SHENANDOAH VALLEY BICYCLE COALITION

What SHENANDOAH VALLEY BICYCLE COALITION does

Shenandoah Valley Bicycle Coalition (SVBC) is a 501(c)(3) nonprofit founded in 1983 and headquartered at 85 W Gay St, Harrisonburg, Virginia, that builds and maintains cycling infrastructure while promoting cycling and active transportation in the Shenandoah Valley. The organization has constructed more than 25 miles of trails across Massanutten Western Slope, Seven Bends State Park, George Washington National Forest, and local parks, and operates a day-pass and annual-pass trail access system with QR code entry. Its core programs include weekly group rides (Women's Monday Mountain Bike Ride, Weyers Cave Gravel, Her+ Trail Ramble), annual signature events (Shenandoah Valley Century, Harris Roubaix, The Great Stokesville Campout), youth mountain bike teams (ShenRock, SAW Composite MTB), the Bikes for Neighbors program (which connected 389 people with bikes in 2024), and advocacy campaigns (Connect Our Schools, Safe Routes for Everyone, Liberty Street Cycle Track).

SVBC's revenue model is multi-stream and nonprofit in structure: individual, family, coalition builder, foundational, and student annual memberships; monthly recurring tiers (Supporter, Trailbuilder, Classic Member, Sustainer, and the Trailblazers program); day and annual trail passes; signatures events and raffles; corporate and local business partnerships; and grants, including a $100,000 Federal Recreational Trail Program award (2010), a Recreational Trails Program grant for Seven Bends State Park (2022), and a $14.3 million federal RAISE grant (2026) for the Liberty Street cycle track. Distribution is primarily self-serve through svbcoalition.org and a Neon CRM-managed membership system, with a Square e-commerce storefront for merchandise and on-site sales at events. The technology stack is operational rather than product-led: trail building services, community organizing platforms, and a digital waiver system, with no AI, app, or API products. The go-to-market is community-led, relying on volunteer networks, organized group rides, trail work events, youth programs, and word-of-mouth referrals across regional markets including Harrisonburg, Rockingham County, Staunton, Waynesboro, and Woodstock, Virginia.

Name

SHENANDOAH VALLEY BICYCLE COALITION

Legal name

Shenandoah Valley Bicycle Coalition

Website

https://svbcoalition.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Shenandoah Valley Bicycle Coalition is a 501(c)(3) nonprofit founded in 1983 in Harrisonburg, Virginia, that builds and maintains 25+ miles of cycling trails, organizes group rides and youth programs, runs the Bikes for Neighbors program, and advocates for active transportation across the Shenandoah Valley.

Ownership category

akta.pro rank

Product category

Bicycle Advocacy Nonprofit Services

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Nonprofit bicycle advocacy
• Trail building maintenance
• Cycling community programs
• Bicycle transportation access
• Active transportation advocacy

Headquarters

HQ city

Harrisonburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Annual and monthly membership tiers including Individual, Family, Coalition Builder, Foundational, Student, Supporter (Monthly), Trailbuilder (Monthly), Classic Member (Monthly), and Sustainer (Monthly) options.
2. Donations and Fundraising: One-time and recurring donations, including Giving Tuesday campaigns. In 2024, nearly $9,000 was raised with $4,000 in matching funds. Monthly recurring giving program called Trailblazers.
3. Trail Passes: Day passes and annual passes for Western Slope trail access.
4. Trail Passes: Day passes and annual passes for Western Slope trail access.
5. Events and Programs: Revenue from signature events including Shenandoah Valley Century, Harris-Roubaix, Stokesville Campout, and other group rides and programs.
6. Raffle Sales: Bike raffles including partnership with Shenandoah Bicycle Company and Trek for dream bike giveaways.
7. Business Partnerships: Corporate sponsorship and partnership programs for local businesses.
8. Grant Funding: Federal grants including $14.3 million RAISE grant for Liberty Street cycle track project.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SVBC is a nonprofit bicycle advocacy coalition that builds and maintains 25+ miles of trail systems (Western Slope, Seven Bends State Park, George Washington National Forest, urban parks), organizes group rides and signature cycling events, runs youth mountain bike teams, provides bicycles through the Bikes for Neighbors program, and advocates for cycling infrastructure. Memberships, trail passes, donations, grants, and event fees fund the organization's work across the Shenandoah Valley region of Virginia.

