Ritzenhoff & Breker Gmbh U. Co. Kg

What Ritzenhoff & Breker Gmbh U. Co. Kg does

Ritzenhoff & Breker GmbH & Co. KG is a German family-owned tableware and home goods company headquartered in Bad Driburg, Germany. Founded in 1810 and operated through the sixth generation of family ownership, the company designs and distributes tableware, glassware, cookware, kitchen tools, and home decor products, alongside a recently introduced pet accessories line (Mika, Taro). Its catalog spans approximately 4,000 SKUs and is renewed through annual collections showcased at trade fairs such as Ambiente Messe (with 2026 collections including Borneo, Viola, Maro, Verde, Trio, and Natura).

The firm operates a dual go-to-market model: a B2C e-commerce channel serving end consumers in Germany and Austria, combined with B2B wholesale distribution via an in-house field sales organization to furniture retailers, specialist dealers, mass-market retailers, and partner shops. A dedicated B2B portal (b2b.ritzenhoff-breker.de) supports wholesale ordering. The company also maintains an Asian sourcing and supervision operation through its wholly-owned Hong Kong subsidiary, R&B Far East Supervision Ltd., established in 1993 to manage procurement and quality oversight directly in-region.

The company employs approximately 200 people. It operates as a limited partnership (GmbH & Co. KG) under family ownership, with no external funding rounds and no public financial disclosures. Notable commercial relationships include a licensed brand partnership with HARIBO for co-branded product lines and a logistics partnership with DHL. The business model is structurally traditional: revenue is generated through unit sales across B2C e-commerce and B2B wholesale channels, with margin capture supported by direct Asian sourcing via the Hong Kong subsidiary and heritage brand pricing in the German-speaking household goods market.

Name

Ritzenhoff & Breker Gmbh U. Co. Kg

Legal name

Ritzenhoff & Breker GmbH & Co. KG

Website

https://ritzenhoff-breker.de

Company type

Private

Founded year

1810

Operating status

Operating

Short description

Ritzenhoff & Breker GmbH & Co. KG is a sixth-generation, family-owned German tableware and home goods company headquartered in Bad Driburg, designing tableware, glassware, cookware, kitchen tools, and home decor (~4,000 SKUs) for B2C consumers and B2B retailers across Germany and Austria.

Ownership category

akta.pro rank

Product category

Tableware & Home Décor

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Off-Price Kitchenware, Tabletop & Housewares Retail (CRAEACAD)

Keywords

• Tableware products
• Porcelain dinnerware
• Home decor accessories
• Kitchen utensils
• Glassware products

Headquarters

HQ city

Bad Driburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. B2C e-commerce sales: Direct consumer sales via company's German-language online shop. Products include tableware, home décor, kitchen utensils, and pet collection items. Consumer pricing displayed in euros including VAT.
2. B2B wholesale and distribution: Wholesale sales to retailers including furniture stores, specialist dealers, self-service warehouses, and supermarkets. B2B channel requires business customer registration and uses separate pricing (excluding VAT).
3. Gift vouchers: Digital gift vouchers available in denominations of €10, €25, and €50 for self-printing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ritzenhoff & Breker designs, sources, and distributes approximately 4,000 products of glassware, porcelain/ceramic tableware, kitchen preparation and storage items, home décor, and pet accessories under the Ritzenhoff & Breker brand. The company sells these physical household goods to end consumers via its own online shop and to retail trade customers (furniture stores, specialist dealers, self-service warehouses, supermarkets) via a B2B wholesale channel supported by field sales.

Product overview

Ritzenhoff & Breker is a German family-owned company (in 6th generation) and one of the leading market providers for tableware, home decoration, and kitchen accessories. Under the umbrella brand "Ritzenhoff & Breker" and the slogan "Zuhause genießen" (Enjoy at Home), the company offers approximately 4,000 products that symbolize solid, consistent quality. The product portfolio spans four main categories: (1) Zubereiten und Aufbewahren (Preparation and Storage) - including casserole dishes, baking forms, storage containers, French presses, and kitchen tools; (2) Essen und Trinken (Eating and Drinking) - including dinnerware services, glasses, mugs, cutlery, and serving pieces; (3) Dekorieren und Schenken (Decorating and Gifting) - including vases, candle holders, decorative items, and gift products; and (4) Heimtierkollektion (Pet Collection) - featuring the Mika and Taro product lines for dogs and cats. The company also holds a license for HARIBO-branded tableware. Product series include Borneo, Viola, Maro, Verde, Trio, and Natura (all Made in Europe), as well as Volos, Adela, Flash, Laura, and Anja. The company was founded in 1810 and is headquartered in Bad Driburg, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Borneo (dinnerware series) Dinnerware collection in soft green and turquoise tones evoking the rainforests and waters of Borneo; designed for Mix & Match with Bali, Portofino, Laredo & Toledo series.
• Viola (dinnerware series) Charming tableware with Millefleur-style floral décor; Made in Europe.
• Maro (dinnerware series) Maritime dining and serving dinnerware with fish motifs, blue wave lines, and small blue speckles reminiscent of water drops; Made in Europe.
• Verde (dinnerware series) Tableware collection evoking turquoise-blue water and earthy brown sand; suitable for Mediterranean dishes; Made in Europe.
• Trio (dinnerware series) Scandinavian-style dinnerware named for three monochrome block stripes in graduated color intensity appearing on various pieces; Made in Europe.
• Natura (dinnerware series) Abstract nature-inspired dinnerware with a subtle modern look reminiscent of tree trunks, annual rings, medullary rays, and bark; colors designed to combine in Mix & Match style; Made in Europe.
• Mika (pet collection) Pet collection with contemporary designs featuring charming dog and cat-themed decorative motifs; includes ceramic bowls, feeding mats, and storage containers for dogs and cats.
• Taro (pet bowl set) Smart pet bowl set with robust ceramic bowls suitable for water, wet, and dry food; elevated feeding positions to protect pet joints and muscles.
• Volos (dinnerware service) Dinnerware service available in breakfast and table service sets.
• Adela (combination service) Combination service available in 20-piece sets in gray, green, yellow, and blue color options.
• Flash (drinking glasses) Drinking glasses available in multiple colors including pink, orange, yellow, green, and blue.
• Laura (vase collection) Vase collection in square and tall rectangular forms with matte brown finish.
• Anja (vase collection) Vase collection available in gray and taupe color options.
• Preparation and Storage (Zubereiten und Aufbewahren) Product category including casserole dishes (Auflaufform), baking forms (Backform), lids (Deckel), containers/doses (Dose), bottles (Flasche), French presses, beverage dispensers, coffee filters, measuring cups, mortars, graters, sets, shakers, storage jars, and lemon squeezers.
• Eating and Drinking (Essen und Trinken) Product category including cups, cutlery, decanters, egg cups, étagères, glasses, glass sets, jugs, creamers, carafes, children's items, tankards, milk & sugar sets, saucers, plates, sauceboats, bowls, services, soup cups, tea accessories, dishes, and sugar bowls.
• Decorating and Gifting (Dekorieren und Schenken) Product category including ashtrays, cups, decorations, decorative figures, containers, candle & tealight holders, place mats, piggy banks, plates, coasters, vases, and wind lights.
• HARIBO licensed collection Licensed HARIBO-branded tableware and storage products featuring the iconic gummy bear brand's colorful allover design, including storage jars (e.g., Dose HARIBO Allover) and mugs.
• Digital gift vouchers Self-printing virtual gift vouchers available in denominations of €10, €25, and €50 for purchase on the company's online shop.

