What Run Wild Missoula does

Run Wild Missoula is a 501(c)(3) nonprofit running and walking club headquartered in Missoula, Montana, founded in 2006 and serving more than 2,500 members. The organization's mission is to support runners and walkers of all ages, abilities, and backgrounds through a comprehensive suite of in-person community programming, including weekly training runs, monthly social events, training classes, trail stewardship, and an annual calendar of races. Its flagship offering is the Missoula Marathon, which has earned repeated national recognition including Reader-voted Best Marathon in the U.S. by Runner's World (2010) and BibRave 100 honors in 2017 and 2018.

The organization operates through a tech-light, community-led model. Member and race registrations flow through the RunSignUp platform (runsignup.com/MemberOrg/RunWildMissoula), which also powers the merchandise storefront. Community engagement is reinforced through an official Strava club (club ID 469043) for activity tracking and route sharing, alongside calendar distribution via Google Calendar, iCalendar, and Outlook 365 integrations. No proprietary AI/ML, mobile application, or in-house technology platform is operated by the organization.

Revenue is generated across five streams: annual membership dues (subscription/recurring), race registration fees (transactional), merchandise sales (through the RunSignUp Club Store), sponsorships with local breweries, running stores, and community partners, and donations plus charitable giving programs that channel race proceeds to local beneficiaries such as the Missoula Food Bank. Customer acquisition relies on grassroots engagement, word-of-mouth, and the organization's own events as primary marketing channels, with no paid sales motion. Geographic reach is concentrated in Missoula, Montana, with virtual event offerings and Beacon-level international participation (e.g., the Missoula Marathon Beer Run attracting over 1,000 global participants) providing limited reach beyond the core market.

Name

Run Wild Missoula

Legal name

Run Wild Missoula

Website

https://runwildmissoula.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Run Wild Missoula is a 501(c)(3) nonprofit running and walking club founded in 2006 in Missoula, Montana, serving over 2,500 members through weekly group runs, training classes, annual races, and inclusive social programs including the award-winning Missoula Marathon.

Ownership category

akta.pro rank

Product category

Community Running Club & Amateur Race Events

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

Keywords

• Community running club
• Marathon race events
• Running training programs
• Nonprofit sports organization
• Inclusive running community

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees provide recurring revenue and access to member benefits including training groups, track workouts, races, seminars, and discounts.
2. Race Registration Fees: Revenue from organizing and hosting annual races including Missoula Marathon, River City Roots Run, Dog Days Ultra, and numerous other running events throughout the year.
3. Merchandise Sales: Sale of RWM branded merchandise through RunSignUp Club Store.
4. Donations and Charitable Giving: Donations from members and supporters, plus charitable giving programs that channel race proceeds back to the community.
5. Sponsorships: Partnerships with local businesses including breweries, running stores, and community organizations for event support and funding.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Run Wild Missoula operates as a 501(c)(3) nonprofit running and walking club serving the Missoula, Montana community. It sells annual memberships that grant access to training groups, weekly group runs, track workouts, seminars, and partner discounts, and it organizes a full annual race calendar headlined by the nationally recognized Missoula Marathon alongside community programs such as Beer Run, Queer Run, Dry Miles, and Sole Mates for runners and walkers of all ages, abilities, and backgrounds.

Product overview

Run Wild Missoula operates as a 501(c)(3) nonprofit running and walking club offering a comprehensive suite of programs centered around community fitness. The organization functions as a unified community platform rather than a technology product, providing membership access to organized races, training programs, inclusive running groups, and social events. Key offerings include the flagship Missoula Marathon (named Best Marathon in the U.S.), a full calendar of race events (Dog Days Ultra, River City Roots Run, trail races), structured training classes, and inclusive social programs (Sole Mates for connection-making, Queer Run for LGBTQIA+ runners, Dry Miles for sober-curious members). The Membership Program serves as the core product tier, granting access to training groups, track workouts, seminars, and member discounts across all events.

Differentiator

Problem solved

Functional benefit

Brands

• Missoula Marathon: The flagship marathon event organized by Run Wild Missoula, recognized as the Best Marathon in the U.S. by Runner's World and BibRave 100.
• Dog Days Ultra
• Montana Trail Crew