Product overview

SVBC is a non-profit bicycle advocacy coalition that operates as a single unified service organization rather than a platform. Its core offerings consist of trail building and maintenance programs (Western Slope Trails at Massanutten, Seven Bends State Park, George Washington National Forest), group ride events (weekly rides like Women's Monday Mountain Bike Ride, Weyers Cave Gravel Ride, Her+ Trail Ramble, plus annual events like Shenandoah Valley Century and Harris Roubaix), youth mountain bike teams (ShenRock MTB Team, SAW Composite MTB Team), the Bikes for Neighbors program providing bicycles for transportation, and advocacy campaigns for safe streets and trails. The organization also manages trail passes and memberships through Neon CRM.

Differentiator

Problem solved

Functional benefit

Products and services

• Trail Building and Maintenance Programs SVBC builds and maintains trail systems including the Western Slope Trails at Massanutten, Seven Bends State Park trails, Sunset Park trails, and trails in George Washington National Forest. The organization has built 25+ miles of trails and manages access through a trail pass system. Services target recreational mountain bikers, trail runners, and outdoor enthusiasts in the Shenandoah Valley.
• Group Rides and Events Weekly and annual cycling events including Women's Monday Mountain Bike Ride, Weyers Cave Gravel Ride, Her+ Trail Ramble, Tuesday Night Fast Ride, Shenandoah Valley Century, The Great Stokesville Campout, Harris Roubaix, and Joyride. Services target recreational cyclists of all skill levels seeking community and organized riding experiences.
• Youth Mountain Bike Teams ShenRock MTB Team and SAW Composite MTB Team are youth after-school mountain bike programs run entirely by volunteers and parents. Services target children and families interested in youth mountain biking, skill development, and outdoor mentorship.
• Bikes for Neighbors Program providing bicycles to neighbors in need, increasing personal freedom and mobility through bicycles for transportation. Connected 389 people with bikes for transportation in 2024. Services target low-income community members and newcomers needing affordable transportation.
• Trail Passes (Day Pass and Annual Pass) Day passes and annual passes for Western Slope trail access, with volunteer hours counting toward free annual passes. Services target individual riders seeking trail access on a pay-per-use or annual subscription basis.
• Membership Program Individual, Family, Coalition Builder, Foundational, and Student memberships with annual options, plus monthly recurring giving tiers (Supporter, Trailbuilder, Classic Member, Sustainer). Services target community supporters who fund the organization's work and receive membership benefits.
• Advocacy Campaigns Advocacy efforts including Connect Our Schools (safe routes for 400+ students on 28 routes), Western Slope Trails, Trails on Public Lands, Greenways, Safe Routes for Everyone, and the Liberty Street Cycle Track campaign supported by a $14.3 million federal RAISE grant. Services target community members and policymakers interested in safer streets and bike infrastructure.

Quantifiable outcome

• Built 25+ miles of trails
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, secondary and minor.

