Nijiiro Diversity
Nijiiro Diversity is a Japanese certified NPO, founded in 2013 in Osaka, that advances LGBTQ+ workplace inclusion through corporate training, consulting, e-learning, research (niji VOICE surveys), and community programs including Pride Center Osaka, Japan's first permanent LGBTQ+ center.
- Company typePrivate
- Founded2013
- HeadquartersOsaka, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Nijiiro Diversity does
Nijiiro Diversity is a Japanese certified NPO (Tokutei Hieiri Katsudo Hojin), founded in 2013 and headquartered in Osaka, that advances LGBTQ+ workplace inclusion and community support through a diversified portfolio of services. Its corporate offerings include customized LGBTQ+ training seminars, ongoing consulting engagements, e-learning courses, and bespoke educational material creation, delivered directly to enterprise HR departments and leadership teams on a quote-based, typically multi-year contract basis. Notable clients span major Japanese corporates including Asahi Shimbun, SCSK, MS&AD Holdings, Shiseido, JLL, Yamaha Motor, and Honda, with additional sponsorship from Sony, Nike Japan, Nomura, Sekisui House, and Kobe Steel supporting Pride Center Osaka.
Beyond corporate work, the organization operates Pride Center Osaka, Japan's first permanent LGBTQ+ community center, which opened near Temmabashi Station in April 2022 and provides free counseling, safe space, and outreach (including the Dokodemo Pride Caravan university program). Its research arm produces the longitudinal niji VOICE survey series, an annual LGBTQ+ workplace white paper hosted on the NIJI BRIDGE data platform, and the Rainbow Safeguarding Guidelines co-developed with NPO ReBit and NPO Kizuku. Revenue derives from a hybrid mix: fee-based training/consulting, e-learning subscriptions, individual and corporate donations (tax-deductible under its certified NPO status), grants from foundations and corporate funders (Panasonic, Mizuho, US Embassy, Red Feather, DAF Arata), and small merchandise e-commerce. Leadership is anchored by Representative Director Muraki Maki since founding, supported by a managing director with SME consulting background and a small full-time staff in Osaka with additional event-based participants.
Nijiiro Diversity firmographics
Firmographics- Name
- Nijiiro Diversity
- Legal name
- 特定非营利活動法人虹色ダイバーシティ (Tokutei Hieiri Katsudo Hojin Nijiiro Diversity)
- Website
- https://nijiirodiversity.jp
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nijiiro Diversity is a Japanese certified NPO, founded in 2013 in Osaka, that advances LGBTQ+ workplace inclusion through corporate training, consulting, e-learning, research (niji VOICE surveys), and community programs including Pride Center Osaka, Japan's first permanent LGBTQ+ center.
- Ownership category
- akta.pro rank
Nijiiro Diversity industry classification
Industry- Product category
- Diversity and Inclusion Consulting Services
- NAICS
- Educational Support Services (611710), Other Schools and Instruction (6116)
- akta.pro primary industry
- Workplace Culture, DEI & Psychological Safety (EDAAAKAJ)
- akta.pro secondary industry
- Cross-Cultural Competence & Inclusion (EDABAMAJ)
Keywords
Where Nijiiro Diversity is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Nijiiro Diversity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate Training and Consulting: Fee-based LGBTQ+ training programs, seminars, and consulting services for enterprises and organizations seeking to create inclusive workplaces
- E-learning and Educational Materials: Online learning courses and custom educational content creation services for companies and organizations
- Individual Donations: Tax-deductible donations from individuals supporting LGBTQ+ advocacy and Pride Center Osaka operations
- Corporate Donations: Corporate sponsorships and donations from companies supporting LGBTQ+ workplace initiatives
- Pride Center Osaka Operations: Community center providing safe spaces, counseling services, and resources for LGBTQ+ individuals, funded through donations and support
- E-commerce: Merchandise sales through the online shop (ndiversity.theshop.jp) including masks, stickers, and specialty items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | LGBTQ+ Training Services - Customized corporate training programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Nijiiro Diversity product offering
Product offeringCore offering
Nijiiro Diversity is a certified NPO that provides LGBTQ+ workplace inclusion training, consulting, e-learning courses, and custom teaching materials for enterprises and organizations across Japan. The organization also operates Pride Center Osaka as a permanent community hub, conducts research through the niji VOICE survey, and offers resources such as Rainbow Safeguarding guidelines and the Nijiiro Childcare Handbook.
