surrounding areas through volunteer-host emergency (Nightstop) and longer-term (Supported Lodgings) accommodation, supported by wraparound services and corporate fundraising.

Ownership category

akta.pro rank

Product category

Youth Homelessness Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Night Nanny/Overnight Care Placement (HSAAALAF)

akta.pro secondary industry

Overnight In-Home Care (Night-Only Supervision) (HSABAHAC)

Keywords

• Youth homelessness prevention
• Emergency accommodation services
• Supported housing charity
• Volunteer host network
• Young people support services

Headquarters

HQ city

New York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual donations, fundraising events, and general charitable contributions from the public. SASH is registered with the Fundraising Regulator and follows the Fundraising Code of Practice.
2. Corporate Partnerships: Charity partnerships with businesses including event sponsorship, payroll giving, gifts in kind, and Business Club membership. SASH must raise over £350,000 annually to continue services.
3. Host Payments: Nightstop hosts receive £20 per night per young person. Supported Lodgings hosts receive up to £170 per week. These payments are treated as taxable income.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

SASH provides emergency and longer-term accommodation for young people aged 16-25 facing homelessness in York and surrounding areas, delivered through a network of trained volunteer hosts. Core services include Nightstop (short-term overnight stays arranged within hours, up to two weeks), Supported Lodgings (placements with host families for up to two years), and the SASH Enhancement Programme offering tailored individual support such as counselling, gym memberships, and life-skills guidance.

Product overview

SASH (Safe and Sound Homes) is a registered charity providing a unified suite of youth homelessness prevention services across York and surrounding areas. The core offering centres on two accommodation pathways: Nightstop for emergency overnight stays arranged night-by-night through volunteer hosts, and Supported Lodgings for longer-term placements of up to two years. These are complemented by the SASH Enhancement Programme offering tailored individual support (counselling, gym memberships, bike access) to build independence, and Step-Up Resources providing downloadable guides on tenancy, life skills, money management, and rights. The organisation operates a network of volunteer hosts who provide physical accommodation rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Nightstop: Emergency accommodation service providing safe, emergency accommodation for young people who have nowhere safe to stay, often arranged within hours.
• Supported Lodgings

Products and services

• Nightstop Emergency accommodation service providing safe, short-term overnight stays for young people aged 16-25 in crisis, arranged night-by-night through a network of trained volunteer hosts across York and surrounding areas. Placements are typically made within hours via the Nightstop referral line and can last up to two weeks.
• Supported Lodgings Longer-term accommodation service where young people aged 16-25 live with a trained volunteer host family for up to two years, providing stable housing with dedicated support worker and host guidance to build independence. Host families receive up to £170 per week, and young people make a voluntary contribution towards household costs.
• SASH Enhancement Programme

Quantifiable outcome

• 67,174 safe bed nights provided from 2020-2025
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hudson MoodycoreGTM or Marketing PartnerHudson Moody, a York-based independent estate agency, has been SASH's dedicated charity partner since 2017. The partnership includes fundraising events, sponsorship, employee involvement, and community advocacy. Tarnia Hudson, Director of Hudson Moody, also serves as Chair of SASH's Board of Trustees. Activities include including SASH leaflets in client packs, sponsoring York Minster Christmas Tree Festival, and supporting SASH events including the 30th Anniversary Ball.
• VodafoneminorGTM or Marketing PartnerIn September 2025, more than 25 Vodafone colleagues took part in a 20km charity walk raising £5,528 for SASH. The event was further boosted through Vodafone's match funding programme.
• Bird & Blend Tea Co.coreGTM or Marketing PartnerBird & Blend selected SASH as Charity of the Year for two consecutive years. Through sales of their Yorkshire Rose tea, they donated 50% of profits to SASH, raising just under £4,000. Activities included in-store displays, collection days at their York store, and a mocktail collaboration.
• Business Club MembersminorGTM or Marketing PartnerSASH's exclusive B2B Business Club brings together corporate supporters as part of SASH's growing corporate community. Members participate in events, fundraising, and advocacy activities.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Others

• Homeless Link: UK membership organization supporting homelessness charities and services nationally. Not a direct service provider but a sector infrastructure organization relevant to SASH as a potential support, advocacy, and best-practice resource.

Direct peers

• St Basil's: Youth homelessness charity serving young people aged 16-25 in the West Midlands. Comparable service model combining emergency accommodation, supported housing, and personal development support for vulnerable young people.
• Centrepoint: UK's leading youth homelessness charity, providing accommodation and support to young people aged 16-25. Direct peer operating at national scale with similar service model combining emergency housing, longer-term supported accommodation, and personal development support.
• Depaul UK: Charity providing accommodation and support services for young people facing homelessness and exclusion across the UK. Operates Nightstop programmes similar to SASH's core offering in multiple regions, making it a direct comparable.

Broad incumbents

• Shelter: National housing and homelessness charity providing advice, advocacy, and some accommodation services. Broader housing focus than SASH but addresses overlapping youth homelessness populations through advice and campaign work.
• Crisis UK: National charity for people experiencing homelessness, with dedicated youth programmes. Larger and broader mission than SASH but overlapping beneficiary population and service philosophy around supported housing and skills development.
• The Children's Society: National charity supporting disadvantaged children and young people including those facing homelessness and exploitation. Broader mission than SASH but overlapping service populations and supported accommodation pathways.
• YMCA England & Wales: Major UK charity providing supported accommodation, housing, and personal development services including for homeless young people. Operates at much larger national scale but with overlapping mission around youth housing and homelessness prevention.

Emerging players

• National Youth Advocacy Service (NYAS): UK charity providing advocacy and support services for children and young people including those in care or facing homelessness. Related mission around vulnerable youth with some overlapping service delivery.
• Albert Kennedy Trust (akt): UK charity supporting LGBTQ+ young people experiencing homelessness or hostile living environments. Focused sub-segment of youth homelessness with similar host-network model approach and supported lodgings concepts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sashprevent-homelessness

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SASH (Safe And Sound Homes)