Quantifiable outcome

• Maintains consistent high quality standards through regular product testing and quality inspections

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• R&B Far East Supervision Ltd.coreStrategic or Co-development Partner · 25 November 1993Wholly-owned subsidiary established in Hong Kong on November 25, 1993, to coordinate Ritzenhoff & Breker's business activities and sourcing in Asian markets. Represents the company's international procurement operations.
• einfach-online.deminorChannel Partner/ Reseller/ DistributorIndependent online retailer selling Ritzenhoff & Breker products through its own e-commerce storefront under a partnership arrangement.
• endlichzuhause.deminorChannel Partner/ Reseller/ DistributorIndependent online retailer selling Ritzenhoff & Breker products through its own e-commerce storefront under a partnership arrangement.
• Lingen Verlag (Leo Lausemaus)minorChannel Partner/ Reseller/ DistributorPublishing partner selling HARIBO collection products from Ritzenhoff & Breker through their platform.
• HARIBOcoreStrategic or Co-development PartnerLicensed brand collaboration producing themed tableware and home goods (storage containers, mugs) featuring HARIBO gummy candy motifs. The HARIBO collection includes items like the 'Dose HARIBO Allover' storage jar. Dedicated HARIBO section on the website.
• DHLcoreOthersPrimary logistics and parcel delivery partner for both B2C and B2B shipments. Enables delivery to Packstations. Tracking numbers provided via email upon shipment.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bormioli Rocco: Italian glassware and tableware manufacturer with global distribution. Comparable in glassware product category (drinking glasses, storage jars) and B2B retail distribution model to home goods and kitchen retailers across Europe.
• Rosenthal: German porcelain and tableware brand with comparable heritage (founded 1879) and premium DACH positioning. Direct competitor in the porcelain tableware market with similar design-led product strategy and hospitality/B2B distribution channels.
• Zwilling J.A. Henckels: German cutlery and kitchenware brand with similar multi-generational heritage (founded 1731). Comparable in cutlery (Besteck) and kitchen tools product categories carried by R&B, as well as premium DACH retail positioning and family-ownership heritage.
• Fissler: German cookware manufacturer with similar premium DACH positioning. Comparable in cookware and kitchen tools product categories, including Made in Germany premium positioning and presence in the same specialist retail channels as R&B.
• WMF: German kitchenware, cookware, and tableware brand with similar scale and DACH retail presence. Directly comparable in kitchen tools, small appliances (French press, etc.), and B2B retail distribution model to specialist and mass-market retailers.
• Kahla: German porcelain manufacturer focused on contemporary design tableware. Directly comparable in modern porcelain tableware, Mix & Match design philosophy, and B2B hospitality/retail distribution model targeting younger, design-conscious consumers.
• Villeroy & Boch: German tableware and ceramics company with similar heritage (founded 1748) and DACH market positioning. Directly comparable in product range (dinnerware, glassware, home décor) and premium-to-mid-market brand positioning, with much broader global distribution reach.

Regional players

• Denby: UK tableware and cookware brand with similar mid-market positioning and long heritage. Operates in a different geography (UK vs. DACH) but comparable in stoneware tableware category, design-led product strategy, and direct-to-consumer + wholesale distribution model.
• Maxwell & Williams: Australian tableware and homeware brand with comparable product range (dinnerware, glassware, kitchen accessories). Operates in a different geography (Australia/Pacific vs. DACH) but shares similar mid-market brand positioning and multi-channel wholesale/retail distribution model.

Broad incumbents

• Wedgwood: UK-based global porcelain and tableware brand owned by Fiskars Group. Larger established player with broader product portfolio and global distribution channels that compete with R&B in premium tableware segments, particularly through department stores and specialty retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ritzenhoffundbreker

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ritzenhoff & Breker Gmbh U. Co. Kg