Product overview
Nijiiro Diversity operates as a certified NPO offering a portfolio of LGBTQ+ inclusion services centered around corporate training (seminars, consulting, e-learning, and teaching materials), community center operations (Pride Center Osaka), research publications (niji VOICE surveys, white papers), and advocacy resources (Rainbow Safeguarding guidelines). The organization functions as a unified service portfolio rather than a technology platform, with all offerings focused on LGBTQ+ workplace inclusion, community support, and policy advocacy. Core offerings include LGBTQ+ training and consulting for businesses, operation of Pride Center Osaka as a community hub, the NIJI BRIDGE data platform for research dissemination, and freely available Rainbow Safeguarding guidelines for organizations working with youth.
Differentiator
Problem solved
Functional benefit
Brands
- Pride Center Osaka: Japan's first permanent LGBTQ+ center operated by Nijiiro Diversity, offering open space, counseling services, and community resources for LGBTQ+ individuals and allies in Osaka.
- NIJI BRIDGE
Products and services
- Corporate LGBTQ+ Training and Workshops Tailored training programs and workshops for businesses and organizations on LGBTQ+ workplace inclusion, led by experienced facilitators with over 10 years of expertise.
- LGBTQ+ Consulting Services Strategic consulting engagements for companies and organizations on LGBTQ+ policy development, inclusive workplace practices, and diversity strategy implementation.
- LGBTQ+ E-learning Courses Digital learning courses covering LGBTQ+ basics, terminology, allyship, and workplace inclusion, accessible to learners remotely.
- Custom Teaching Materials Development Custom-developed educational materials and curriculum on LGBTQ+ topics for companies, schools, and organizations with specific training needs.
- Pride Center Osaka (プライドセンター大阪) Permanent community hub offering free peer meeting spaces (aoba), library resources, consultation services, and event hosting for LGBTQ+ individuals, families, and allies.
- niji VOICE Research and Surveys (niji VOICE) Annual research survey program producing data on LGBTQ+ perceptions and workplace climate, used to inform advocacy, training content, and corporate benchmarking.
- Merchandise and Original Goods Sales Online store selling original Nijiiro Diversity branded merchandise and goods, with proceeds supporting organizational programs.
Quantifiable outcome
- LGBTQ+ represents 3.5%-8.8% of Japan's population (2023 survey by Kamano et al.)
- +2 more outcomes
Companies that use Nijiiro Diversity
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Nijiiro Diversity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nijiiro Diversity partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, notable and supporting.
- NPO ReBit (認定NPO法人ReBit)coreCo-developed Rainbow Safeguarding Guidelines for LGBTQ+ youth protection in collaboration with NPO Kizuku. ReBit focuses on creating environments where LGBTQ+ children can grow up authentically, with over 1,300 training sessions conducted for enterprises, government, and schools.
- NPO Kizuku (NPO法人きづく)coreAdvisory partner in Rainbow Safeguarding Guidelines development. NPO Kizuku specializes in organizational child safeguarding consultation and promotes positive discipline in Japan.
- US Embassy in Japan and WeWorknotableJoint online event on creating LGBTQ+-friendly workplaces featuring Muraki Maki as speaker. Supported by US Embassy.
- Walt Disney Japan (ウォルト・ディズニー・ジャパン株式会社)notableDonated to Dokodemo Pride Caravan project and provided video message support for LGBTQ+ youth outreach programs.
- Kobe Steel (株式会社神戸製鋼所)supportingPride Center Osaka sponsor and panel talk participant at 10th anniversary event discussing social sector collaboration.
- Sekisui House (積水ハウス株式会社)supportingPride Center Osaka sponsor and panel talk participant at 10th anniversary event discussing social sector collaboration.
- Nomura Holdings (野村ホールディングス株式会社)supportingPride Center Osaka sponsor and panel talk participant at 10th anniversary event discussing social sector collaboration.
- Sony Group (ソニーグループ株式会社)supportingPride Center Osaka sponsor and panel talk participant at 10th anniversary event discussing social sector collaboration.
- Niantic (株式会社ナイアンティック)supportingPride Center Osaka sponsor and speaker at 10th anniversary Tokyo event.
- Nike Japan (株式会社ナイキジャパン)supportingPride Center Osaka sponsor and speaker at 10th anniversary Tokyo event.
- Prap Japan (株式会社プラッププランナー)supportingPride Center Osaka sponsor and speaker at 10th anniversary Tokyo event.
- Diversity Soccer Association (特定非営利活動法人ダイバーシティサッカー協会)notableCo-organized futsal exchange event 'Diversity League' promoting inclusive sports environments for diverse gender identities.