• Massanutten ResortcoreStrategic or Co-development PartnerPartnership for Western Slope trail development. The resort provides access to land for trail building while SVBC develops and maintains mountain bike trails. Phase 1 trail plan includes 30+ miles of potential new trails with Massanutten Resort offering shuttle services for downhill rides.
• Shenandoah Bicycle CompanycoreGTM or Marketing PartnerLocal bike shop partnership for community events, bike raffles, and promotional activities. Collaborated on bike giveaways and bike maintenance education.
• TreksecondaryGTM or Marketing PartnerBike manufacturer partnership for dream bike raffle program, providing high-value prizes to support fundraising efforts.
• Harrisonburg Parks and RecreationcoreStrategic or Co-development PartnerOngoing partnership for Bike Month activities, trail projects, and community programming including Hillandale Bike Rodeo collaboration.
• Rocktown BikessecondaryGTM or Marketing PartnerLocal bike shop partner for community events and bike promotion activities.
• The Alpine Goat BrewerysecondaryGTM or Marketing PartnerVenue partner for Weyers Cave Gravel Ride series, providing start/finish location for weekly community rides.
• Chestnut Ridge CoffeeminorGTM or Marketing PartnerLocal business partner for Bike Anywhere Day breakfast sponsorship.
• J's BagelsminorGTM or Marketing PartnerLocal business partner for Bike Anywhere Day breakfast sponsorship.
• Park View Credit UnionminorGTM or Marketing PartnerCommunity partner for Bike Month activities and bike promotion events.
• Virginia Clean CitiesminorGTM or Marketing PartnerCommunity partner for Bike Month and sustainable transportation initiatives.
• Harrisonburg Safe Routes to SchoolcoreStrategic or Co-development PartnerPartnership for Connect Our Schools program, organizing safe biking routes to schools with 28 routes and 400+ students participating.
• Jeremiah Bishop Alpine Loop Gran FondosecondaryGTM or Marketing PartnerMatching funds partner for Giving Tuesday campaign, providing dollar-for-dollar match to double donor impact.
• Red Wing Roots Music FestivalsecondaryGTM or Marketing PartnerLong-time community supporters who help build connections through music and community spirit.
• Alliance for the Shenandoah ValleyminorGTM or Marketing PartnerRegional alliance partner for Bike Month activities.
• Mole HillminorGTM or Marketing PartnerLocal business partner for community events.
• Lauf CyclesminorGTM or Marketing PartnerLocal bike industry partner for community events.
• Harriet Flynn / Community Gear LibrarycoreStrategic or Co-development PartnerPartner who teaches kids to ride and increases outdoor access through community gear lending programs supporting Bikes for Neighbors.
• CAMBC (Capital Area Mountain Biking Coalition)minorStrategic or Co-development PartnerRegional mountain biking coalition partnership for trail work volunteer events and advocacy coordination.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Capital Area Mountain Biking Coalition (CAMBC): Virginia-based regional mountain bike coalition that SVBC lists as a peer partner for trail work and advocacy coordination. Same volunteer-driven trail-building model.
• Bike New York: NYC-based cycling nonprofit running large signature rides and events alongside year-round education, advocacy, and community programming — comparable event-and-advocacy mix to SVBC.
• Cascade Bicycle Club: Large Pacific Northwest cycling nonprofit combining advocacy, group rides, youth programs (Cascade Bicycle Club Juniors/Major Taylor Project), and signature events — a close operational analog to SVBC's integrated model.
• San Francisco Bicycle Coalition: Member-supported bike advocacy organization combining policy campaigns, group rides, and community programs in a single regional market — structurally similar to SVBC.
• Washington Area Bicyclist Association (WABA): Regional bicycle advocacy coalition serving the DC metro area with a near-identical operating model: membership-funded nonprofit, organized group rides, youth education programs, and active transportation advocacy campaigns.
• International Mountain Bicycling Association (IMBA): National mountain bike advocacy and trail-building nonprofit. SVBC explicitly partners with regional mountain bike coalitions and shares IMBA's core mission of trail stewardship, rider education, and land-access advocacy.

Broad incumbents

• PeopleForBikes: National bike industry coalition funded by bicycle manufacturers and dealers (including Trek, a current SVBC partner). Operates at a national level on policy and infrastructure investment, intersecting with SVBC's mission from a broader posture.
• League of American Bicyclists: National bicycling advocacy organization operating federal-level policy and Bicycle Friendly Communities program. Provides a structural backbone for state/regional coalitions like SVBC.

Emerging players

• Rails-to-Trails Conservancy: National nonprofit focused on rail-trail conversion and active transportation corridors. Shares SVBC's emphasis on trail-based community impact and federal-grant-funded infrastructure projects.
• Adventure Cycling Association: Nonprofit dedicated to bicycle travel and route development. Overlaps with SVBC's adventure cycling events (Stokesville Campout, Shenandoah Valley Century) and national-route advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SVBCoalition
• Facebookfacebook.com/ShenandoahValleyBicycleCoalition
• LinkedInlinkedin.com/company/shenandoah-valley-bicycle-coalition
• Instagraminstagram.com/svbcoalitionbike

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHENANDOAH VALLEY BICYCLE COALITION