Products and services

• Membership Program Annual membership program providing access to training groups, track workouts, races, seminars, discounts at partner running stores, and community events; over 2,500 members.
• Missoula Marathon Annual flagship marathon weekend named Best Marathon in the U.S. by Runner's World (2010) and BibRave 100 (2017, 2018), including a free Beer Run, 5K, Kids Run, Half Marathon, and Expo.
• Race Events Series Full slate of yearly races including River City Roots Run, Snow Joke Half Marathon, Run for the Trees, Pengelly Double Dip, Mount Jumbo Elk Ramble 15K, Turkey Day 8K & 3K Family Fun Run, Resolution Run 5K, Heart Throb 5K, Skeleton Skedaddle 5K, and Roads, Tracks and Trails Virtual Memorial Run.
• Dog Days Ultra Missoula's first closed-loop 24-hour ultra race at Big Sky Park featuring a 1.68-mile gravel aggregate loop with 9 feet of elevation and continuous mountain views.
• Training Classes Organized training programs including the Missoula Marathon Training Class with structured coaching for marathon and half marathon preparation.
• Group Runs Weekly recurring group runs including Saturday Breakfast Run (year-round), Tuesday Track workouts, Wednesday Wild Miles, and other community runs.
• Last Wednesday Beer Run Monthly social running event featuring 3 and 5-mile routes to rotating local breweries, concluding with social gatherings; known as '5 Miles to Beer Thirty.'
• Sole Mates Monthly social running event on first Fridays at Caras Park featuring a 3-3.5 mile run followed by mingling, designed for making friends, finding dates, or meeting running partners.
• Queer Run Monthly LGBTQIA+ community running event on second Tuesdays at rotating locations, fostering representation and safe spaces within the running community.
• Dry Miles Monthly sober-curious running group meeting second Thursdays at Dairy Queen, offering a substance-free social environment for those cutting back, sober-curious, or in recovery.
• Montana Trail Crew Volunteer trail maintenance and stewardship initiative partnering with land managers to improve Missoula's trail systems.
• Runner Education Series Seminars covering running topics including 'Becoming a Wild Runner' (trail safety and wildlife awareness), nutrition guidance, and marathon preparation.
• Virtual Events & Challenges Virtual race options including GRM Ten Virtual Challenge and Mntwi l Nłʔay Virtual Half Marathon for remote participation.
• Fierce Fab Women's Running Festival Annual women's running celebration at Fort Missoula featuring 1-mile laps over 2 hours, glitter, face painting, music, raffle prizes, mimosa bar, and costume awards.
• City to Sky Trail Races Trail race event offering off-road running experiences in Missoula's mountains and conservation lands.

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Missoula Downtown FoundationcoreStrategic or Co-development PartnerRiver City Roots 4 Mile Run is brought to you by Run Wild Missoula in partnership with Missoula Downtown Foundation. This 4-mile fun run is in association with the River City Roots Festival and pays tribute to the city's love of recreation and staying active.
• Missoula Parks & RecreationcoreStrategic or Co-development PartnerRun For The Trees event is a collaboration between Run Wild Missoula and Missoula Parks & Recreation, celebrating Missoula's urban forests with 5K, 10K, or 1 Mile Fun Run options.
• Big Sky Brewing CompanyminorGTM or Marketing PartnerBig Sky Brewing Company provides sparkling water compliments for the Missoula Marathon Beer Run. The beer run features over 1,000 participants from around the world with free beer for finishers over 21.
• Friends of the MminorStrategic or Co-development PartnerMontana Trail Crew joined Friends of the M for a trail improvement project to shore up the first leg of the M Trail and reduce erosion.
• ARTS MissoulaminorGTM or Marketing PartnerArt on the Run is a free fun run supporting ARTS Missoula, linking public art through the heart of Missoula including murals, sculptures, and landmarks.
• Missoula Food BankminorGTM or Marketing PartnerTurkey Day 8K & 3K Family Fun Run donates a portion of proceeds and all donations to support the Missoula Food Bank.
• UM's Physical Therapy Student AssociationminorStrategic or Co-development PartnerSkeleton Skedaddle 5K & Kids Pumpkin Run is co-hosted with UM's Physical Therapy Student Association at Silver Park.
• Runner's EdgeminorGTM or Marketing PartnerSaturday Breakfast Run meets at Runner's Edge (basement) every Saturday at 8:00 AM. Runner's Edge is a local running store partner that provides venue and breakfast treats.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boston Athletic Association: The B.A.A. operates the Boston Marathon and year-round community running programming as a nonprofit. Directly comparable in structure to Run Wild Missoula as a marathon-anchored nonprofit running organization.
• Hash House Harriers: Hash House Harriers is a global network of social running clubs with local chapters, similar to RWM's community-and-social running ethos. Comparable as a community-organized, social running club model.
• Atlanta Track Club: Atlanta Track Club is one of the largest nonprofit running organizations in the U.S., hosting year-round events, training programs, and the Atlanta Journal-Constitution Peachtree Road Race. Comparable as a regional nonprofit running club with diverse programming.
• New York Road Runners: NYRR is a 501(c)(3) nonprofit running organization that operates the TCS New York City Marathon and a year-round calendar of races, training programs, and community events. Directly comparable to Run Wild Missoula as a nonprofit running club with membership, race organization, and training class offerings.
• Big Sur Marathon Foundation: Big Sur International Marathon is organized by a nonprofit foundation that also operates year-round running events and community programs. Comparable in mission and destination-marathon positioning to Run Wild Missoula.
• Chicago Area Runners Association: CARA is a nonprofit running club serving the Chicago metro area with training programs, group runs, and races. Strong comparable as a community-focused local running club offering memberships and structured training.

Emerging players

• Parkrun USA: Parkrun organizes free, weekly, timed 5K community events across the U.S. with a volunteer-led, inclusive model. Comparable mission overlap with RWM's community running ethos, though Parkrun is broader and free.

Regional players

• Eugene Running Club (TrackTown USA): TrackTown USA in Eugene, Oregon hosts the Prefontaine Classic and World Athletics Championships and runs community running programs. Comparable in combining a marquee track/race event with a community running mission.

Market position

Strengths6 records

Weaknesses6 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/run-wild-missoula

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run Wild Missoula