- Mizuho Financial Group (みずほフィナンシャルグループ)notableProvided partial funding support for partnership system registration research project and data collection efforts.
- JAMMINsupportingCharity T-shirt collaboration selling Pride Center Osaka branded merchandise with 700 yen per item donated.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Nijiiro Diversity competitors and assessment
Company assessmentBroad incumbents
- Human Rights Campaign: US-based LGBTQ+ civil rights advocacy organization operating the Corporate Equality Index. Comparable as a large-scale LGBTQ+ advocacy nonprofit with corporate benchmarking, training, and policy research overlapping Nijiiro's portfolio.
- Stonewall: UK-based LGBTQ+ rights charity with major workplace inclusion programs (Workplace Equality Index, Diversity Champions). Comparable as a larger, established global incumbent offering overlapping corporate DEI training and benchmarking services.
- Out & Equal: US-based nonprofit dedicated to LGBTQ+ workplace equality, hosting the annual Workplace Summit and offering corporate consulting. Comparable as a larger incumbent in the LGBTQ+ workplace inclusion space with broader geographic reach.
- Catalyst: Global nonprofit focused on workplace inclusion for women and marginalized groups, offering research, consulting, and corporate training. Comparable as a broader DEI research-and-advisory nonprofit with overlapping corporate training and benchmarking offerings.
- PFLAG: US-based LGBTQ+ family and community support organization with chapter-based safe spaces and education programs. Comparable as an established LGBTQ+ NPO operating community hubs and family/ally outreach similar to Pride Center Osaka.
Direct peers
- JobRainbow: Japanese LGBTQ+ job-matching platform serving both employers and job seekers with corporate diversity recruitment services. Comparable as a Japan-based LGBTQ+ employment-focused organization with overlapping B2B training and B2C community components.
- NPO ReBit: Japanese NPO focused on LGBTQ+ youth and workplace inclusion that conducts 1,300+ training sessions for enterprises and government. Co-developed the Rainbow Safeguarding Guidelines with Nijiiro Diversity, making it the closest direct peer in mission, customer base, and service portfolio.
- Pride House Tokyo: Tokyo-based LGBTQ+ community center and cultural hub, operating as a physical safe space and event venue. Most direct analog to Nijiiro's Pride Center Osaka as a permanent community infrastructure asset in the same country.
- Work with Pride: Japanese NPO that promotes LGBTQ+ inclusion in Japanese workplaces through the PRIDE Index corporate benchmarking framework. Directly comparable as a Japan-focused workplace LGBTQ+ inclusion organization serving the same enterprise HR buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nijiiro Diversity social profiles
Digital presenceNijiiro Diversity compliance and trust
Trust signalCompliance3 records
Nijiiro Diversity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nijiiro Diversity leadership team
Management profileNumber of profiles
Profiles5 records
Nijiiro Diversity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nijiiro Diversity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nijiiro Diversity
What does Nijiiro Diversity do?
Nijiiro Diversity is a certified NPO that provides LGBTQ+ workplace inclusion training, consulting, e-learning courses, and custom teaching materials for enterprises and organizations across Japan. The organization also operates Pride Center Osaka as a permanent community hub, conducts research through the niji VOICE survey, and offers resources such as Rainbow Safeguarding guidelines and the Nijiiro Childcare Handbook.
Is Nijiiro Diversity a public or private company?
Nijiiro Diversity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nijiiro Diversity founded?
Nijiiro Diversity was founded in 2013. It employs 1 to 10 people.
Where is Nijiiro Diversity based?
Nijiiro Diversity is headquartered in Osaka, Japan, in the Asia region.
How does Nijiiro Diversity make money?
Six revenue lines are on record. Corporate Training and Consulting is the primary driver. The others are E-learning and Educational Materials, individual Donations, corporate Donations, pride Center Osaka Operations and E-commerce.
Who are Nijiiro Diversity's main competitors?
Broad incumbents on record are Human Rights Campaign, Stonewall, Out & Equal, Catalyst and PFLAG. Direct peers are JobRainbow, NPO ReBit, Pride House Tokyo and Work with Pride.
Does Nijiiro Diversity have an API?
No public API is recorded for Nijiiro Diversity.
What industry is Nijiiro Diversity in?
Nijiiro Diversity's product category is Diversity and Inclusion Consulting Services. Its primary akta.pro industry code is EDAAAKAJ, Workplace Culture, DEI & Psychological Safety, with a secondary code of EDABAMAJ, Cross-Cultural Competence & Inclusion. Its NAICS code is 611710.